New Digital & Social Media Marketing

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Presented @ FX lifestyle x'ntre
IKAPRAMA Marketers Night
6th March 2012

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New Digital & Social Media Marketing

  1. 1. New Digital & Social Media Marketing Elga Yulwardian, MM, MBuss IT IKAPRAMA Marketers Night"Opportunities & Challenges of The New Digital Social Media Marketing” FX Lifestyle X’nter, 6 March 2012
  2. 2. Discussion Topic• Brand on Digital Landscape• Social Marketing: Beyond Social Media Maintenance• New Technology Adoption• Content Based Marketing• Digital Evaluation & Measurement
  3. 3. 1. Brand on Digital Landscape• Digital & real life• Digital brand universe Why Digital?
  4. 4. Digital & Real LifePranav MistryBorn 1981, Palapur IndiaPhD Candidate MIT, USA
  5. 5. Source: Digital is Dead, Kai Platschke
  6. 6. Digital Brand Universe Source: Tipping Sprung
  7. 7. Internet Technology Milestone Source: Tipping Sprung
  8. 8. 2. Social Marketing: Beyond Social Media Maintenance• Corporate & customer is horizontal• Find your tribes, understand them• Create relation with informal leaders to be your brand’s evangelists
  9. 9. Corporate Social Media Adoption Source: Manta Corp.
  10. 10. Source: Syncapse Research
  11. 11. Source: Syncapse Research
  12. 12. Source: Syncapse Research
  13. 13. Digital Communities50% of Kaskus users are IM3 subscribers
  14. 14. Digital Community Fill-in Strategy Kaskus.us Detikblog Subscribers Active on Social Media ID Android Kompasiana Satisfied Customers50mio Un Satisfied Customers Already became fans
  15. 15. Finding Tribes and Informal Leader
  16. 16. Digital Crowdsourcing
  17. 17. Artificial Intelligence & Virtual CS
  18. 18. 3. New Technology Adoption• Digital media placement technology• Augmented Reality
  19. 19. Source: Admax Network
  20. 20. Source: Admax Network
  21. 21. Source: Admax Network
  22. 22. Source: Chango
  23. 23. Augmented Reality 1975 Myron Krueger creates Videoplace to allow users to interact with virtual objects for the first time. 1989 Jaron Lanier coins the phrase Virtual Realityand creates the first commercial business around virtual worlds. 1990 Tom Caudell coins the phrase Augmented Reality while at Boeing helping workers assemble cables into aircraft 1992L.B. Rosenberg develops one of the first functioning AR systems called Virtual Fixtures 2000 Bruce H. Thomas develops ARQuake the first outdoor mobile AR game 2008 Wikitude AR Travel Guide launches on Oct. 20, 2008 with the G1 Android phone 2009 Teh Sosro, Kompas dan PT Telkom used AR for their campaign
  24. 24. Augmented Reality as a media
  25. 25. Augmented Reality for customer experience
  26. 26. Augmented Reality for on ground sales promo
  27. 27. Augmented Reality for creative ads
  28. 28. 4. Content Based Marketing• Digital media placement technology• Augmented Reality
  29. 29. One Red Paper Clip
  30. 30. 5. Digital Evaluation & Measurement
  31. 31. Source: Digital is Dead, Kai Platschke
  32. 32. Realtime Media Analysis
  33. 33. Realtime Social Media Analysis
  34. 34. Fans Value Measurement
  35. 35. Social Media Measurement Conversation EngagementReach
  36. 36. Thank you and let’s talk

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