10 Lessons for Marketers from Barack ObamaVijay Sankaran
A presentation made at a Digital Marketing Conference in November 2008 on Obama's digital and email marketing strategy. Also appeared earlier as an article in Afaqs.com and Brand Reporter.
10 Lessons for Marketers from Barack ObamaVijay Sankaran
A presentation made at a Digital Marketing Conference in November 2008 on Obama's digital and email marketing strategy. Also appeared earlier as an article in Afaqs.com and Brand Reporter.
Chap 5,source message & channel factor in IMCRajesh Kumar
This slide will give overview regarding selection of source, screening message & identify the channel factor which will be best suited for advertising agency. for more visit www.marketingandbrandingguru.com
Obama - Best Integrated Marketing Communications Campaign in 2008Lance Shields
This is a term paper written for a MBA marketing class. I wholeheartedly and without hesitation nominate the campaign of presidential candidate Barack Obama for best integrated marketing communications campaign in 2008. On first consideration for this paper, choosing a company or product for best IMC campaign made sense. But in 2008, an underdog brand, an African-American, a first-term Democratic senator, and a politician chosen as most liberal in Congress at a time when rightwing politics reigned, Obama ignited the country and won the election with what I believe was the best communications campaign of the year and possibly one of the best political campaigns in U.S. history. And like any powerful brand, this paper will attempt to show through the one-third principle approach how Obama’s campaign succeeded to win the minds and hearts of Americans.
The winning strategy of Barack Obama's political communication in 2008 | Camp...Gianni L'Abbate
YES WE CAN. The winning strategy of Barack Obama’s political communication in 2008.
La strategia di comunicazione vincente di Barack Obama per USA 2008.
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
The 2012 presidential election cycle is just starting to pick up steam and with his 2% rating in
national polls, it’s safe to say that only the most ardent political watchers have Republican
candidate Jon Huntsman on their radar. Huntsman’s campaign staff is aiming to change that,
however, with a branding campaign that The Wall Street Journal likens to that of a Ralph Lauren
product launch.
This is a blow by blow account of how Narendra Modi used new age marketing framework, Customer Value Maximization to win Indian Parliamentary Elections 2014.
This is a blow by blow account of how Narendra Modi used new age marketing framework, Customer Value Maximization to win Indian Parliamentary Elections 2014.
2010 Toronto Municipal Election - A Brand Experience PerspectiveAhmad Ktaech
An intriguing and thoughtful look at the 2010 Toronto Municipal Election from a Brand Experience perspective. Provides insights and recommendations for future elections.
The Universe Problem: Poll results, Facebook and the 2012 Presidential campaignIan Lurie
This is the first Presidential election where social media reflects and affects the outcome for both sides.
Political candidates have brands, just like companies do. They’re influenced by many of the same market forces, and social media is one of those forces.
The team at Portent put together this evaluation of the Romney and Obama presidential campaigns based on Facebook data collected since April 2012.
Our analysis shows problems for both sides: A universe problem for Gov. Romney, and an agility problem for Pres. Obama.
Note: We will update this report as the election progresses. Please subscribe to our blog at http://www.portent.com/blog if you'd like to keep track.
Chap 5,source message & channel factor in IMCRajesh Kumar
This slide will give overview regarding selection of source, screening message & identify the channel factor which will be best suited for advertising agency. for more visit www.marketingandbrandingguru.com
Obama - Best Integrated Marketing Communications Campaign in 2008Lance Shields
This is a term paper written for a MBA marketing class. I wholeheartedly and without hesitation nominate the campaign of presidential candidate Barack Obama for best integrated marketing communications campaign in 2008. On first consideration for this paper, choosing a company or product for best IMC campaign made sense. But in 2008, an underdog brand, an African-American, a first-term Democratic senator, and a politician chosen as most liberal in Congress at a time when rightwing politics reigned, Obama ignited the country and won the election with what I believe was the best communications campaign of the year and possibly one of the best political campaigns in U.S. history. And like any powerful brand, this paper will attempt to show through the one-third principle approach how Obama’s campaign succeeded to win the minds and hearts of Americans.
The winning strategy of Barack Obama's political communication in 2008 | Camp...Gianni L'Abbate
YES WE CAN. The winning strategy of Barack Obama’s political communication in 2008.
La strategia di comunicazione vincente di Barack Obama per USA 2008.
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
The 2012 presidential election cycle is just starting to pick up steam and with his 2% rating in
national polls, it’s safe to say that only the most ardent political watchers have Republican
candidate Jon Huntsman on their radar. Huntsman’s campaign staff is aiming to change that,
however, with a branding campaign that The Wall Street Journal likens to that of a Ralph Lauren
product launch.
This is a blow by blow account of how Narendra Modi used new age marketing framework, Customer Value Maximization to win Indian Parliamentary Elections 2014.
This is a blow by blow account of how Narendra Modi used new age marketing framework, Customer Value Maximization to win Indian Parliamentary Elections 2014.
2010 Toronto Municipal Election - A Brand Experience PerspectiveAhmad Ktaech
An intriguing and thoughtful look at the 2010 Toronto Municipal Election from a Brand Experience perspective. Provides insights and recommendations for future elections.
The Universe Problem: Poll results, Facebook and the 2012 Presidential campaignIan Lurie
This is the first Presidential election where social media reflects and affects the outcome for both sides.
Political candidates have brands, just like companies do. They’re influenced by many of the same market forces, and social media is one of those forces.
The team at Portent put together this evaluation of the Romney and Obama presidential campaigns based on Facebook data collected since April 2012.
Our analysis shows problems for both sides: A universe problem for Gov. Romney, and an agility problem for Pres. Obama.
Note: We will update this report as the election progresses. Please subscribe to our blog at http://www.portent.com/blog if you'd like to keep track.
This is a presentation given by transportation consultant Courtney Cunningham of the Cunningham Group in Orlando, Florida for the TEAM Florida conference.
Your company MUST engage with elected officials (if you don’t already) if our 'representative' democracy is to work. This presentation teaches you how to have interactions with elected/agency officials that yield TANGIBLE results. You don’t need to hire an expensive lobbyist to play a role and have an impact on your company's bottom line. The Art of Politics can show you how.
What We Offer Your Vision, Our ResponsibilityVoterMood
VoterMood enhances democracy by providing a wide array of political features that empower voters, political parties, and governments, fostering awareness and participation for a stronger democratic system. Here are the key features of VoterMood.
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...Rohit Bhargava
A short presentation about what we really need to teach first year college students to help them prepare for success in the real world. Adapted from Rohit's featured session at the 38th Annual First Year Experience Conference in 2019.
The full featured presentation given by Rohit Bhargava at SXSW 2018 on "7 Trends Changing The Future." For more information on booking Rohit to speak, visit www.rohitbhargava.com/speaking.
5 Non-Obvious Trends For 2018 | Exclusive Book PreviewRohit Bhargava
This is an exclusive preview of 5 trends from the upcoming 8th edition of the WSJ best selling book Non-Obvious by Rohit Bhargava coming December 5th, 2017.
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...Rohit Bhargava
A preview of the 4th Edition of the best selling Trend Series from marketing expert and trend curator Rohit Bhargava. WANT TO DOWNLOAD A FULL VISUAL EDITION AS A PDF? VISIT WWW.15TRENDS.COM.
This latest report features 15 trends in five categories: Culture + Consumer Behaviour, Technology + Design, Marketing + Social Media, Media + Education and Economics + Entrepreneurship. Get the FULL VISUAL EDITION, most recent reports and more at www.15trends.com.
ePatient 2015 - Introduction To A Book About The Future Of Healthcare (And Ho...Rohit Bhargava
The world premiere presentation of the highly anticipated new book ePatient 2015 presented live on stage at the Health2.0 Conference in Santa Clara, California on October 1, 2013. This was a joint presentation from co-authors Rohit Bhargava (founder of Influential Marketing Group) and Fard Johnmar (founder of Enspektos). The book is now available on Amazon: http://www.amazon.com/dp/B00H7L6JGY
Always Eat Left Handed - New Revised Edition Visual OverviewRohit Bhargava
A visual look at the ALL NEW revised edition of the entertainingly irreverent help-self book filled with brutally honest secrets of success no one has ever dared to tell you. Completely revised edition of the best seller than has been downloaded more than 25,000 times.
How To Create Visionary Measurement For Social Media Rohit Bhargava
Do you struggle with the "ROI" of social media? This keynote presentation from the PR Measurement Summit introduces a new model of measurement focused on combining data with storytelling, and focusing on the four key elements of business value. NOTE - Since delivering this keynote more than a year ago, Rohit has developed and launched a more intensive training program that includes much more detail on methods, templates, and specifics around creating a measurement program. You can access the full training program at this link - http://www.onlinemarketinginstitute.org/course-certifications/digital-strategy-certification/
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...Rohit Bhargava
The third edition of my popular 15 Trends presentation that looks at some of the business, marketing and social media trends that are likely to matter in 2013 - including 3 BONUS TRENDS. For more details or the latest report visit www.15trends.com.
The Making of Likeonomics - How To Sell And Write A BookRohit Bhargava
An exclusive look at the making of the highly anticipated new book Likeonomics - including lots of practical real world advice on how to sell, research and write your own book.
The official book launch presentation for LIKEONOMICS - a new book on how to be more believable. Presented at the Mashable Connect conference in Orlando, Florida on May 13th.
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)Rohit Bhargava
A Keynote Presentation with 9 Tips for communicators on how to succeed in the new future of marketing. This presentation was given to the Association for Women in Communications in January, 2010.
10 Great Climate Change Marketing CampaignsRohit Bhargava
A presentation for Blog Action Day featuring ten of the best marketing campaigns promoting awareness of climate change, along with some lessons for marketers on what works when it comes to oot
Personality Not Included: The Book Behind The Personality ProjectRohit Bhargava
The true story behind the book that inspired The Personality Project: Women of Personality - a collaborative ebook with advice and stories from 40 visionary women.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
12. And the “Likeability Gap” explains
why some people are inspired to
do more than others …
THE LIKEABILITY GAP
What people do
because they What people do
WANT to. because they
HAVE to.
13. In a very close
election, the
candidate who
can inspire more
people to ACT
(and convince
others to act)
will always win.
14. In 2012, Obama won the
likeability battle – which
drove voters to action.
Here is a gallery of moments
to explain why he succeeded
while Romney failed …
15. The Gallery of
Presidential Likeability
DEMOCRAT
A Curated Collection
of Images from
the Media
REPUBLICAN
48. A Short Summary
Likeability was a key factor in
helping Obama win re-election
in the 2012 Presidential Election
… and this presentation shares
a side by side comparison of
the candidates’ likeability
through the campaign.
49. Twitter: @rohitbhargava
Download excerpts
and learn more at:
www.likeonomics.com
Rohit is available for
interviews and keynote
presentations – email for
more information at:
influentialmarketing@gmail.com