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Taking the Mystery Out of Social Media!

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A Presentation on Utilizing Social Media to:
1. Build your Personal Brand
2. Promote your event and engage attendees before, during and after the event
3. The Basics of Blogging

Published in: Technology, Business
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Taking the Mystery Out of Social Media!

  1. 1. Taking the mystery out of social media<br />
  2. 2. Hi, I’m @paulwehking<br />and I’m @MichaelMcCurry<br />
  3. 3. Learning Objective #1<br />How to Use Social Media to:<br /><ul><li>Build Personal Brand
  4. 4. Promote and Create Energy for Your Event</li></li></ul><li>Learning Objective #2<br />Learn Basics of Blogging<br /><ul><li>Why It’s an Important Communication Tool
  5. 5. Building an Event Blog
  6. 6. How to Create Traffic</li></li></ul><li>
  7. 7. the landscape<br />
  8. 8.
  9. 9. What is Social Media?<br />
  10. 10. The Fiction<br /><ul><li>Social Media is a clever sales approach quickly leading to new business opportunities.
  11. 11. Social Media is a new marketing channel to push my products and services out to the marketplace.</li></li></ul><li>The Fiction<br /><ul><li>Social Media use requires endless hours of navigating web sites, and writing messages & content.
  12. 12. Social Media is Free – There is no cost to its use!</li></li></ul><li>The Facts<br />Messaging (media) used to promote social dialogue in a “many to many format.”<br />Uses Internet or “web-based” Technology Tools as the delivery channel(s)<br />
  13. 13. The Facts<br />Social Media Promotes:<br /><ul><li>Relationship Building
  14. 14. Reputation (Credibility)
  15. 15. Collaboration (Engagement)
  16. 16. Awareness (Branding)</li></li></ul><li>Why Should I Care About Social Media?<br />
  17. 17.
  18. 18. Building Your Personal Brand!<br />Determine Your Strategy<br />Identify Message Channels<br />Execute Consistently!<br />
  19. 19. What is Your Personal Strategy?<br />Build Personal Friendship Network<br />Connect with Family<br />Create/Build Business relationships<br />
  20. 20. Where Will I Spend My Time?<br />Twitter<br />Facebook<br />LinkedIn<br />Blog(s)<br />
  21. 21. Budget Your Time Wisely<br />Find Your Tribe!<br />
  22. 22. Social Media For Events<br />How Do I Build Interest and Engage My Audience?<br />
  23. 23. See Yourself….<br />
  24. 24. Enhance ExperienceBefore, During & After <br />
  25. 25. Before the Event<br /><ul><li>Crowd Source Content
  26. 26. Stakeholders Part of Plan
  27. 27. “Outpost” Presence </li></li></ul><li>Before the Event<br /><ul><li>Start the Conversation
  28. 28. Blog on event site
  29. 29. “Outposts” drive traffic
  30. 30. Event “Social” Community</li></li></ul><li>Relationships<br />
  31. 31. During the Event<br />Hashtag Community - #Event<br />TweetUps - early<br />Webcasts<br />Live Bloggers – video, pix, stories<br />
  32. 32. After the Event<br /><ul><li>Stimulate discussion of Content & Events
  33. 33. Video/Audio Archives
  34. 34. Use all Social channels
  35. 35. Advance Promotion –Next Event</li></li></ul><li>A case study<br />A short case study…<br />From an interview with Deidre Irwin Ross, CMP<br /> – Director of Conferences, ALA<br />@cmpspinner <br />
  36. 36. Power to the people!<br />2007<br />“Whatever happens, happens”<br />
  37. 37. How ALA uses Twitter<br /><ul><li>Conversation channel #ala10
  38. 38. Customer service
  39. 39. Event info
  40. 40. Attendee interaction</li></li></ul><li>The ROI at this point is the enthusiasm and the participation of our members, especially the younger ones.  <br />…It (Twitter) adds a new perspective and vibrancy to the membership and to our conferences.”<br />Deidre Irwin Ross, MHA, CMP, CAE<br />Director, Conference Services<br />American Library Association<br />
  41. 41. Anatomy and evolution of a Tweet stream<br />613Followers<br />212Followers<br />1064Followers<br />
  42. 42. Blogging 101<br />Why are Blogs Important Communication Tools?<br />
  43. 43. Face of Your Brand<br />Rich, Deep Content<br />Thought Leadership Forum<br />User Friendly<br />Collaborative Journalism at It’s Best!<br />
  44. 44. Building An Event Blog<br />Determine Objectives<br />Select a Blog Host<br />Create the Blog Site<br />Generate the Content<br />
  45. 45. Event Blog Objectives<br />Who is Targeted Audience?<br />Customers/Members<br />Suppliers/Vendors<br />Organization Staff<br />
  46. 46. Event Blog Objectives<br />What will be the Content?<br />Event Information<br />Industry Hot Topics<br />Collaboration<br />
  47. 47. Event Blog Objectives<br />Who are the Authors?<br />Staff Champions<br />Customers/Members<br />Vendors/Suppliers<br />Industry Experts<br />
  48. 48. Event Blog Objectives<br />Blog Standards?<br /><ul><li>Frequency of Posts
  49. 49. Chain of Communication
  50. 50. Moderation</li></li></ul><li>Select a Blog Host<br /><ul><li>Hosted Blog (Turn-Key)
  51. 51. Wordpress.com
  52. 52. Blogger.com
  53. 53. Typepad.com</li></li></ul><li>Select a Blog Host<br /><ul><li>Self-Hosted Blog (Custom)</li></ul>“Wordpress.org”<br />
  54. 54. How To Generate Traffic?<br />Link All Social Networks to Blog<br />Targeted Messaging through all Marketing Channels<br />Encourage Subscriptions<br />Leverage “Bloggerverse”<br />
  55. 55. LEARNING LESSONS TODAY<br />How to utilize Social Media to:<br />Build Your Personal Brand<br />Promote and Create Energy for Your Event<br />Basics of Blogging<br />Why It’s an Important Communication Tool<br />Building an Event Blog & Generating Traffic<br />
  56. 56. “Version one <br />is better <br />than version none!”<br />- David Nour<br />
  57. 57. Mashable.com<br />Commoncraft.com<br />Resources<br />
  58. 58. Resources<br />

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