1. Communication in the digital age
Niclas Hulting
Director of Web Marketing and Social Media
@niclashulting
2. • “Social media isn‟t a fad, it‟s a
fundamental shift in how we
communicate” – Erik Qualman
3. { Social Media is NOT }
• Social media is NOT a SILVER BULLETT.
• Social media is NOT free
• Social media is NOT new.
4. { „Ch-Ch-Ch-Changes‟ }
Social media has leveled the
playing field. It has empowered
the customer; the user.
For the first-time in
history, customer has power.
5. { New Way of Communicating }
Traditional (Media) Communication Social Media Communication
6. { Communication Landscape }
• Rapid-fire
• Instant
• NOW NOW NOW
• Zero patience
• Help me now! How about now? NOW?
• You snooze, you lose…
12. { Social Media and Web 2.0 }
• Global Marketplace
• Endless Opportunities
• Manage Online Reputation
13. { New Hiring Landscape }
of companies use social media for
89% recruiting purposes.
of employers rejected candidates
1/3 based on online findings (Google)
80% of companies use Linkedin, 45% use twitter,
50% use Facebook to find talent.
Statistics via Mashable.com and CareerEnlightenment.com
14. { Be a Tool }
• Hootsuite / tweetdeck, etc.
• Google Alerts
• Newsle, socialmention.com, etc
• Klout.com
15. { #DoGooDWork }
• Differentiate
• Think Outside of the (Digital) Box
• Stick to your core values
• Give and you shall receive