Taking the Mystery Out of Social Media!


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A Presentation on Utilizing Social Media to:
1. Build your Personal Brand
2. Promote your event and engage attendees before, during and after the event
3. The Basics of Blogging

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  • I’m Paul Wehking with Omnipress – How many of you out there are social media experts? Okay, I’m not like you guys! All of you who didn’t raise your hand… I’ll assume that means you don’t view yourself as a social media expert… I’m more like you. I have a facebook account, a LinkedIn account a twitter account and so on but I do not live a breath the stuff like my colleague here Mr. McCurry. MIKE… tell us about your social media background and take us into our objectives for this session.
  • So what is social media… here’s one take on it from a Google staffer.If this is how you feel, perhaps you need to do it better!! Maybe we can help in the next few minutes…
  • Now if you feel like the social media world is like this … busy, noisy, confusing, you’re right. Social medial isn’t going away…. It’s everywhere and growing faster than ever…. But you know this already. For some of us, that leads to feeling like this…
  • Hopefully our remarks will help take the mystery out of Social Media a bit.
  • PAUL
  • PAUL: Are you sure you members or customers aren’t using social technology? They are in one way shape or form perhaps a little, perhaps a lot
  • What do you want to do? The basic usual objectives are these
  • What do you want to do? The basic usual objectives are these
  • How dowe get our orgs involved Promote and Create Energy for your events
  • PAUL: As planners… You need to look at yourself as an enabler of conversations…Facilitator of relationshipsMembers. Speakers, attendee, sponsors reach more attendee… adding value to your organization or event so your audience returnsAs suppliers, selling is not allowed. You need to be in the conversation a contributor, provide insights of value, a thought leader, an expert to help solve problems…. To build brand… or relationships as a industry partner, not a seller.MIKE: Using Social media tools is really a forum for helping people, not selfish.
  • CrowdSource – post event evals, email, outpostsStakeholders – Staff, Speakers, Suppliers, Members/attendees, Venue
  • How dowe get our orgs involved Promote and Create Energy for your events
  • PAUL: Here’s one more. Mike can you tell us a bit about Event Camp that you just completed? MIKE: talks here about event camp – BEFORE, DURING and AFTER - Twitter friends > enthusiasm grew > started event > added community (by Omnipress) Explain the Event Camp Experience.
  • How dowe get our orgs involved Promote and Create Energy for your events
  • How dowe get our orgs involved Promote and Create Energy for your events
  • PAUL: Now we want to share a couple of specific examples with you…
  • PAUL: Freedom of info… blah blah
  • PAUL
  • PAUL
  • Now here is where the power of the network comes in. Mike, and these other folks have now been in front of Mike – can you explain this sequence to us a bit
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  • PAUL
  • PAUL: To get the complete “How To’s….” go to mashable.com or google “Twitter Guide Book”
  • PAUL
  • PAUL: Thank you all and have a great afternoon…
  • Taking the Mystery Out of Social Media!

    1. 1. Taking the mystery out of social media<br />
    2. 2. Hi, I’m @paulwehking<br />and I’m @MichaelMcCurry<br />
    3. 3. Learning Objective #1<br />How to Use Social Media to:<br /><ul><li>Build Personal Brand
    4. 4. Promote and Create Energy for Your Event</li></li></ul><li>Learning Objective #2<br />Learn Basics of Blogging<br /><ul><li>Why It’s an Important Communication Tool
    5. 5. Building an Event Blog
    6. 6. How to Create Traffic</li></li></ul><li>
    7. 7. the landscape<br />
    8. 8.
    9. 9. What is Social Media?<br />
    10. 10. The Fiction<br /><ul><li>Social Media is a clever sales approach quickly leading to new business opportunities.
    11. 11. Social Media is a new marketing channel to push my products and services out to the marketplace.</li></li></ul><li>The Fiction<br /><ul><li>Social Media use requires endless hours of navigating web sites, and writing messages & content.
    12. 12. Social Media is Free – There is no cost to its use!</li></li></ul><li>The Facts<br />Messaging (media) used to promote social dialogue in a “many to many format.”<br />Uses Internet or “web-based” Technology Tools as the delivery channel(s)<br />
    13. 13. The Facts<br />Social Media Promotes:<br /><ul><li>Relationship Building
    14. 14. Reputation (Credibility)
    15. 15. Collaboration (Engagement)
    16. 16. Awareness (Branding)</li></li></ul><li>Why Should I Care About Social Media?<br />
    17. 17.
    18. 18. Building Your Personal Brand!<br />Determine Your Strategy<br />Identify Message Channels<br />Execute Consistently!<br />
    19. 19. What is Your Personal Strategy?<br />Build Personal Friendship Network<br />Connect with Family<br />Create/Build Business relationships<br />
    20. 20. Where Will I Spend My Time?<br />Twitter<br />Facebook<br />LinkedIn<br />Blog(s)<br />
    21. 21. Budget Your Time Wisely<br />Find Your Tribe!<br />
    22. 22. Social Media For Events<br />How Do I Build Interest and Engage My Audience?<br />
    23. 23. See Yourself….<br />
    24. 24. Enhance ExperienceBefore, During & After <br />
    25. 25. Before the Event<br /><ul><li>Crowd Source Content
    26. 26. Stakeholders Part of Plan
    27. 27. “Outpost” Presence </li></li></ul><li>Before the Event<br /><ul><li>Start the Conversation
    28. 28. Blog on event site
    29. 29. “Outposts” drive traffic
    30. 30. Event “Social” Community</li></li></ul><li>Relationships<br />
    31. 31. During the Event<br />Hashtag Community - #Event<br />TweetUps - early<br />Webcasts<br />Live Bloggers – video, pix, stories<br />
    32. 32. After the Event<br /><ul><li>Stimulate discussion of Content & Events
    33. 33. Video/Audio Archives
    34. 34. Use all Social channels
    35. 35. Advance Promotion –Next Event</li></li></ul><li>A case study<br />A short case study…<br />From an interview with Deidre Irwin Ross, CMP<br /> – Director of Conferences, ALA<br />@cmpspinner <br />
    36. 36. Power to the people!<br />2007<br />“Whatever happens, happens”<br />
    37. 37. How ALA uses Twitter<br /><ul><li>Conversation channel #ala10
    38. 38. Customer service
    39. 39. Event info
    40. 40. Attendee interaction</li></li></ul><li>The ROI at this point is the enthusiasm and the participation of our members, especially the younger ones.  <br />…It (Twitter) adds a new perspective and vibrancy to the membership and to our conferences.”<br />Deidre Irwin Ross, MHA, CMP, CAE<br />Director, Conference Services<br />American Library Association<br />
    41. 41. Anatomy and evolution of a Tweet stream<br />613Followers<br />212Followers<br />1064Followers<br />
    42. 42. Blogging 101<br />Why are Blogs Important Communication Tools?<br />
    43. 43. Face of Your Brand<br />Rich, Deep Content<br />Thought Leadership Forum<br />User Friendly<br />Collaborative Journalism at It’s Best!<br />
    44. 44. Building An Event Blog<br />Determine Objectives<br />Select a Blog Host<br />Create the Blog Site<br />Generate the Content<br />
    45. 45. Event Blog Objectives<br />Who is Targeted Audience?<br />Customers/Members<br />Suppliers/Vendors<br />Organization Staff<br />
    46. 46. Event Blog Objectives<br />What will be the Content?<br />Event Information<br />Industry Hot Topics<br />Collaboration<br />
    47. 47. Event Blog Objectives<br />Who are the Authors?<br />Staff Champions<br />Customers/Members<br />Vendors/Suppliers<br />Industry Experts<br />
    48. 48. Event Blog Objectives<br />Blog Standards?<br /><ul><li>Frequency of Posts
    49. 49. Chain of Communication
    50. 50. Moderation</li></li></ul><li>Select a Blog Host<br /><ul><li>Hosted Blog (Turn-Key)
    51. 51. Wordpress.com
    52. 52. Blogger.com
    53. 53. Typepad.com</li></li></ul><li>Select a Blog Host<br /><ul><li>Self-Hosted Blog (Custom)</li></ul>“Wordpress.org”<br />
    54. 54. How To Generate Traffic?<br />Link All Social Networks to Blog<br />Targeted Messaging through all Marketing Channels<br />Encourage Subscriptions<br />Leverage “Bloggerverse”<br />
    55. 55. LEARNING LESSONS TODAY<br />How to utilize Social Media to:<br />Build Your Personal Brand<br />Promote and Create Energy for Your Event<br />Basics of Blogging<br />Why It’s an Important Communication Tool<br />Building an Event Blog & Generating Traffic<br />
    56. 56. “Version one <br />is better <br />than version none!”<br />- David Nour<br />
    57. 57. Mashable.com<br />Commoncraft.com<br />Resources<br />
    58. 58. Resources<br />