Strategic public relations practitioners use terms like reputation management, stakeholder communications, and corporate communication to differentiate themselves from "spin doctors" and associate themselves more closely with strategic communication. There is a clear correlation between James Grunig's concept of "excellent" public relations, which emphasizes two-way symmetrical communication, and corporate communication. Two-way communication implies stakeholder engagement, which is the most effective way to understand and address social forces affecting an organization.
PRSI Int PR Conf 2011 - Day 2 - The future of corporate communication manage...PR Society of Indonesia
Strategic public relations practitioners use terms like reputation management, stakeholder communications, and corporate communication to differentiate themselves from "spin doctors" and associate themselves more closely with strategic communication. There is a clear correlation between James Grunig's concept of "excellent" public relations and the concept of corporate communication, suggesting the terms could be used interchangeably. Two-way symmetrical communication, which uses research and dialogue to bring about symbiotic changes in organizations and their publics, is considered the most effective model of public relations.
100721 nk konvensi nasional humas 2010Noke Kiroyan
The document discusses several key concepts in public relations:
1. It emphasizes the importance of cooperation between all relevant parties and support from stakeholders to prepare competent PR practitioners.
2. It summarizes several models of public relations, including press agentry, public information, two-way asymmetrical, and two-way symmetrical models.
3. It discusses the need for PR executives to have access to and interact directly with strategic decision-makers in the dominant coalition in order to function effectively.
This document discusses communication and negotiation in healthcare. It introduces concepts of health communication, where it originated, when it originated, and why. It defines health communication and discusses its importance. Health communication aims to inform, influence, and motivate individuals, institutions, and the public on important health issues through prevention, health promotion, and business practices to improve quality of life. The document outlines the history of health communication and various forms it can take including interpersonal communication between providers and patients, and use of media. Advocacy and its role in influencing public policy and resources for community health is also summarized.
Article from Woods Bagot: Public 5.
"Attitudes and actions are not the same. We can have
an attitude towards something, such as sustainability,
but not necessarily act on it. Turning an attitude into
an action is a behavioural change process that is
predicated by a number of factors. These factors can
be successfully infl uenced and persuaded with a well
thought out strategic behavioural change plan."
The document discusses the importance of relationships in coaching. It argues that coaches should take a systemic view of clients' personal and professional relationships when coaching them, as humans are inherently relational beings. It notes that social isolation has increased in recent decades, leaving many without close confidants, and that coaching can help address this by focusing on building and nurturing client relationships. Coaches are encouraged to view their clients' lives as a network of relationships and support clients in fostering growth-enhancing connections with others.
The document discusses how Māori knowledge and protocols, specifically hui whakatika procedures, can provide an alternative approach to student discipline that restores cultural and social harmony. It explains that a school principal and Māori elder held hui whakatika with teachers and family, rather than suspending a group of boys. This process uses Māori concepts of engagement, consensus decision making, reconciliation, and restoring harmony. The document advocates understanding Māori perspectives as a way to achieve inclusion, social justice, and equity for Māori students.
The document outlines a mentoring process for organizations to improve stakeholder engagement and communications. It describes who is eligible, which includes sole traders, NGOs, and charities. Participants receive a communications framework template, 7 mentoring sessions to customize it for their needs, and advice on communications. The mentoring aims to set clear parameters, prioritize stakeholders, reduce duplication, and open discussions. Sessions cover identifying stakeholders, objectives, channels, and creating a strategic plan. There is a cost based on organization size to participate in the weekly sessions.
PRSI Int PR Conf 2011 - Day 2 - The future of corporate communication manage...PR Society of Indonesia
Strategic public relations practitioners use terms like reputation management, stakeholder communications, and corporate communication to differentiate themselves from "spin doctors" and associate themselves more closely with strategic communication. There is a clear correlation between James Grunig's concept of "excellent" public relations and the concept of corporate communication, suggesting the terms could be used interchangeably. Two-way symmetrical communication, which uses research and dialogue to bring about symbiotic changes in organizations and their publics, is considered the most effective model of public relations.
100721 nk konvensi nasional humas 2010Noke Kiroyan
The document discusses several key concepts in public relations:
1. It emphasizes the importance of cooperation between all relevant parties and support from stakeholders to prepare competent PR practitioners.
2. It summarizes several models of public relations, including press agentry, public information, two-way asymmetrical, and two-way symmetrical models.
3. It discusses the need for PR executives to have access to and interact directly with strategic decision-makers in the dominant coalition in order to function effectively.
This document discusses communication and negotiation in healthcare. It introduces concepts of health communication, where it originated, when it originated, and why. It defines health communication and discusses its importance. Health communication aims to inform, influence, and motivate individuals, institutions, and the public on important health issues through prevention, health promotion, and business practices to improve quality of life. The document outlines the history of health communication and various forms it can take including interpersonal communication between providers and patients, and use of media. Advocacy and its role in influencing public policy and resources for community health is also summarized.
Article from Woods Bagot: Public 5.
"Attitudes and actions are not the same. We can have
an attitude towards something, such as sustainability,
but not necessarily act on it. Turning an attitude into
an action is a behavioural change process that is
predicated by a number of factors. These factors can
be successfully infl uenced and persuaded with a well
thought out strategic behavioural change plan."
The document discusses the importance of relationships in coaching. It argues that coaches should take a systemic view of clients' personal and professional relationships when coaching them, as humans are inherently relational beings. It notes that social isolation has increased in recent decades, leaving many without close confidants, and that coaching can help address this by focusing on building and nurturing client relationships. Coaches are encouraged to view their clients' lives as a network of relationships and support clients in fostering growth-enhancing connections with others.
The document discusses how Māori knowledge and protocols, specifically hui whakatika procedures, can provide an alternative approach to student discipline that restores cultural and social harmony. It explains that a school principal and Māori elder held hui whakatika with teachers and family, rather than suspending a group of boys. This process uses Māori concepts of engagement, consensus decision making, reconciliation, and restoring harmony. The document advocates understanding Māori perspectives as a way to achieve inclusion, social justice, and equity for Māori students.
The document outlines a mentoring process for organizations to improve stakeholder engagement and communications. It describes who is eligible, which includes sole traders, NGOs, and charities. Participants receive a communications framework template, 7 mentoring sessions to customize it for their needs, and advice on communications. The mentoring aims to set clear parameters, prioritize stakeholders, reduce duplication, and open discussions. Sessions cover identifying stakeholders, objectives, channels, and creating a strategic plan. There is a cost based on organization size to participate in the weekly sessions.
Mining operations are directly impacted by socio-political factors in the country or region. Stakeholder acceptance is key to successful project delivery, as 73% of delays relate to non-technical risks like permitting and community protests. Mining companies need to acquire sufficient understanding of social and political situations at national and local levels to manage these socio-political factors and gain stakeholder acceptance.
This document summarizes challenges facing the energy and mining sector in Indonesia. It discusses how political will for mining has fluctuated over time periods from 1945 to present. It then outlines reasons why mining is susceptible to crisis, including being associated with environmental destruction and capitalism. Characteristics of mining companies that can exacerbate crises are described. Potential issues mining companies may face such as land disputes, environmental problems, and community relations are listed. Finally, frameworks for stakeholder identification, analysis, and engagement are presented to help companies better manage relationships.
110525 nk fikom unpad kurikulum pr-finalNoke Kiroyan
A presentation in Bahasa Indonesia about aligning the curriculum of the PR Department at Padjadjaran University with the contemporary needs of the business world.
The document outlines a software project to implement a PHP MVC framework with reusable components. A team consisting of a project manager, two developers, one tester, and two marketing managers will complete the project in stages including evaluation, design, implementation, website creation, and marketing. Project management software will be used to keep the project on schedule and within budget.
120426 nk workshop csr perguruan tinggiNoke Kiroyan
Stakeholder engagement merupakan dialog antara organisasi dan pemangku kepentingannya untuk menanggapi harapan mereka secara interaktif. Organisasi perlu mengidentifikasi pemangku kepentingan utama dan menganalisis isu-isu penting bagi mereka untuk menentukan langkah strategis dalam menangani tanggung jawab sosialnya.
Work experience introductory workshop 1 Kevin LimKhee Leng Lim
1) The document summarizes a workshop about gaining work experience. It outlines the objectives of developing skills, understanding what employers seek, and making the most of work experience.
2) To receive accreditation for the work experience module, students must attend workshops, submit application materials, complete at least 40 hours of work, maintain a reflective journal, and present a portfolio assessing their experience.
3) The workshop emphasizes that work experience is important for developing employability skills and standing out to graduate employers.
120821 nk canberra ausaid - partnering for developmentNoke Kiroyan
The document discusses the role of businesses in development efforts, particularly through corporate social responsibility (CSR) programs. It outlines Indonesia's laws around CSR which require companies to dedicate a portion of profits to community projects, which businesses oppose as too restrictive. The document advocates defining CSR according to ISO 26000 standards which emphasize stakeholder engagement and mutual benefit. It also provides examples of how businesses and development agencies could partner on initiatives like skills training, conflict resolution, and comparative economic studies.
121018 contemporary pr and indonesian ce os finalNoke Kiroyan
The document summarizes key concepts in two-way symmetrical public relations and stakeholder engagement. It shows that two-way symmetrical communication aims to move an organization and its publics to an acceptable "win-win zone" through understanding different positions. Stakeholder analysis and engagement are important for understanding who deserves an organization's attention. Public relations should be strategic and goal-oriented to manage stakeholder influence. Communication policies, strategies, and techniques are needed to build reputation through performance and interacting with interest groups, media, and government on public issues.
121018 contemporary pr and indonesian ce os finalNoke Kiroyan
The document summarizes key concepts in two-way symmetrical public relations and stakeholder engagement. It shows that two-way symmetrical communication aims to move an organization and its publics to an acceptable "win-win zone" through understanding different positions. Stakeholder analysis and engagement are important for understanding who deserves an organization's attention. Public relations should be strategic and goal-oriented to manage stakeholder influence. Communication policies, strategies, and techniques are needed to build reputation through performance and interaction with stakeholders.
CSR and the Indonesian mining industryNoke Kiroyan
The document discusses corporate social responsibility (CSR) and the mining industry in Indonesia. It provides a brief history of CSR, explaining how the concept emerged after World War II and became linked to sustainable development. It describes how mining companies are particularly called to engage in CSR due to their close contact with communities and environmental impacts. It also examines drivers of CSR for mining companies and strategies to ensure their own sustainability and that of surrounding communities. Specific examples of CSR programs from mining companies in Indonesia are also provided.
The chairman opens the 4th Indonesia Business Links conference on CSR. [1] He notes mixed feelings as Indonesia's economy and democracy have improved but CSR is still misunderstood as charity. [2] The conference theme, "Beyond CSR: A Way of Life", emphasizes ethics and values within companies. [3] Stakeholder engagement and good governance are core to CSR but neglected in Indonesia where it is seen as donations for officials' projects rather than social wellness.
Kiroyan Partners is a strategic consulting firm in Indonesia that assists clients through comprehensive and multi-disciplinary approaches to social and communication issues. They aim to enhance clients' reputations and understanding of stakeholders to help organizations communicate effectively. Kiroyan Partners provides services such as crisis management, stakeholder engagement, and policy development using analysis of stakeholders, political economies, and research.
Kiroyan Partners is a strategic consulting firm in Indonesia that assists clients through comprehensive and multi-disciplinary approaches to social and communication issues. It aims to enhance clients' reputations and understanding of stakeholders to help organizations communicate, position themselves, and resolve issues more effectively. The firm provides services such as crisis management, capacity building, and stakeholder analysis to clients across various industries in Indonesia, Asia, Australia, and other regions.
1) The document discusses the origins of Valentine's Day and how it became associated with romantic love. It originated as a Christian feast day honoring early Christian martyrs named Valentine.
2) Two of the martyrs associated with February 14th are Valentine of Rome and Valentine of Terni. No romantic elements were originally associated with these martyrs.
3) The presentation aims to help Christians understand the difference between love, sex, and infatuation and make wise choices in relationships. It outlines several ways to discern whether one's feelings represent love or mere infatuation.
The following slide is a poster for the CPRS Educators Sunday Poster Session at the Canadian Public Relations Society national conference in Saint John, New Brunswick. www.cprs.ca
The following slide is a poster for the CPRS Educators Sunday Poster Session at the Canadian Public Relations Society national conference in Saint John, New Brunswick.
This document summarizes a presentation on measuring opinion leadership on Twitter. It discusses how the concept of opinion leaders and two-step flow of communication has been applied to online networks and Twitter. It analyzes how characteristics of opinion leaders may differ online, including the roles of virtual opinion leaders like bloggers and celebrities. Finally, it evaluates methods that could be used to measure opinion leadership on Twitter, such as network analysis, content analysis and reputational approaches.
Public relations strategy chapter 1 intro to pr커뮤니케이션북스(주)
Here are some potential PR plans and programs KT&G could implement:
- Launch a CSR campaign to promote their social contribution activities to improve public perception.
- Partner with public health organizations on smoking prevention programs to demonstrate their commitment to public health.
- Diversify their marketing communications to showcase their other business areas beyond cigarettes.
- Conduct market research to better understand customer and public opinions to guide strategy.
- Engage in transparent policy advocacy on tobacco regulations while promoting harm reduction products.
- Implement a internal CSR program to motivate employees as ambassadors of the company's efforts.
The goal is to shift public discussion away from just cigarettes and towards KT&G's broader activities and efforts to be
Mining operations are directly impacted by socio-political factors in the country or region. Stakeholder acceptance is key to successful project delivery, as 73% of delays relate to non-technical risks like permitting and community protests. Mining companies need to acquire sufficient understanding of social and political situations at national and local levels to manage these socio-political factors and gain stakeholder acceptance.
This document summarizes challenges facing the energy and mining sector in Indonesia. It discusses how political will for mining has fluctuated over time periods from 1945 to present. It then outlines reasons why mining is susceptible to crisis, including being associated with environmental destruction and capitalism. Characteristics of mining companies that can exacerbate crises are described. Potential issues mining companies may face such as land disputes, environmental problems, and community relations are listed. Finally, frameworks for stakeholder identification, analysis, and engagement are presented to help companies better manage relationships.
110525 nk fikom unpad kurikulum pr-finalNoke Kiroyan
A presentation in Bahasa Indonesia about aligning the curriculum of the PR Department at Padjadjaran University with the contemporary needs of the business world.
The document outlines a software project to implement a PHP MVC framework with reusable components. A team consisting of a project manager, two developers, one tester, and two marketing managers will complete the project in stages including evaluation, design, implementation, website creation, and marketing. Project management software will be used to keep the project on schedule and within budget.
120426 nk workshop csr perguruan tinggiNoke Kiroyan
Stakeholder engagement merupakan dialog antara organisasi dan pemangku kepentingannya untuk menanggapi harapan mereka secara interaktif. Organisasi perlu mengidentifikasi pemangku kepentingan utama dan menganalisis isu-isu penting bagi mereka untuk menentukan langkah strategis dalam menangani tanggung jawab sosialnya.
Work experience introductory workshop 1 Kevin LimKhee Leng Lim
1) The document summarizes a workshop about gaining work experience. It outlines the objectives of developing skills, understanding what employers seek, and making the most of work experience.
2) To receive accreditation for the work experience module, students must attend workshops, submit application materials, complete at least 40 hours of work, maintain a reflective journal, and present a portfolio assessing their experience.
3) The workshop emphasizes that work experience is important for developing employability skills and standing out to graduate employers.
120821 nk canberra ausaid - partnering for developmentNoke Kiroyan
The document discusses the role of businesses in development efforts, particularly through corporate social responsibility (CSR) programs. It outlines Indonesia's laws around CSR which require companies to dedicate a portion of profits to community projects, which businesses oppose as too restrictive. The document advocates defining CSR according to ISO 26000 standards which emphasize stakeholder engagement and mutual benefit. It also provides examples of how businesses and development agencies could partner on initiatives like skills training, conflict resolution, and comparative economic studies.
121018 contemporary pr and indonesian ce os finalNoke Kiroyan
The document summarizes key concepts in two-way symmetrical public relations and stakeholder engagement. It shows that two-way symmetrical communication aims to move an organization and its publics to an acceptable "win-win zone" through understanding different positions. Stakeholder analysis and engagement are important for understanding who deserves an organization's attention. Public relations should be strategic and goal-oriented to manage stakeholder influence. Communication policies, strategies, and techniques are needed to build reputation through performance and interacting with interest groups, media, and government on public issues.
121018 contemporary pr and indonesian ce os finalNoke Kiroyan
The document summarizes key concepts in two-way symmetrical public relations and stakeholder engagement. It shows that two-way symmetrical communication aims to move an organization and its publics to an acceptable "win-win zone" through understanding different positions. Stakeholder analysis and engagement are important for understanding who deserves an organization's attention. Public relations should be strategic and goal-oriented to manage stakeholder influence. Communication policies, strategies, and techniques are needed to build reputation through performance and interaction with stakeholders.
CSR and the Indonesian mining industryNoke Kiroyan
The document discusses corporate social responsibility (CSR) and the mining industry in Indonesia. It provides a brief history of CSR, explaining how the concept emerged after World War II and became linked to sustainable development. It describes how mining companies are particularly called to engage in CSR due to their close contact with communities and environmental impacts. It also examines drivers of CSR for mining companies and strategies to ensure their own sustainability and that of surrounding communities. Specific examples of CSR programs from mining companies in Indonesia are also provided.
The chairman opens the 4th Indonesia Business Links conference on CSR. [1] He notes mixed feelings as Indonesia's economy and democracy have improved but CSR is still misunderstood as charity. [2] The conference theme, "Beyond CSR: A Way of Life", emphasizes ethics and values within companies. [3] Stakeholder engagement and good governance are core to CSR but neglected in Indonesia where it is seen as donations for officials' projects rather than social wellness.
Kiroyan Partners is a strategic consulting firm in Indonesia that assists clients through comprehensive and multi-disciplinary approaches to social and communication issues. They aim to enhance clients' reputations and understanding of stakeholders to help organizations communicate effectively. Kiroyan Partners provides services such as crisis management, stakeholder engagement, and policy development using analysis of stakeholders, political economies, and research.
Kiroyan Partners is a strategic consulting firm in Indonesia that assists clients through comprehensive and multi-disciplinary approaches to social and communication issues. It aims to enhance clients' reputations and understanding of stakeholders to help organizations communicate, position themselves, and resolve issues more effectively. The firm provides services such as crisis management, capacity building, and stakeholder analysis to clients across various industries in Indonesia, Asia, Australia, and other regions.
1) The document discusses the origins of Valentine's Day and how it became associated with romantic love. It originated as a Christian feast day honoring early Christian martyrs named Valentine.
2) Two of the martyrs associated with February 14th are Valentine of Rome and Valentine of Terni. No romantic elements were originally associated with these martyrs.
3) The presentation aims to help Christians understand the difference between love, sex, and infatuation and make wise choices in relationships. It outlines several ways to discern whether one's feelings represent love or mere infatuation.
The following slide is a poster for the CPRS Educators Sunday Poster Session at the Canadian Public Relations Society national conference in Saint John, New Brunswick. www.cprs.ca
The following slide is a poster for the CPRS Educators Sunday Poster Session at the Canadian Public Relations Society national conference in Saint John, New Brunswick.
This document summarizes a presentation on measuring opinion leadership on Twitter. It discusses how the concept of opinion leaders and two-step flow of communication has been applied to online networks and Twitter. It analyzes how characteristics of opinion leaders may differ online, including the roles of virtual opinion leaders like bloggers and celebrities. Finally, it evaluates methods that could be used to measure opinion leadership on Twitter, such as network analysis, content analysis and reputational approaches.
Public relations strategy chapter 1 intro to pr커뮤니케이션북스(주)
Here are some potential PR plans and programs KT&G could implement:
- Launch a CSR campaign to promote their social contribution activities to improve public perception.
- Partner with public health organizations on smoking prevention programs to demonstrate their commitment to public health.
- Diversify their marketing communications to showcase their other business areas beyond cigarettes.
- Conduct market research to better understand customer and public opinions to guide strategy.
- Engage in transparent policy advocacy on tobacco regulations while promoting harm reduction products.
- Implement a internal CSR program to motivate employees as ambassadors of the company's efforts.
The goal is to shift public discussion away from just cigarettes and towards KT&G's broader activities and efforts to be
The document discusses media psychology and influence, specifically covering the limited effects paradigm, mediation and moderation effects, and individual differences in media effects. It provides an overview of key theories including cultivation theory, agenda-setting theory, priming, exemplification, social cognitive theory, observational learning, and social learning theory. The document examines how understanding mediation and moderation is important for determining the conditions under which media may have effects.
The document discusses four change management strategies: empirical-rational, normative-reeducative, power-coercive, and environmental-adaptive. It provides an overview of the underlying assumptions and selection factors for each strategy. A key point is that there is no single best approach and a mix of strategies is often needed depending on factors like the degree and targets of change, time constraints, resources, and levels of resistance. The strategies involve different combinations of communication, incentives, authority, and adaptation to new environments.
The document proposes a conceptual framework for leveraging social media to promote behavior change based on the social ecological model. It maps the four levels of the social ecological model - individual, relationship, community, and society - to the contexts and behaviors in social media. Considering audiences' social media use across these different levels can help public health interventions design effective strategies to facilitate conversations and affect real-world behavior change.
Crisis And Strategy Management - James Grunig / MAMDifusão Editora
Apresentação ministrada pelo consultor e pesquisador norte-americano James Grunig durante mesa-redonda com executivos brasileiros realizada em 04/08 no Museu de Arte Moderna de São Paulo - MAM. O evento celebrou o lançamento do livro "Relações Públicas: teoria, contexto e relacionamentos", que serviu como base para a elaboração do conteúdo da palestra.
This document summarizes a study that replicates and extends previous research comparing the communications effectiveness of advertising and public relations. The study reviews prior experiments that failed to find an advantage for either advertising or public relations. It discusses criticisms of the realism of previous experimental designs. The study aims to further examine contexts where public relations or advertising multipliers may be found through a more rigorous experimental methodology and theoretical framework. It reviews issues with previous research, including a lack of experimental designs, theoretical grounding, and control conditions.
This document summarizes an article that argues the "Excellence Theory" of public relations can be used as a critical framework to create more inclusive practices. It discusses how critics say the theory is no longer relevant, but the author believes it can be repositioned as both normative and constructive. The author argues the theory allows practitioners to identify issues and deconstruct scenarios to serve marginalized groups. Recognizing multiple perspectives helps make ethical decisions that balance interests. The theory provides a method to critically reflect on practices and practitioners.
Risk communication is intended to provide audiences with information to make independent risk judgements about health, safety and environmental risks. It involves systematically disseminating information to diverse audiences like individuals, communities and institutions to facilitate informed decision making about risks. Successful risk communication occurs when there is holistic learning, facilitation and trust between information senders like government agencies and receivers like communities. Factors that affect success include the content and form of messages, communication channels and recipient perceptions. Sensitivity to cultural differences is also important for effective risk communication.
This document outlines several mass communication theories: the Magic Bullet Theory which suggests media has a direct influence on audiences; the Two-Step Theory where opinion leaders influence the public; the Agenda-Setting Theory where media tells the public what issues are important; Diffusion Theory where opinion leaders spread messages to influence the masses; and Framing Theory where how an issue is presented influences choices. It provides diagrams and brief explanations of each theory and links to additional mass communication theory resources.
Discuss the concept that attitude and opinion change were consider.docxlynettearnold46882
Discuss the concept that attitude and opinion change were considered to be measures of personal. This was because they were assumed to be enduring. Is this assumption still applicable today? Why and how? .(chapter 8)
Attitude is an action toward or away from an attitude object. An opinion is the way people express their attitude or believe. This could be verbalized while attitudes possessed positive and negative drive value. Tow major of research was done by Hovland and Janis address Laswell model of interpersonal communication who says what to whom in what channel with what effect or outcome. In 1953, this was looking for cause and effect and how one elicits change on another.
Hovland, Kelly, and Janis argued attitude and opinion are enduring. They used three steps in order to determine whether attitude change occurred or not. They include attention, comprehension, and acceptance. Not every message that will catch people’s attention. When the message is complicated, it is hard to comprehend and understand. To make the change, individual should accept changes to avoid any regret later. To overcome this regrets we need to work hard to make sure that we carry out the right decisions and which we are comfortable in.
A research on persuasion involves four parts that are communicator, message, audience and response. Credibility goes hand in hand with the communicator's ability to persuade someone. People tend to do dangerous things when in a group than individually. Persuasion is more successful when the individuals are personally convinced r influenced by an absolute choice. Humans are expected to be active in a given task if they are more involved in the persuasion. Someone with an interest in something is more likely to be persuading over time. Using less effort than that who lacks in Personal Influence. The message and credibility are some of the main factors that affect the rate of influencing persons into something.
In the two-step flow of communication, an individual fundamentally influences the other. The media will be more efficient in eliciting change than any other channel. Its influence is indirect rather than direct. Opinion leaders also play a great role in persuading groups of people. It is out of the persuasion that the public makes a choice based on how convinced they are about these choices.
The basic categories which Hovland, Janis, Lumsdaine, and Sheffield addressed in their persusion research are communicator, content, audience and response. It considered central to attitude change. Hovland used Lasswell's formula of "who says what to whom with what effect."
The Communicator (Who) the group studied source credibility, looking at trustworthiness and expertness. They found that, while high-credibility communicators produced better amounts of attitude change, low-credibility communicators produced little attitude change. Another found, when a person with high-credibility gives false information, a person will dissocia.
The document provides an overview of communication concepts and models, including:
1) Shannon and Weaver's linear model of communication and its limitations in capturing meaning and context.
2) Westley and Maclean's model highlighting the role of communicators as advocates, channels, or behaving in a non-purposive role.
3) Uses and gratifications theory which views communication as interactive and audiences using media to fulfill different needs.
4) Agenda-setting theory which describes how media influences what issues the public thinks about.
Jo 2003 The Portrayal Of Public Relations In The News MediaAna ADI
This study analyzed over 300 news stories from major newspapers and television networks that contained the term "public relations" between 1998-2001. The study found that public relations was primarily portrayed as image and reputation management (51.8% of stories) and persuasion efforts (25.1% of stories). Additionally, negative connotations of public relations prevailed in the news stories, with image and reputation management being the most common function attributed to public relations. The results suggest journalists perceive public relations as primarily focused on promoting favorable images rather than relationship management.
Chapter 8: Theories of Media Cognition and Information Processing (final vers...Toby Zhu
This document discusses various theories of how people process information from media and communications. It covers information processing theory, which views people as complex information processors. Schema theory explains how people organize information into mental frameworks. The elaboration likelihood model describes central and peripheral routes to persuasion. Transportation theory discusses how narratives can engage audiences. Neuroscience perspectives view information processing as biological and social.
This document discusses current trends and future directions for public relations research. It outlines two paradigms for public relations - the symbolic/interpretive paradigm which focuses on managing interpretations, and the behavioral/strategic management paradigm which focuses on building relationships through two-way communication. The document then summarizes several areas of ongoing research, including stakeholder identification, situational theory, relationship measurement, and applying public relations concepts in specialized areas. It argues that future research should focus on institutionalizing public relations as a strategic management function.
Yasmin introduces herself and her background, including her education at Harvard Kennedy School and Cornell University. She founded BYO consulting, a strategy consultancy that uses design and technology to address public problems. The document discusses frameworks for civic engagement, including levels of participation and considerations for engaging residents through online strategies and addressing barriers to participation.
Similar to 111214 the future of corporate communication managemenet prsi (20)
Mining companies need to thoroughly understand the complex social, political, and environmental issues in the areas where they operate in order to be successful. These factors, including community relations, land disputes, environmental concerns, and more, can determine whether a mining project succeeds or fails. Proper stakeholder engagement is crucial to manage these risks.
111129 nk rajawali foundation csr gatheringNoke Kiroyan
Noke Kiroyan has held leadership positions in several mining and resource companies in Indonesia. He currently serves on the boards of various organizations focused on business, governance, and sustainability issues. Kiroyan has extensive international experience and education.
091015 mining contribution to national prosperity ima speech-finalNoke Kiroyan
1) The mining industry in Indonesia has experienced significant changes over the past decade, undergoing rapid transformation during the 1997 Asian Financial Crisis and decentralization that granted more regional autonomy.
2) While the mining industry faced many challenges during this period of upheaval, it has shown resilience and its contribution to Indonesia's GDP has increased to 4%.
3) Community development has long been a focus of corporate social responsibility efforts in the mining industry. Mining companies recognize the importance of empowering local communities and promoting regional development.
121219 nk - corporate social responsibility - mm-csr trisakti-finalNoke Kiroyan
Tiga kalimat ringkasan dokumen tersebut adalah:
Dokumen tersebut membahas sejarah perkembangan konsep tanggung jawab sosial perusahaan sejak tahun 1950-an hingga 2010-an, mulai dari filantropi bisnis hingga standar internasional. Dokumen tersebut juga menjelaskan berbagai prinsip dan praktik yang terkait dengan implementasi tanggung jawab sosial perusahaan sesuai standar internasional.
Noke Kiroyan is the President Director and Chief Consultant of Kiroyan Partners, an advisory firm based in Indonesia. He has over 30 years of experience leading companies in Indonesia, including serving as President Director of PT Newmont Pacific Nusantara and PT Rio Tinto Indonesia. Kiroyan Partners provides strategic communications consulting services to clients across industries in Indonesia, Asia, Australia, and Europe.
Indonesia has a population of over 240 million people across over 17,500 islands, with over 300 ethnic groups. It has a land area of 1.9 million square kilometers, similar in size to Mexico. The island of Java alone has a population of over 140 million, almost half the size of New Zealand, and has long been the center of political and economic power in Indonesia. The country has transformed from a low-income country in the 1960s to a fast-growing emerging market economy today.
The document outlines the history of negotiations between Australia and Indonesia on a bilateral trade and investment framework (TIF) from 2005 to 2011, including key meetings and agreements between the countries. It also discusses challenges around increasing mining regulations in Indonesia, including an increased divestment obligation, and suggests opportunities for cooperation between the two countries in the minerals sector through the Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA) with multi-stakeholder involvement.
111124 nk nacd business ethics and csrNoke Kiroyan
This document profiles Noke Kiroyan, an Indonesian businessman and consultant. It lists his previous roles including positions at mining companies Newmont Pacific and Rio Tinto. It also outlines his current public service, professional memberships, education background and areas of expertise including governance, CSR and sustainability.
111125 nk cect usakti csr and the third sector finalNoke Kiroyan
This document discusses social and environmental responsibility of organizations. It states that social and environmental responsibility involves:
1) Contributing to sustainable development, health and welfare of society
2) Considering stakeholder expectations
3) Complying with applicable laws and international norms
4) Integrating responsibility throughout the organization in its relationships.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
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https://www.oeconsulting.com.sg/training-presentations]
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To download this presentation, visit:
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SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
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111214 the future of corporate communication managemenet prsi
1.
2. As the term Public Relations becomes synonymous with notions of
„spin‟, propaganda and corporate lying, some practitioners (and
academics) dissociate themselves from the „press agentry‟ antics by
signifying a more strategic approach to PR.
Thus, strategic practitioners use terms such as reputation and
relationship management, stakeholder communications, and corporate
communication to dissociate themselves from spin doctors.
….there is such a clear correlation between Grunig‟s concept of
„excellent‟ PR and the concept of corporate communication that the
terms could be used interchangeably.
2
“Exploring Public Relations” – Ralph Tench & Liz Yeoman, 2nd ed., FT Prentice Hall, Harlow, 2009
3. PRESS PUBLIC TWO-WAY TWO-WAY
AGENTRY/ INFORM- ASYM- SYM-
PUBLICITY ATION METRICAL METRICAL
Use research
Journalists-in- and dialogue
Conduct
Seek residence to bring
scientific
attention for who about
research to
their disseminate symbiotic
determine changes in
organizations accurate, but
how to ideas,
in almost any usually only
persuade attitudes and
possible way favorable,
publics behaviors of
information
both parties
3
“Managing Public Relations” - James Grunig & Todd Hunt, 1984
4. Dominant
Coalition‟s Win-Win Zone Public‟s
Position Position
1 2
3 3
Organization‟s Position Mixed Motive Public‟s Position
Dominates (Asymmetric) (Symmetric) Dominates (Asymmetric)
Communication used to dominate public,
1 accept dominant coalition‟s position
Communication used to convince dominant
2 coalition to cave in to public‟s position
3 Communication used to move public, dominant co-
alition‟s position, or both to acceptable „win-win
zone
“Manager’s Guide to Excellence in Public Relations and Communication Management” - David M. Dozier, Larissa Grunig, James E. Grunig, 1995 4
5. • In a democracy the two-way
communication model is
dominant
• In authoritarian societies there
is less need for engagement,
consequently communication
tends to be one way
5
6. Origin Mediation/Amplification Organization Resolution
Opportunity to influence Difficult to influence
Formal
constraints
Period of increasing
awareness
Media
Coverage
Pressure
Issue Management
Early issue identification
Potential Emerging Current Crisis Dormant
Development
“Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice” – Michael Regester & Judy Larkin, 2008 6
8. Media Relations 100.0%* Community Relations 61.5%
Public Relations 98.4%* Mission Statement 56.9%
Communication Strategy 96.9%* Corporate Citizenship 50.8%
Crisis Communication 93.8%* Brand Strategy 50.8%
Communication Policy 92.3% Marketing Communication 41.5%
Executive Communication 87.7%* Advertising 41.5%
Reputation Management 84.6%* Corporate Culture 40.0%
Employee Communication 81.5%* Investor Relations 32.3%
Social Media 78.0% Government Relations 15.4%
Internet Communication 76.9% Technical Communication 13.8%
Intranet Communication 76.6% Ethics 9.2%
Annual Report 75.4% Training & Development 7.7%
Corporate Identity 69.2% Labor Relations 4.6%
Issues Management 67.7%
* Almost ubiquitous
8
“Corporate Communication – Strategic Adaptation for Global Practice” – Michael B. Goodman & Peter B. Hirsch, 2010
9. 9
“Reputation Management – The Key to Successful Public relations and Corporate communication” – John Doorley & Felio Fred Garcia, 2nd ed., 2011
11. “Two-Way Symmetrical Public Relations” - James E. Grunig in “Handbook of Public Relations” – Robert L. Heath (ed.), 2001 11
12. PUBLIC RELATIONS is the management
of mutually influential relationships
within a web of stakeholder and
organizational relationships
By better understanding stakeholders,
managers can decide who deserves their
attention and time.
Stakeholders can shape organizational
practices through their giving or retracting
of stakes (support)
Public relations should be deliberate and
goal-oriented – it is based on strategy
12
“PR Strategy and Application: Managing Influence” – Coombs, W.T. & Holladay, S.J., 2010
13. Stakeholder Stakeholder
Identification Engagement
What corporate
Who are our What are their social
responsibilities do
stakeholders? stakes? we have to our
stakeholders?
What strategies,
What opportunities actions, or
and challenges are decisions should
presented by our we take to best deal
stakeholders with these
responsibilities?
“The Pyramid of Corporate Social Responsibility – Toward the Moral Management of Organizational Stakeholders,” - Carroll, A. B.,
Business Horizons No. 34, 1991 13
14. To whom does the organization have legal obligations?
Who might be positively or negatively be affected by the organizations activities or decisions?
Who manifested concern about the issues or impacts?
Who has been involved in the past when similar concerns need to be addressed?
Who can help the organization address specific impacts?
Who can adversely affect the organization‟s ability to meet its important objectives?
Who would be disadvantaged if they were excluded from the engagement?
Who in the value chain is affected?
Who may have an impact on the reputation of an organization?
Who may influence the policy and regulatory environment in which the organization operates?
Who may impact on the value of the organization?
14
Adapted from “ISO 26000: Guidance on social responsibility,” International Organization for Standardization, 2010
15. 1. Map stakeholder relationships
2. Map stakeholder coalitions
3. Assess nature of each stakeholder’s interest
4. Assess the nature of each stakeholder’s power
5. Construct a matrix of stakeholder moral responsibilities
6. Develop specific strategies and tactics
7. Monitor shifting coalitions
“Business Ethics: A Stakeholder and Issues Management Approach,” Joseph W. Weiss, 4th edition , 2006 15
16. Score
Stakeholder Category Power Legitimacy Urgency Proximity (/20)
Bupati/Regent pr 5 5 5 5 20
Regional Planning Bureau pr 4 5 5 5 19
Land Administration Agency pr 4 5 5 5 19
Regional EPA pr 3 5 5 5 18
Pinang Village de 2 4 5 3 14
Sura (Informal Leader) de 5 5 2 3 15
Clan Organization (Jakarta-
la 1 1 1 2 5
based)
Village Youth Organization de 4 5 1 5 15
Excerpt from Stakeholder Analysis Conducted by Kiroyan Partners in 2009 16
17. 6 1
WHY WHAT
does this
threaten the is the
organization‟s problem?
ability to fulfill
5 its mission?
WHO 2
WHERE
is the target, is this
for whom problem occurring?
is it a
problem? 4 3
HOW WHEN
did this did this
become a become a
problem? problem?
Adapted from “Strategic Public Relations Management: Planning and Managing Effective Communication Programs,” Weintraub Austin, E. &
Pinkleton, B.E., 2nd ed., 2006 17
21. CORPORATE Top STRATEGIC
POLICY Management
Senior Management
STAKEHOLDER STAKEHOLDER COMMUNICATION
MANAGEMENT ENGAGEMENT STRATEGY
PUBLIC COMMUNICATION
TACTICAL RELATIONS FUNCTIONS
Middle Management
INVESTOR EMPLOYEE COMMUNITY MEDIA PUBLIC
RELATIONS RELATIONS RELATIONS RELATIONS AFFAIRS
Event Management/Press Conference/Press
COMMUNICATION TOOLS Release /Media Monitoring/Interview/FGD, etc.
Junior Management and implementing staff TECHNICAL 21
22. STAKE-
HOLDER
EFFECTS Awareness Understanding Involvement Commitment
TACTICS Newsletters Discussions Consultation Early
Reports Meetings Debate incorporation
Memos Advertising and Collective
Free publicity educational problem-
campaigns solving
TYPE OF Informational Informational/
STRATEGY strategy persuasive Dialogue strategy
strategy
“Corporate Communication: A Guide to Theory and Practice,” Cornelissen, J., 2nd edition, reprinted, 2009 22
23. The precise, research-based Stakeholder Approach (=“Sniper
Approach” - every bullet counts) to communication allows more
effective and efficient use of resources.
23
24. Corporate Two-way
Communication is communication is
identical with the most effective
Grunig’s Excellent form of Corporate
Public Relations Communication/
Public Relations
Two-way Stakeholder
communication engagement is the
implies most effective way
to gauge social
engagement forces affecting
one’s organization
24
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