User-generated video is uniquely positioned to enhance live, classroom learning and make digital experiences more human. This slide deck introduces 10 ways user-generated video can help your team right now. Real video stories, from real people, doing real things help solve a number of business challenges by bringing to life tacit knowledge and experience.

1. 10 ways user-generated video
can help your team

2. User-generated video is uniquely
positioned to enhance live, classroom
learning and make digital experiences
more human.
This slide deck introduces 10 ways
user-generated video can support your
team right now.
Real video stories, from real people, doing
real things help solve a number of business
challenges by bringing to life tacit
knowledge and learning experiences.

3. 1. Support self-directed
learning and reflection
Reflection is critical to learning. And
research shows it’s even more effective
when we involve others and share our
experiences.
Social, self-directed learning is on the rise for individuals.
78% of workers are excited to use technology to network
and learn from each other, with 6 out of 10 wanting to
learn at the speed of need.
Towards Maturity, 2018

4. 2. Transfer learning beyond
the classroom
Helping people to reflect, self-film and amplify
their stories is a powerful way to learn and grow
as a cohort.
User-generated video reflections and
experiences:
Increase learning transfer.
Encourage engagement and collaboration.
Establish insight and feedback.
Towards Maturity, 2018
“54% of learning is still
conducted solely in the
classroom – but change is
needed for formal learning to
remain effective.”

5. 3. Attract and retain top
talent with inspiring
career stories
Many people don’t realise the breadth of
learning and career opportunities that
exist within their own organisation.
Watching colleagues share their career
stories really brings this to life. And
helps people identify with different
career paths and roles. The same
inspirational stories can be shared
externally to support recruitment.
72% of global recruiting leaders believe employer
brand has substantial impact on business success.
Helping your team members become brand
ambassadors is crucial.
LinkedIn, 2016

6. 4. Embed culture change
and digital transformation
“Ultimately, to start change, you need a change in behaviors,
incentives and business models …it’s worth looking at the
culture and questioning whether employees are empowered
to work differently. The same things that are forcing
customers to evolve are forcing employees to change, too.
What you end up seeing is a more customer-centered team
that is more collaborative and cross-functional.”
Brian Solis, 2018
Encourage employees to be ambassadors
for new ways of working.
Encourage people to work out loud and
share experiences between teams.
Amplify video stories from people who
model target behaviours.

7. 5. Increase and
support
innovation
Avoid reliance on top-down
knowledge by using video to
help people share insight
and their innovation stories
with peers.
“Innovation is a social activity, and
connectivity is an asset. The image of
the lone inventor is alluring, but almost
always wrong. Innovation actually
happens in teams, in cross-functional
workshops, and through the involvement
of many. It is also highly contagious.”
Monika Lessi, VP and Head of Corporate
Innovation and R&D at Bayer AG.

8. 6. Share knowledge
and build capability
The majority of our learning takes place
on-the-job and we learn a huge amount
from colleagues. However, one-to-one
conversation is powerful but limiting, and
siloed teams struggle to grow from each
other’s experiences.
User-generated video is simple and quick
to produce. Once developed into a habit it
can become a natural part of our work. One
video communicating the real experience of
a challenge overcome to peers can have a
major multiplier effect through the impact
on their behaviour or performance.

9. 7. Spread good practice
from your high performers
It can be tricky to make sure good practice
becomes general practice. People often feel they
don’t have the mechanism or permission to
share their success stories and lessons learned.
And, it’s tough to develop a culture of sharing if
people can’t see their peers doing it.
Empowering people to record their video stories
in a structured way authorises the activity and
uncovers a whole bunch of tacit knowledge.
Towards Maturity, 2018
94% want to improve the
sharing of good practice, only
8% believe they are achieving
this goal.

10. 8. Feed your learning experience
platform with richer content
User-generated videos not only support reflection and real knowledge
sharing. They also provide a rich source of new, relevant content that
your people can watch and use to support them in their roles. Creating
frameworks and guidelines which your teams can use to make
meaningful short videos is a great way to support continuous,
self-directed learning.
Josh Bersin, 2019
“Let’s all get excited about the new world of learning,
which I call “learning in the flow of work.” That’s
where this world is going, and that’s where the new
investment will be.“
“Next Gen Learning Environments (NGLEs) continue to
disrupt the market with growing adoption rates.”
Fosway, 2018

11. 9. Capture qualitative feedback and impact evidence
Video-led research brings the benefit of silent facilitation. Self-filming
lets people tell their own stories and share what matters to them.
Record ‘ethnographic’ journeys in the moment.
Build understanding of audience in their own environment, team or setting.
Crowdsource responses to specific questions.
Powerful testimonials and advocacy content.

12. 10. Develop 21st century
leadership skills
Introductions: Meet the real people.
Authentically.
Reflections: Share key personal learning and
mindset shifts.
Action-planning: Commit to specific actions
and goals.
Practice: Show learning applied to real work
and good practice.
Advocacy: Gather qualitative feedback and
promote programme value.
Integrate user-generated video into
leadership programmes:

13. Want to kickstart your user-generated
video plans? Try StoryTagger
Authentic video. Lower costs.�
Helping people self-film with a guided interview format reduces
costs, increases access and allows video to be created anywhere
in the world, at any time.
Unlimited stories. Quick to deploy.�
Quickly deploy story frameworks to your people with our
cloud-based story manager. It’s simple to publish video stories
back to the StoryTagger app or your existing platforms. Expert
resources and toolkits help you design frameworks and build
engagement.
One simple app. Easy to use.�
Our mobile app makes it easy to plan, capture and upload real
experiences. It guides people through a reflective step-by-step
process with custom prompts. Focussing on the story not the
technology helps everyone create amazing content that your
audience will want to watch.

14. To find out more contact us
Hi, my name is Carl Hodler, I’m Co-Founder of
LearnerLab and I lead our StoryTagger sales team. If
you’ve got any questions, please do reach out by
email or connect with me on LinkedIn. I love hearing
about how teams are using video to support learning,
so do get in touch!
carl@learnerlab.com
www.storytagger.com
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