Presentation given by Martha Gabriel at HighEdWeb 2010 (#heweb10) - http://2010.highedweb.org
The presentation covers the main concepts & aspects of augmented reality and the mobile tagging (2D barcodes - like QRcode and Datamatrix) like tools for AR.
Talk to the author on Twitter - @marthagabriel
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
Innovation and the Rise of the Social ConsumerHorizn Inc.
CMA Digital Day presentation.
Every industry and vertical is going to be rethought in a social way.
The real opportunity is about people redesigning these spaces.
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
Innovation and the Rise of the Social ConsumerHorizn Inc.
CMA Digital Day presentation.
Every industry and vertical is going to be rethought in a social way.
The real opportunity is about people redesigning these spaces.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
2011 Event Marketing Summit B2B Social Media WorkshopEric Schwartzman
Conducted by Eric Schwartzman (@ericschwartzman) B-to-B SOCIAL MEDIA BOOT CAMP - Hey b-to-b event marketers, we’re created a boot camp just for you (See? That’s love.) B-to-B brands are applying social media to connect with customers, channel partners and suppliers. Eric Schwartzman, bestselling author of “Social Marketing to the Business Customer,” shows you how they’re doing it and how you can, too. Learn how to use blogs, podcasts and social networks to build your b-to-b brand and business. B-to-b event marketing attendees will learn:
How to build a social media blueprint
How to leverage social media networks and blogs
How to monitor and measure social media
What new trends you need to be aware of right now
Pitfalls to avoid and tips for success
Digital-centered and social media marketing certainly has a mass appeal, but there’s much more to these new age tools than just their modern day buzz worthiness. There is real value in shifting a portion of your marketing budget and efforts to the digital realm. We’ll cut through the clutter and lay out clear strategies for making the most of todays most popular and effective digital marketing tools like blogs, social networks, online advertising, and search engine marketing to help you achieve a rapid return on investment.
Video available via this link: https://www.facebook.com/photo.php?v=10200377851621524
Case Study in Social Media presented by:
Nadim Khater, CCO, touch Lebanon
Omar Abou Ezzedine, Deputy General Manager, Cleartag
at ArabNet Beirut 2013, March 20-22
Beirut, Lebanon
Off-Road Studios Corporate Profile | As a multiplatform agency, we are better equipped to deliver coherent integrated marketing solutions. We create websites, viral campaigns, digital applications and games, 2D/3D digital art and animations, HD videos, interactive installations, and just about anything else that takes advantage of digital technology.
Brand & UX: Toward a New InterpretationMark Badger
Note: This deck was presented on January 5th, 2013 as part of UXCamp DC. These slides contain some early thinking around the relationship between Brand and UX, as well as the idea that user experience design and strategy involves aspects of interpretation and translation. I want to thank those who joined the discussion for reinforcing the idea that the relationship between Brand and UX matters.
Abstract: It's not that those charged with overseeing the brand and those responsible for creating user experiences can’t, don’t, or have not collaborated. But it is fair to say that the relationship has often been...contentious. And yet, strategic thinkers from both camps seem to be zeroing in on the same target. Whether one calls it "user experience" or "brand experience," the relationship between brands and consumers is one both UX practitioners and Brand marketers care about deeply. Along those lines, does an investigation into the meaning of those relationships begin to suggest a new role for the UX practitioner, that of interpreter and translator?
A basic idiots guide to Barcodes provided by a company who have been supplying barcode labels for 25+ years and as a way to help others when they have to order bar code labels and do not know the jargon being used.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
2011 Event Marketing Summit B2B Social Media WorkshopEric Schwartzman
Conducted by Eric Schwartzman (@ericschwartzman) B-to-B SOCIAL MEDIA BOOT CAMP - Hey b-to-b event marketers, we’re created a boot camp just for you (See? That’s love.) B-to-B brands are applying social media to connect with customers, channel partners and suppliers. Eric Schwartzman, bestselling author of “Social Marketing to the Business Customer,” shows you how they’re doing it and how you can, too. Learn how to use blogs, podcasts and social networks to build your b-to-b brand and business. B-to-b event marketing attendees will learn:
How to build a social media blueprint
How to leverage social media networks and blogs
How to monitor and measure social media
What new trends you need to be aware of right now
Pitfalls to avoid and tips for success
Digital-centered and social media marketing certainly has a mass appeal, but there’s much more to these new age tools than just their modern day buzz worthiness. There is real value in shifting a portion of your marketing budget and efforts to the digital realm. We’ll cut through the clutter and lay out clear strategies for making the most of todays most popular and effective digital marketing tools like blogs, social networks, online advertising, and search engine marketing to help you achieve a rapid return on investment.
Video available via this link: https://www.facebook.com/photo.php?v=10200377851621524
Case Study in Social Media presented by:
Nadim Khater, CCO, touch Lebanon
Omar Abou Ezzedine, Deputy General Manager, Cleartag
at ArabNet Beirut 2013, March 20-22
Beirut, Lebanon
Off-Road Studios Corporate Profile | As a multiplatform agency, we are better equipped to deliver coherent integrated marketing solutions. We create websites, viral campaigns, digital applications and games, 2D/3D digital art and animations, HD videos, interactive installations, and just about anything else that takes advantage of digital technology.
Brand & UX: Toward a New InterpretationMark Badger
Note: This deck was presented on January 5th, 2013 as part of UXCamp DC. These slides contain some early thinking around the relationship between Brand and UX, as well as the idea that user experience design and strategy involves aspects of interpretation and translation. I want to thank those who joined the discussion for reinforcing the idea that the relationship between Brand and UX matters.
Abstract: It's not that those charged with overseeing the brand and those responsible for creating user experiences can’t, don’t, or have not collaborated. But it is fair to say that the relationship has often been...contentious. And yet, strategic thinkers from both camps seem to be zeroing in on the same target. Whether one calls it "user experience" or "brand experience," the relationship between brands and consumers is one both UX practitioners and Brand marketers care about deeply. Along those lines, does an investigation into the meaning of those relationships begin to suggest a new role for the UX practitioner, that of interpreter and translator?
A basic idiots guide to Barcodes provided by a company who have been supplying barcode labels for 25+ years and as a way to help others when they have to order bar code labels and do not know the jargon being used.
3D printing is a form of additive manufacturing technology that allows for production of physical objects from digital data, constructing an object of virtually any shape layer-by-layer, by depositing material layers in sequence. 3D printing is a quickly expanding field, with popularity and uses for 3D printers growing every day.
In this report, ICE Team has aggregated all the intriguing applications of 3D printing. The report also includes information on how 3D printing works and major 3D printers available in the market. Finally our future scenarios for a world with 3D printing will provoke you and help you take a step up and see how the future might look like. As always we look forward to your comments, suggestions and feedback.
A complete illustrated ppt on 3D printing technology. All the additive processes,Future and effects are well described with relevant diagram and images.Must download for attractive seminar presentation.3D Printing technology could revolutionize and re-shape the world. Advances in 3D printing technology can significantly change and improve the way we manufacture products and produce goods worldwide. If the last industrial revolution brought us mass production and the advent of economies of scale - the digital 3D printing revolution could bring mass manufacturing back a full circle - to an era of mass personalization, and a return to individual craftsmanship.
3D Printing - A 2014 Horizonwatching Trend Summary ReportBill Chamberlin
ABOUT 3D PRINTING: Also called Additive Manufacturing, 3D printing has been hailed as a transformative manufacturing technology, 3D printing involves fabrication of physical objects by depositing a material using a nozzle, print head, or any another printer technology. Though initially used for prototyping of products, 3D printing has evolved and is currently capable of customized short-run manufacturing of industrial products, dental implants, and medical devices.
ABOUT THIS TREND REPORT: This report provide information about the 3D Printing trend along with links to additional resources.
Table of Contents
1.Introduction to 3D Printing
2.Marketplace Opportunities and Industry Applications
3.Materials & Technologies
4.Vendor Ecosystem
5.Drivers, Challenges, Implications, Trends to Watch
6.Summary / Recommendations
7.Appendix: Resources for further reading & understanding
How To Create Your Digital Avatar For The MetaverseBernard Marr
Digital avatars are our personal representatives in the virtual world and the emerging domain of the metaverse. Here are some ways to get started creating your own, as well as a look at where they might take us in the future.
One of Pixelated Realities objectives is to provide an opportunity to view 1:1 scale projects of the new buildings, to assess them in real environment and to prevent distortion of the city appearence. A contest may be reviewed by invited prominent architects and the opportunity to hear public opinion will make the city development plan more flexible and humane.
Currently the project lacks helping hands to digitize the city - so Fedor invites students to cooperate. This is an opportunity for learning: students will be able to learn 3D-modeling, create locations for their own diploma and leave off their work for the next generations.
Futurus specializes in developing virtual and augmented reality applications for organizations to use for marketing, product visualization, experiential events, and training purposes. The company has an extensive portfolio of clients in industries such as consumer packaged goods, hospitality, medical, real estate, and manufacturing. As leaders in the XR space, we feel it is our responsibility to guide our clients responsibly in finding a solution that meets their goals while creating a valuable experience for the end-user.
The metaverse is removing the physical barriers to connecting people from anywhere in the world by using augmented reality and virtual reality. Content creators bring to life the ideas and space for people to join. Brands have a unique opportunity to take the physical and bring it in the virtual to connect with their consumers on a personal and authentic level.
“Why” and “how” are two crucial questions to ask when evaluating if it is worth investing resources. The former is a reflective question brands must ask themselves and figure out the purpose and goals of creating an immersive experience. The answer to this will help determine if the experience will be valuable to the end-user. The latter is what Futurus and leaders in the XR industry come into solve. As subject matter experts, we use our experience to figure out what will be most successful in achieving our clients’ goals. From there, we can create a custom solution that can be deployed and shared with consumers. Key Takeaways
• How brands can leverage virtual and augmented reality to engage with consumers
• Considerations for what technology and platform is most appropriate for the proposed use case
• Options for leveraging various types of immersive content
What is Augmented Reality(AR) ?
Goal of AR
How AR is being used?
How AR works?
What we are planning to do?
Future of Augmented Reality
Augmented Reality Shopping System
Augmented Reality Discount System
Augmented Reality Virtual TryOn
Augmented Reality based system development
Augmented Reality based Mobile App Development
Panacea Infotech, Chicago, Pune, Middle East, Australia
Zugara SIME 2009 Stockholm Presentation - Augmented RealityZugara
This is a presentation I gave at SIME Technology Conference in Stockholm in 2009. Presentation covers Augmented Reality examples and demos. Due to time, I was not able to go over stats, but they are included in the presentation.
The Effects Of The Metaverse On SocietyBernard Marr
The metaverse is coming – what positive and negative effects will it have on our society? Here we look at how the metaverse will transform different sectors and explore some of the challenges that come with it.
Augmented Reality, RFID and the Internet of ThingsDavid Carr
Workshop about breaking digital creativity away from screens and the opportunities that Augmented Reality, RFID, mobile and multitouch technologies present.
The Important Difference Between Virtual Reality, Augmented Reality and Mixed...Bernard Marr
Now that virtual reality (VR), augmented reality (AR) and mixed reality (MR) are becoming more mainstream, people outside of tech circles have more questions about how these technologies differ. Here, we outline the difference between virtual reality, augmented reality, and mixed reality.
Augmented and Virtual Reality is the new normal which are helping businesses in making revenues at an affordable investment. Explore this blog to know more about their role in turning businesses and their processes effectively.
Transformação Digital de Negócios - Campus Party Brazil 2018Martha Gabriel
Palestra ministrada por Martha Gabriel na Campus Executive, evento executivo promovido pela ESPM dentro da Campus Party Brasil 2018. A apresentação aborda os desafios da Transformação Digital de Negócios
Marketing de Conteúdo: Orquestrando a Convergência e Transmedia Digitais (For...Martha Gabriel
Palestra ministrada por Martha Gabriel no Fórum de Marketing HSM: "Kotler e Grandes Nomes" em 1/set/2014, abordando:
- Transformações do Ambiente e do Consumidor
- Era do Conteúdo
- Convergência e Transmedia
- Estratégias de Marketing de Conteúdo
Mais informações em http://www.martha.com.br
TEDxCanoas - Cibridismo: O Fim do Mundo OFFline, por Martha GabrielMartha Gabriel
Palestra de Martha Gabriel no TEDxCanoas em 3/mar/2012 sobre a transformação do ser humano em cíbridos -- híbridos do ciberespaço e mundo físico. O vídeo completo em: http://youtu.be/Tm81ozuvV78
Planejamento em Marketing de Busca, por Martha GabrielMartha Gabriel
Palestra ministrada por Martha Gabriel no Search Master Brasil, Rio de Janeiro, 10.ago.2012.
Conteúdo: planejamento de marketing de busca - marketing / estratégia / plano de marketing de busca.
Autor: Martha Gabriel (www.martha.com.br)
Redes Sociais: Ameaças e Oportunidades, by Martha GabrielMartha Gabriel
Palestra ministrada por Martha Gabriel sobre as redes sociais online -- conceitos principais, tipos de redes, oportunidades e ameaças no uso das plataformas de redes sociais online.
Martha Gabriel's website - www.martha.com.br
Twitter: @marthagabriel
Palestra apresentada na Social Media Week São Paulo em 15/fev/2012 por Martha Gabriel, apresentando os seus trabalhos de arte e suas relações com as novas mídias.
Martha Gabriel's site oficial: www.martha.com.br
Redes Sociais nos Negócios, by Martha Gabriel no SimpoVIDRO 2011Martha Gabriel
Palestra ministrada por Martha Gabriel no SimpoVIDRO 2011, na Ilha de Comandatuba.
A palestra aborda os principais conceitos de redes e midias sociais, seus tipos, e discute estratégias e gestão de crises.
Twitter - @marthagabriel
Website - www.martha.com.br
Marketing na Era Digital, by Martha GabrielMartha Gabriel
Palestra ministrada por Martha Gabriel em Nagoya em 31.out.2011 abordando o marketing na era digital - transformações no ambiente de marketing, comportamento do consumidor e estratégias com plataformas digitais e tendências.
Martha's website - www.martha.com.br
Twitter: @marthagabriel
SOCIAL & SEARCH Convergence, by Martha GabrielMartha Gabriel
Martha Gabriel's presentation at HighEdWeb 2011 in Austin, TX, USA, on oct/24/2011.
The presentation address the social and search strategies convergence through mobile and content.
Author's website - www.martha.com.br
Twitter - @marthagabriel
Cibridismo: o fim da vida OFF line, por Martha GabrielMartha Gabriel
Palestra apresentada por Martha Gabriel (@marthagabriel) no youPIX 2011.
A palestra aborda o cibridismo, o estado de se estar on e off simultaneamente, nos tornando em cyver-hóbridos.
Site oficial de Martha Gabriel - http://www.martha.com.br/
Internet, Marketing e Interação com o Consumidor -- by Martha GabrielMartha Gabriel
Palestra ministrada por Martha Gabriel (@marthagabriel) no SEMARC 2011 (Seminário de Relacionamento com o Consumidor) da FEBRARAN.
A palestra aborda os impactos e transformações causadas pela penetração das tecnologias digitais na sociedade e no marketing.
Marketing para o Livro Digital, by Martha GabrielMartha Gabriel
Palestra realizada por Martha Gabriel (@marthagabriel) no 2o Congresso Internacional do Livro da CBL em São Paulo em 27/julho/2011.
A palestra aborda as principais transformações no ambiente e estratégias de marketing para o livro digital levando em consideração o novo cenário tecnológico e mudança do comportamento do consumidor e públicos.
Ebook sobre "Comunicação e Marketing Digitais", no qual cada capítulo é uma contribuição de um autor diferente.
O meu capítulo é "TRANSMÍDIA STORYTELLING: A ARTE DE CONTAR ESTÓRIAS NO MARKETING", pág. 142
Boa leitura e um abraço pra você,
Martha Gabriel
@marthagabriel
O ebook "Mídias Sociais e Eleições" é composto de capítulos escritos por diferentes autores, todos relacionados à relação entre mídias sociais e eleições.
O capítulo "Controle e Espetáculo - Privacidade & Transparência na Política e Eleições" é a minha contribuição à obra.
Um abraço e boa leitura,
Martha Gabriel
@marthagabriel
Social & Search - two faces of the same coin, by Martha GabrielMartha Gabriel
Closing keynote presentation about Search an Social Media, by Martha Gabriel, at J.Boye Conference in Philadelphia - 4/may/2011.
The presentation covers the topics:
- Context
- SEM & SEO
- Beyond the Basics
- Search & Social
- Trends
Gestão de Crises em Mídias Sociais, by Martha GabrielMartha Gabriel
Palestra ministrada por Martha Gabriel (@marthagabriel) sobre gestão de crises na era das mídias sociais, abordando conceitos de crises, transformação do cenário e gestão de crises.
Marketing na Era Digital, por Martha GabrielMartha Gabriel
Apresentação de Martha Gabriel (@marthagabriel) sobre Marketing na Era Digital, baseada no seu livro de mesmo nome.
Mais informações em:
www.marketingnaeradigital.com.br
Marketing de Busqueda: SEM e SEO, by Martha GabrielMartha Gabriel
Presentación de Martha Gabriel sobre Marketing de Búsqueda en el Encuentro Locaweb in Buenos Aires, nov.2010
Contenido:
- La búsqueda
- SEM - Search Engine Marketing
- SEO - Search Engine Optimization
- Plan de Marketing de Búsqueda
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
20240605 QFM017 Machine Intelligence Reading List May 2024
QRcodes & Augmented Reality, by Martha Gabriel
1. scan,
click,
navigate
online.
Mobile Tagging
Mobile Tagging
&&
Mixed Realities
Mixed Realities
by Martha Gabriel
by Martha Gabriel
2. Martha Gabriel
University Anhembi Morumbi, professor
University of São Paulo, researcher
NMD New Media Developers, director of technology
Upgrade! São Paulo, curator
New Media Artist
Author of the books “Search Engine Optimization” and “SEM & SEO:
Mastering the Search Marketing”.
Background:
BS in Engineering
Postgraduate in Marketing
Postgraduate in Design
Master Degree in Art – Dissertation about Voice Interfaces
Pursuing her Doctorate’s Degree in Art
martha@martha.com.br
website – www.martha.com.br
twitter - @marthagabriel
3. Agenda
– Mixed Realities
– Mobile Tags
– Guidelines for creating and
reading mobile tags
Martha Gabriel
5. Mixed Realities
Definition
• Mixed Reality (or MR) refers to the
fusion of the physical and virtual worlds
to produce new environments and
visualizations where physical and digital
objects co-exist and interact in real
time.
Martha Gabriel
9. Mobile Devices &
Mixed Realities
Glasses, cameras,
monitors,
computers and
mobile devices
(PDAs &
cellphones) can be
used as tools for
creating mixed
realities.
Image: Character on Mobile Phone, by Daniel Wagner
Martha Gabriel
10. Mixed Realities
Definition by Paul Milgram & Fumio Kishino
(1994)
• Mixed Reality is anywhere between the
Virtual Environment and the Real
Environment, comprising stages of
reality, augmented reality, augmented
virtuality and virtuality
Martha Gabriel
11. Mixed Reality:
Virtuality Continuum(VC) by Paul Milgram
Martha Gabriel
12. Mixed Realities
Mixed Realities have endless applications
fields ranging from arts, entertainment, education,
assisted maintenance, medicine, publicity,
marketing, etc. Some examples:
Virtual Realities – immersive caves, where the virtual
environment prevails.
Augmented Realities:
MINI Cabrio (propaganda)
SPOILER (game)
BMW (assisted mantainence)
Arcane Technologies (edution – head slicer)
Layar browser (AR browser for Android)
Martha Gabriel
40. Mobile Tagging
Definition
• mobile tagging is the process of reading a
2D barcode using a mobile device camera
• It’s possible to encrypt several types of
data into the codes, however, regarding mobile
tagging URLs are usually encrypted.
• After encrypting URLs into the codes, the
user can be directed linked to the website
related to that URL..
.
Martha Gabriel
41. Mobile Tagging – reading process
Image source - http://mobile-tagging.blogspot.com/2007/09/what-is-mobile-tagging.html
Martha Gabriel
42. Kinds of data that can be encrypted
Contact
URL
Text
SMS
43. Mobile Tagging – Types of codes
There are more than 70 types of 2D codes,
however they get reduced to 12, regarding
mobile tagging use, como se segue:
Image source - http://mobile-tagging.blogspot.com/2007/09/what-is-mobile-tagging.html
The most used types are QRCode e DataMatrix
Martha Gabriel
47. Mobile Tagging & Applications
Nowadays, mobile tagging (specially QRCodes)
is already very well known and a success in
Japan and it is starting spreading around the
world.
Behind the mobile tagging is the idea of an
information media absolute convergence since
the tags connect static document media to the
Internet and encourages the people’s interactive
behavior.
Martha Gabriel
48. Mobile Tagging & Mixed Realities
Specially by being a physical link to the on-line
digital world, the mobile tag are instruments of
augmented reality - they add a digital
information layer to the physical things in the
reality.
Therefore, mobile tagging is today one of the
simplest and cheapest way for creating mixed
realities.
Martha Gabriel
49. Mobile Tagging & Mixed Realities
Entertainment - Pet Shop Boys (Integral music clip)
Art – SENSITIVE ROSE
Marketing:
additional information about products (on packages or any printed
material)
direct downloads (ringtones, clips or mobile games)
direct link to the company website
Education
digital links in books, encyclopedias, etc.
digital links in test tubes in labs
periodic table with videos
Martha Gabriel
50. Mobile Tagging & Mixed Realities
Public and Cultural field
information about monuments, public transportation, consumer/public
reviews, non-commercial advices, museums.
Private
link to business websites and contact info (business cards)
airlines boarding pass
tickets for shows, teater, games, etc.
Personal
link to personal websites and contact info (business cards)
Higher Ed
links for download mobile app
orientation session
signaling in campus
Martha Gabriel
64. Agenda
– Mixed Realities
– Mobile Tags
– Guidelines for creating and
reading mobile tags
Martha Gabriel
65. Guidelines for
creating and reading
Martha Gabriel
mobile tags
66. Mobile device (PDA or cellphone) with photo camera
+
Mobile tags reading software installed.
Image source - Semapedia
Martha Gabriel
67. Guidelines –
creating and reading mobile tags
1. Install a mobile tag reader in your mobile device or cell phone - there
are many readers available, and here are some suggestions. To install
the reader, just pointing the mobile browser to:
- i-nigma - www.i-nigma.mobi (reads QR codes and Datamatrix)
- Beetagg - get.beetagg.com (reads QR codes, Datamatrix and Beetagg)
- Microsoft - www.microsoft.com/tag (Microsoft Tag)
2. Create mobile tags - there are also many ways of creating the codes
(mobile tag). Here are some options on the web:
- i-nigma - www.i-nigma.com (creates QR codes and Datamatrix)
- Beetagg - generator.beetagg.com (QR codes, Datamatrix and Beetagg)
- Microsoft - www.microsoft.com/tag (creates Microsoft Tag)
68. Tips
• Creating codes:
– Spin, direction
– Color, contrast
– About reading:
• distance for reading
• the more codified information, smaller the squares sizes
hard to read
– Neatness – i-nigma
• Reading
– Precision – i-nigma
– Security – Beetag x i-nigma
69. Useful Tools
• Mobile Tags Readear via WebCam:
– bcWebCam (freeware) -
http://www.bcwebcam.de/en/index.htm
• Mobile Tags Readers via image files (not
needing a cellphone):
– bcTester (freeware) –
http://www.bctester.de/en/index.htm
Martha Gabriel
71. Mobile Tags & Sustentability
• Sustentability – mobile tags can be used directly
from the cellphone screens with information of:
business cards, show & event tickets, boarding
passes…. WITHOUT NEEDING TO PRINT
anything!
– The codes can be stored in the cellphone to be presented to
the readers from other cellphones or hardwares (like
boarding passes readers)
Martha Gabriel
72. Mobile Tags &
Access Tracking
• Mobile tags allow source tracking by using tags in the
URL.
– Ex: www.site.com/pag1.html?Fonte=“rmagazine” or
www.site.com/pag1.html?Fonte=“NYT” or
www.site.com/pag1.html?Fonte=“TV”
– In this way, it becomes possible to track not only the
access that come from the digital environment but also
the ones that come from traditional offline media, like
print.
Martha Gabriel