Ever wonder why informercials work? Learn the 5 marketing secrets behind what makes this type of advertising so powerful and how to use those techniques for promoting your own business.

1. Why Informercials Work 5 Marketing Lessons From The Addictively Influential Pitches Of Late Night Salesmen
by
ORIGINALLY PUBLISHED ON FEBRUARY 21, 2009
Best Selling Author of Likeonomics Founder - Influential Marketing Group
ROHIT BHARGAVA

2. If this phrase makes you cringe, it shouldn’t.
“But wait, there’s more!”

3. Informercials help brands sell over $4 billion of products and services every year.

4. Ever wonder why they work?
Here are 5 reasons:

5. 1. Have a backstory
A hard working Amish craftsman builds it with authentic “Amish Oak”
To deliver a “real wood mantle” electric fireplace
Combined with “engineering genius from the China coast”

6. 2. Show the product in action

7. 3. Use real testimonials

8. 4. Make a specific offer.

9. 5. Give a reason to act NOW.

10. +
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11. Rohit Bhargava is an author, blogger, marketer and presenter. He speaks and writes about putting more authenticity and personality back into business.
If you liked these slides, read his book: Personality Not Included www.readpni.com
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