The document provides an overview of social media and how to effectively use it for business purposes. It discusses various social media platforms like Facebook, LinkedIn, Twitter and Foursquare. Key metrics and demographics for each platform are presented. The document recommends spending 60 minutes per day on social media, with the first 15 minutes spent reading industry articles and thought leadership pieces. It also recommends allocating time for self-promotion, distribution of content, participating in groups and responding to others. Overall, the document emphasizes using social media to build relationships, provide valuable content and engage as a human rather than solely focusing on metrics like followers.
Is Social Media Marketing for You? MainStreetChamber - CaliforniaDon Osborne
MainStreetChamber California helps local, small business owners learn about social media marketing and determine if it's right for them. Do you know whether it's right for your local, small business?
Want2get on? provides Christian career coaching and support for applying faith to one's job situation. Social media has become powerful for both personal and professional networking, with many people using Facebook, Twitter, and LinkedIn to search for jobs. The document provides tips for using each platform to optimize one's job search and professional profile, such as maintaining an active Facebook presence to let contacts know you are seeking work, building industry contacts on LinkedIn, and following company HR accounts on Twitter to stay informed of opportunities.
This document discusses how to use Twitter content in email marketing to increase social engagement. It provides examples of including tweets in different types of emails like product launches, newsletters, event recaps, and social digests. Integrating Twitter into email can lengthen the lifespan of tweets, amplify brand ambassadors, and create additional waves of engagement around content on Twitter. The document encourages marketers to get started with these Twitter in email use cases.
Building Your Personal Brand Online - Career DayKrista Neher
The document discusses building a personal brand online. It emphasizes that everyone has a brand whether they like it or not, and that it is important to define your brand, build your brand online through consistent transparency and thought leadership, and monitor your brand to control your online reputation. It provides tips for using social media like LinkedIn, blogs, and Twitter to establish expertise and connect with others, but also cautions that everything online can be public and last forever, so only share content you're comfortable with potential employers seeing.
The document discusses social media and provides tips for using it in business. It defines social media as the easiest and cheapest communication method for companies and users to reach large audiences. Some key tips include defining goals and target audiences, choosing social media platforms suitable for your business, creating links between platforms, not spamming, and sharing helpful information. The overall message is that social media can be a useful tool for businesses if used strategically and appropriately.
The document discusses how companies can use social media, especially Facebook, Twitter, and LinkedIn, to enhance their talent strategy and recruitment efforts. It provides tips on setting up pages and profiles, engaging with candidates and communities, and measuring the results. Some key recommendations include building an online presence, actively listening to and participating in conversations, promoting open jobs, and tracking metrics like followers, interactions, and traffic to measure the impact of social media efforts.
Is Social Media Marketing for You? MainStreetChamber - CaliforniaDon Osborne
MainStreetChamber California helps local, small business owners learn about social media marketing and determine if it's right for them. Do you know whether it's right for your local, small business?
Want2get on? provides Christian career coaching and support for applying faith to one's job situation. Social media has become powerful for both personal and professional networking, with many people using Facebook, Twitter, and LinkedIn to search for jobs. The document provides tips for using each platform to optimize one's job search and professional profile, such as maintaining an active Facebook presence to let contacts know you are seeking work, building industry contacts on LinkedIn, and following company HR accounts on Twitter to stay informed of opportunities.
This document discusses how to use Twitter content in email marketing to increase social engagement. It provides examples of including tweets in different types of emails like product launches, newsletters, event recaps, and social digests. Integrating Twitter into email can lengthen the lifespan of tweets, amplify brand ambassadors, and create additional waves of engagement around content on Twitter. The document encourages marketers to get started with these Twitter in email use cases.
Building Your Personal Brand Online - Career DayKrista Neher
The document discusses building a personal brand online. It emphasizes that everyone has a brand whether they like it or not, and that it is important to define your brand, build your brand online through consistent transparency and thought leadership, and monitor your brand to control your online reputation. It provides tips for using social media like LinkedIn, blogs, and Twitter to establish expertise and connect with others, but also cautions that everything online can be public and last forever, so only share content you're comfortable with potential employers seeing.
The document discusses social media and provides tips for using it in business. It defines social media as the easiest and cheapest communication method for companies and users to reach large audiences. Some key tips include defining goals and target audiences, choosing social media platforms suitable for your business, creating links between platforms, not spamming, and sharing helpful information. The overall message is that social media can be a useful tool for businesses if used strategically and appropriately.
The document discusses how companies can use social media, especially Facebook, Twitter, and LinkedIn, to enhance their talent strategy and recruitment efforts. It provides tips on setting up pages and profiles, engaging with candidates and communities, and measuring the results. Some key recommendations include building an online presence, actively listening to and participating in conversations, promoting open jobs, and tracking metrics like followers, interactions, and traffic to measure the impact of social media efforts.
This presentation details the recipe to successful hiring on LinkedIn:
Understand your target audience
Create valuable content that resonates with this audience
Reach your audience at the right time
Double the success of your sourcing efforts
Thomas Nelson Indie: Tribal Communication and FacebookJon Dale
The document discusses best practices for using Facebook pages according to an Altimeter report. It recommends 8 practices: 1) setting clear expectations; 2) providing cohesive branding; 3) keeping content fresh and up-to-date; 4) building trust through personalization; 5) fostering two-way dialogue; 6) enabling peer interactions; 7) fostering advocacy; and 8) providing a clear call to action. The presentation then discusses ways the speaker's company can help clients build their social media presence and business through incentives, guest appearances, sharing current events, and more social media webinars. It closes by providing contact details.
Social Media, Professional Interacton in a Changing World - 2011 KC Call Cent...VITEC, Inc.
The 2011 KC Call Center EXPO afforded hundreds of contact center managers some fantastic insight into the ever evolving faces of their centers. With nothing constant but change, Temetic Research provided innovative, invaluable ideas on the ways and means of quickly focusing in on what centers should paying attention to the in the social media world. With the new face of interactions agents and centers must be skilled to handle, Temetic and their expertise provided definitive areas that centers can and should be mindful of in order to continue to offering proactive, customer service that exceeds expectations and surpasses competitors.
The social media report summarizes Michi's social media presence and performance across various platforms. Facebook and Twitter have the highest engagement rates of 9% and 0.25% respectively. The target audience is primarily female ages 31-40 who use Facebook and Instagram. Competitors' profiles lack engagement and use of multimedia. Key contacts and messaging are outlined for critical response scenarios. Quantitative metrics show growth across most channels with an 80% response rate on Facebook. Qualitative analysis finds visual content performs best.
This was presented to a group of real estate agents who are interested in learning how to grow their business with social media marketing and networking.
Social Media: A Strategic Business Imperative to Drive Revenue, Market Share, Growth, Engagement, and Your Online Brand.
This talk was given by Monique Ramsey of Cosmetic Social Media to the San Diego Organization of Healthcare Leaders (SOHL) on March 27, 2017.
One of the most common topics we get asked is about Facebook fans - specifically how to get more of them. But did you know that having too many of the wrong kind of fans can actually damage your Facebook stats? This presentation discusses various ways, both online and offline, to grow your fan base (likes) with the RIGHT kind of fans. #MedicalMarketing #SocialMedia #CosmeticSurgery #Dermatology #PlasticSurgery #Facebook #Likes #Fans #Statistics #VCS2013
This document provides an introduction to social media. It defines social media as the use of electronic tools to share and discuss information with others. It explains that social media allows marketers to connect with consumers on a personal level. Traditional marketing does not work as well in social conversations where people trust recommendations from other consumers over advertisements. The document then gives overviews of popular social media sites like blogs, Twitter, Facebook and LinkedIn and discusses why brands should have a presence on these sites.
This document discusses how social media can help businesses grow. It notes that over half the world's population is under 30 years old and has never known life without the internet, forming the majority of most businesses' client base. It provides statistics on how much time people, especially those under 30, spend on social media and how they view and share information. The document argues that people trust recommendations from those they know and feel more connected to businesses on social media. It advises businesses to develop a clear social media strategy with defined processes and precise measurements to take advantage of social media's ability to affect businesses and help them grow.
NCET Biz Bite | Cinammon Davies: Social Media | Feb 2020Archersan
Social media has become a truly 21st century fabric of business life. But determining which social media channels work best — and which don’t — can be confusing at best and detrimental to business at worst.
On February 26, noted Reno social media guru Cinammon Davies, a certified Digital Marketing Ninja in her own right, will lead a lively discussion with her insights on the best channels you can take when jumping into the social media world and how they can help lead you and your business to greater success.
Here are some key takeaways you can expect from this Biz Bite:
- That ANYONE can get started with a social media channel – even if you have zero experience.
- Some of the do’s and don’ts when social media is concerned.
Why you need a proper plan (to keep the channel manageable).
- Why you need boundaries for your own sanity as well as actionable steps that will enable attendees to get started with the social channel or channels that are right for them and their business.
Come for the lunch and stay for the discussion on how to make sense of social media’s many channels and what they can mean to improving businesses’ bottom lines.
Be More Connected: Social Media Marketing Strategies for Non-ProfitsJulia Gorzka Freeman
What story are you going to tell? Marketing is about stories. The best are easy to relate to and easy to tell. With Social Media, Non-Profits have a new set of storytelling tools at their disposal. The challenge is to create a social media marketing strategy that maps on to organizational goals.
I gave this keynote presentation at WEDU's 4th Annual Be More Effective Workshop in Tampa September 9, 2009. "The mission of the nationally-recognized, award-winning Be More Awards program is to generate awareness for nonprofit organizations, champion those organizations' unsung heroes and celebrate the spirit of good will throughout the community." It's an awesome event and I am honored to be a part of it!
Get more scoop: http://www.wedu.org/bemore
Presentation to Global Hair & Fashion Group MembersCandi Williams
This document discusses the benefits of social media marketing for hair salons and proposes a group social media marketing program offered by Global Hair and Fashion Group. Key points include that social media can generate more exposure and traffic for businesses. The program would provide regular content creation and posting to various social media platforms for a monthly fee of $250 per salon. Participating salons would receive social media page setup, monthly content, and analysis in exchange for occasional input to keep content relevant.
Presentation to Global Hair & Fashion Group MembersCandi Williams
This document discusses the benefits of social media marketing for hair salons and proposes a partnership with Global Hair and Fashion Group to provide social media content and management. Key points include that social media can increase exposure and lead to more business according to industry reports. The partnership would provide regular content creation and posting to various social media platforms for $250 per month per salon.
The document provides an overview of the topics that will be covered in an online class about social media marketing. It asks questions about blogs, Facebook, and Twitter and how organizations are using each platform. It indicates that during the class they will review websites and blogs, learn about commenting, and explore the differences between Facebook profiles, groups and pages as well as Twitter updates, mentions and replies. It also notes that a volunteer will be asked to clap their hands to demonstrate rhythm.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
This document provides an overview and agenda for a social media training session presented by Monique Ramsey and Courtney. It introduces the presenters and their backgrounds in marketing, social media, and the medical field. The agenda outlines topics that will be covered including social media strategy, Facebook, Google+, Twitter, Pinterest, Instagram, and LinkedIn. It also includes polls to gauge the audience's current social media use and two opportunities to win a free consultation. The goal is to provide tips, best practices, and help attendees cultivate their online communities.
This document provides a summary of the top 4 social media channels - Facebook, Twitter, Instagram, and LinkedIn. It outlines the purpose and target audiences of each platform as well as some statistics about social media usage in South Africa. The cheat sheet is intended to help establish social media goals and strategies for brands. Key details include how each platform is used, how brands can engage, and metrics to measure success.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
G325 b representationteenshomeworkprompts-gdsteacher
This document provides guidance for a homework assignment to analyze the representation of teens in two media texts. Students are instructed to choose one or two contemporary programs/films, watch them and take notes, then write 3-4 paragraphs analyzing how teens are represented in terms of narratives, discourses, ideologies, and stereotypes. A second section involves 1-2 paragraphs analyzing the intended audience in terms of size, engagement, offerings, and positioning. Questions are provided under each section to help guide the analysis.
This presentation details the recipe to successful hiring on LinkedIn:
Understand your target audience
Create valuable content that resonates with this audience
Reach your audience at the right time
Double the success of your sourcing efforts
Thomas Nelson Indie: Tribal Communication and FacebookJon Dale
The document discusses best practices for using Facebook pages according to an Altimeter report. It recommends 8 practices: 1) setting clear expectations; 2) providing cohesive branding; 3) keeping content fresh and up-to-date; 4) building trust through personalization; 5) fostering two-way dialogue; 6) enabling peer interactions; 7) fostering advocacy; and 8) providing a clear call to action. The presentation then discusses ways the speaker's company can help clients build their social media presence and business through incentives, guest appearances, sharing current events, and more social media webinars. It closes by providing contact details.
Social Media, Professional Interacton in a Changing World - 2011 KC Call Cent...VITEC, Inc.
The 2011 KC Call Center EXPO afforded hundreds of contact center managers some fantastic insight into the ever evolving faces of their centers. With nothing constant but change, Temetic Research provided innovative, invaluable ideas on the ways and means of quickly focusing in on what centers should paying attention to the in the social media world. With the new face of interactions agents and centers must be skilled to handle, Temetic and their expertise provided definitive areas that centers can and should be mindful of in order to continue to offering proactive, customer service that exceeds expectations and surpasses competitors.
The social media report summarizes Michi's social media presence and performance across various platforms. Facebook and Twitter have the highest engagement rates of 9% and 0.25% respectively. The target audience is primarily female ages 31-40 who use Facebook and Instagram. Competitors' profiles lack engagement and use of multimedia. Key contacts and messaging are outlined for critical response scenarios. Quantitative metrics show growth across most channels with an 80% response rate on Facebook. Qualitative analysis finds visual content performs best.
This was presented to a group of real estate agents who are interested in learning how to grow their business with social media marketing and networking.
Social Media: A Strategic Business Imperative to Drive Revenue, Market Share, Growth, Engagement, and Your Online Brand.
This talk was given by Monique Ramsey of Cosmetic Social Media to the San Diego Organization of Healthcare Leaders (SOHL) on March 27, 2017.
One of the most common topics we get asked is about Facebook fans - specifically how to get more of them. But did you know that having too many of the wrong kind of fans can actually damage your Facebook stats? This presentation discusses various ways, both online and offline, to grow your fan base (likes) with the RIGHT kind of fans. #MedicalMarketing #SocialMedia #CosmeticSurgery #Dermatology #PlasticSurgery #Facebook #Likes #Fans #Statistics #VCS2013
This document provides an introduction to social media. It defines social media as the use of electronic tools to share and discuss information with others. It explains that social media allows marketers to connect with consumers on a personal level. Traditional marketing does not work as well in social conversations where people trust recommendations from other consumers over advertisements. The document then gives overviews of popular social media sites like blogs, Twitter, Facebook and LinkedIn and discusses why brands should have a presence on these sites.
This document discusses how social media can help businesses grow. It notes that over half the world's population is under 30 years old and has never known life without the internet, forming the majority of most businesses' client base. It provides statistics on how much time people, especially those under 30, spend on social media and how they view and share information. The document argues that people trust recommendations from those they know and feel more connected to businesses on social media. It advises businesses to develop a clear social media strategy with defined processes and precise measurements to take advantage of social media's ability to affect businesses and help them grow.
NCET Biz Bite | Cinammon Davies: Social Media | Feb 2020Archersan
Social media has become a truly 21st century fabric of business life. But determining which social media channels work best — and which don’t — can be confusing at best and detrimental to business at worst.
On February 26, noted Reno social media guru Cinammon Davies, a certified Digital Marketing Ninja in her own right, will lead a lively discussion with her insights on the best channels you can take when jumping into the social media world and how they can help lead you and your business to greater success.
Here are some key takeaways you can expect from this Biz Bite:
- That ANYONE can get started with a social media channel – even if you have zero experience.
- Some of the do’s and don’ts when social media is concerned.
Why you need a proper plan (to keep the channel manageable).
- Why you need boundaries for your own sanity as well as actionable steps that will enable attendees to get started with the social channel or channels that are right for them and their business.
Come for the lunch and stay for the discussion on how to make sense of social media’s many channels and what they can mean to improving businesses’ bottom lines.
Be More Connected: Social Media Marketing Strategies for Non-ProfitsJulia Gorzka Freeman
What story are you going to tell? Marketing is about stories. The best are easy to relate to and easy to tell. With Social Media, Non-Profits have a new set of storytelling tools at their disposal. The challenge is to create a social media marketing strategy that maps on to organizational goals.
I gave this keynote presentation at WEDU's 4th Annual Be More Effective Workshop in Tampa September 9, 2009. "The mission of the nationally-recognized, award-winning Be More Awards program is to generate awareness for nonprofit organizations, champion those organizations' unsung heroes and celebrate the spirit of good will throughout the community." It's an awesome event and I am honored to be a part of it!
Get more scoop: http://www.wedu.org/bemore
Presentation to Global Hair & Fashion Group MembersCandi Williams
This document discusses the benefits of social media marketing for hair salons and proposes a group social media marketing program offered by Global Hair and Fashion Group. Key points include that social media can generate more exposure and traffic for businesses. The program would provide regular content creation and posting to various social media platforms for a monthly fee of $250 per salon. Participating salons would receive social media page setup, monthly content, and analysis in exchange for occasional input to keep content relevant.
Presentation to Global Hair & Fashion Group MembersCandi Williams
This document discusses the benefits of social media marketing for hair salons and proposes a partnership with Global Hair and Fashion Group to provide social media content and management. Key points include that social media can increase exposure and lead to more business according to industry reports. The partnership would provide regular content creation and posting to various social media platforms for $250 per month per salon.
The document provides an overview of the topics that will be covered in an online class about social media marketing. It asks questions about blogs, Facebook, and Twitter and how organizations are using each platform. It indicates that during the class they will review websites and blogs, learn about commenting, and explore the differences between Facebook profiles, groups and pages as well as Twitter updates, mentions and replies. It also notes that a volunteer will be asked to clap their hands to demonstrate rhythm.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
This document provides an overview and agenda for a social media training session presented by Monique Ramsey and Courtney. It introduces the presenters and their backgrounds in marketing, social media, and the medical field. The agenda outlines topics that will be covered including social media strategy, Facebook, Google+, Twitter, Pinterest, Instagram, and LinkedIn. It also includes polls to gauge the audience's current social media use and two opportunities to win a free consultation. The goal is to provide tips, best practices, and help attendees cultivate their online communities.
This document provides a summary of the top 4 social media channels - Facebook, Twitter, Instagram, and LinkedIn. It outlines the purpose and target audiences of each platform as well as some statistics about social media usage in South Africa. The cheat sheet is intended to help establish social media goals and strategies for brands. Key details include how each platform is used, how brands can engage, and metrics to measure success.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
G325 b representationteenshomeworkprompts-gdsteacher
This document provides guidance for a homework assignment to analyze the representation of teens in two media texts. Students are instructed to choose one or two contemporary programs/films, watch them and take notes, then write 3-4 paragraphs analyzing how teens are represented in terms of narratives, discourses, ideologies, and stereotypes. A second section involves 1-2 paragraphs analyzing the intended audience in terms of size, engagement, offerings, and positioning. Questions are provided under each section to help guide the analysis.
Una red social representa las relaciones entre individuos u organizaciones mediante un gráfico de nodos y líneas. Los nodos son los elementos y las líneas representan relaciones como amistad o parentesco. Existen tres tipos principales de tecnología inalámbrica: infrarrojos, Bluetooth y Wi-Fi, que permiten la transmisión de datos sin cables entre dispositivos. Los navegadores web permiten acceder e interactuar con páginas y sitios web, y ejemplos comunes son Mozilla Firefox, Google Chrome e Internet Explorer.
This document discusses creating a model to analyze trade-off economics in refinery and plant turnarounds. It analyzes data from over 500 turnarounds to identify relationships between key variables that impact costs. Larger turnarounds are more likely to exceed labor hour targets and have higher safety incident rates. Working 7 days a week is associated with lower labor performance than working 6 days a week for 10 hours. Total turnaround costs are strongly correlated with labor hours for smaller turnarounds but the relationship is less predictable for larger ones. The proportion of indirect labor increases with turnaround size in a linear then logarithmic pattern. The analysis seeks to develop a decision-making model to assess the impact of trade-off decisions on overall
Presentation for the international conference “The Future Prospects of Latvia Within the EU’s Development: Discussions on Federalism and Its Meaning in Society”, Riga, 1 November 2013.
PowerPoint presentation given by Elayne Lockhart to Toronto Branch of the Ontario Genealogy Society for their "Great Moments in Genealogy" evening, 2009.
This document discusses the rise of social media and its importance for businesses. Some key points:
- Social media usage has skyrocketed, with 67% of internet users using social networks and 10% of online time spent on social media.
- It is important for businesses to engage customers where they spend their time online through social media to build trust and sell to them.
- Businesses can use social media for customer service, hiring, brand management, testing new ideas and products, and measuring their effectiveness.
- The document provides tips on finding a business's target audience online, engaging them with relevant content to build rapport and trust, and creating a journey to a call to action to achieve business goals
The document discusses how social media has changed business and marketing by leveling the playing field and allowing customers to provide feedback. It explains that companies need a social media presence so they can communicate and build relationships with customers. Finally, it provides an overview of how small businesses can use key social media platforms like LinkedIn, Facebook, and Twitter to listen to customers, participate in conversations, and promote their business.
The document discusses using social media sites like LinkedIn, Facebook, and Twitter for business networking and promotion. It provides statistics on the growth and popularity of these sites and explains how companies can leverage them to build their brand, engage customers, recruit talent, and more. Specific tactics covered include maintaining profiles, participating in groups, sharing content and conversations to build relationships and awareness.
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Heidi Otway, APR, CPRC
Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?
This document provides information about Simon Dell and his work in branding, graphic design, marketing consultancy and advertising. It discusses his background working for companies like Lion Nathan and Heineken in consumer behaviour and promotions. The document then outlines key topics in social media including definitions of social media, platforms like Facebook, Twitter, LinkedIn and how to measure their effectiveness. It provides tips on using each platform and emphasizes the importance of having a plan, quality engagement and interacting to build valuable relationships.
The document discusses the rise of social media and its importance for job searching. It notes that social media is now the fastest growing industry in the US and companies are increasingly requiring employees to be proficient. Specific social media platforms like Facebook, Twitter, LinkedIn are outlined and their usefulness for professional networking and learning about potential employers is highlighted. Rules for using social media professionally and statistics about the growth and usage of major platforms are provided. The key message is that social media is not just a fad and is important to embrace for one's career and job search.
The document discusses trends in social media and best practices for using social media. It provides an overview of new and improved social media tools like Facebook, Twitter, and Foursquare. It emphasizes engaging patrons through social media to build relationships and encourage word-of-mouth promotion.
The document discusses social media and its importance for businesses. It provides an overview of major social media platforms like Facebook, Twitter, blogs, LinkedIn and YouTube. For each platform, it outlines their key statistics and what businesses can do on them, such as branding, promotions, customer support, market research, recruiting, sales and more. It emphasizes that social media allows businesses to engage with customers, earn coverage, tune into customer feedback and compete with other businesses online.
Social media has changed marketing by leveling the playing field and allowing for more customer feedback and conversations. LinkedIn in particular is a professional social network of over 50 million members that allows users to build their professional network and online resume. An effective LinkedIn profile should be fully completed, include recommendations and endorsements from connections, and allow the user to strategically find new opportunities by engaging with contacts and groups.
Why work with headhunter
What is a typical candidate/recruiter relationship
How to locate recruiter in your field
Who is the headhunter’s client
What motivates a recruiter to work for you
How to screen qualities of great recruiter
Aim Breakfast Presentation on Social MediaTwoCents Group
This document provides information about Simon Dell and his background working in branding, graphic design, marketing consultancy and advertising campaigns. It then discusses key topics related to social media and digital marketing. Some of the main points covered include defining social media, the importance of platforms like Facebook, Twitter, LinkedIn and mobile marketing. Tips are provided on developing a social media presence and measuring the return on investment from social media activities.
Red Propeller Social Media Presentation 12.01.10AlisonJeffries
Facebook has over 500 million users, with 1 in every 14 people on the planet using it. Most Facebook pages have less than 500 fans. LinkedIn is best used for professional networking and has over 40 million users. Foursquare is a location-based social network where users share their locations and earn points and badges. Companies use social media for direct consumer interaction, market insights, and positioning as thought leaders.
This document discusses social media for business and provides an overview of major social media platforms. It explains that social media allows businesses to communicate with customers, earn coverage through word-of-mouth recommendations, and tune into what customers think about products and services. The document then gives tips on getting started with social media and provides examples of how businesses can use platforms like Facebook, Twitter, blogs, LinkedIn, and YouTube to connect with customers, market products, and build their brand. It concludes with mistakes to avoid in social media like hard selling, being inauthentic, focusing only on follower counts, and arguing with customers.
Social Media Marketing for B2B Business Development - Business Marketing Asso...Erin Moloney
In this presentation that I gave to the Business Marketing Association's St. Louis, MO chapter on April 1, 2010, I go over the best sites to analyze for driving more leads into the sales pipeline for a B2B organization.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
The document discusses the use of social media for businesses. It outlines some common concerns executives have expressed about social media, such as losing control of their brand and employees wasting time. However, these same concerns were previously raised about email. The document then provides an overview of various social media platforms like Facebook, Twitter, YouTube, and Second Life and how businesses can utilize them to engage with customers, build their brand, and market their services. It emphasizes the importance of setting goals and metrics to measure the success of social media campaigns.
This document discusses social networks and how businesses can utilize them. It provides an overview of popular social networks like Facebook, LinkedIn, and Twitter. It then gives tips on how businesses can incorporate social media into their operations such as touching clients, creating buzz, and interacting with clients. The document cautions that businesses should maintain professionalism online and avoid inappropriate topics. It acknowledges that while social networks provide opportunities, directly making money from them remains uncertain.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
The document discusses social media and its importance for small businesses. It defines social media as the democratization of information that allows people to publish content and have conversations. It discusses how social media allows two-way communication between businesses and customers. It also provides an overview of key social media networks like Facebook, LinkedIn, and Twitter and how businesses can use them strategically to engage customers and build their brand.
Similar to Social Media 101 - Mini-Social Media Workshop (20)
5. Measurement: What’s the ROI
Brand awareness
Thought leadership
Prospecting for new business /
customers
Recruiting new talent
Brand loyalty through engagement
6. Your Job
Create Customers
Delight them
Manage the business
Be Profitable.
7. Facebook
500 million users – 50% log in every day
Avg. user 130 friends
18-34 – 48% / 35+ - 30% user base
200 million access via mobile phone
In 20 minutes, 1 million links are
shared, 2 million friend requests and
almost 3 million messages are sent.
This is where people are.
8. LinkedIn
101 million users
35-54 = 41% 25-24 = 32%
High
tech, finance, manufacturing, medical, c
orporate, education
Online CV.
9. Twitter
106 million accounts – 180 million
unique visitors
600 million searches per day
37% users update on mobile phone
What’s happening. Right now.
10. Foursquare
Gaming – be the mayor!
6.5 million users
Over 381 million check-ins
1 person checked in from the
International Space Station
11. Quora
1,300,000 users
The next generation of Q & A. Early
Adopters and Influencers.
22. Five reasons to do this
A lot of people are already doing it.
A lot of people are not doing it.
Networking
Thought leadership
Revenue
Your target audience. Your professional
growth.
23. Next up…
March 3 @ Alpine Coffee
Why Facebook is the Social Media Cool Kid
March 10 @ Lucky’s 13 Pub
Be a Player: Get LinkedIn
March 24 @ Black Hills PR / Western Sky
Media
Why Twitter is the Social Media Smart Kid
It’s not about Facebook, Twitter, LinkedIn, YouTube, Flickr, Digg or whatever is new right this second.
Social media is a shift in how we communicate, share news, it’s a new way to discover, read and share content. It’s how we develop and foster relationships, one on one with people. It’s not about technologies, it’s about relationships. Ponder: How do you grow your business today? Do you search out prospective clients? Does your business receive customer service calls? Do you spend money and time with clients – traveling to see them? Do you a formal (or informal) way to communicate with your employees. Do you attend networking events, go to conferences or trade shows? What if you could do some of this more efficiently in terms of time and money. Social Media allows you to do this. It’s just another way to communicate. It’s not going to replace what you already have in place – it just makes it more efficient.
Social media provides a way to attend a networking event every day. You are meeting new people (client prospects or talent), you are developing relationships (clients), sharing information (thought leadership and expertise), You don’t have to wait until an organized event happens. You can jump on your computer right now and attend an event. Ask yourself how you can afford not to participate in social media?
Brand Awareness: Hard to measure $ but you can measure site volume, results from google and other tools to determine increase. You can tell by your gut if you are paying attention.Thought Awareness: Buzz word used to be paradigm shift – not it’s thought leadership. Simply means be the expert – the sought after expert. Speak at conferences, be on panels, get interviewed.Prospecting: Like other networking events – go often, network, connect, find people to work with.Recruiting new talent: If you are doing a smart job, people will come to you and want to hire you, invite you to speak, work with you and maybe get hired by you. IMHO Headhunters may go the way of the dodo thanks to social media. A day in the life.Brand loyalty: Doesn’t matter B2B or B2C – when you are engaging, you are creating loyalty. People expect to hear from you online.
When deciding to do anything, you always have to go back to your own roles & responsibilities – your JOB. Think twice here – social media is good for your business and your professional growth. Weigh both of them. Quick snapshot: Top 5 platforms
Facebook Statistics, Stats and Facts for 2011 are starting to roll out, and here is the first infographic to wrap them all up thanks to Online Schools. With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. The average user still has about 130 friends, but that should expand in 2011. 200 are in US.48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base. The core 18-24 year old segment is now growing the fastest at 74% year on year. Almost 72% of all US internet users are on now Facebook, while 70% of the entire user base is located outside of the US.Over 700 Billion minutes a month are spent on Facebook, 20 million applications are installed per day and over 250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites. Over 200 million people access Facebook via their mobile phone. 48% of young people said they now get their news through Facebook. Meanwhile, in just 20 minutes on Facebook over 1 million links are shared, 2 million friend requests are accepted and almost 3 million messages are sent.
47 million in US, Acquire new customers through online recommendations and word of mouth, Keep in touch with people who care most about your business. Find the right vendors to outsource services you’re not an expert on. Build your industry network—online and in person.Get answers to tough business questions with a little help from your real friends.Win new business by answering questions in your area of expertise.Raise funding. Network with peers in your industry for repeat business referrals. convince potential customers of your expertise by sharing unique blog content. Keep your friends close and your competition closer.
Real time news. Earthquakes? Find out on Twitter. Searching on your company, city, industry. 140 characters.
Create venues. Start using Foursquare yourself. Listen to the tips and make your own. Follow your visitors – where do they go? Small early adopters – focus on users and build your base. Harvard is using it to allow students better explore their campus and in return receive coveted badges. What a great way to explore a place. Widgets to add to Facebook. Promote check-ins. Offer a special. Radio Shack – 15% off for mayors. Identify your influencers. Incorporate all channels together. Be creative and test.
Q & A – Next generation – THOUGHT LEADERSHIP.
To manage your social media time efficiently, use free or low cost tools to distribute news throughout the day. How much time do you spend on email? It’s just part of your life, your job. Early ‘90’s – it was new and people thought it was evil but they figured out how to make it work. Same goes for social media. It’s the new email but gives you access to personal relationships with 100’s if not 1000’s you may have never otherwise known.
These don’t have anything directly to do with you or your business to set up to be distributed throughout the day.60 minutes! Who has 60 minutes? You can do it 15 but if you want to become a thought leader, you need to invest the time. I spend more but it’s part of my job.
Links to your blog, white papers, any articles written about you or quote you. Webinars or podcasts you are hosting. News about you and/or your business.
Answering questions where you have expertise and can position yourself as a thought leader.
It’s both an art and a science. Stick to the time limits and you will find you will use your time efficient.
Think chamber mixer. What is the first thing you do when you go to a chamber mixer? Someone always says, get a drink! Yes, but really it’s to introduce ourselves to someone new. Do you say, “Hey, buy my stuff!”? Social media is not any different. Philosophy is the same – you meet new people, you ask questions, and you listen. You decide if you ‘re going to be friends, if you can do business together or if you have be a referral source for one another.
Traditional marketing tells us the more people we have access to, the more they will hear our message. Wrong! You can pay a service to give you fans. The key is to start conservations, networking and building relationships. Think of the guy at the chamber mixer who everyone hates to see coming their way and they avoid because they are stuck listening to how great he is and never asks questions about you. He takes your card and then spams your constantly.
We all want to do business with people we like. It doesn’t matter if you have 30 followers of 30,000.
Do this yourself for your business, get trained or hire someone to do it. Have a process. Social media is instant. It’s immediate and not much of an approval process. The person who does it has to be someone who has the ability to speak on behalf of the organization without having to get approvals.