2. Tuikart Overview
• Tuikart - Edutech project founded by Piyush Jaiswal (LinkedIn Profile) &
Manish Arora (Linkedin Profile)
• Company was established at New Delhi in November 2017 and website
was launched on 14th February 2018.
• Tuikart is World’s 1St website to provide Pay Per Class for
Tutor/Tuition/Coaching goers (not imparting education in any mode).
• Tuikart recognized under Startup India – DIPP (Certificate Number:
DIPP14115) on 20th February 2018.
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Tuikart Pvt. Ltd. All Rights Reserved
Research was done via online search & random calling to
Students and Tuition/Tutor/Coaching centers pan India
Tuikart Vision
To be the most “Preferred & Trusted” Web Portal to Search,
Compare and Book classes Online with Best Offline & Online
Coaching / Tuition / Tutor (Supplementary Education) and
create value for “Each Rupee Spend” by Students/Parents
3. 3
174
291
0
50
100
150
200
250
300
350
Online Education Offline Education Suplementry Education
Online Education
Offline Education
Suplementry Education
Supplementary Education - Offline
(Coaching/Tuition/Tutor) Market - 2022
Data Source: Online Education KPMG | Offline
Education - UGC | Supplementary by NSSO | *2022 is
Projected number
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Tuikart Pvt. Ltd. All Rights Reserved
Market Size in
(USD Bn)
2016 2022* Growth* (YoY)
Online Education (USD BN) 0.25 3 45%
Offline Education (USD BN) 98 174 8%
Supplementary Education (USD BN) 54 291 35%
4. Current Problems in Supplementary
Education System(Coaching/Tuition/Tutor)
• Full fee payment in advance :
– May trapped in bad centers
– Cannot switch (Portability Issue)
• Fee paid for chosen subject is blocked and cannot be utilized
for other subjects
• Self finding / searching of Best Expert/Teacher/Center in
neighborhood for subject is very difficult & Time consuming.
• No trusted System/Platform to choose best
Coaching/tuition/tutor
• Partial Payment mechanism not available
• Major Part is Unorganized - No Control on:
– Timings
– Quality
– Attendance
• No platform to gauge the progress of student and tracking
the tuition/coaching/tutor
• Lower Middle Income group cannot afford due to Fee
• Teacher absent – Day Lost & Class missed – Money Lost
• Cannot rate teacher and centers based on experience
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Tuikart Pvt. Ltd. All Rights Reserved* Predefined conditions are levied
5. TuiKart – Solution
• Facility to Pay fee Per Class Attended
• Switch if not finding suitable, Any Day
• Powerful Algorithm to show Expert/Tutor/Tuition
matched for given requirement
• Subject wise Best Tutor/Tuition based on predefined
criteria
• Students Progress report and Tutor /
Tuition/Coaching Tracking
• Compare Fees, rating and other details by Selection
• Pay as per Convenience – Daily/Weekly/Monthly
• Refund Anytime - no questions asked
• One Deposit for multiple Subjects/Classes
• Join Network of Registered centers anytime-anywhere
• If Outstation can also join the registered study centers
• Best Utilization of Money for Quality Education
“Days are gone when you pay in advance, wait for quality service
and feel trapped when don’t get it”
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Tuikart Pvt. Ltd. All Rights Reserved
6. Around 31 per cent internet penetration with
about 409 million internet users in 2016 and
Nearly 808 million projected users by 2022
Nearly 290 million smartphone users in India
and expected to grow 507 million users by 2022
Disposable income of the country is expected to
grow by 55 percent by 2020 and India will keep
its current rank as the world’s second largest
middle class till 2030
Data source: Online Education KPMG |
Offline Education - UGC | Supplementary
by NSSO | *2022 is Projected number
Why Now
SE Market Growth 35% YoY (USD Bn)
Growth in Students Number Exponential growth in Internet penetration
Growing Smartphone penetration
Increase in disposable income
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Tuikart Pvt. Ltd. All Rights Reserved
1339
1407
592 774
337
503
0
500
1000
1500
2017 2018 2019 2020 2021 2022
Total India
Population
Population
between 5-24
years
School and
college
students
22 24 33 45 57 70
93
124
165
219
291
0
50
100
150
200
250
300
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
7. Competitor Analysis
Sr.No Parameters/Players Tutor Vista Qriyo UrbanPro learnpick Urbanclap Tuikart
1 Online Tutoring Y N N N N N
2 Offline Tutor/Tuition/Coaching connector N Y Y Y Y Y
3 Tutor/Tuition/Coaching Search N N Y N N Y
4 Online Fee Collection Y Y Y N N Y
5 Online Class Booking Y N N N N Y
6 Per Class Fee Y N N N N Y
7 Compare Feature N N N N N Y
8 Multiple use of single deposit N N N N N Y
9 Student Progress Report Y N N N N Y
10
Service Partners Tracking Report and
Growth Stats N N N N N Y
11
Confirm students to
Coaching/Tutor/Tuition N Y N N N Y
12 Lead Based Business N N Y Y Y N
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Tuikart Pvt. Ltd. All Rights Reserved
8. TuiKart.com - Product
• Google Map Enabled - nearby centers in “One
Click”
• Auto recommendation system - helps to choose
the Best Tuition / Coaching center
• Statistically optimized – tutor / coaching center
detail profile
• Flexible Search - to select teachers / subjects
based on choice.
• Real time tracking - shows the strength of
students in registered centers
• Ease of Booking - class/slot from available
schedule
• Compare Fee and other Details of various
Centres
• Flexible recharge options - freedom to pay as
per convenience
• Rating System - for feedback &
recommendation
• Usage History – detail of classes taken
• Account Summary – Debit / Credit and balance
• Latest Technology - on WEB/WAP and APP
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Tuikart Pvt. Ltd. All Rights Reserved
9. Web shots - Students
Confidential and Proprietary. Copyright (c) by
Tuikart Pvt. Ltd. All Rights Reserved
Home
Page
Listing
page
Detail
page
Class
booking
Time
Table
Cart &
Booking
10. Web shots - Tuition/Tutors/Coaching
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Tuikart Pvt. Ltd. All Rights Reserved
Home
Page
Dashboard
Profile
page
Detail
Page
Time
Table
Class
Detail
11. Operating Principles - TuiKart
• Student focused
• Service only for registered students and coaching
• Fix number of seats per tuition/Coaching center
• Pay per Use model
• Prepaid, Cashless Billing system
• Value for Money and Profitable by design
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Tuikart Pvt. Ltd. All Rights Reserved
12. Why Tuikart will succeed
• Targeting younger audience of age between 5 to 30 years
• Spending on Supplementary Education is higher than
regular education from school and colleges.
• It covers the horizon of “Learning” i.e cover academic and
Non academic both (limited to learning) .
• Poised to become biggest Supplementary Education
comparison website
• No competitor is providing students Progress evaluation
report and Tutor / tuition Tracking portal
• Longer relationship with students and service providers
thus maximizing the chance of relationship and Business.
• Platform that bridges the gap between the students and
coaching centers by enabling them with:
– Search
– Book
– Rate
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Tuikart Pvt. Ltd. All Rights Reserved
13. Team
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Tuikart Pvt. Ltd. All Rights Reserved
Piyush Jaiswal (Co-Founder – CEO) Manish Arora (Co-Founder – CBO)
25+ Years of Experience – partner in SALC
coaching center, worked at Jagran Prakashan Ltd.,
Hindustan Times & Mid Day
Former National Head – Jagran Prakashan Ltd.
(Dainik Jagran)
Strong Understanding of Media Business,
Developed Print-Digital integration for response
category products
Experienced in Business Development, Ad Sales,
Marketing, Operations, Strategies, Business
Analysis in order to deploy customized solutions
for targeted users and overall management of P&L
13+ years of Experience - Owner of Englighten Public
School – Allahabad, worked at Jagran Prakashan Limited
and Oxigen Services India Private Limited.
Former Online Business and Marketing Head for
Jagran.com, Jagranjosh, Mid-day, Onlymyhealth, NaiDunia,
Oxigen Wallet, Reader Offer Business, Khojle, Jeetle Deals,
Jagran Classified & VAS Business.
Experienced in Online Product Launches, online and
offline marketing, strategies, P/L, customer lifecycle,
online product management and operations, managing
large concepts in E-wallet, E-commrece, Reader Offer
Business, Gaming, Classified and Content based portals..
14. Thank You..!!
Piyush Jaiswal
Mob: +91-9899935333
Email: piyush@tuikart.com
Manish Arora
Mob: +91-8795992299
Email: manish@tuikart.com
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Tuikart Pvt. Ltd. All Rights Reserved
15. General FAQ
• Can Center/teacher cancel/reject the booking
– No they cannot. Once booked by student, they cannot reject the class and if by any chance class not
taken or center is closed then automatically system will offer next center /tuition nearby and penalty
will be imposed on center. Also, if student not ready for next suggested class then money will be
credited back to his/her account.
• Can student cancel the class after booking.
– Yes, they can cancel the class but till legitimate time band (2 hrs before the class) else money will be
deducted.
• Who decide the per class Fee
– Tutors/tuition center will decide the per class fee. Tuikart has no role in it.
• When will Tutors/tuition center get their payments
– It is currently designed for the weekly basis
• What if student want to Pre-book for whole month or year with same teacher/coaching
– Students/parent can prebook for whole month/year but in this condition, teacher/tuition can cancel
the class before 48 hrs.
• If there is virality and core solution to big issue in the project then why there is big budget in Marketing
– Since we are 1st to launch this concept hence need to educate the market and build the brand out of
that. We also aim to become default 1st choice for the service and offerings, so that it help to stay
ahead with upcoming competitors by multiple folds. In turn, it help to achieve the numbers target
and make route for next round in stipulated time period.
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16. General FAQ
• Are these tutors / Teacher Hired by Tuikart.
– No, Tuikart is just a web portal where all these tuitions/tutors are register to offer their service. They
all are the clients / business s Partners of Tuikart and work Independently.
• How Transaction system will work?
– It’s a prepaid system where minimum fixed amount will be deposited with Tuikart by student/parent
and will be deducted as per use.
• How will booking work?
– Student/parent choose the tuition/tutors, Book the class, required amount will be partially blocked,
Attendance at center will be done either – OTP or Thumb impression or Bar code, Teacher click class
over for final deduction of money from students.
• If students have any specific chapter/doubt clearance requirement then how will they be handled
– While booking the class with respective center/tutor, he/she can also post the exact requirement for
intimation to center.
• How attendance will be marked if student don’t carry mobile
– Student need to carry OTP code sent though sms after booking or he/she can use thumb impression
for attendance
• How rating system will work
– Only registered students who attended the class can rate the particular Teacher/ center.
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