The document discusses social media marketing and its importance in modern business. Social media marketing involves using social networks and platforms to gain website traffic and attention through recommendations, building personality, and addressing customers as individuals who create their own content. It is a cost-effective way for companies to promote their brands to targeted audiences using viral and collaborative features of social media. Popular social media sites for marketing and event promotion include Facebook, Twitter, LinkedIn, YouTube, and others.

1. Made by : Gourav Upadhayay

5. EMERGING TECHNOLOGY IN
MODERN WORLD – SOCIAL
SOCIAL MEDIA MARKETING REFERS TO THE PROCESS OF GAINING
WEBSITE TRAFFIC OR ATTENTION THROUGH SOCIAL MEDIA SITES.
SOCIAL MEDIA MARKETING INVOLVES USING PEER
RECOMMENDATIONS, BUILDING BRAND PERSONALITY, AND
ADDRESSING THE MARKET AS A HETEROGENEOUS GROUP OF
INDIVIDUALS. IT ALSO UNIQUELY ENCOURAGES CUSTOMERS TO
CREATE THEIR OWN CONTENT AND BUZZ AROUND A PRODUCT. IN
OTHER WORDS, PROGRAMS USUALLY CENTER ON EFFORTS TO
CREATE CONTENT THAT ATTRACTS ATTENTION AND ENCOURAGES
READERS TO SHARE IT WITH THEIR SOCIAL NETWORKS. HENCE, THIS
FORM OF MARKETING IS DRIVEN BY WORD-OF-MOUTH; THIS MEANS
IT GENERATES RESULTS IN EARNED MEDIA RATHER THAN PAID
MEDIA.

6. USING SOCIAL MEDIA FOR EVENT
PROMOTION
FACEBOOK
TWITTER
LINKEDIN
EMAIL MARKETING
YOUTUBE
FLICKR
SLIDE SHARE

7. • Social media refers to interaction among people in which they create, share, and/or exchange
information and ideas in virtual communities and networks.
• Interactive forms of media that allow users to interact with and publish to each other, generally by
means of the Internet.

8. SOCIAL MEDIA SERVES AS A COST-EFFECTIVE
COMMUNICATION CHANNEL FOR PROMOTING
BRANDS TO TARGET AUDIENCES.
•The viral and collaborative nature of social media
allows brands to build brand authenticity and loyalty
among their users.
•Social media allows brands to refine
their segmentation strategy by reaching a
narrow target audience.
•Advertisers and PR professionals can use social
media to engage audiences, create compelling content,
and monitor sentiment about their brand.

9. SOCIAL MEDIA AND INTEGRATED MARKETING
COMMUNICATIONS
• Some of the post popular tweets are tweeted by companies and businesses.
• Powerful brands like Coca-Cola and McDonald's boast Facebook pages with millions of fans.
• Social media, including social networks, makes it ever more important for companies to ensure their
online exposure ties directly to their brand image and messaging.
• Along with television, radio, and print, social media is part of the communications ecosystem that
works as a whole to create an enjoyable and seamless consumer experience across multiple channels.
• Likewise, integrated marketing communications is increasingly incorporating social media into the
promotional mix to reach consumers on the web and on mobile devices.

10. FACEBOOK BUSINESS PAGE
Social networking sites such as Facebook can serve as lead generators for marketing
communications campaigns.
• Brand Authenticity
• Consumer Intelligence
• Engagement Advertising and PR

12. "We have to do everything we can to encourage the entrepreneurial spirit,
wherever we find it. We should be helping American companies compete
and sell their products all over the world. We should be making it easier
and faster to turn new ideas into new jobs and new businesses. And we
should knock down any barriers that stand in the way. Because if we’re
going to create jobs now and in the future, we're going to have to out-
build and out-educate and out-innovate every other country on Earth."
-PRESIDENT BARACK OBAMA, SEPTEMBER 16, 2011

13. TECHNOLOGY PLAYED A HUGE PART, AND THE SURPRISINGLY DECISIVE RESULTS MARK
THE COUNTRY’S FULL-SCALE EMBRACE OF THE DIGITAL AGE. INDIAN ELECTIONS WILL
NEVER BE THE SAME.
MODI AND HIS PARTY USED THE SPINAL CORD OF INDIA’S REMARKABLE MOBILE
PHONE NETWORK, WITH ITS MORE THAN 900 MILLION CONNECTIONS, AND ADDED
FACEBOOK, TWITTER, LIVE 3D ‘HOLOGRAM’ APPEARANCES IN COUNTRY TOWNS AND
A TROOP OF TECH-SAVVY YOUNG ENTHUSIASTS.

14. THE HOLOGRAM 3D TECHNOLOGY
As many as people got attracted
using satellite communication and
projection technology to take Modi’s avatar to
the masses, connecting him with the electorate, but virtually.

15. THE USE OF TWITTER

16. The official site of Narendra modi

18. JUST TAKING MY EXAMPLE ,WHEN I OPENED MY PROFILE TO
TALK TO SIR THEN I SEE THIS
PM NARENDRA MODI CALLS MEETING ON HEALTH REFORMS THIS WEEK, WANTS HEALTH INSURANCE FOR
ALL HTTP://READ.HT/H5S AND THIS PIC
It is not just a digitally generated statement but it makes the people
aware about the things that they don’t come to know generally !!!

19. WHAT HAPPENED AFTER ALL THIS ???
ANY GUESSES??
• expected to see a 12 per cent increase in
the number of voters compared to the 2009 polls. The Election Commission,
thanks to its unique initiative -Systematic Voters Education and Electoral Participation (SVEEP) - hopes the voting
percentage to touch 70 per cent or even surpass it.
In terms of numbers, it meanS a staggering 57.12 crore voters,about 15.41 crore more
than the figure during the 2009 general election. The turnout will exceed the 2009 voting percentage of 58.7 by 12
per cent and the all-time high percentage of 63.56 in the 1984 polls by about 7 per cent. More than
12 crore people are first-time voters this time.

20. “DIGITAL WAR ROOMS”
• Information technology professionals worked 24x7 in the capitals of Jharkhand, Jammu & Kashmir, Haryana and Maharashtra to promote the BJP’s agenda and
track voting trends through platforms such as Facebook, Twitter, WhatsApp
and Android messaging applications.
• The concept of a digital war room was devised by about 40 social media strategists who were a part of Prime Minister Narendra Modi’s Lok Sabha poll
campaign team. They will now visit the four poll-bound states to set up similar war rooms and recruit about 10 members for each team.
• The teams used both Hindi and English in their posts to widen their audience
• Politicians across the world have been tapping social media to reach out to voters
since US President Barack Obama’s 2008 election,
seen as a demonstration of the power of the net in election campaigns.
• “India has around 150 million internauts (internet veterans) wired to social networking sites. The team should be cautious as one
mistake can lead to incorrect or sensitive information going viral,” Prakhar
Prasad, a guest lecturer at IIT Kharagpur and NIT Durgapur.

21. LEADING TO INCORRECT OR
SENSITIVE INFORMATION GOING
VIRAL. We are not at
these places but
it’s the bliss of
technology that
brings us all to
there.

23. • Capital: To produce more capital goods, which are
not directly consumable, present consumption
must be reduced. As the saving rate increases,
capital increases, and also economic growth
increases.
• Technological Advances: Technological advances
usually come as a result of companies and a
country investing in research and development.

27. India needs technological and social innovations: TCS Vice- Chairman
S Ramadorai
HYDERABAD: India needs to unleash technological and social
innovations that can usher in a new developmental model the
world has not seen before, TCSBSE 0.07 % Vice- Chairman S
Ramadorai said .
"We need technological and social innovations that can show the
way to a new developmental model, a model where cutting-edge
technologies power our quest to understand the outer space and
at the same time high-end but low cost technologies help solve
simple everyday problems," he said.
Delivering his address at the 13th convocation of the
International Institute of Information Technology (IIIT) here, the
top TCS executive said that India has many complex problems
across developmental, business and economic needs.