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Marketing Predictions 2015
The document outlines several marketing predictions for 2015 based on research from sources like Forbes and thinkelite. It predicts that marketing will shift from globalization to personalization as consumers resist homogenization. There will also be a growing focus on internal communications as a key marketing asset. Additionally, visual storytelling will emerge as a main strategy for growing communities by establishing authenticity with audiences. Leveraging new technologies will help brands stay ahead of the curve.
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Marketing Predictions 2015
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- 2. Since 2014 iscoming to an end, we decided to take a sneak peek to see the possible marketing trends in 2015! *the content is backed by research done by Forbes, thinkelite, etc
- 3. MARKETING WILL SHIFTFROM GLOBALIZATION TO PERSONALIZATION The world is more connected because of technology these days, but marketing is becoming more regionalized, and more localized, even more individualized, as consumers resist homogenization. Personalization is not a trend. It is a marketing tsunami, here to stay, making companies decentralize their structure and increase regional and local influence.
- 4. THERE WILL BEA GROWING FOCUS ON INTERNAL COMMUNICATIONS Companies will be focused on internal communications as a marketing asset. They will look at it as a key challenge and opportunity to create brand ambassadors and make sure that employees and vendors understand and live “the brand,” as well as the vision and strategy of the company.
- 5. VI SUAL STORYTELLINGWILL EMERGE AS A MAIN STRATEGY FOR GROWING COMMUNITIES IN 2 0 1 5 Companies need to invest in marketing vehicles that allow them to establish a level of authenticity with their audience. Understand what’s valuable to your audience. Couple that with magnetic brand messaging, and everyone can get something out of the relationship. Make sure to stay true to your brand image throughout your messaging, or consumers will spot the disconnect.
- 6. LEVERAGING NEW TECHNOLOGIESWILL PUT YOU AHEAD OF THE CURVE. Brands should constantly be looking at new and growing technology platforms and be OK with leaving some of their traditional marketing practices at the door. Companies like MediaMath and Dynamic Signal stood out to me as examples of fast-growing companies that offer technology to improve typical marketing strategies like ad buying and brand advocacy. These are just a couple of examples, but it’s important for modern marketers to adopt and apply different technologies to their marketing stack.
- 7. INBOUND MARKETING CANFUEL YOUR ONLINE MARKETING INITIATIVES . The rise of content and online marketing makes inbound more vital than ever. 85 percent of marketers practice inbound marketing. Your audience is searching online for solutions, and without the infrastructure in place to capture those leads, you’re losing opportunities and revenue. Content is the driver of inbound marketing. It’s how you connect with your audience and ultimately drive them back to your website or blog, so investing in both will amplify your results.
- 8. OPTIMIZE YOUR MOBILEWEBS ITES TO MATCH CONSUMER TRENDS . You’ve heard the term “mobile first” enough times to understand that the mobile revolution is upon us. According to eMarketer, the number of local searches made via the mobile web is growing at a much faster rate than desktop searches.. A study found that half of consumers who conducted local searches via smartphone visited the store within a day, and 18 percent of local queries on smartphones led to a purchase. The importance of mobile marketing is undeniable, so allocating a substantial budget to this platform is crucial to maintaining relevance.