S(n Jee is an app that allows users to find food and drink offers near them, including discounts, vouchers, reservations, and delivery. It also provides restaurants with an intelligent promotion system to fill empty tables in real-time. The company has tested the app in several markets and is now ready to scale up operations in the UK and Italy. It is seeking a seed investment of up to £250k for 25% equity to fund marketing efforts to increase user acquisition and restaurant partnerships.
This document outlines a marketing plan for Foodgasm, a food delivery and restaurant discovery app. It begins with an executive summary and situation analysis noting the growth of discretionary spending and eating out in India. The plan then discusses the target consumer segments and market analysis. It presents goals to scale the user base and restaurant listings over time. Key value propositions for customers, collaborators and competitors are identified. The marketing strategy discusses products, services, branding, pricing, incentives, communications and distribution. Implementation plans cover organizational structure, business processes and a phased schedule.
Direct Eats is a turnkey solution that helps retailers and brands increase online sales by expanding product selection on existing channels and creating new white label websites. It leverages its position as the leading online hub for natural, specialty, and organic foods to connect retailers, media companies, and others to sell more products to more consumers more often. The $120 billion natural and organic grocery market presents a significant opportunity for growth, and Direct Eats is already the largest online aggregator of products and product information in this space.
The document promotes the IHC Plan Year Prep digital branding program to help companies raise awareness of their brand among large employers during their benefits planning period from August through December. The program provides exposure through IHC's online communities, mobile apps, radio/podcasts, e-newsletters and digital publications. It offers greater reach, frequency and visibility than individual advertising options for less than the stand-alone cost. The program also includes pre- and post-studies to measure the impact on brand awareness and perception. Participation is only available to IHC affiliate members for a significantly discounted rate.
This document discusses Admitad, an affiliate marketing network that connects advertisers with publishers globally. Some key points:
- Admitad has an affiliate network of over 1,600 advertisers and 600,000 publishers worldwide.
- In 2017, Admitad generated $1 billion in turnover and $500 million in revenues for Chinese shops selling outside of China.
- Their top markets in Europe for Chinese cross-border sales are Russia, Ukraine, France, Spain, UK, and Germany.
- Admitad can help overseas stores recruit publishers, localize advertising materials, integrate stores with their platform, and manage affiliate marketing campaigns.
The document discusses the experience and accomplishments of Chikol's partner in owning and operating one of the largest quick service restaurant franchises in the country. Over 20 years, they built over 100 units across Ohio, Buffalo, and Orlando, with annual sales of $70 million at their peak. They pioneered numerous strategies such as marketing co-ops, new product testing, and an in-house training program that significantly reduced manager turnover. Their expertise spans both restaurant operations and financial models for ownership.
This document outlines a marketing plan for Foodgasm, a food delivery and restaurant discovery app. It begins with an executive summary and situation analysis noting the growth of discretionary spending and eating out in India. The plan then discusses the target consumer segments and market analysis. It presents goals to scale the user base and restaurant listings over time. Key value propositions for customers, collaborators and competitors are identified. The marketing strategy discusses products, services, branding, pricing, incentives, communications and distribution. Implementation plans cover organizational structure, business processes and a phased schedule.
Direct Eats is a turnkey solution that helps retailers and brands increase online sales by expanding product selection on existing channels and creating new white label websites. It leverages its position as the leading online hub for natural, specialty, and organic foods to connect retailers, media companies, and others to sell more products to more consumers more often. The $120 billion natural and organic grocery market presents a significant opportunity for growth, and Direct Eats is already the largest online aggregator of products and product information in this space.
The document promotes the IHC Plan Year Prep digital branding program to help companies raise awareness of their brand among large employers during their benefits planning period from August through December. The program provides exposure through IHC's online communities, mobile apps, radio/podcasts, e-newsletters and digital publications. It offers greater reach, frequency and visibility than individual advertising options for less than the stand-alone cost. The program also includes pre- and post-studies to measure the impact on brand awareness and perception. Participation is only available to IHC affiliate members for a significantly discounted rate.
This document discusses Admitad, an affiliate marketing network that connects advertisers with publishers globally. Some key points:
- Admitad has an affiliate network of over 1,600 advertisers and 600,000 publishers worldwide.
- In 2017, Admitad generated $1 billion in turnover and $500 million in revenues for Chinese shops selling outside of China.
- Their top markets in Europe for Chinese cross-border sales are Russia, Ukraine, France, Spain, UK, and Germany.
- Admitad can help overseas stores recruit publishers, localize advertising materials, integrate stores with their platform, and manage affiliate marketing campaigns.
The document discusses the experience and accomplishments of Chikol's partner in owning and operating one of the largest quick service restaurant franchises in the country. Over 20 years, they built over 100 units across Ohio, Buffalo, and Orlando, with annual sales of $70 million at their peak. They pioneered numerous strategies such as marketing co-ops, new product testing, and an in-house training program that significantly reduced manager turnover. Their expertise spans both restaurant operations and financial models for ownership.
LEUK is a mobile app that provides a hyper-local guide for cities, allowing users to find information on places, events, offers and reviews all in one platform. It uses machine learning to provide personalized recommendations. Local businesses can list on the app and receive commissions when new customers are generated. The company has grown to over 20,000 listings and 100,000 users after starting in one city. It is seeking a seed investment of $300-400k to expand its team and technology and continue growing its user and business base.
The document discusses Theka Coffee Da, a fast-growing cafe franchise brand in India. It provides information on starting a franchise with Theka Coffee Da, including the benefits of becoming a franchisee, low investment costs, support provided, and growth potential. Franchise models include takeaway shops and cafes ranging from 200-600 square feet. The document highlights Theka Coffee Da's menu, outlets, and franchise opportunities nationwide.
It is my humble attempt to put forth a marketing and growth plan for the online food delivery company. The presentation focuses on capturing the existing market and also proposes expansion into the online grocery retailing.
Foodpanda 2.0 aims to expand Foodpanda's online food delivery and grocery delivery business in India. Its goals include occupying 15% of the online food delivery market by 2017, becoming profitable in India by 2019, and occupying 20% of the online grocery market by 2020. To achieve this, Foodpanda 2.0 will introduce a new premium app version with improved services, expand restaurant and supermarket partnerships, and leverage strategic marketing communications. The success of Foodpanda 2.0's expansion will be evaluated based on app downloads and the adoption of its paid app version and market share in online grocery delivery.
This document provides information about an expert marketing team based in Dublin with 15 years of experience. Their goal is to generate sales leads and provide customized marketing solutions through quantifiable results using focused targeting and advertising across search engine optimization, pay per click advertising, social media, and local digital marketing. They have experience managing costs, bids, budgets, keyword analysis, and measuring goals, clicks, conversions, and leads for clients across industries.
The group presentation is for a proposed business called Jiffy Services that will provide fast moving consumer goods and bill collection services on a subscription basis to customers. The business will be run by 4 partners with the CEO, marketing manager, finance head, and HR manager defined. The business will have warehouses in 4 areas of Srinagar and aims to provide products at lower prices than the market through home delivery and influence customer behavior through promotions.
Marketing FY15 AOP FINAL ELT PRESENTATION PDF 5.14Rob Borella
The document outlines marketing plans and strategies for Giant Eagle's FY15 fiscal year. Key points include sharing high level marketing strategies and initiatives for Giant Eagle Supermarkets, GetGo, and Market District formats. It discusses transforming GetGo marketing to position it as a Café+Market and driving the next level of growth. The strategies focus on revitalizing the Giant Eagle brand, leveraging a three tier marketing approach, fuelperks! 10th anniversary promotion, themed sales events, points of difference like team members and new initiatives. It also covers increasing community messaging, expanded targeted marketing, new store marketing, and delivering $3M in Vision 2020 savings.
Marketing FY15 AOP FINAL ELT PRESENTATION PDF 5.14Rob Borella
The document provides an overview of Giant Eagle's FY15 marketing strategies, key initiatives, and spending plans. The objectives are to share the high-level marketing view, receive guidance to refine plans, and finalize budgets. Key initiatives include revitalizing the Giant Eagle brand, transforming GetGo marketing, and establishing Market District as a premier food destination. The strategies focus on a three-tier marketing approach, leveraging the 10th anniversary of the fuelperks program, theme sales events, and driving customers to Giant Eagle through points of difference like team members, pharmacy apps, and curbside express, as well as community involvement.
Merrill Pereyra is an expert in expanding food and beverage brands globally. The document discusses shifts in the food landscape driven by e-commerce growth and new technologies. While online shopping is increasing, physical stores still attract many customers who enjoy experiences like trying on clothes. Successful retailers offer both online and in-store conveniences. To adapt, malls are becoming lifestyle destinations with activities beyond shopping. Quick service restaurants can benefit from opening in malls due to higher foot traffic and easier permitting. Ultimately, businesses must focus on enhancing the customer experience both online and offline.
Merrill Pereyra is an expert in expanding food and beverage brands globally. The document discusses shifts in the food landscape driven by e-commerce growth and new technologies. While online shopping is increasing, physical stores that provide experiences like activities, restaurants, and services are thriving. Malls must transform into destinations rather than just locations for shopping. Focusing on customer experience through new technologies, activities, and lifestyle experiences can help physical retailers remain relevant in a digital world.
We are a one stop shop quality content marketing firm. We write content for brands that rank online. We do it well, fast and in more than 20 languages. We write for many fortune 500 companies and have been doing so for the lat 10 years. Our customers stays because our ROI is just fantastic! Content is gold online and guess what we produce lots of Gold!
EnVeritas Group is a global content marketing firm with over 10 years of experience. It has nearly 1,000 employees located across multiple content creation centers. The company provides a full suite of content services including research, creation, management, distribution, and marketing. It works with a variety of clients across industries.
This document analyzes the commercial strategy of Juan Valdez, a Colombian coffee brand. It outlines Juan Valdez's business lines, which include large surfaces, institutional channels, and an e-commerce portal. The brand's value promise is to generate emotions, well-being and satisfaction around the best coffee in Colombia. Juan Valdez's vision is to be the premium Colombian coffee brand preferred globally for quality and welfare generation. Key objectives include positioning Juan Valdez as the premier Colombian coffee brand in current and potential markets while sustainably generating shareholder value.
Increasing brand awareness is no longer an acceptable goal. We need to know how our digital dollars are moving our customers to action. Franchisees want to know exactly where their advertising dollars are being spent and what they stand to gain from their investment. Franchisors need to get their community’s buy-in and show results- quickly! Recently A&W Restaurants evolved its thinking about how to measure and report on digital campaigns – the cost of driving a visit to its franchisee’s reataurants.
International Digital Marketing for 2014Chris Topher
The document provides information about a digital marketing agency including their team of 10 experts based in Dublin with 15 years of experience, their goals of generating sales leads and providing customized marketing solutions for clients, and some of the services they offer such as search engine optimization, pay per click advertising, social media marketing, and local digital marketing. They aim to use focused targeting and analytics to improve clients' results over both the medium and long term.
The document promotes the Qtera mobile app, which allows merchants to offer discounts and incentives to app users. This supports local non-profits by directing 50% of Qtera's revenue to fundraiser groups. The app provides an effective advertising platform for merchants to broaden their reach, build customer loyalty, and gain detailed analytics, while also supporting their local community. Merchants can create up to 12 offers within the app to drive traffic to their business.
Foodgasm | Android App Marketing Plan | Final ProjectManal Shah
This is my Final Project of the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for android app and prepared its marketing plan.
This document outlines the benefits of a customer loyalty program for small and medium-sized businesses. It discusses how a loyalty program can help businesses gain new customers, retain existing customers, increase sales by 5-15%, and provide unique tools like cashback rewards and shopping points rewards. The loyalty program is a global network that connects thousands of companies across over 45 countries, allowing customers to earn rewards no matter where they shop.
Food for Thought: Industry Benchmarks & Best Practices for Food Delivery AppsCleverTap
This document provides benchmarks and best practices for optimizing customer experiences for food delivery apps. It discusses key topics like user onboarding, engagement, retention, and reinstall. The main recommendations are to focus on the consumer micro-moments of social sharing, ordering, discovering, and searching. It also emphasizes delivering value immediately through onboarding and using personalized messaging to improve engagement and retention over the user lifecycle. A case study highlights how one company increased click-through rates and conversions using CleverTap's solutions.
The document discusses Resilience Homes' mission to disrupt the housing and energy industries by providing sustainable and financially accessible homes with free energy. It aims to install innovative energy systems in its developments to generate revenue from supporting the National Grid while offering residents free, low carbon energy and heat. The company plans to purchase land, develop modular homes, and generate revenue from property development and excess energy sales to the grid to become financially self-sustaining. It forecasts growing turnover and profits from 2018-2021 as it scales operations.
Cashcow's solution brings banking products directly to customers' doorsteps via an Ola/Uber model. It has partnered with 18 banks, 27 NBFCs, and 7 fintech lenders to offer loans, credit cards, and other banking services. Since 2017, Cashcow has disbursed over Rs. 250 crore in loans and set up over 18,000 credit cards for customers across 15 cities in India through its network of trained advisors.
LEUK is a mobile app that provides a hyper-local guide for cities, allowing users to find information on places, events, offers and reviews all in one platform. It uses machine learning to provide personalized recommendations. Local businesses can list on the app and receive commissions when new customers are generated. The company has grown to over 20,000 listings and 100,000 users after starting in one city. It is seeking a seed investment of $300-400k to expand its team and technology and continue growing its user and business base.
The document discusses Theka Coffee Da, a fast-growing cafe franchise brand in India. It provides information on starting a franchise with Theka Coffee Da, including the benefits of becoming a franchisee, low investment costs, support provided, and growth potential. Franchise models include takeaway shops and cafes ranging from 200-600 square feet. The document highlights Theka Coffee Da's menu, outlets, and franchise opportunities nationwide.
It is my humble attempt to put forth a marketing and growth plan for the online food delivery company. The presentation focuses on capturing the existing market and also proposes expansion into the online grocery retailing.
Foodpanda 2.0 aims to expand Foodpanda's online food delivery and grocery delivery business in India. Its goals include occupying 15% of the online food delivery market by 2017, becoming profitable in India by 2019, and occupying 20% of the online grocery market by 2020. To achieve this, Foodpanda 2.0 will introduce a new premium app version with improved services, expand restaurant and supermarket partnerships, and leverage strategic marketing communications. The success of Foodpanda 2.0's expansion will be evaluated based on app downloads and the adoption of its paid app version and market share in online grocery delivery.
This document provides information about an expert marketing team based in Dublin with 15 years of experience. Their goal is to generate sales leads and provide customized marketing solutions through quantifiable results using focused targeting and advertising across search engine optimization, pay per click advertising, social media, and local digital marketing. They have experience managing costs, bids, budgets, keyword analysis, and measuring goals, clicks, conversions, and leads for clients across industries.
The group presentation is for a proposed business called Jiffy Services that will provide fast moving consumer goods and bill collection services on a subscription basis to customers. The business will be run by 4 partners with the CEO, marketing manager, finance head, and HR manager defined. The business will have warehouses in 4 areas of Srinagar and aims to provide products at lower prices than the market through home delivery and influence customer behavior through promotions.
Marketing FY15 AOP FINAL ELT PRESENTATION PDF 5.14Rob Borella
The document outlines marketing plans and strategies for Giant Eagle's FY15 fiscal year. Key points include sharing high level marketing strategies and initiatives for Giant Eagle Supermarkets, GetGo, and Market District formats. It discusses transforming GetGo marketing to position it as a Café+Market and driving the next level of growth. The strategies focus on revitalizing the Giant Eagle brand, leveraging a three tier marketing approach, fuelperks! 10th anniversary promotion, themed sales events, points of difference like team members and new initiatives. It also covers increasing community messaging, expanded targeted marketing, new store marketing, and delivering $3M in Vision 2020 savings.
Marketing FY15 AOP FINAL ELT PRESENTATION PDF 5.14Rob Borella
The document provides an overview of Giant Eagle's FY15 marketing strategies, key initiatives, and spending plans. The objectives are to share the high-level marketing view, receive guidance to refine plans, and finalize budgets. Key initiatives include revitalizing the Giant Eagle brand, transforming GetGo marketing, and establishing Market District as a premier food destination. The strategies focus on a three-tier marketing approach, leveraging the 10th anniversary of the fuelperks program, theme sales events, and driving customers to Giant Eagle through points of difference like team members, pharmacy apps, and curbside express, as well as community involvement.
Merrill Pereyra is an expert in expanding food and beverage brands globally. The document discusses shifts in the food landscape driven by e-commerce growth and new technologies. While online shopping is increasing, physical stores still attract many customers who enjoy experiences like trying on clothes. Successful retailers offer both online and in-store conveniences. To adapt, malls are becoming lifestyle destinations with activities beyond shopping. Quick service restaurants can benefit from opening in malls due to higher foot traffic and easier permitting. Ultimately, businesses must focus on enhancing the customer experience both online and offline.
Merrill Pereyra is an expert in expanding food and beverage brands globally. The document discusses shifts in the food landscape driven by e-commerce growth and new technologies. While online shopping is increasing, physical stores that provide experiences like activities, restaurants, and services are thriving. Malls must transform into destinations rather than just locations for shopping. Focusing on customer experience through new technologies, activities, and lifestyle experiences can help physical retailers remain relevant in a digital world.
We are a one stop shop quality content marketing firm. We write content for brands that rank online. We do it well, fast and in more than 20 languages. We write for many fortune 500 companies and have been doing so for the lat 10 years. Our customers stays because our ROI is just fantastic! Content is gold online and guess what we produce lots of Gold!
EnVeritas Group is a global content marketing firm with over 10 years of experience. It has nearly 1,000 employees located across multiple content creation centers. The company provides a full suite of content services including research, creation, management, distribution, and marketing. It works with a variety of clients across industries.
This document analyzes the commercial strategy of Juan Valdez, a Colombian coffee brand. It outlines Juan Valdez's business lines, which include large surfaces, institutional channels, and an e-commerce portal. The brand's value promise is to generate emotions, well-being and satisfaction around the best coffee in Colombia. Juan Valdez's vision is to be the premium Colombian coffee brand preferred globally for quality and welfare generation. Key objectives include positioning Juan Valdez as the premier Colombian coffee brand in current and potential markets while sustainably generating shareholder value.
Increasing brand awareness is no longer an acceptable goal. We need to know how our digital dollars are moving our customers to action. Franchisees want to know exactly where their advertising dollars are being spent and what they stand to gain from their investment. Franchisors need to get their community’s buy-in and show results- quickly! Recently A&W Restaurants evolved its thinking about how to measure and report on digital campaigns – the cost of driving a visit to its franchisee’s reataurants.
International Digital Marketing for 2014Chris Topher
The document provides information about a digital marketing agency including their team of 10 experts based in Dublin with 15 years of experience, their goals of generating sales leads and providing customized marketing solutions for clients, and some of the services they offer such as search engine optimization, pay per click advertising, social media marketing, and local digital marketing. They aim to use focused targeting and analytics to improve clients' results over both the medium and long term.
The document promotes the Qtera mobile app, which allows merchants to offer discounts and incentives to app users. This supports local non-profits by directing 50% of Qtera's revenue to fundraiser groups. The app provides an effective advertising platform for merchants to broaden their reach, build customer loyalty, and gain detailed analytics, while also supporting their local community. Merchants can create up to 12 offers within the app to drive traffic to their business.
Foodgasm | Android App Marketing Plan | Final ProjectManal Shah
This is my Final Project of the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for android app and prepared its marketing plan.
This document outlines the benefits of a customer loyalty program for small and medium-sized businesses. It discusses how a loyalty program can help businesses gain new customers, retain existing customers, increase sales by 5-15%, and provide unique tools like cashback rewards and shopping points rewards. The loyalty program is a global network that connects thousands of companies across over 45 countries, allowing customers to earn rewards no matter where they shop.
Food for Thought: Industry Benchmarks & Best Practices for Food Delivery AppsCleverTap
This document provides benchmarks and best practices for optimizing customer experiences for food delivery apps. It discusses key topics like user onboarding, engagement, retention, and reinstall. The main recommendations are to focus on the consumer micro-moments of social sharing, ordering, discovering, and searching. It also emphasizes delivering value immediately through onboarding and using personalized messaging to improve engagement and retention over the user lifecycle. A case study highlights how one company increased click-through rates and conversions using CleverTap's solutions.
The document discusses Resilience Homes' mission to disrupt the housing and energy industries by providing sustainable and financially accessible homes with free energy. It aims to install innovative energy systems in its developments to generate revenue from supporting the National Grid while offering residents free, low carbon energy and heat. The company plans to purchase land, develop modular homes, and generate revenue from property development and excess energy sales to the grid to become financially self-sustaining. It forecasts growing turnover and profits from 2018-2021 as it scales operations.
Cashcow's solution brings banking products directly to customers' doorsteps via an Ola/Uber model. It has partnered with 18 banks, 27 NBFCs, and 7 fintech lenders to offer loans, credit cards, and other banking services. Since 2017, Cashcow has disbursed over Rs. 250 crore in loans and set up over 18,000 credit cards for customers across 15 cities in India through its network of trained advisors.
QuizzyCash is a proposed online quiz game platform that allows players to bet real money on live quiz games and tournaments against other players. It aims to engage customers for corporate brands and online gambling operators by providing entertaining and skill-based content. Market research shows growing demand for online gaming and interest from corporations in using gamification for marketing. QuizzyCash plans to launch initially for business customers, then directly to players, and projects over $100 million in revenue by 2020 through subscription and commission models.
QuizzyCash is an online quiz game platform that allows players to bet money while competing in live games and tournaments against other players. It aims to connect brands with customers to improve customer loyalty and engagement. The platform will generate revenue through commissions from player bets and fees paid by corporate partners and online gambling operators to engage their customers through gaming. It has the potential for significant market opportunity as the global online gaming market is $50 billion and 70% of large companies plan to use gamification. The founders have experience in gaming, software and blockchain technologies.
Tuikart is an edtech startup that provides an online platform for students to search, compare, and book supplementary education classes. Some key points:
- It allows students to pay per class attended rather than paying tuition fees upfront for the whole term. Students can switch classes/teachers if not satisfied.
- The platform uses an algorithm to recommend the best tutors/tuition centers matched to a student's requirements. It allows students to track their progress and the performance of tutors/centers.
- Tuikart aims to address issues like lack of transparency in fees, inability to switch classes, and difficulty in finding suitable tutors/centers. It sees an opportunity in India's growing supplementary
Machine learning gives computers the ability to learn without programming by using data to recognize patterns and make predictions. Predictive deep learning uses machine learning and neural networks to predict behaviors and get insights from biometrics to understand how emotions drive behaviors. The document discusses combining human psychology, machine learning, and biometrics to provide integrated solutions that can influence human cognition and apply principles of human attention and information processing.
The document describes Tuikart, an online platform that aims to connect students with tutors and coaching centers for supplementary education. It highlights current problems in the supplementary education system like full advance fee payments, difficulty finding qualified teachers, and lack of refunds. Tuikart proposes solutions like pay-per-class fees, easy search and comparison of tutors and centers, refunds, and tracking student progress and tutor performance. The document provides market data on the growth of online/supplementary education and analyzes competitors. It outlines Tuikart's features, technology, business model and team to position the platform as the most preferred and trusted option for supplementary education in India.
Machine learning gives computers the ability to learn without programming by using data to recognize patterns and make predictions. Predictive deep learning uses machine learning and neural networks to predict behaviors and get deeper insights from biometrics to understand how emotions drive behaviors. The document discusses combining human psychology, machine learning, and biometrics to provide integrated solutions that can influence human cognition and apply principles of human attention and information processing.
The document provides information about a startup called theDOCWAY that offers identity verification services. It verifies government issued IDs from over 150 countries and separates real from fake IDs. It uses machine learning and expert review to verify identities with a live selfie check. The services are offered through a mobile and web-based platform and integrate with various platforms through APIs. The document discusses the business model, market size, competitors and founding team.
Z2P is a technology-based peer-to-peer lending company that offers fast (15-minute) digital loan applications and disbursals with minimal (10%) manual review. Using automation, AI-powered risk assessment, and a robust recovery system, Z2P maintains a low (0.18%) default rate. Since launching in February 2017, Z2P has disbursed over $540,000 to 5,551 borrowers through 200+ lenders, with 90% monthly user retention and profitable operations from the third month. Z2P is raising $536,000 to meet NBFC reserve requirements and fund further hiring and technology development, valuing the company at $2.14 million post
Z2P is a technology-based peer-to-peer lending company that offers fast (15-minute) digital loan applications and disbursements with minimal (10%) manual review. Using automation, AI-powered risk assessment, and a robust recovery system, Z2P maintains a low (0.18%) default rate. Since launching in February 2017, Z2P has disbursed over $540,000 to 5,551 borrowers through 200+ lenders, with 90% monthly user retention and profitable operations from the third month. Z2P is raising $536,000 to meet NBFC reserve requirements and fund further hiring and technology development, valuing the company at $2.14 million post
S(n Jee is an app that allows users to find food and drink offers near them, including discounts, vouchers, reservations, and delivery. It also provides restaurants with an intelligent promotion system to fill empty tables in real-time. The company has tested the app in several markets and is now ready to scale up operations in the UK and Italy. It is seeking a seed investment of up to £250k for 25% equity to fund marketing efforts to increase user acquisition and restaurant partnerships.
This document describes a powered fertilizer deep placement applicator developed by Distinct Horizon. It aims to double farmers' profits sustainably by placing fertilizer deep in the soil to increase yields while reducing costs, wastage and environmental impacts. The technology has been tested on over 4,000 acres across India with promising results. Distinct Horizon has an experienced founding team and advisors from organizations like IIT, IFDC and Tata Chemicals. They are working to scale the technology through an integrated service model and have received several awards recognizing the solution's potential.
FlyBird Innovations develops affordable smart irrigation and fertigation systems called SiriSmart to address challenges facing Indian agriculture like water scarcity, increasing labor costs, and erratic power supply. SiriSmart automates irrigation controls using sensors to measure soil moisture and other variables, reducing water usage by over 30% while increasing crop yields. FlyBird has installed over 120 systems in southern India and aims to install 8,000 more units in the next three years while expanding their product line and developing new services like disease prediction alerts.
- Labour scarcity in Indian agriculture is disrupting farm labour and food grain harvesting presents an opportunity for mechanization.
- Oxen Farm Solutions focuses on providing fully mechanized harvesting services using combine harvesters to reduce farmer costs and labour needs.
- By creating a technology platform, Oxen aims to optimize route planning and resource allocation to expand harvesting services across states.
This document outlines key strategies for successful go-to-market execution, including targeting the right markets, effective category and offer management, optimal coverage models, measurable marketing, and disciplined execution. It emphasizes growing target markets through expanding geographies, verticals, and solutions portfolio while increasing share of wallet. Effective category management focuses on strategic fit, portfolio synergy, and vendor management while offer management defines end-to-end customer value. A mix of direct sales, channels, and marketing is critical for coverage. Marketing must be ROI-based through digital and content-rich programs. Value selling requires solution selling across decision makers. Overall, operational discipline around forecasting, funnel management, and account planning is important.
This document summarizes Krishi Star's efforts to improve incomes for small farmers in India through developing a supply chain network of farmer-owned food processing units. It outlines Krishi Star's vision, the challenges small farmers face, opportunities in food processing, and Krishi Star's model of working directly with farmers to establish processing facilities and sell products under their brand. The summary highlights Krishi Star's current products, customers, fundraising needs, and team working to scale this initiative to benefit more small farmers in India.
This document provides an overview of an IoT-based smart farming platform called RobotiX and its cloud-based platform called TactiX. Some key points:
- The platform uses IoT devices and sensors to monitor farms remotely and automate irrigation and other processes to improve yields and sustainability.
- It analyzes microclimate data, soil conditions, and crop growth to provide analytics and advisories to farmers.
- The company focuses on export-oriented crops like coffee, tea, fruits and vegetables, sugar, and targets both large farms and agricultural institutes.
- It has raised $165,000 in equity funding so far and is seeking an additional $3 million to expand sales and marketing, develop
This document summarizes Voorent, an online platform for renting household items. Voorent aims to become a one-stop shop for customers to explore and rent anything they want. Currently focused on B2B, the future focus is B2C. There is a large gap in the market as many customers prefer furnished rooms but landlords do not want to invest lakhs in furnishing. Voorent offers affordable furnished rentals by negotiating prices and providing installation. Their hybrid business model involves partnerships with local vendors and holding some inventory. They have experienced founders and projections show rapid growth and expansion into new cities and product categories over the next few years.
This document provides an executive summary of DeHaat, an online farmers' marketplace that aims to enhance agricultural efficiencies in India. DeHaat connects farmers to best agricultural inputs, advisory services, and markets using a mobile-based technology platform. It aims to solve problems Indian farmers face related to access, transparency, and efficiency in the agricultural value chain. Key points of the solution include providing cost savings on inputs, customized advisory services, better price discovery and market access for farmers' produce. The business model, growth strategy, team, financial projections, and awards/recognitions are described.