The document outlines 5 steps for technology-enabled associations to expand their leadership influence: 1) Be authentic by integrating leadership skills into the purpose of using technology. 2) Be strategic by selecting technology tools that help members become more efficient and effective. 3) Focus on formulating an effective plan for using technology tools. 4) Measure engagement by tracking followers, posts, responses and number of platforms used. 5) Express gratitude regularly. The presenter, Holly Duckworth, then discusses each step in more detail and takes questions.

1. Build a Blended Community
Expand Your Leadership Influence
5 Steps to Unleash your Power as a
Technology Enabled Association

2. 5 Steps to Unleash your Power as a
Technology Enabled Leader
Authentic - Integrate 7 Leadership Skills into WHY of
technology
Strategic - Identify technology tools that a Realtor can
use to become more efficient and effective
Focus - Formulate a plan for effective use of
technology tools
Measure - Demonstrate interconnectivity between
you and your client/partners
Gratitude

3. Our Presenter today:
Holly Duckworth, CAE, CMP
2006 – 2007 MPI Chapter
President
2007-2010 MPI Chapter Business
Manager
2010 Leadership Solutions
International
National Speakers Association
American Society of Association
Executives
Certified Association Executive

4. Next Generation
Partners/Clients/Employees

5. Technology Zone:
Twitter @hduckworth
www.Facebook/leadershipsolutionsinternational
www.leadershipsolutionsintl.com
Use this as a place to learn and grow.

6. Courtesy @fondalo

7. Step #1: Be Authentic
@hduckworth

10. Step #2: Be Strategic Selecting
Platforms

11. Linked In

23. Real Time Document Collaboration

24. Audio Communication

27. Poll Everywhere

29. Event Registration

30. Cvent

31. Step #3: Focus on Message
@hduckworth

32. Content is Everything

33. What should I post anyway?
Articles Tips
Inspiration
Humor
Current Past
Contests Blog blogs
Bonuses Quizzes Inspiration

34. What I post each week:

35. Step #4: Measure
#of Followers #of Posts
(Relationships) (Content)
# of Responses
# of Platforms
(Engagement)

37. Bring it all together:

39. www.hootsuite.com

41. Step #5: Gratitude

44. 5 Steps to Unleash your Power as a
Technology Enabled Association
Authentic - Integrate 7 Leadership Skills into WHY of
technology
Strategic - Identify technology tools that a Realtor can
use to become more efficient and effective
Focus - Formulate a plan for effective use of
technology tools
Measure - Demonstrate interconnectivity between
you and your client/partners
Gratitude

45. Questions….
Thank You!