Presented @ FX lifestyle x'ntre IKAPRAMA Marketers Night 6th March 2012

1. New Digital & Social Media
Marketing
Elga Yulwardian, MM, MBuss IT
IKAPRAMA Marketers Night
"Opportunities & Challenges of The New Digital Social Media Marketing”
FX Lifestyle X’nter, 6 March 2012

2. Discussion Topic
• Brand on Digital Landscape
• Social Marketing: Beyond Social Media Maintenance
• New Technology Adoption
• Content Based Marketing
• Digital Evaluation & Measurement

3. 1. Brand on Digital Landscape
• Digital & real life
• Digital brand universe
Why Digital?

4. Digital & Real Life
Pranav Mistry
Born 1981, Palapur India
PhD Candidate MIT, USA

5. Source: Digital is Dead, Kai Platschke

6. Digital Brand Universe
Source: Tipping Sprung

7. Internet Technology Milestone
Source: Tipping Sprung

8. 2. Social Marketing: Beyond Social Media Maintenance
• Corporate & customer is horizontal
• Find your tribes, understand them
• Create relation with informal leaders to be your brand’s evangelists

9. Corporate Social Media Adoption
Source: Manta Corp.

10. Source: Syncapse Research

11. Source: Syncapse Research

12. Source: Syncapse Research

13. Digital Communities
50% of Kaskus users are IM3 subscribers

15. Digital Community Fill-in Strategy
Kaskus.us
Detikblog
Subscribers
Active on
Social Media
ID Android
Kompasiana
Satisfied Customers
50mio
Un Satisfied Customers
Already
became fans

16. Finding Tribes and Informal Leader

17. Digital Crowdsourcing

18. Artificial Intelligence & Virtual CS

19. 3. New Technology Adoption
• Digital media placement technology
• Augmented Reality

20. Source: Admax Network

21. Source: Admax Network

22. Source: Admax Network

23. Source: Chango

24. Augmented Reality
1975
Myron Krueger creates Videoplace
to allow users to interact with virtual objects for the first time.
1989
Jaron Lanier coins the phrase Virtual Reality
and creates the first commercial business around virtual worlds.
1990
Tom Caudell coins the phrase 'Augmented Reality'
while at Boeing helping workers assemble cables into aircraft
1992
L.B. Rosenberg develops one of the first functioning AR systems
called Virtual Fixtures
2000
Bruce H. Thomas develops ARQuake
the first outdoor mobile AR game
2008
Wikitude AR Travel Guide launches on Oct. 20, 2008
with the G1 Android phone
2009
Teh Sosro, Kompas dan PT Telkom used AR for their campaign

25. Augmented Reality as a media

26. Augmented Reality for customer experience

27. Augmented Reality for on ground sales promo

28. Augmented Reality for creative ads

29. 4. Content Based Marketing
• Digital media placement technology
• Augmented Reality

30. One Red Paper Clip

33. 5. Digital Evaluation & Measurement

34. Source: Digital is Dead, Kai Platschke

35. Realtime Media Analysis

37. Realtime Social Media Analysis

38. Fans Value Measurement

39. Social Media Measurement
Conversation
Engagement
Reach

40. Thank you and let’s talk