Dina Dastur Mehta
5 SlideShares 0 Clipboards 430 Followers 380 Followings
Personal Information
Organization / Workplace
Mumbai India
Occupation
Co-Founder
Industry
Advertising / Marketing / PR
Website
dinamehta.com/
About
As Co-Founder of Convo and Managing Director of Mosoci, I lead our qualitative research and ethnography team and practice. I’ve spent over 20 years advising a global portfolio of clients including Nokia, MTV, Intel, Dell, Pitney Bowes, Kimberly Clark, Wikimedia and Unilever. My projects have led me deep into rural markets, following trend-setting youth in urban settings, and digging deep into motivations and possible triggers across a wide range of demographic and psychographic groups. I work across both products and services and am driven to be at the forefront of technology trends research in India. While personally a heavy user, I’m a keen observer of how people are interacting ...
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research ethnography social media blography market research convo computing dina mehta mobile research cocreation participation technology qualitative research insights mobile netnography life scs 2012 jugaad innovation dinamehta culture mobile phones hacking mobility india social tools blogs tsunamihelp reboot wikis conference collaboration tsunamis flow social software enterprise 20 entrepreneurship startup saturday mumbai personal branding corporate branding startups
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Presentations (5)
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10 tips on branding through social media for startups and small businesses
12 years ago • 882 Views
Social Tools for Research & Collaboration [2005]
12 years ago • 467 Views
Hacking Life - the India Way. SCS 2012 | Dina Mehta | A Convo Presentation
11 years ago • 703 Views
Future of insights. dina mehta. april 3, 2012 india social summit
11 years ago • 17397 Views
From Research to Co-Creation: how technology reframes participation and qualitative research methods
9 years ago • 718 Views
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Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)
David Gillespie • 13 years ago
Personal Information
Organization / Workplace
Mumbai India
Occupation
Co-Founder
Industry
Advertising / Marketing / PR
Website
dinamehta.com/
About
As Co-Founder of Convo and Managing Director of Mosoci, I lead our qualitative research and ethnography team and practice. I’ve spent over 20 years advising a global portfolio of clients including Nokia, MTV, Intel, Dell, Pitney Bowes, Kimberly Clark, Wikimedia and Unilever. My projects have led me deep into rural markets, following trend-setting youth in urban settings, and digging deep into motivations and possible triggers across a wide range of demographic and psychographic groups. I work across both products and services and am driven to be at the forefront of technology trends research in India. While personally a heavy user, I’m a keen observer of how people are interacting ...
Tags
research ethnography social media blography market research convo computing dina mehta mobile research cocreation participation technology qualitative research insights mobile netnography life scs 2012 jugaad innovation dinamehta culture mobile phones hacking mobility india social tools blogs tsunamihelp reboot wikis conference collaboration tsunamis flow social software enterprise 20 entrepreneurship startup saturday mumbai personal branding corporate branding startups
See more