The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
10 Modern Marketing Lessons from Don DraperBahia Nar
After seven seasons, the show came to an end. Despite all the cigarettes, the scotches in the middle if the day and the office romances, Mad Men is a great show and few marketing lessons can be learned from me.
Even if the time is different and advertising is different now, some rules are timeless.
10 special rules from Don Draper, just follow them
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
There are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.
Social media is the key but a good social media strategy is the right path.
What are the trends and predictions for digital advertising in Tunisia in 2015 that marketers should follow? This presentation is all about that.
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
Digital Leadership: An interview with Renée GoslineCapgemini
Digital Leadership: An interview with Renée Gosline,Assistant Professor MIT Sloan School of Management to understand the impact of technological shifts on customer experience and how organizations can connect with customers in a digital world.
10 Modern Marketing Lessons from Don DraperBahia Nar
After seven seasons, the show came to an end. Despite all the cigarettes, the scotches in the middle if the day and the office romances, Mad Men is a great show and few marketing lessons can be learned from me.
Even if the time is different and advertising is different now, some rules are timeless.
10 special rules from Don Draper, just follow them
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
There are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.
Social media is the key but a good social media strategy is the right path.
What are the trends and predictions for digital advertising in Tunisia in 2015 that marketers should follow? This presentation is all about that.
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
Digital Leadership: An interview with Renée GoslineCapgemini
Digital Leadership: An interview with Renée Gosline,Assistant Professor MIT Sloan School of Management to understand the impact of technological shifts on customer experience and how organizations can connect with customers in a digital world.
Marketing 2020 is an annual event at the University of Derby, it is focused on Marketing and local business. Guest speakers this year were Heidi Barlow of East Midlands Airport, Adam Tamsett of Intu Derby and Simon Jacobson of Bing search
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Kantar
Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
How to Use Blogging to Fuel Your Freelance Writing Businessdelonibalusi
Are you struggling to get clients as a freelance writer? Do you want to learn how to get more clients? This 29 pages slide gives some insights on how to leverage blogging to grow your client database.
content marketing voor organisaties en (lokale) besturenKoen Denolf
In deze sessie leg ik uit waarom 'Dag van het Informatieblad' beter 'Dag van de content marketing' zou heten. We moeten vertrekken vanuit de content, niet het medium. Eens we weten wat we moeten vertellen, kunnen print en digitaal elkaar versterken.
Presentatie seminarie Erik Van Vooren okt11Koen Denolf
Presentation by Koen Denolf at DM Institute seminar, organized by Erik Van Vooren, 28 October 2011.
Subject: a fresh look at Digital Magazines, how they can help your content marketing,
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
X: The Experience where Business meets Design - Brian SolisBrandwatch
Today your brand is defined by those who experience it. In this keynote session, digital pioneer Brian Solis will draw from his new book, X: The Experience where Business meets Design, to inspire us to step up to the experiential challenge of business in 2016 and beyond. Brian will also be giving away and signing copies of his book to all attendees.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
DJ Khaled's Major Keys to Success on Social MediaCarlos Gil
Inspired by one of Snapchat’s biggest success stories, DJ Khaled, here are 10 things that you should know and be doing in your business to crush it on social media.
Le transmedia ou comment raconter une histoire différemment Bahia Nar
Le transmedia storytelling est une nouvelle forme de narration qui se caractérise par l’utilisation combinée de plusieurs médias pour développer un univers .
Plusieurs facteurs sociologiques ou économiques ont contribué à une plus grande visibilité du transmedia storytelling.
Marketing 2020 is an annual event at the University of Derby, it is focused on Marketing and local business. Guest speakers this year were Heidi Barlow of East Midlands Airport, Adam Tamsett of Intu Derby and Simon Jacobson of Bing search
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Kantar
Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
How to Use Blogging to Fuel Your Freelance Writing Businessdelonibalusi
Are you struggling to get clients as a freelance writer? Do you want to learn how to get more clients? This 29 pages slide gives some insights on how to leverage blogging to grow your client database.
content marketing voor organisaties en (lokale) besturenKoen Denolf
In deze sessie leg ik uit waarom 'Dag van het Informatieblad' beter 'Dag van de content marketing' zou heten. We moeten vertrekken vanuit de content, niet het medium. Eens we weten wat we moeten vertellen, kunnen print en digitaal elkaar versterken.
Presentatie seminarie Erik Van Vooren okt11Koen Denolf
Presentation by Koen Denolf at DM Institute seminar, organized by Erik Van Vooren, 28 October 2011.
Subject: a fresh look at Digital Magazines, how they can help your content marketing,
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
X: The Experience where Business meets Design - Brian SolisBrandwatch
Today your brand is defined by those who experience it. In this keynote session, digital pioneer Brian Solis will draw from his new book, X: The Experience where Business meets Design, to inspire us to step up to the experiential challenge of business in 2016 and beyond. Brian will also be giving away and signing copies of his book to all attendees.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
DJ Khaled's Major Keys to Success on Social MediaCarlos Gil
Inspired by one of Snapchat’s biggest success stories, DJ Khaled, here are 10 things that you should know and be doing in your business to crush it on social media.
Le transmedia ou comment raconter une histoire différemment Bahia Nar
Le transmedia storytelling est une nouvelle forme de narration qui se caractérise par l’utilisation combinée de plusieurs médias pour développer un univers .
Plusieurs facteurs sociologiques ou économiques ont contribué à une plus grande visibilité du transmedia storytelling.
«Booster votre business avec Google Adwords 2017»: Conférence de Mohamed Melki à l’université libre de Tunis, Consultant SEA et membre de Social Media Club Tunisia.
Les réseaux sociaux : des fonctions aux usages: comment les entreprises BtoB ...HELENE FRIEH
Soutenance de mémoire en programme Master Grandes Ecoles soulevant les questions d'intégration des réseaux sociaux dans la stratégie digitale des entreprises BtoB.
Atelier « SEO (Search Engine Optimization) et Marketing digital » organisé par le Social Media Club Tunisia
Cet atelier a pour objectif de faire découvrir aux novices les principes du SEO. Il permettra également aux professionnels confirmés d’approfondir leurs connaissances sur les techniques du référencement.
Futur du digital marketing en Tunisie: les tendances à suivre en 2015Bahia Nar
Il existe trois types de marketeurs et comment ils traitent et suivent les nouvelles tendances: il y a ceux qui le laissent arriver, ceux qui font en sorte que ça arrive et ceux qui se demandent qu’est ce qui s’est passé. Jusque là on peut dire que le marketeur intelligent est celui de la deuxième catégorie, qui fait attention à tout ce qui arrive et essaye d’être en avance.
Les réseaux sociaux et le digital marketing peuvent être la clé mais une bonne stratégie social media ou digital marketing est la bonne voix.
Quelles sont les nouvelles tendances pour le digital marketing en Tunisie pour 2015?
Ceci est le sujet de cette présentation adressée à la deuxième catégorie des marketeurs
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Comptant presque 40 millions d’habitants et du haut de ses 2 382 000 km² de superficie, l’Algérie est sans conteste l’un des géants démographiques africains. Mais qu’en est-il des chiffres clés relatifs aux utilisateurs de Facebook?
Afin de répondre à cette question, MEDIANET a collecté et a classé les données selon les Wilayas, le genre et les terminaux de connexion utilisés.
Plus de 92,2% sont abonnés à la téléphonie mobile. En contrepartie 45,6% ont utilisé au moins une fois internet en 2015 d’après les statistiques de la banque mondiale.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Chiffres clés web et réseaux sociaux en Tunisie et en Afrique janvier 2017MEDIANET
Etude des sites web tunisiens (démographie, qualité de visite, horaire de connexion, etc. ) ainsi que des chiffres clés des réseaux sociaux (facebook, instagram et linkedIn) janvier 2017
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Jake Croman | 6 Social Media Trends Your Small Business Should Utilize in 2018Jake Croman
Jake Croman discusses and explains why these are the 6 Social Media Trends Your Small Business Should Utilize in 2018. For more tips from Jake, visit his website: http://jakecroman.co
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
9 Latest Social Media Trends for 2021 That Will Boost Your BusinessSanjay Kumar
Social media is growing at a rapid pace and it's important to use different social media channels effectively for brand marketing. And to succeed in this, you need to know the latest social media trends that will boost your business in the year 2021. Let’s have a look at some of these latest social media trends for 2021.
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
Social Media Trends to Put Into Practice in 2019Falcon.io
Is your marketing strategy ready for 2019? Stay ahead of the curve by learning about the biggest marketing trends that will change the way marketers think about chatbots, social e-commerce and video next year. During the webinar, you'll learn about:
The social media trends to watch in 2019
The changes to expect from major social networks
The way brands are already leveraging these trends
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Similar to 8 Digital trends to follow for 2016 (20)
Le podcast dans la stratégie de communication corporateBahia Nar
Intégrer le levier podcast de marque à sa stratégie de brand content est une technique qui favorise l’écoute active et qui s’octroie ainsi une place prépondérante dans la boîte à outils des professionnels du marketing.
Les erreurs à éviter pour une stratégie de content marketingBahia Nar
Pendant cette période difficile, on travaille à distance, on s'occupe comme on peut et surtout on en profite pour apprendre et échanger.
Aujourd'hui, Mardi 31 Mars 2020 à 11h j'ai fait mon premier webinar.
Je ne savais quel sujet proposer alors les participants ont fait ce choix à ma place et on voté pour le sujet qui vous intéresse qui était : Les erreurs en éviter pour une stratégie de content marketing.
Il y avait quelques fautes de frappe dans la présentation, vous pouvez consulter la présentation mise à jour ici:
Les nouvelles plateformes conversationnellesBahia Nar
Depuis l'année dernière et même avant, de nouvelles plateformes sociales et conversationnelles n'ont pas cessé de séduire des niches, des cibles bien déterminés comme les ados sur TikTok, les gamers sur Twitch et Discord, etc...
Alors chers marketeurs et marques, oubliez Facebook et gardez un oeil sur ces plateformes
Tendances digitales à ne pas manquer en 2020Bahia Nar
Dans un environnement en constante évolution, les usages du digital changent fréquemment. De nouvelles habitudes sont instaurées et de nouvelles tendances voient le jour.
Pour sa communication digitale, chaque marque ou organisme doivent être à l'assaut de ces tendances, bien les connaître et les maîtriser.
Lors de cette conférence, nous allons présenter les tendances digitales de 2020 à ne pas râter et comment les marques peuvent-elles les survient et les adapter à leur communication et à leur cible.
Avec le numérique et le digital, de nouveaux métiers sont en train de voir le jour. Le digital est l'un des secteur les plus dynamiques en terme de recrutement et ça bouge constamment.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
Réinventez votre relation client grâce au digital et aux réseaux sociaux Bahia Nar
La relation entre les marques et leurs clients est au centre des attentions sur les médias sociaux. La principale difficulté pour les marques est de comprendre sa communautés et anticiper ses besoins et questions.
Le Social CRM et la gestion de la relation client en ligne peuvent être un avantage concurrentiel pour les marques et permettre de fidéliser ses clients.
Le digital marketing entre mythes et réalitésBahia Nar
Congrès des experts Digital Marketing #Tuniseo
Conférence le digital marketing entre mythes et réalités
Par Bahia Nar
Le but de cette conférence était de dépasser les idées reçues pour anticiper les tendances
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
4. The consumer has the control specially with the mobile that is going to a tripping
point, but a good strategy can help and brands can still has the power to influence
him.
Put your consumers first, make them the hero!
8. Content is still king
Content will continue to be a significant challenge when it comes to programmatic
media, which is hoovering up media inventory around the world. While most
marketers have built or are in the process of establishing robust programmatic
platforms full of viewable premium inventory and disparate data sets, most are still
struggling to find content to feed the beast. In short, all the technology is there to
hyper-target unique consumers across the purchase funnel, but there’s simply
nothing to put in front of them.
2016 is the year clients will get serious about evolving their trade desks into
Adaptive Marketing engines, hopefully enriched with a myriad of creative messages
stored in asset libraries and dynamically served to customers based on data and
marketing rules. It’s time for all that programmatic investments to start paying off,
and content is the missing element for most.
@Simplybahia
9. Content is still king
We need to produce and push a very meaningful content to create a real bond
between the brands and the consumers, hence the importance of the “Story
telling” that everyone is talking about.
But today people don’t just want to listen a story, they want to be part of the story
they are exposed to.
And this where the data is crucial, not just for measurement purpose (yes yes it’s
important) but to have a far better understanding of what the consumers like, how
do they behave, what are their aspiration, and how do they react on a day to
day/mn by mn basis.
@Simplybahia
14. If content is king, then Data is queen!
Nowadays , brands have small shots to capture the attention of the consumer
which is facing a lot and advertising and is always online, up to date.
To reduce this too intrusive flow of information and optimize it , marketers are
trying to target, observe and analyze the consumer’s behavior . For this it is
necessary to collect multiple data , not always accessible .
This "Big data" is defined as the set of data sent by individuals in everyday life,
sometime difficult to interpret and represents a strategic asset for the economic
actors .
@Simplybahia
15. If content is king, then Data is queen!
Data is important, it allows the marketers to better understand what the consumers
like, how do they behave, what are their needs and aspiration, and how do they
react on a day to day/mn by mn basis.
Content can create a real bond between the brands and the consumers, but data
will help understand how that bond was created.
For good inputs, the data collected must be analyzed and considered when
decisions are made.
Data-based stories are at once the next big thing on the digital content marketing
scene. Big data is a marketer’s best strategy for driving relevant personalised
interactions.
@Simplybahia
18. Digital disruption is already here
Everybody is talking about digital disruption and the emergence of the Information
Enterprise.
Digital disruption is the change that occurs when new digital technologies and
business models affect the value proposition of existing goods and services.
The rapid increase in the use of of mobile devices for personal use and work, a shift
sometimes referred to as the consumerization of IT, has increased the potential for
digital disruption across many industries.
The term digital disruption has become something of a cliché in recent years and is
often misused to describe any product involving digital technology or the use of
digitization to better compete against marketplace peers.
@Simplybahia
19. Digital disruption is already here
The only way to compete in the midst of this whole digital disruption thing is to
evolve, transform, and fully embrace digital technologies.
It’s time for marketers to move past the fear and confront digital disruption head-
on. After all, disruption is a forcing function; companies can use it as the imperative
to engage customers differently –and more effectively –across all interaction touch
points.
@Simplybahia
23. Use videos for marketing
According to a report by Cisco, by 2019: video will account for 80 percent of global
internet traffic and nearly a million minutes of video will be shared every second.It
would take an individual 5 million years to watch the all the video that will be
shared each month.
Marketers have started to use videos to promote their products and services since
the past few years. It is a trend that has been more popular among larger brands
because it provides a more interactive way of explaining things beyond what mere
text or images could ever allow.
@Simplybahia
24. Use videos for marketing
Social video takes over. In case you missed it, social video is exploding. Last year,
Facebook more than doubled its daily video views to 8 billion, reportedly
overtaking YouTube. Twitter launched native video of its own in 2015, while
Snapchat now reports 6 billion daily video views in its own right. In total, adult
users now consume a total of 66 minutes of online video, each and every day.
The shorter formats are also trending, from 8-second Vines to 15-second
Instagram videos, not to mention streaming video like Periscope and Meerkat or
videos on Snapchat, offer a hassle-free entree to the brands to connect with their
customers.
@Simplybahia
27. Mobile only
After mobile first was the trend to follow, Mobile Only the new trend emerging,
Mobile is everywhere and every time with the consumers. They used for
researches about the product, the sell point and even the sales person; it’s part
of the decision.
Marketers must rethink the role of mobile, particularly where and how it can
become the primary channel of engagement for a connected consumer.
Even publishers should adapt their website to the mobile or even better have
dedicated mobile apps .
@Simplybahia
28. Mobile only
Some marketers are taking action and mobile advertising is on the rise, with
investments expected to surpass desktop ad spending soon.
Besides, video ads are proving to be highly engaging on small screens and some
marketers still struggle to make a true connection with customers through mobile.
One solution to brands’ mobile problem may be to create more content and, in
particular, offer it exclusively through mobile.
@Simplybahia
31. Live is live
Social media posting is already “live” by nature, but we will just be expanding upon
this. Social media like Snpachat and Periscope were the revelation of 2015.
Periscope is a great example that lets you explore the world through the eyes of
somebody else and it allows users to give a live video broadcast of some stretch of
their lives. Facebook allows also users to broadcat live.
Live streaming video used to require a satellite truck, an expensive camera and a
news network base of operations. Now anybody can stream video from their
phones, and as Periscope and Meerkat grow in popularity, anyone can be a
reporter or a star.
@Simplybahia
32. Live is live
Brands are going live such as Red Bull, Mountain Dew, DKNY…and using those new
social networks to make announcements or show exclusive live events while
they’re happening in order to create a bond with fans and engage them.
Some users are already capturing crimes, yes broadcasting crimes and big
companies are using live-stream apps to tease products, and the business side is
scrambling to capitalize on the "social currency" of live events.
@Simplybahia
35. Watch out for the digital influencers
Digital influence is the ability to create an effect, change opinions and behaviors,
and drive measureable outcomes online — largely as the result of social
networking.
Digital influencers are leaders within their communities, with powerful social
networks and industry-wide credibility. Plus, they are often willing to connect with
brands relevant to their field of expertise.
Twitter, YouTube and Instagram are helping to create superstar influencers who are
able to grab the attention of millions of people and share their message. They are
the new celebrities online that we should follow on every social network. These
individuals are bringing innovation, creativity and unique strategies to the world of
digital outreach for brands.
@Simplybahia
36. Watch out for the digital influencers
Brands are now collaborating with those influencers to create creative and unique
content to entertain their followers. But not the same influencer can work with all
brands.
For each domain there are relevant experts and brands should target those
influencers based on the three R’s (reach, relevance, and resonance) and have a
partnership with them.
Digital influencers help brands reach very targeted audiences, they carefully curate
fan bases with specific characteristics. Brands that connect with these influencers
also get to connect with these specific audiences.
@Simplybahia
39. Express your emojis
2015 was the year of emoji’s. They are everywhere, and have greater meaning than
ever.
Four in five 18–65 year use emojis on a regular basis, while 72% of 18-25s find it
easier to express emotion through emojis rather than written word.
Now brands are using emojis to communicate with their target audience, to
infiltrate their mobile phones, to demonstrate that they are on top of the latest
communications trends, and also to convey messages in elegantly simple ways.
From McDonald’s to Budweiser, brands are beginning to use this digital language
into their marketing campaigns.
@Simplybahia
40. Express your emojis
The abundance of information is making the battle for customer attention even
greater. This is forcing brands to relate to their audiences with short, real and
emotional images.
The importance of understanding how and what generates engagement and
sharing is critical if brands are to connect with this influential audience.
By trying to speak to them on their own terms, there's more chance brands
can connect with them and they may ‘let you in'.
They say a picture is worth a thousand words – and emoji are just the next
evolution of communicating, sometimes even complex thoughts or emotions, with
simple pictures.
@Simplybahia
42. So let's recap!
The 8 Digital Trends every Digital Marketer should know about in 2016 are:
•Content is still king
•But data is queen
•Disruption is already here
•Use videos for marketing
•Mobile only
•Live is live
•Watch out for the digital influencers
•Express your emojis
@Simplybahia