The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...Rohit Bhargava
The third edition of my popular 15 Trends presentation that looks at some of the business, marketing and social media trends that are likely to matter in 2013 - including 3 BONUS TRENDS. For more details or the latest report visit www.15trends.com.
5 Non-Obvious Trends For 2018 | Exclusive Book PreviewRohit Bhargava
This is an exclusive preview of 5 trends from the upcoming 8th edition of the WSJ best selling book Non-Obvious by Rohit Bhargava coming December 5th, 2017.
The full featured presentation given by Rohit Bhargava at SXSW 2018 on "7 Trends Changing The Future." For more information on booking Rohit to speak, visit www.rohitbhargava.com/speaking.
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...Rohit Bhargava
A preview of the 4th Edition of the best selling Trend Series from marketing expert and trend curator Rohit Bhargava. WANT TO DOWNLOAD A FULL VISUAL EDITION AS A PDF? VISIT WWW.15TRENDS.COM.
This latest report features 15 trends in five categories: Culture + Consumer Behaviour, Technology + Design, Marketing + Social Media, Media + Education and Economics + Entrepreneurship. Get the FULL VISUAL EDITION, most recent reports and more at www.15trends.com.
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...Rohit Bhargava
The world premiere presentation of the highly anticipated new book ePatient 2015 presented live on stage at the Health2.0 Conference in Santa Clara, California on October 1, 2013. This was a joint presentation from co-authors Rohit Bhargava (founder of Influential Marketing Group) and Fard Johnmar (founder of Enspektos). The book is now available on Amazon: http://www.amazon.com/dp/B00H7L6JGY
Using a hashtag can be the equivalent of playing digital Russian roulette. Is it safe to use them anymore?
Agency behind ______ campaign fired after social media disaster.
You can fill in the blank with any number of recent #disasters, but this an actual headline pulled from The Guardian in November. The agency who created #MyTaxis, a seemingly innocuous campaign created to encourage customer feedback about their experience riding in Victorian taxis (and counter Uber’s Australian stronghold) was fired just three days after it launched. We’ll look at why it went so wrong so quickly.
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...Rohit Bhargava
The third edition of my popular 15 Trends presentation that looks at some of the business, marketing and social media trends that are likely to matter in 2013 - including 3 BONUS TRENDS. For more details or the latest report visit www.15trends.com.
5 Non-Obvious Trends For 2018 | Exclusive Book PreviewRohit Bhargava
This is an exclusive preview of 5 trends from the upcoming 8th edition of the WSJ best selling book Non-Obvious by Rohit Bhargava coming December 5th, 2017.
The full featured presentation given by Rohit Bhargava at SXSW 2018 on "7 Trends Changing The Future." For more information on booking Rohit to speak, visit www.rohitbhargava.com/speaking.
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...Rohit Bhargava
A preview of the 4th Edition of the best selling Trend Series from marketing expert and trend curator Rohit Bhargava. WANT TO DOWNLOAD A FULL VISUAL EDITION AS A PDF? VISIT WWW.15TRENDS.COM.
This latest report features 15 trends in five categories: Culture + Consumer Behaviour, Technology + Design, Marketing + Social Media, Media + Education and Economics + Entrepreneurship. Get the FULL VISUAL EDITION, most recent reports and more at www.15trends.com.
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...Rohit Bhargava
The world premiere presentation of the highly anticipated new book ePatient 2015 presented live on stage at the Health2.0 Conference in Santa Clara, California on October 1, 2013. This was a joint presentation from co-authors Rohit Bhargava (founder of Influential Marketing Group) and Fard Johnmar (founder of Enspektos). The book is now available on Amazon: http://www.amazon.com/dp/B00H7L6JGY
Using a hashtag can be the equivalent of playing digital Russian roulette. Is it safe to use them anymore?
Agency behind ______ campaign fired after social media disaster.
You can fill in the blank with any number of recent #disasters, but this an actual headline pulled from The Guardian in November. The agency who created #MyTaxis, a seemingly innocuous campaign created to encourage customer feedback about their experience riding in Victorian taxis (and counter Uber’s Australian stronghold) was fired just three days after it launched. We’ll look at why it went so wrong so quickly.
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
Future of insights. dina mehta. april 3, 2012 india social summitDina Dastur Mehta
The Future of Insights - Immerse, Co-Create, Breakthrough. This talk will focus on how research needs to, and can adapt to new forms of perception, influence, desire and consumption, which are increasingly being influenced by the real-time mobile social web. Notes uploaded too.
Mobile Intelligence: Truly understanding your mobile customersLuisella Giani
Understand how mobile, once considered as the second screen, is becoming the first screen for many consumers.
Explore where and how mobile is complementary to the digital consumer journey and when is emerging as a self-contained experiential platform for a mobile-only consumer.
Learn how to track, monitor, evaluate and gain from a multidevices consumers experience apparently inconsistent.
Find out how you can create new business opportunities
integrating mobile with real-world experiences, such as beacon technology in physical settings or loyalty programs.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
The future of digital purchasing, ecommerce and how it will change sales and ...Luisella Giani
Key Take aways
A framework based on real life success case; how you can unleash the digital quotient of your sales & marketing team
Critical factors and must have digital tools to transform sales performance, take advantage of digital platforms, and evolve customers’ purchasing behaviour
Best Practices on how to guide your sales & marketing team into redefining their relationship with the customers crafting an engaging and winning offer thanks to training, content marketing, customers data.
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
Le marche che si impegnano a coinvolgere le persone nella creazione di valore hanno un enorme vantaggio in un mondo sempre più connesso.
Questo eBook offre un'introduzione utile a capire come sviluppare un approccio sempre più legato al futuro dei brand, e permette di iniziare a portare il social thinking al centro della propria marca, costruendo così un verso social brand.
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
Talk for the Digital Marketing Dialog Benelux, Amsterdam, October 2015. What does it mean to be a digital pioneer in B2B? Innovation is not anymore only product innovation. Digital changed the costumer experience and the relationship between marketing and sales. As B2B company you should understand in which area of the customer experience you can be part of the conversation.
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
It's just business...getting seriously personalLuisella Giani
Presentation given for MRMW 2015 in London. The deck analyses how to use the data collected by market research to personalise content marketing, UX, UI. The cosumer behaviour thanks to mobile technology changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. How data analysis and market research could help us to be there when a consumer has a micromoment?
It's been several weeks since SXSW 2015. James Whatley, Digtital Director for Ogilvy & Mather Advertising London, has written up the four key trends that he saw coming out of this year's event.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
Future of insights. dina mehta. april 3, 2012 india social summitDina Dastur Mehta
The Future of Insights - Immerse, Co-Create, Breakthrough. This talk will focus on how research needs to, and can adapt to new forms of perception, influence, desire and consumption, which are increasingly being influenced by the real-time mobile social web. Notes uploaded too.
Mobile Intelligence: Truly understanding your mobile customersLuisella Giani
Understand how mobile, once considered as the second screen, is becoming the first screen for many consumers.
Explore where and how mobile is complementary to the digital consumer journey and when is emerging as a self-contained experiential platform for a mobile-only consumer.
Learn how to track, monitor, evaluate and gain from a multidevices consumers experience apparently inconsistent.
Find out how you can create new business opportunities
integrating mobile with real-world experiences, such as beacon technology in physical settings or loyalty programs.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
The future of digital purchasing, ecommerce and how it will change sales and ...Luisella Giani
Key Take aways
A framework based on real life success case; how you can unleash the digital quotient of your sales & marketing team
Critical factors and must have digital tools to transform sales performance, take advantage of digital platforms, and evolve customers’ purchasing behaviour
Best Practices on how to guide your sales & marketing team into redefining their relationship with the customers crafting an engaging and winning offer thanks to training, content marketing, customers data.
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
Le marche che si impegnano a coinvolgere le persone nella creazione di valore hanno un enorme vantaggio in un mondo sempre più connesso.
Questo eBook offre un'introduzione utile a capire come sviluppare un approccio sempre più legato al futuro dei brand, e permette di iniziare a portare il social thinking al centro della propria marca, costruendo così un verso social brand.
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
Talk for the Digital Marketing Dialog Benelux, Amsterdam, October 2015. What does it mean to be a digital pioneer in B2B? Innovation is not anymore only product innovation. Digital changed the costumer experience and the relationship between marketing and sales. As B2B company you should understand in which area of the customer experience you can be part of the conversation.
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
It's just business...getting seriously personalLuisella Giani
Presentation given for MRMW 2015 in London. The deck analyses how to use the data collected by market research to personalise content marketing, UX, UI. The cosumer behaviour thanks to mobile technology changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. How data analysis and market research could help us to be there when a consumer has a micromoment?
It's been several weeks since SXSW 2015. James Whatley, Digtital Director for Ogilvy & Mather Advertising London, has written up the four key trends that he saw coming out of this year's event.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Digital experiences can significantly influence customer loyalty and impact revenue. The Australian Digital Experience Report shows how brands in Australia perform and details local best practice to help you improve your performance and delight customers with compelling digital experiences. Learn how you can disrupt your industry by knowing and engaging your customers better.
Why Companies Need New Approaches for Faster Time-to-Insight SAP Asia Pacific
An IDC infographic, sponsored by SAP. Volumes and variety of data are continuing to grow. The speed of data usage is also increasing, leading to new user expectations. Given these realities, organizations need to: Sift through data to find meaning, identify risks and opportunities, and identify factors that impact future performance.
Unify Line of Business Data with SAP Digital BoardroomSAP Analytics
In this sample use case, you can see the power and potential of unifying your business data using SAP Digital Boardroom to gain meaningful insight. Learn more at http://www.sap.com/digital-boardroom
With SAP Digital Boardroom, you’re able to:
• Connect to Cloud data
• Leverage SAP business networks such as Hybris, Fieldglass, Ariba, and SuccessFactors
• Make faster decisions on live data
• Gain actionable insights
• Collaborate seamlessly in real-time
What consumers want from marketer is, simply, simplicity – Harvard Business Review reported.
Marketing, however, is not a simple thing. Digitalisation has caused a customer’s journey to no longer be a linear one, as it cuts a multitude of digital and physical brand touch points. Yet understanding the consumer’s intent and where the consumer is likely to be for each of these phases, is crucial for any marketer to be able to deliver a contextual, meaningful marketing effort.
That’s not all. The topic of data – big, small, dark, as well as, analytics remains important. But as marketers, are you harnessing all of this data to help simplify the customer experience?
Join us in an upcoming webinar as we uncover the power of contextual marketing and how SAP Hybris Marketing solution will enable you to deliver that relevant experiences your consumers call, simplicity.
Five Reasons To Skip SAP Suite on HANA and Go Directly to SAP S/4HANASAP Technology
Don’t burn extra resources. Read on to discover five reasons to fly direct to SAP S/4HANA instead of adding a layover at SAP Suite on Hana (SoH) on the way.
9 Latest Social Media Trends for 2021 That Will Boost Your BusinessSanjay Kumar
Social media is growing at a rapid pace and it's important to use different social media channels effectively for brand marketing. And to succeed in this, you need to know the latest social media trends that will boost your business in the year 2021. Let’s have a look at some of these latest social media trends for 2021.
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
We’ve created a full color, beautifully designed magazine that serves as the ultimate ICYMI for last quarter’s content. We talked about the social perspective on big data, Dark Social, the World Series, music, TV and more. Click the button below to get yours.
10 Marketing Trends to watch in 2011. As the marketing landscape continues to evolve with new technologies and customer touchpoints, marketers need to be armed with knowledge and prepared to adapt as well.
These are the 10 trends marketers might want to pay attention to in the coming months.
Social Media Marketing and Influencer Marketing
are a few buzzwords that have taken the marketing
world by storm in recent years. It has increasingly
become one of the most popular trends in marketing.
In fact, influencer marketing is already worth as
much as $8 billion, and is steadily on track to gain an
additional $7 billion by 2022, making it a $15 billion
industry according to a study by Business Insider.
As more companies begin to understand and see the
potential for success with influencer marketing, we
are seeing a shift away from traditional marketing
strategies such as radio, print, and T.V. ads. Eighty
percent of companies that have already implemented
an influencer marketing program say it performs
as good as - if not better than - other marketing channels (Media Kix).
Ready to dive more into the world of influencer
marketing? This guide teaches the basics of influencer
marketing and will help you establish a social media
influencer marketing program of your own.
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...Rohit Bhargava
A short presentation about what we really need to teach first year college students to help them prepare for success in the real world. Adapted from Rohit's featured session at the 38th Annual First Year Experience Conference in 2019.
Always Eat Left Handed - New Revised Edition Visual OverviewRohit Bhargava
A visual look at the ALL NEW revised edition of the entertainingly irreverent help-self book filled with brutally honest secrets of success no one has ever dared to tell you. Completely revised edition of the best seller than has been downloaded more than 25,000 times.
How To Create Visionary Measurement For Social Media Rohit Bhargava
Do you struggle with the "ROI" of social media? This keynote presentation from the PR Measurement Summit introduces a new model of measurement focused on combining data with storytelling, and focusing on the four key elements of business value. NOTE - Since delivering this keynote more than a year ago, Rohit has developed and launched a more intensive training program that includes much more detail on methods, templates, and specifics around creating a measurement program. You can access the full training program at this link - http://www.onlinemarketinginstitute.org/course-certifications/digital-strategy-certification/
The Making of Likeonomics - How To Sell And Write A BookRohit Bhargava
An exclusive look at the making of the highly anticipated new book Likeonomics - including lots of practical real world advice on how to sell, research and write your own book.
The official book launch presentation for LIKEONOMICS - a new book on how to be more believable. Presented at the Mashable Connect conference in Orlando, Florida on May 13th.
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)Rohit Bhargava
A Keynote Presentation with 9 Tips for communicators on how to succeed in the new future of marketing. This presentation was given to the Association for Women in Communications in January, 2010.
10 Great Climate Change Marketing CampaignsRohit Bhargava
A presentation for Blog Action Day featuring ten of the best marketing campaigns promoting awareness of climate change, along with some lessons for marketers on what works when it comes to oot
Personality Not Included: The Book Behind The Personality ProjectRohit Bhargava
The true story behind the book that inspired The Personality Project: Women of Personality - a collaborative ebook with advice and stories from 40 visionary women.
The Personality Project: Women of Personality 2Rohit Bhargava
The second edition of the popular ebook collecting the stories of 40 visionary businesswomen on how personality has been a factor in their success (and advice for up and coming female entrepreneurs around the world).
A presentation with some key marketing lessons from the innovative "The Rescue" campaign on April 25th to get people to show their support for freeing the child soldiers of Joseph Kony's army in Northern Uganda.
Ever wonder why informercials work? Learn the 5 marketing secrets behind what makes this type of advertising so powerful and how to use those techniques for promoting your own business.
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Trends That Matter in 2011
1. 2011
NON
OBVIOUS
TRENDREPORT
CURATED BY ROHIT BHARGAVA
Best Selling Author of Likeonomics Founder, Influential Marketing Group
ANINFLUENTIALMARKETINGGROUPPRESENTATION
15 SURPRISING NEW TRENDS CHANGING
HOW WE BUY, SELL OR BELIEVE ANYTHING
INAUGURAL
FIRST
EDITION!
WITH 2015
UPDATED
DESIGN!
2. 18 Marketing Trends In 2013
To Change Your BusinessABOUT THIS PRESENTATION:
THE BACKSTORY
Thisisthe1st EditionofmybestsellingTrendseries
curatedfromayearofresearchtohelpanyoneunder-
standhowwebuy,sellorbelieveanythingin2011.
Thedesignhasbeenupdated,butthecontentor
insightsinthisreporthavenotbeenchangedsince
itwasfirstpublishedinJanuary2011. Formy
latestreport,visitwww.15trends.com.
RohitBhargava
TrendCurator+KeynoteSpeaker
NiceGuy
ARRANGE
A TREND
WORKSHOP
FOR YOUR TEAM!
VISIT p21 FOR
MORE DETAILS …
3. THE 2014 NON-OBVIOUS TREND REPORT:
FULL REPORT NOW AVAILABLE FOR SALE ON AMAZON!
MY NEW BOOK SHARES
15 NEW TRENDS FOR 2015
AS WELL AS A STEP BY STEP
GUIDE TO LEARNING HOW
TO CURATE TRENDS!
JUST RELEASED!
4. RT @rohitbhargava – 2011 Marketing Trend #1: Likeonomics – Influencers lend
social capital to brands, helping the most HUMAN brands win.
1. Likeonomics
SUMMARY
We are increasingly living in a world of
microinfluence, where individual taste
makers can publish anything from personal
media properties to 140 character bursts of
opinions. All of this content is social
currency – and it is having a big impact on
consumer behaviour.
In 2011, the power and reach of individual
affinity will lead to the rise of “Likeonomics.”
Likeonomics is a term that describes how
personal relationships, individual opinions,
powerful storytelling and social capital are
helping brands and their products or
services to become more believable.
Believable brands inspire word of mouth
and create experiences that people can’t
help sharing with others.
EXAMPLE:
Ford Explorer Facebook Launch
One of the most innovative automotive launches
of the 2010 year was Ford’s reveal of the new
Explorer on Facebook. The effort not only
introduced the new car, but used the power of
social capital from influencers online to spread
the word about the car and drive attention and
interest on it throughout launch.
EXAMPLE:
Innocent Drinks
This UK brand has built a cult following
around all that they do by not only
producing fruit smoothies that consumers
love, but also by telling a strong story
behind those products, inviting their
customers in to experience everything
about them and then share their story with
as many others as they can.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
5. RT @rohitbhargava – 2011 Marketing Trend #2: Approachable Celebrity –
Social media allows direct access to previously unreachable celebs.
2. Approachable Celebrity
SUMMARY
For years most people have looked in at the
lives of celebrities, politicians and
professional athletes from a distance. Tabloid
culture led us towards a warped and fictional
view of who these people were. In 2010,
more and more of them turned to social
media and the web to demonstrate their real
personalities (for better or worse).
Rainn Wilson (@rainnwilson) and MC
Hammer (@mchammer) are just two niche
examples of stars who have built outsized
followings via Twitter. Jack Welch uses social
media to solicit ideas for his BusinessWeek
column. Politicians are using it to understand
and communicate better with their
constituents. In 2011, more people will enjoy
direct access to those who seemed
unapproachable just a few short years ago.
EXAMPLE:
Cisco Do You Flip?
This campaign for Cisco and their Flip
cameras takes celebrities and shows
them in their own personal lives and
travel – a side most of us never get to
see. Aside from showcasing the
products perfectly, this campaign
demonstrates how social media is
driving more celebrities to engage.
EXAMPLE:
Tweeting Celebrities
A huge percentage of celebrities are
now using Twitter as a short form
method to communicate with their fans
– and for many this has added a layer
of direct access that fans never had
before. In addition, it is a new revenue
stream as they begin to sell
sponsorship of these tweets.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
6. RT @rohitbhargava - 2011 Marketing Trend #3: Desperate Simplification –
Information overload is leading consumers to seek simplification.
3. Desperate Simplification
SUMMARY
To say that we are all overloaded with
technology and information is a major
understatement – yet much of the
past innovations that have received
the most attention have led to more
complexity, not less.
In 2011, simplicity will become a
desperate necessity. Consumers will
cling to those small tools and personal
processes that allow us to feel more in
control of this deluge around us.
Friendship management (and “de-
friending”) will continue to grow, and
as people seek more balance in their
lives, entrepreneurs and smart
marketers will build more products
and sites to help them achieve this.
EXAMPLES:
iPod, Tumblr, Animoto,
Amazon, & Path.
iPod Shuffle: The new iPod Shuffle doesn’t do
much, but stands out for its simplicity.
Tumblr: Simplifies blogging as more people
start personal blogs to share their lives, or
build a personal brand to help with their job
hunt or careers.
Animoto: One of a host of sites that let you
take content you already have and easily
compile it into a more shareable format – like
video.
Amazon: Still the ultimate example of
simplification in retail – with their one button
ordering process.
Path: One of the first of a new trend of
simplification in social networks, Path users
can have a MAXIMUM of 50 friends.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
7. RT @rohitbhargava - 2011 Marketing Trend #4: Essential Integration –
Marketer’s biggest problem continues to be integration in 2011.
4. Essential Integration
SUMMARY
The number one problem that nearly all
Fortune 1000 companies share is a lack of
integration. Whether due to infighting
between departments or predictable conflicts
between multiple agencies with different
criteria for success … integration is a major
unsolved problem.
Conversely, some of the biggest marketing
success stories from the past year have been
due not only to good creative and strategy,
but also to a level of integration that is highly
difficult and rare to achieve.
In 2011, integration will continue to be a
huge challenge met with varying degrees of
success … the single big thing that will keep
large numbers of marketers up at night.
EXAMPLE:
Old Spice Guy
One of the most popular campaigns of
the year, the most unique aspect
showcased by Old Spice was the power
of integration – where digital works with
print and TV to create a complete
campaign instead of just one isolated
great ad or website.
EXAMPLE:
Best Buy Twelpforce
Turning a new model for customer
service through social media into the
basis for an entire ad campaign is
unheard of in the bricks and mortar
retail space … but in 2010, Best Buy
stood out for doing exactly that, and
received many accolades along the way.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
8. RT @rohitbhargava - 2011 Marketing Trend #5: Rise of Curation – Brands that
curate information win more trust & attention from consumers.
5. Rise Of Curation
SUMMARY
One way to deal with the vast amount of
information out there is through content
curation. I wrote back in 2009 about how I
felt the Content Curator would be the next big
job of the future. In 2010, this started to
become a reality as more companies hired
people in these types of roles.
As Google presents millions of results for any
query, the important role that curated
content will play in the future is to offer each
of us the chance to filter and share content
on subjects we are knowledgeable about
online, and provide this expertise for anyone.
Marketers, in turn, can use this need for
curation in their 2011 plans to provide a
much needed filter to help find and bring
together useful or entertaining content.
EXAMPLE:
Paper.li Custom Newspapers
A startup that got lots of buzz and new users
in 2010, this site lets you easily create a
“custom newspaper” on any topic using RSS
feeds. The sleek interface and ability to
share your creation makes this a curated
option that could last .
EXAMPLE:
The Pharma & Healthcare
Social Media Wiki
Collecting examples of social media
usage by an industry extremely wary
about using social tools – the Pharma
Wiki is at once an essential curated
resource, and an example of how
curation can be used to demonstrate an
expertise for a services company.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
9. RT @rohitbhargava - 2011 Marketing Trend #6: Visualized Data – Complex data
becomes a strong marketing asset through visualization.
6. Visualized Data
SUMMARY
The real time stream of sentiment on any
topic readily available online is leading to a
vast amount of data so dense that it can be
virtually useless. To make sense of it, more
and more event managers, news
organizations and brands are turning to data
visualization as a way to leverage the data
and tell a clearer story.
A growing number of marketing agencies are
offering data visualization capabilities and
this is a niche that will continue to grow
tremendously in 2011, for everything from
sharing real time sentiment with consumers
to creating better and more compelling
visuals for senior management to keep or
increase marketing budgets for the rest of
the year.
EXAMPLE:
52nd Annual GRAMMY Awards
Earlier in the year, the GRAMMYs used social
media more actively as a part of their show –
and relied heavily on data visualization as a
way to show fan sentiments, enable live
voting and generally add more visual interest
to
the data they already had.
EXAMPLE:
CNN’s Magic Election Wall
As the mid-term elections came around
in the US, it was another opportunity to
show on a national stage the importance
of visualizing complex data – and CNN
had their touch screens ready. For hours
their anchors moved votes around and
projected results with visualization.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
10. RT @rohitbhargava - 2011 Marketing Trend #7: Crowdsourced Innovation –
Brands turn to crowdsourced platforms to collect ideas from consumers.
7. Crowdsourced Innovation
SUMMARY
Crowdsourcing as a term and idea is nothing
new, but 2011 will likely be the year where it
becomes a core part of many organization’s
social and customer engagement strategies.
With several high profile corporate examples
like Starbucks and Dell – there is more
attention on the potential value of launching
branded crowdsourcing platforms like these.
Additionally there is an increased
understanding from customers about the
concept of crowdsourcing, which means it will
no longer be just a way of engaging the social
media savvy – but rather a much broader
audience who will share their ideas and
thoughts with brands simply for the reward of
recognition and being heard by the brands
they purchase from every day.
EXAMPLE:
My Starbucks Idea
This site continues to gain traction for
Starbucks as a way to encourage
consumers to share their ideas for
improving the Starbucks experience.
Along with Dell’s Ideastorm site and a
handful of others, the success of these
efforts will lead more brands to consider
a similar model in 2011
EXAMPLE:
Kickstarter
A platform for creative ideas to get
funded, Kickstarter has gotten a lot of
attention over 2010 for enabling creative
projects to get funded based on the
generosity of social networks of
interested people. From charity to
corporate improvement – this type of
innovation will likely increase in 2011.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
11. RT @rohitbhargava - 2011 Marketing Trend #8: Instant PR & Customer Service –
Real time communication transforms essential business functions.
8. Instant PR & Customer Service
Influential Marketing Blog
15 Marketing & Social Media Trends To Watch In 2011
SUMMARY
Many would argue that the one marketing
discipline most affected by the rise of social
media and real time content online is PR.
Responding to this, however, in 2010 many
PR teams and agencies stepped up with
much more sophisticated methods for
offering instant PR. In addition, customer
service came to the forefront as not just a
tool for servicing existing customers, but a
hugely powerful marketing channel as well.
In 2011, these two disciplines will continue to
lead most businesses towards creating
strategies and practices for dealing with real
time conversations happening online. This
will create unexpected opportunities for
those who have the right pieces in place to
take advantage – and those who don’t will
miss opportunities and risk crisis.
EXAMPLE:
JetBlue’s Big Media Hit
During a nationally televised Monday Night
Football game, the commentators referred to
the NY Giants wide receivers as JetBlue. An
alert employee tweeted about it, the tweet
was mentioned on air and JetBlue shows
millions of Americans they care, they are
listening and they are one of us.
EXAMPLE:
Zappo’s Golden Philosophy
Perhaps no business has seen more
attention or accolades in 2010 than
Zappos – and their real time customer
service has become the icon for an
entire industry of customer care teams
who dream of creating the type of
culture and service record that makes
Zappos such a beloved brand.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
12. RT @rohitbhargava - 2011 Marketing Trend #9: App-fication Of The Web –
Innovative apps let consumers bypass the web for transactions and leisure.
9. App-fication Of The Web
Influential Marketing Blog
15 Marketing & Social Media Trends To Watch In 2011
SUMMARY
On most lists of the projected hottest trends
for 2010 were the rise of apps of all kinds,
and looking back on the year, this fascination
with apps for every task from the productive
to the frivolous created a widespread
acceptance and excitement about the
potential uses for apps.
In 2011, as more people purchase app-
enabled devices, there is a large number of
activities from online banking to checking
email to online shopping that will shift to
apps instead of the web.
Mobile photos will become a larger part of
how people use social networks, actively
sharing their activities with their network
online – and independent developers will see
a secure and proven revenue stream through
paid apps and respond to what consumers
are willing to pay for.
EXAMPLE:
Flipboard
One of the most anticipated apps of 2010,
Flipboard promises to revolutionize the way
that we consume print media, by bringing the
beauty of a print magazine into the digital
world in a way that the web just hasn’t been
able to do. In 2011, there will be many others
aiming at the same goal.
EXAMPLE:
The Web Is Dead
In this WIRED cover story, Chris
Anderson declared in August of 2010
that Apps may be the real future of the
web – and there are many examples in
2010 that even if the web isn’t replaced
completely, there is a good amount that
we currently do online which we won’t in
2011.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
13. RT @rohitbhargava - 2011 Marketing Trend #10: Reimagining Charity – Brands
and entrepreneurs create innovative new models for social good.
10. Reimagining Charity
Influential Marketing Blog
15 Marketing & Social Media Trends To Watch In 2011
SUMMARY
It is perhaps a foregone conclusion that many
of the most entrepreneurial thinkers creating
technology are also driven by achieving a
greater social good through the technology.
This is leading to a cascade of great new
ideas for how charity and nonprofits could be
reinvented for everything from donating
money to sharing time and specific skills.
Jumo and Yoxi are two such examples.
Pepsi’s REFRESH site is an example from a
major brand, and smaller ideas like
SwipeGood a site that allows you to register
your credit cards and donate your change will
continue to bubble up. Together this points
to a hopeful future where social good will see
a lot of entrepreneurial attention – leading to
some big winning sites to come in 2011.
EXAMPLE:
Jumo
Late in 2010, the new charity based nonprofit
called Jumo finally launched to much fanfare.
The latest from Facebook co-founder Chris
Hughes, the premise of the site is to help
make it easier to find causes that you want to
support, and then follow them, volunteer
skills or donate cash.
EXAMPLE:
Yoxi.tv
This recently launched site has an
intriguing premise – that by launching
creative challenges that force people to
think about solving a social good in a
contest style competition, we all can
generate more sustainable ideas and
even change the world. The first
challenge was reinventing fast food.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
14. RT @rohitbhargava - 2011 Marketing Trend #11: Employees As Heroes – Large
and small brands demonstrate humanity by featuring employee stories.
11. Employees As Hereos
Influential Marketing Blog
15 Marketing & Social Media Trends To Watch In 2011
SUMMARY
A trend that has been on the rise for the last
two years now is the idea of featuring
employees as heroes. It has become
common in the tech industry, with leading
brands like Intel and IBM focusing on the
world changing efforts of their employees.
Best Buy has focused on their people as a
way to compete on more than just price, and
Pfizer has created engaging employee stories
to aid with humanizing their brands and
supporting recruitment efforts.
In 2011, the idea of humanizing brands will
continue to take shape through more and
more companies realizing the value they have
in their employees and featuring them not
only as heroes in TV ads, but also as story
anchor points in describing what they do to
the world.
EXAMPLE:
Intel Sponsors Of The Future
This series of humorous ads with taglines like
“our rock stars aren’t like your rock stars” not
only exemplified what Intel was all about
through telling employee stories … it also
awakened a latent sense of pride among Intel
employees about the world changing
potential and nature of their work.
EXAMPLE:
IBM Smarter Planet
With the declaration of “I’m an IBM’er” –
this campaign offers a vision for what
impact IBM can have on the world
through uniting their employees behind
the idea of a “smarter planet.” The
voices in the ads are meant to be the
employees sharing what they are each
working on to change the world.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
15. RT @rohitbhargava - 2011 Marketing Trend #12: Locationcasting – Consumers
broadcast their locations, offering geotargeted marketing opportunities.
12. Locationcasting
Influential Marketing Blog
15 Marketing & Social Media Trends To Watch In 2011
SUMMARY
One of the major benefits of marketing with
mobile devices is the ability to tailor a
message to a specific location that a
customer is close to. This type of marketing
is loaded with issues from privacy concerns
to the potential for , cyber- stalking or
“geospam” … but a growing number of sites
are innovating in this space because people
are still seeing benefits to broadcasting their
location to their own social networks.
This “locationcasting” behaviour helps people
to get specific retail offers targeted to their
location, and also connect with others in their
social networks who may be in the same
space. In 2011, brands will use this
behaviour to create more opportunities to
engage their customers in real life.
EXAMPLE:
Foursquare & Gowalla
The two leading geolocation sites, both let
you “check in” to real life destinations to
unlock badges, see special offers and share
your location with your friends. Each have
growing advertising opportunities are are
poised to offer hyper-local geo-marketing for
large and small brands.
EXAMPLE:
Scvngr.com
Describing themselves apart from either
Foursquare or Gowalla, Scvngr was created
with the vision of adding a “game layer” to the
real world. In it, users compete to solve
challenges in the real world and amass points
which can be redeemed for goods or prizes.
Brands can create challenges through the
service to engage customers.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
16. RT @rohitbhargava - 2011 Marketing Trend #13: Brutal Transparency –
Aggressive honesty will lead to edgier (and more effective) marketing.
13. Brutal Transparency
Influential Marketing Blog
15 Marketing & Social Media Trends To Watch In 2011
SUMMARY
Transparency is one of those overused
marketing words along with authenticity and
conversation – however in 2010 we started
to see examples of an extreme sort of
transparency that led to Domino’s pizza
running brutal ads showing focus groups
comparing their pizza crust to cardboard and
Southwest Airlines attacking other airlines for
charging all kinds of fees.
Both examples demonstrated that an
extreme sort of transparency can be a
competitive advantage because it reveals an
unexpected aggressive honesty that
consumers welcome.
In 2011, brands who can use a similar sort of
brutal transparency will emerge as big
winners against meeker competitors.
EXAMPLE:
Domino’s Pizza Oh Yes We Did
One of the standout marketing campaigns of
the year featured Domino’s taking a painfully
honest look at negative feedback and
completely remade their product. They took
focus groups to tomato farms and showed
real employees with empathy –demonstrating
how much they really cared about making a
better product.
EXAMPLE:
Southwest Bags Fly Free
Riding the wave of anger from mistreated
travelers feeling fleeced by unfair airline
fees – Southwest launched multiple
campaigns against bag fees and change
fees. Shining a light on their own fairer
policies, Southwest successfully used
transparency to make their competitors
look bad, and themselves look saintly.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
17. RT @rohitbhargava - 2011 Marketing Trend #14: Addictive Randomness–
Random content creates unexpectedly engaging consumer experiences.
14. Addictive Randomness
Influential Marketing Blog
15 Marketing & Social Media Trends To Watch In 2011
SUMMARY
More than the transactional moments of life,
there is a power in randomness that some
marketers have realized in the past. In 2010,
this fact had a few ongoing examples as well
as brands like the Red Cross taking
advantage of it for a specific campaign – as
well as sites like BrandTags exploring brand
perceptions by getting people to randomly
associate words with brands.
As social media continues to take an
increasing role in marketing efforts for
brands, this addictive power of random
content is going to lead to more consumer
generated campaigns where people can add
content to a central archive that anyone can
browse – creating a new engagement
opportunity for brands.
EXAMPLE:
Red Cross: Why The Heck
Should I Give?
Considering giving, but haven’t quite done it
yet? This site is devoted to getting you past
that last hurdle by offering reasons to give
along with the ability to see more random
reasons with each click. The interface is
addictive, engaging and viral.
EXAMPLE:
PostSecret.com
A classic example of randomness, PostSecret
is a community art project featuring the
secrets of strangers. Anyone who visits the site
immediately understands why compelling
content presented randomly can be so
addictive, as these secrets offer an irresistible
window into each of our humanity which we
can’t help reading.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
18. RT @rohitbhargava - 2011 Marketing Trend #15: Culting Of Retail – Online
retailers who offer a unique and talkable experience inspire passionate users.
15. Culting Of Retail
Influential Marketing Blog
15 Marketing & Social Media Trends To Watch In 2011
SUMMARY
Online retail has successfully moved from
being just another channel for bricks and
mortar stores with a handful of exceptions
like Amazon to more sites which have built
passionate followings of customers.
Groupon and Gilt are two of the most familiar
examples demonstrating that the new world
of retail in 2011 will require brands to do
more than just offer a good transactional
experience. The best sites will create a
passionate following of users who not only
buy products they like at good prices, but
also rave about their experiences so
completely that they will inspire a significant
portion of their social networks to try the
experience for themselves.
EXAMPLE:
Groupon
This site has sparked dozens of copycats as
they pioneered the “collective buying power”
movement.Among fans of the site, there is a
huge loyalty and passion for the model of
group purchasing, and their evangelism will
lead the site to find new fans and users
throughout 2011.
EXAMPLE:
Gilt.com
One of the most popular e-retail sites of 2010,
Gilt continued to grow based on their mission
of bringing luxury products to more audiences.
Users need a personal invitation to join, and
new deals are posted everyday at noon
creating a sense of urgency and incentive to
buy that other online retailers are actively
trying to recreate.
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
19. 15 Marketing & Business Trends That Matter In 2012
THE 2012 NON-OBVIOUS TREND REPORT:
Rohit Bhargava
Marketer | Author | Speaker | Nice Guy
MORE BOOKS: ALSO BY THE AUTHOR …
/ROHITBHARGAVA@ROHITBHARGAVA
15 Marketing & Business Trends That Matter In 2011
THE 2011 NON-OBVIOUS TREND REPORT:
20. +
HOW CAN I HELP YOU?
CONCIERGE
MARKETING
SIGNATURE
WORKSHOPS
NON-OBVIOUS
KEYNOTES
CMOCONSULTING
AGENCYREVIEWS
STRATEGYAUDITS
STORYTELLING
CONTENTMARKETING
DIGITALCERTIFICATIONS
CONFERENCES
PRIVATESUMMITS
EXECRETREATS
LEARNMOREABOUTBOOKINGROHITTOSPEAK:
www.trustimg.com/speaking
21. NONOBVIOUS
TREND WORKSHOP
(Based on previously completed workshops for clients)
a Special Bonus Case Study Example
A CASE STUDY EXAMPLE OF HOW TO PUT THESE
TRENDS TO WORK FOR YOUR ORGANIZATION
22. STEP 1 – CUSTOMIZE THE GOALS …
SAMPLE GOAL:
INSPIRE MORE
INNOVATIVE THINKING
A WORKSHOP CASE STUDY:
SAMPLE GOAL:
VALIDATE EXISTING
BUSINESS STRATEGY
SAMPLE GOAL:
INFORM NEW PRODUCT
OR SERVICE OFFERINGS
ILLUSTRATION CREDIT: HARRIETT RUSSELL
SETTING THE GOALS …
In planning for your session, Rohit will work directly with your team to set
achievable goals based on your needs.
23. STEP 2 – PRESENT THE TRENDS …
A KEYNOTE-STYLE PRESENTATION …
No matter how exclusive your audience is, Rohit will deliver a TED-talk quality
introduction to the trends that will inspire your audience and get them thinking.
Tailoring the talk to the size and industry of participants, this presentation will
bring a high energy start to the workshop and lead perfectly in the next phase …
A WORKSHOP CASE STUDY:
24. STEP 3 – EXPERIENTIAL LEARNING (OPTIONAL) …
A WORKSHOP CASE STUDY:
ALLOW PARTICIPANTS TO TAKE THE TRENDS
INTO THE WORLD AND LEARN BY
EXPERIENCE …
Depending on the time available and venue of the
event, an optional experiential learning module
can help bring the trends to life.
Some examples of experiential activities that we
have previously used include allowing teams to
interview local businesses, solving real life
business challenges, producing live content or
learning a new methodology from an unexpected
business.
To inspire this thinking, we can work together to
develop assets such as Trend Flash Cards (shown
at right) to help bring the trends to life.
25. STEP 4 – FACILITATED WORK SESSION …
A WORKSHOP CASE STUDY:
LEADING AN INTERACTIVE
EXERCISE TO ENGAGE
PARTICIPANTS …
This is the moment where the trends
become actionable for your team.
Rohit will use the same teaching
methods from his popular signature
course at Georgetown University to
encourage participants discuss the
trends and brainstorm how they
might apply to specific situations and
existing roles.
The discussions in this stage aim to
bring out new ideas and encourage
team members to challenge one
another to think more innovatively.
26. STEP 5 – QUANTIFY RESULTS + NEXT STEPS …
A WORKSHOP CASE STUDY:
MAKING EACH PARTICIPANT TAKE
OWNERSHIP OF SPECIFIC TASKS THEY
ARE COMMITTING TO DO …
After a robust discussion and lots of ideas, it
can be hard to reduce them down to just the
things that will drive real change and new
thinking.
To help with this, we use tools such as the
Behance Action Journal (pictured at right) to
help offer an industry leading framework for
capturing commitments and action steps.
Ultimately, each team member leaves with a
tangible list of actions he or she can develop
and pursue upon returning to the office.
27. INTERESTED IN BOOKING A WORKSHOP OR KEYNOTE?
WWW.ROHITBHARGAVA.COM/WORKSHOPS
CONTACT ROHIT DIRECTLY
TO LEARN MORE ABOUT
SPEAKING + WORKSHOPS
at rohit@trustimg.com
FILL OUT THE FORM ON THIS PAGE TO REQUEST A FULL BROCHURE: