"We have 150% more participants this year. That's awesome!" Or is it? What are your participants doing for you? Are they adding to your headcount for the event photo, or are they significantly contributing to your mission by generating revenue, awareness and advocates? During this 1 hour live webinar, Event 360's Jeff Shuck will outline key metrics you should be evaluating, and will demonstrate how understanding a few critical pieces of data can make a substantial impact on the financial success of your event.