The document discusses the transformative impact of social media on communication, emphasizing its role as a powerful tool for customers and a new hiring landscape for companies. It highlights how social media is integral to modern marketing strategies and recruitment, with significant percentages of employers utilizing platforms like LinkedIn and Twitter to find talent. Additionally, it offers insights into the necessity of managing online reputation and adapting to a rapidly evolving digital environment.

1. Communication in the digital age
Niclas Hulting
Director of Web Marketing and Social Media
@niclashulting

2. • “Social media isn‟t a fad, it‟s a
fundamental shift in how we
communicate” – Erik Qualman

3. { Social Media is NOT }
• Social media is NOT a SILVER BULLETT.
• Social media is NOT free
• Social media is NOT new.

4. { „Ch-Ch-Ch-Changes‟ }
Social media has leveled the
playing field. It has empowered
the customer; the user.
For the first-time in
history, customer has power.

5. { New Way of Communicating }
Traditional (Media) Communication Social Media Communication

6. { Communication Landscape }
• Rapid-fire
• Instant
• NOW NOW NOW
• Zero patience
• Help me now! How about now? NOW?
• You snooze, you lose…

7. { Millennial Generation and communication }

8. { Millennial Generation and communication }

9. { Millennial Generation and communication }

10. { Millennial Generation and communication }

11. { A Different World }
Yesterday Today

12. { Social Media and Web 2.0 }
• Global Marketplace
• Endless Opportunities
• Manage Online Reputation

13. { New Hiring Landscape }
of companies use social media for
89% recruiting purposes.
of employers rejected candidates
1/3 based on online findings (Google)
80% of companies use Linkedin, 45% use twitter,
50% use Facebook to find talent.
Statistics via Mashable.com and CareerEnlightenment.com

14. { Be a Tool }
• Hootsuite / tweetdeck, etc.
• Google Alerts
• Newsle, socialmention.com, etc
• Klout.com

15. { #DoGooDWork }
• Differentiate
• Think Outside of the (Digital) Box
• Stick to your core values
• Give and you shall receive

16. { The world of „Socialnomics‟ }