1.
@rohitbhargava | #nonobvious
THE TRENDS
2018 Bonus Trends
An Exclusive Look At More
Trends From Non-Obvious!
Rohit Bhargava
TrendCurator,Marketer&NiceGuy

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@rohitbhargava | #nonobvious
ABOUT THE ANNUAL TREND REPORT
QUICK FACTS:
8 YEARS OF ANNUAL TREND PREDICTIONS
OVER 100 TRENDS PREDICTED
READ BY OVER 1 MILLION PEOPLE
WALL STREET JOURNAL BEST SELLER
AXIOM SILVER MEDAL AWARD (BUSINESS THEORY)
CES OFFICIAL SELECTION (GARY’S BOOK CLUB)
GOLD MEDAL – NONFICTION BOOK AWARDS
#1 AMAZON BEST SELLER
TOP 50 ALL KINDLE

3.
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
1UNIQUE PROCESS
GATHERING IDEAS FOR A
FULL YEAR AND CURATING
TRENDS FROM THEM

4.
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
2FULL TRANSPARENCY
WITH BRUTALLY HONEST
RECAPS AND RATINGS FOR
ALL PAST PREDICTIONS

5.
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
3ACTIONABLE INSIGHT
FOR EVERY TREND WITH
REAL LIFE ADVICE THAT
MAKES TRENDS USEFUL

6.
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
4GLOBAL OUTLOOK
EXAMPLES FROM AROUND THE
WORLD AND SIX TRANSLATED
EDITIONS + MORE IN 2018!

7.
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
5REAL APPLICATION
EVERY YEAR, WE DELIVER KEYNOTES
AND WORKSHOPS TO THE WORLD’S
MOST INNOVATIVE COMPANIES

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@rohitbhargava | #nonobvious
Special Note: How To Read This Presentation
This Bonus Trend Presentation offers an exclusive look at some of the
trends and stories that are featured in the new edition of Non-Obvious. It
shares the stories of examples used in the book in the same format
usually used by Rohit during live keynote presentations.
Most slides are primarily visual with minimal text explanations, however
they are shared in this presentation to give you a sense of the stories
and depth of research that is behind each of the trends.

9.
@rohitbhargava | #nonobvious
OVER-
TARGETING
NON-OBVIOUS TREND
After years of marketing becoming more data centric, marketing
leaders start to think more broadly about audience and rethink
how to target both loyal and new customers in the process.
W H A T’S TH E TR E ND ?

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@rohitbhargava | #nonobvious
OVERTARGETING | EXAMPLE
2
0
1
8
DangersOfOvertargeting
“If you get too targeted, you
reinforce people who love your
brands to use more. There are
only so many cups of tea you
can drink in a day.”
Keith Weed, CMO - Unilever

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@rohitbhargava | #nonobvious
OVERTARGETING | EXAMPLE
2
0
1
8
TheProblemWithLazySegmenting

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@rohitbhargava | #nonobvious
OVERTARGETING | EXAMPLE
2
0
1
8
OnlineMarketing=SnakeOilSales?

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@rohitbhargava | #nonobvious
OVERTARGETING | EXAMPLE
2
0
1
8
BluHomes
Ideal Target Audience?
Affluent Millennials
“Green Grandmas”

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@rohitbhargava | #nonobvious
HOW TO USE THIS TREND | STEAL THIS IDEA!
 Reevaluate your
audience segments
to find the under-
appreciated groups
OVER-TARGETING

15.
@rohitbhargava | #nonobvious
VIRTUAL
EMPATHY
NON-OBVIOUS TREND
Virtual reality and other technology combine with human
initiatives focused on increasing empathy through the immersive
ability to see the world through foreign and unfamiliar eyes.
W H A T’S TH E TR E ND ?

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@rohitbhargava | #nonobvious
VIRTUAL EMPATHY | EXAMPLE
2
0
1
8
Guardian–SolitaryConfinementVR

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@rohitbhargava | #nonobvious
VIRTUAL EMPATHY | EXAMPLE
2
0
1
8
BeAnotherLab–GenderSwap

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@rohitbhargava | #nonobvious
VIRTUAL EMPATHY | EXAMPLE
2
0
1
8
Translator+NatalieEgan

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@rohitbhargava | #nonobvious
VIRTUAL EMPATHY | EXAMPLE
2
0
1
8
MilitaryPTSDTreatment

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@rohitbhargava | #nonobvious
VIRTUAL EMPATHY | EXAMPLE
2
0
1
8
DinosaursInTheWild

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@rohitbhargava | #nonobvious
HOW TO USE THIS TREND | STEAL THIS IDEA!
 Create tangible
demonstrations of
how you under-
stand your
audience
VIRTUAL EMPATHY

22.
@rohitbhargava | #nonobvious
HUMAN
MODE
NON-OBVIOUS TREND
As automation increases, people hungry for more personal and
authentic experiences begin to put a premium on advice, services,
and interaction involving actual humans.
W H A T’S TH E TR E ND ?

23.
@rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
HumanLibrary

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@rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
TescoRelaxed(Slow)CheckoutLine

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@rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
MagazineLuiza+HumanChatbots

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@rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
SocialRobotsWithPersonality
Source: https://venturebeat.com/2017/12/19/8-robots-worth-bringing-home-this-holiday-season/
Kuri | Mayfield Robotics
Jibo | Jibo
Buddy | Blue Frog

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@rohitbhargava | #nonobvious
HOW TO USE THIS TREND | STEAL THIS IDEA!
 Add a human
option to digital
services as a
benefit
HUMAN MODE

28.
@rohitbhargava | #nonobvious
DATA
POLLUTION
NON-OBVIOUS TREND
As our ability and necessity to measure everything grows, the
ways that data becomes manipulated, contaminated, sabotaged
or expires leads to rising concern about its overall usefulness.
W H A T’S TH E TR E ND ?

29.
@rohitbhargava | #nonobvious
DATA POLLUTION | EXAMPLE
2
0
1
8
The5TypesOfDataPollution

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@rohitbhargava | #nonobvious
DATA POLLUTION | EXAMPLE
2
0
1
8
DataSabotageAsConsumerPayback
bob@bob.com
“Consumers increasingly use Data
Sabotage to share intentionally bad data as
a form of revenge against companies who
create gated experiences requiring personal
details without explaining why.”

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@rohitbhargava | #nonobvious
DATA POLLUTION | EXAMPLE
2
0
1
8
PurgingFakeSocialMediaAccounts

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@rohitbhargava | #nonobvious
HOW TO USE THIS TREND | STEAL THIS IDEA!
DATA POLLUTION
 Avoid putting too much
blind faith in trivial
numbers (especially in
social media)

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@rohitbhargava | #nonobvious
WHATABOUT
PAST TREND PREDICTIONS?
HEREAREAFEWTHATWILL BE
EVENMOREIMPORTANTIN2018…

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@rohitbhargava | #nonobvious

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@rohitbhargava | #nonobvious
FIERCE
FEMININITY
NON-OBVIOUS 2017 TREND
As gender gets fluid, independent women are
portrayed as heroines and become role models.
W H A T’S TH E TR E ND ?

36.
@rohitbhargava | #nonobvious
Fierce Femininity – Entertainment
FIERCE FEMININITY | EXAMPLE
2
0
1
6

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@rohitbhargava | #nonobvious
StrongWomenInFashion
FIERCE FEMININITY | EXAMPLE
2
0
1
7

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@rohitbhargava | #nonobvious
WomenInSportsAdvertising
FIERCE FEMININITY | EXAMPLE
2
0
1
7

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@rohitbhargava | #nonobvious
FierceComicBookCharacters
FIERCE FEMININITY | EXAMPLE
2
0
1
7

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@rohitbhargava | #nonobvious
StatueonWallStreet
FIERCE FEMININITY | EXAMPLE
2
0
1
7

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@rohitbhargava | #nonobvious
#LikeAGirl
FIERCE FEMININITY | EXAMPLE
2
0
1
7

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@rohitbhargava | #nonobvious
ManterruptionApp
FIERCE FEMININITY | EXAMPLE
2
0
1
7

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@rohitbhargava | #nonobvious
BrawnyAdvertising
FIERCE FEMININITY | EXAMPLE
2
0
1
7

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@rohitbhargava | #nonobvious
 Use imagery that helps
to actively break
stereotypes
HOW TO USE THIS TREND | FIERCE FEMININITY
STEAL THIS IDEA!

45.
@rohitbhargava | #nonobvious
DESPERATE
DETOX
NON-OBVIOUS 2017 TREND
Addictive technology and media clutter lead us to
desperately seek out simplicity anywhere we can.
W H A T’S TH E TR E ND ?

46.
@rohitbhargava | #nonobvious
EatingWithoutNoise-Spain
DESPERATE DETOX | EXAMPLE
2
0
1
7

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@rohitbhargava | #nonobvious
SwissTownofBergünBansSelfies
DESPERATE DETOX | EXAMPLE
2
0
1
7

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@rohitbhargava | #nonobvious
IntrepidTravel–DigitalDetoxTours
DESPERATE DETOX | EXAMPLE
2
0
1
7

49.
@rohitbhargava | #nonobvious
SlowTV–Norway
DESPERATE DETOX | EXAMPLE
2
0
1
7

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@rohitbhargava | #nonobvious
 Create distraction
free spaces to
encourage people
to unplug.
HOW TO USE THIS TREND | DESPERATE DETOX
STEAL THIS IDEA!

51.
@rohitbhargava | #nonobvious
OBSESSIVE
PRODUCTIVITY
NON-OBVIOUS 2016 TREND
The never ending quest to be productive in every moment
rapidly evolves into an obsession that underpins
expectations for very brand interaction.
W H A T’S TH E TR E ND ?

52.
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
OBSESSIVE PRODUCTIVITY | EXAMPLE
2
0
1
6
Disney Moms

53.
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
OBSESSIVE PRODUCTIVITY | EXAMPLE
2
0
1
6
Quick Drinks – Anti-Aged Whiskey
HIGHSPIRE WHISKEY
AGED 130 DAYS
DEFIANT WHISKY
AGED 60 DAYS
CLEVELAND WHISKEY
AGED 2 DAYS

54.
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
OBSESSIVE PRODUCTIVITY | EXAMPLE
2
0
1
6
Optimized Reading
The BeeLine Reader
Usingcolortospeedupreading
Spritz
Streamingtextonewordatatime

55.
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
OBSESSIVE PRODUCTIVITY | EXAMPLE
2
0
1
6
Coffitivity

56.
@rohitbhargava | #nonobvious
 Promise and
deliver speed
HOW TO USE THIS TREND | OBSESSIVE PRODUCTIVITY
STEAL THIS IDEA!

57.
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious

58.
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
Love Non-Obvious trends?
Get new ideas by email every Thursday!
www.rohitbhargava.com/subscribe
Connect with Rohit:
rohit@nonobviouscompany.com

59.
@rohitbhargava | #nonobvious
GET YOUR OWN COPY OF
NON-OBVIOUS 2018!
Discount Code for 30% Off :
“predictthefuture”
bit.ly/buyNO2018
CLICK BELOW TO ORDER THE BOOK*:

60.
Confidential – Do Not Distribute

61.
Confidential – Do Not Distribute

62.
Confidential – Do Not Distribute

63.
Confidential – Do Not Distribute

64.
Confidential – Do Not Distribute
Overview Leading Organizations That Have Worked With Our Team

65.
@rohitbhargava | #nonobvious
ABOUT ROHIT:
Rohit Bhargava is a trend curator, marketing expert, storyteller and the Wall Street
Journal best-selling author of five books including Non-Obvious and Likeonomics.
After spending 15 years leading brand strategy at two of the most respected
marketing agencies in the world (Ogilvy and Leo Burnett), Rohit left the
corporate world to become an entrepreneur and is currently the founder
of multiple companies including the Influential Marketing Group and
Ideapress Publishing. He teaches marketing and storytelling at
Georgetown University and regularly travels the world as an
entertaining, humble and non-boring keynote speaker.
Contact Rohit:
rohit@nonobviouscompany.com