Delivered at Casual Connect Tel Aviv 2016. Elad Kushnir, SVP Business Development at Playtika, provides an update on the social casino industry for Q2/Q3 in 2016 – along with key insights.
Building a Social Casino App | Mark BeckJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Considering, building or scaling a social casino app? Learn the fundamentals (and a few secrets) from slot and product design to user acquisition, monetization and retention lifecycle marketing.
PLATINUMBET Games is an indie game studio developing fun and addicting games across mobile and online platforms. Comprised of 3 core teams, the "Casino" team develops social mobile and online casino platforms and provides full casinodevelopment services. The "Mobile" team develops casual and multiplayer games while our "Gamification" team develops Serious games for enterprise clients.
This is the successful pitch deck of the Bettery company that Angel and Seed investors positively appreciate. The pitch deck has 15 key slides and 13 appendix slides that describe Bettery aspects in more detail. Bettery is a play-to-earn social betting platform to bet with friends and influencers using social media content, gamble-free & based on blockchain.
Zealot Files - Rosenthal Interview on the Zionist ConspiracyZurich Files
Zealot Files - Rosenthal Interview on the Zionist Conspiracy --/-- The Hidden Tyranny, and the methods and deceptions used to keep us in permanent bondage and ignorance.
Lean Live Ops - Free Your Devs (annotated edition) - Joe RaeburnSimon Hade
Space Ape has become well known Live Ops through the success of it's mobile games Transformers:Earth Wars, Rival Kingdoms and Samurai Siege. Combined these games have generated over $90m in sales from over 35m people. In this GDC presentation, Space Ape's Joe Raeburn talks about how the studio organized itself for Live Ops, to free up the majority of the studio to work on new projects.
For more on Space Ape and Live Ops see: https://tech.spaceapegames.com/2017/03/06/space-ape-live-ops-boot-camp-part-2-gdc-edition/
Breaking the Rules of Idle Game Design in Trailer Park Boys: Greasy MoneyDave Rohrl
Trailer Park Boys: Greasy Money is a highly successful mobile idle game that leverages a niche brand. Learn how and why we broke the rules and doubled the genre's typical revenue.
Personalisation as the key to optimising your game's revenue & LTV.GameCamp
What are good and bad approach towards personalisation based on the data? How to use personalisation to improve LTV in mobile games. Good examples of personalisation in mobile games.
Building a Social Casino App | Mark BeckJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Considering, building or scaling a social casino app? Learn the fundamentals (and a few secrets) from slot and product design to user acquisition, monetization and retention lifecycle marketing.
PLATINUMBET Games is an indie game studio developing fun and addicting games across mobile and online platforms. Comprised of 3 core teams, the "Casino" team develops social mobile and online casino platforms and provides full casinodevelopment services. The "Mobile" team develops casual and multiplayer games while our "Gamification" team develops Serious games for enterprise clients.
This is the successful pitch deck of the Bettery company that Angel and Seed investors positively appreciate. The pitch deck has 15 key slides and 13 appendix slides that describe Bettery aspects in more detail. Bettery is a play-to-earn social betting platform to bet with friends and influencers using social media content, gamble-free & based on blockchain.
Zealot Files - Rosenthal Interview on the Zionist ConspiracyZurich Files
Zealot Files - Rosenthal Interview on the Zionist Conspiracy --/-- The Hidden Tyranny, and the methods and deceptions used to keep us in permanent bondage and ignorance.
Lean Live Ops - Free Your Devs (annotated edition) - Joe RaeburnSimon Hade
Space Ape has become well known Live Ops through the success of it's mobile games Transformers:Earth Wars, Rival Kingdoms and Samurai Siege. Combined these games have generated over $90m in sales from over 35m people. In this GDC presentation, Space Ape's Joe Raeburn talks about how the studio organized itself for Live Ops, to free up the majority of the studio to work on new projects.
For more on Space Ape and Live Ops see: https://tech.spaceapegames.com/2017/03/06/space-ape-live-ops-boot-camp-part-2-gdc-edition/
Breaking the Rules of Idle Game Design in Trailer Park Boys: Greasy MoneyDave Rohrl
Trailer Park Boys: Greasy Money is a highly successful mobile idle game that leverages a niche brand. Learn how and why we broke the rules and doubled the genre's typical revenue.
Personalisation as the key to optimising your game's revenue & LTV.GameCamp
What are good and bad approach towards personalisation based on the data? How to use personalisation to improve LTV in mobile games. Good examples of personalisation in mobile games.
Financial Technologies are about to transform the way we bank, and they have just begun. Thirty years ago, the advent of communication technologies has revolutionized capitals markets and merely Finance. Financial products’ increased accessibility has made markets more liquid than ever, thus increasing trade, growth and development. Since then, human have created technologies which still was sketched in Fictions books few decades ago. Giant calculators, Internet, Nano-technologies and micro-computing are today about to change our entire world. Finance is not left aside, quite the contrary; it is actually deeply concerned by these technologies which progress exponentially and create opportunities until then unimaginable. Financial technologies’ companies, called FinTech embody this revolution’ outlooks. Global investments inside those start-ups have doubled from 12 billion in 2014 to 22 billion in 2015. They had just tripled from their 2013’s level (4 billion) and this trend may keep going yet a while. The last revolution had allowed bank to bank better. Instead, this one should allow people to bank, but without bank. That the main point of this revolution, it is disruptive. In this paper, we are going to assess potential threats that the FinTech trend could have upon traditional French Banks; How French could perceive this change, how FinTech could grow and how banks could cope.
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)Kongregate
Every Kongregate talk they're always saying "guilds, guilds, guilds". Sure, but does that even work for my type of game? And what should a guild design for my game look like?
In this design-focused talk, guilds will be deconstructed into their kernel and then built back up feature-by-feature with an eye on implications for retention, monetization, and engagement. Examples from the industry will be used to look at best practices and missed opportunities while it explores traditional and experimental guild elements. It will also walk through the exercise designing a guild system for a popular casual game, challenging the audience to step outside the boundaries of traditional genres when thinking about guilds in games.
Zurich Files - Weapon Of Mass DestructionZurich Files
Zurich Files - Weapon Of Mass Destruction --/-- contraception, and the harmful effects of hormones re-entering the food chain --/-- The Pharaoh Show; eugenics, depopulation; Luciferian Secret Societies, Freemasons, masons, illuminati, mind-controlled slaves; the parasitic "interior enemy".
Why Live Ops Matters for Casual Games: 3 Stategic Mindset for POsTimShepherd83
Live Ops is integral to F2P product management, but it can be difficult to understand what is the best strategy for a specific game at any given time. I present 3 'lenses' to evaluate your landscape and help in the Live Ops decision-making processes. With examples from Wooga and others, plus a few pro-tips and best practices dotted throughout.
Originally presented at Pocket Gamer Connects London, Jan 2019.
Brief presentation notes in orange speech bubbles ^^
“You know, the Confederate flag represented slavery in a way – that’s my
abstract take on what I know about it,” he said, according to People. “So I
made the song ‘New Slaves.’ So I took the Confederate flag and made it my flag. It’s my flag. Now what are you going to do?”– Kanye West
Game Design - Monetization
The Deck covers some of the basic aspects and mechanisms of social game design. This is the 1st out of 4 decks, covering the aspects needed for amplifying MONETIZATION among players and users
The series includes 4 chapters: Engagement, Virality, Retention, Monetization
State of the Social Casino Industry Q2/Q3 2016 | Elad KushnirJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Elad Kushnir, SVP Business Development at Playtika, provides an update on the social casino industry for Q2/Q3 in 2016 – along with key insights.
Mobile Earns More but is PC Social Casino Dead? | Carter RogersJessica Tams
While social casino audience behavior has clearly shifted towards the mobile platform, reports from SuperData Research shows opportunities still exist within the PC audience. In this presentation, SuperData Research Lead Social Casino Analyst Carter Rogers will go beyond just looking at the numbers, focusing on the future of social casino and key takeaways for attendees to consider as they develop and improve their social casino products and move the social casino market forward.
Financial Technologies are about to transform the way we bank, and they have just begun. Thirty years ago, the advent of communication technologies has revolutionized capitals markets and merely Finance. Financial products’ increased accessibility has made markets more liquid than ever, thus increasing trade, growth and development. Since then, human have created technologies which still was sketched in Fictions books few decades ago. Giant calculators, Internet, Nano-technologies and micro-computing are today about to change our entire world. Finance is not left aside, quite the contrary; it is actually deeply concerned by these technologies which progress exponentially and create opportunities until then unimaginable. Financial technologies’ companies, called FinTech embody this revolution’ outlooks. Global investments inside those start-ups have doubled from 12 billion in 2014 to 22 billion in 2015. They had just tripled from their 2013’s level (4 billion) and this trend may keep going yet a while. The last revolution had allowed bank to bank better. Instead, this one should allow people to bank, but without bank. That the main point of this revolution, it is disruptive. In this paper, we are going to assess potential threats that the FinTech trend could have upon traditional French Banks; How French could perceive this change, how FinTech could grow and how banks could cope.
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)Kongregate
Every Kongregate talk they're always saying "guilds, guilds, guilds". Sure, but does that even work for my type of game? And what should a guild design for my game look like?
In this design-focused talk, guilds will be deconstructed into their kernel and then built back up feature-by-feature with an eye on implications for retention, monetization, and engagement. Examples from the industry will be used to look at best practices and missed opportunities while it explores traditional and experimental guild elements. It will also walk through the exercise designing a guild system for a popular casual game, challenging the audience to step outside the boundaries of traditional genres when thinking about guilds in games.
Zurich Files - Weapon Of Mass DestructionZurich Files
Zurich Files - Weapon Of Mass Destruction --/-- contraception, and the harmful effects of hormones re-entering the food chain --/-- The Pharaoh Show; eugenics, depopulation; Luciferian Secret Societies, Freemasons, masons, illuminati, mind-controlled slaves; the parasitic "interior enemy".
Why Live Ops Matters for Casual Games: 3 Stategic Mindset for POsTimShepherd83
Live Ops is integral to F2P product management, but it can be difficult to understand what is the best strategy for a specific game at any given time. I present 3 'lenses' to evaluate your landscape and help in the Live Ops decision-making processes. With examples from Wooga and others, plus a few pro-tips and best practices dotted throughout.
Originally presented at Pocket Gamer Connects London, Jan 2019.
Brief presentation notes in orange speech bubbles ^^
“You know, the Confederate flag represented slavery in a way – that’s my
abstract take on what I know about it,” he said, according to People. “So I
made the song ‘New Slaves.’ So I took the Confederate flag and made it my flag. It’s my flag. Now what are you going to do?”– Kanye West
Game Design - Monetization
The Deck covers some of the basic aspects and mechanisms of social game design. This is the 1st out of 4 decks, covering the aspects needed for amplifying MONETIZATION among players and users
The series includes 4 chapters: Engagement, Virality, Retention, Monetization
State of the Social Casino Industry Q2/Q3 2016 | Elad KushnirJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Elad Kushnir, SVP Business Development at Playtika, provides an update on the social casino industry for Q2/Q3 in 2016 – along with key insights.
Mobile Earns More but is PC Social Casino Dead? | Carter RogersJessica Tams
While social casino audience behavior has clearly shifted towards the mobile platform, reports from SuperData Research shows opportunities still exist within the PC audience. In this presentation, SuperData Research Lead Social Casino Analyst Carter Rogers will go beyond just looking at the numbers, focusing on the future of social casino and key takeaways for attendees to consider as they develop and improve their social casino products and move the social casino market forward.
State of the Social Casino Industry Q4 2014. Elad Kushnir. Casual Connect Ams...Elad Kushnir
VISIT WWW.ELADKUSHNIR.WORDPRESS.COM TO SEE AN UP TO DATE VERSION OF THIS LECTURE (Q2/Q3 2016)
State of the Social Casino Industry Lecture Q4 2014. Given at Casual Connect Amsterdam during Feb 2015. Follow my blog at www.eladkushnir.wordpress.com for more gaming industry content.
State of the Social Casino Industry, Q3 2014Elad Kushnir
VISIT WWW.ELADKUSHNIR.WORDPRESS.COM TO SEE AN UP TO DATE VERSION OF THIS LECTURE (Q2/Q3 2016)
Slides from my lecture at Casual Connect San Francisco on July 22nd 2014.
How to Make Your Next Game Go BIG | Emmanuel CarraudJessica Tams
appChocolate is an independent app studio based in Cambridge, UK. We generated over 50 million downloads and have been #1 in App Store general ranking in over 40 countries for multiple apps. We will share our story with practical tips on how to launch successfully mobile games for independent studios and indie developers including analytics, KPIs, localisation, PR, ASO, monetization, user acquisition, App Store ranking on iOS and Android.
Social Casino Q1 2014. Whats going on and why you should care. Elad Kushnir
VISIT WWW.ELADKUSHNIR.WORDPRESS.COM TO SEE AN UP TO DATE VERSION OF THIS LECTURE (Q2/Q3 2016)
An overview of the Social Casino gaming category. Lecture given at Casual Connect Amsterdam in February 2014. You can watch the full lecture on video at the end of the slide share presentation.
State of the Social Casino Industry – Q4 2017 | Adam KrejcikJessica Tams
Delivered at Casual Connect USA 2018. In this session you will learn about the latest trends and data as it relates to the social casino games industry including: market size, top publishers, revenue by platform, biggest titles, KPIs, marketing expenses, latest M&A activity and sector outlook. A must-attend session for anyone involved or wanting to learn more about the $4B+ social casino games market from one of the industry’s most respected analysts.
In this CAP webinar recording, social casino experts Dan Berger of Blitzoo and Rachel Lazar of DoubleDown Interactive explain the social casino niche and what it means for you as an affiliate.
M&A in Gaming has hit record levels in 2013 and 2014 H1. For the first time, Corum Group has put together research M&A trending within the Gaming Ecosystem.
I gave this talk at Casual Connect SF July 2014 detailing increased appetite of Asian buyers and driving trends of innovation and interest activity across the gaming industry.
Traditionally, lotteries and betting products have been sold via stores and partners, such as bars or tobacco shops depending of the regulation. But the industry pace have radically changed with the IoT and the arrival of the Millennial Generation -or Gen. Z- requesting for a 24 hours, 7 days a week engagement with the brand. The idea of transversal digital channels it´s a trending topic discussion for the companies and stakeholders. In the current era of digital age and products, the threat of substitutes in this sector is very strong, as any leisure activity can act this way with minimal switching costs for the players.
Established in 2005, Kings Entertainment is the parent company of global lottery brands LottoKings and WinTrillions. As international online service providers for lottery, casino, and sportsbook gambling, these brands leverage their ability to acquire pre-qualified players through renowned lottery offerings, then engage players in a range of casino and sportsbook offerings. LottoKings and WinTrillions have attracted and retained millions of player sign-ups since their inceptions.
How to build irresistible social casino gamesKontagent
So game companies, if social gambling games are the new battlefield, how do you plan on win the war? Arming yourself with the right tools can make the difference between victory and defeat.
My analysis of the eSports market. If you like my research, you will probably also like my technology newsletter! Feel free to reach out at lakshman111@gmail.com if you want to be added or just have general comments on the research.
Here is my last newsletter: http://us8.campaign-archive1.com/?u=ff23279fa1f2286aa84dc81de&id=87cfab8a27&e=[UNIQID]
This whitepaper provides an insight into digital platforms, explains what they and are how they are working, shows some major platforms and gives a more detailed example of one.
More information at statista.com
Critical Tactics Accelerating Commerce: The 5 Must-Have Features for PlatformsKimberly Rowell
Looking to optimize your payments experience, but don’t know what functionality is most important? Picking the right payment platform can be tricky, but we’ve got you covered. In this 30 minute discussion, you will learn about the 5 must-have features you want in a payment platform and why.
We will give you the tips and tricks to help you accelerate your business and how to get the most out of your payments platform.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
10. INDUSTRY OVERVIEW: MARKET LEADERSHIP Q3 2016
+ hundreds more
Playtika 25.1%
Scientific Games 8.4%
Zynga 8.4%
IGT 6.7%
Aristocrat 6.3%
Tier 1 54.9%
Tier 2
28.1 %
Tier 3
17%
Source: Eilers Research
11. SOCIAL CASINO GENRES SHARE OF TOTAL MARKET
11
79%
13%
7%
1%
Slots Poker Bingo Other
Game Category Leading Product Leading Company
Slots Slotomania
Poker Zynga Poker
Bingo Bingo Blitz
Other NA NA
12. Source: Eilers Research
TOP 10 GAMES BY $ IS SOCIAL CASINO Q3 2016
# Game Publisher Q3 $
1 Slotomania $105M
2 Double Down $63M
3 Heart of Vegas $55M
4 House of Fun $45M
5 Big Fish Casino $43M
6 Jackpot Party Casino $40M
7 Caesars Casino $33M
8 DoubleU Casino $31M
9 Texas Holdem Poker $28M
10 Bingo Blitz $26M
15. 3 market entry strategies have emerged.
SLOT SUPPLIERS ARE “ALL IN”
15
M&A Strategic Partnerships Licensing
16. Growth from Niche Products
16
TotalPotentialUserBase
Total Potential Revenue
• Male Oriented
• Classic Content
• Truly Social Slots
• Regional Content
Niche Markets
Mass Markets
17. Focusing on growth within the game
Shift in Focus for Mature games
17
Loyalty Programs
Meta Game
Features
Monetization
Optimization
Slots Content
Game Economy
Optimization
Out of the Box
Marketing Tactics
FTD Conversion
Optimization
Customer Support
One of the biggest upsides is in existing user base. Only a fraction of users have ever paid.
18. CPI / ROI / WTF?
18
Many More
Clear Competitive Advantage / Data and Scale Lacking performance sustainability at scale