1. Case Studies
& Other Work!

2. Mark & Phil is a smallish
digital creative agency
that makes marketing &
fundraising easier for
nonprofits of all sizes.

3. www.graphicdefine.org

4. Our 3 Beliefs
Some of the things we
wholeheartedly believe
in. Simple, straight
forward, and no
nonsense.

5. Be Awesome
Our ideas are larger
than life. We bring
150% to the table
every time, no matter
what the challenge.

6. Love Rules
We’re here because
we seriously care
about our client’s
organizations & the
work they do.

7. KISS
Keep It Super Simple.
The best solutions are
often the simplest -
don’t overthink
awesomeness.

8. We’re built on the
triple bottom line

9. People Planet
Profit

10. Some Case Studies
Here’s a few examples of
success we’ve had over the
years. We’ve tried to go
into detail as much as
possible - if there is any
specific info you’d like to
know on these, just ask!

11. Scenario:
Catskill Animal Sanctuary was
offered the chance to have a
donor match up to $1.5 Million
for their 2010 end of the year
campaign.

12. Outcome:
We developed and executed a multipart
online & offline campaign using social
media, email newsletters, marketing
materials, website redesign, and overall
branding strategy. Some stats:
• the campaign brought in $1.7 million within 4
months;
• increased membership by 28%, and social media
interaction by roughly 732% from previous year;
• got press coverage on Huffington Post, Peta,
Treehugger, and tons more blogs/outlets. Also got
regular column on Huff Po for CAS Founder.

19. Scenario:
In June 2010 the Gulf Oil Spill
was still in full effect. The
attitudes of the general public
were turning from outrage to
apathy. We couldn’t sit by and
watch this happen so we
made our own campaign!

20. Outcome:
We created a fictitious cause called A
Cleaner Future and made a viral
marketing piece called instantoilspill.com
(still live if you want to visit). Some stats:
• had over 75,000 people sign a petition on Care2
and almost 26,000 shares across Facebook and
Twitter;
• generated over $35,000 in donations for gulf relief
organizations by the fall of 2010;
• whole project took a weekend to build and market
• had over 1,000,000 visits in its first month;
• press coverage on Huffington Post, CNN, PBS,
MSNBC and tons of smaller blogs/outlets.

25. Scenario:
Ethikus, a startup to help
promote triple bottom line
companies, wanted to make a
splash in NYC and create a
movement around sustainable
conscientious consumerism
through a new event called
Shop Your Values Week.

26. Outcome:
We gave them a guerilla marketing
campaign online and offline that helped
create the necessary buz and get the
attraction of super supporters that have
signed on to help them promote the
Ethikus brand year round. Some stats:
• the campaign received over 2,800 pledges and
over 200 NYC businesses came together to shop
locally, ethically, & sustainably;
• over 100 volunteers participated during the week;
• got press coverage across NYC and online from NY
Post to PSFK;
• total reach of influence was about 732,000 NYers.

34. Portfolio Sampling
No client is too big or
small. We’ve created
award-winning work for
some of the largest orgs in
the world while also
helping local orgs manage
their strategic vision.

63. Our Process
Regardless of the type of
project, our process
provides a solid foundation
and outline for producing
high quality results with
measurable outcomes.

64. Discovery
• Research
• Strategy
• Scheduling
• Define Measures of Success
• Kick-off Meeting

65. Design
• Wireframes
• Moodboards
• Use Cases / Personas
• Design Comps
• Alpha Build

66. Develop
• CMS / CRM Customization
• Back-end Programming
• 3rd Party API Integration
• Beta Build
• QA Testing

67. Deploy
• Content Integration
• Project Launch
• Style Guide / Manual
• Track Measures of Success
• Wrap-up Meeting

68. Tools We Use
For a web design project
like yours, we have defined
tools that we’ll use to help
guide both of us through
the process to meet your
objectives.

70. EXAMPLE

72. EXAMPLE

73. EXAMPLE

76. Our Capabilities
We’ve got lots of tools
in our bag that we use
to help our clients
succeed.

77. Marketing
• Strategy
• Cause Marketing
• Viral Marketing
• Social Media
• Advertising / PSA
• Public Relations

78. Philanthropy
• Strategy
• Online Fundraising
• Traditional Fundraising
• Grant Management
• Donor Prospecting
• Event Fundraising

79. Design & Technology
• Strategy
• Graphic Design
• Web Design
• CMS / CRM
• SaaS / Google Apps
• Analytics

80. Thanks!
Sabrina Schutzsmith
sabrina@markandphil.com
http://markandphil.com
855-MARKPHIL x700