The following slide is a poster for the CPRS Educators Sunday Poster Session at the Canadian Public Relations Society national conference in Saint John, New Brunswick.
The following slide is a poster for the CPRS Educators Sunday Poster Session at the Canadian Public Relations Society national conference in Saint John, New Brunswick. www.cprs.ca
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
The following slide is a poster for the CPRS Educators Sunday Poster Session at the Canadian Public Relations Society national conference in Saint John, New Brunswick. www.cprs.ca
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
The New Boundary Spanners: Social Media Users, Engagement, & Public Relations...Philip Ryan Johnson
Our study investigates the extent to which social media users engaged with organizations online exhibit traditional characteristics of boundary spanners, and whether this engagement results in more positive public relations outcomes for organizations. An online survey was conducted among 403 students and structural equation modeling was used to test a proposed theoretical model. Starbucks and Amazon were selected for this study as both are organizations with a substantial online presence in social media. Results show that social identity and self-efficacy had a positive impact on boundary spanning behaviors, but boundary spanning behaviors did not have a significant impact on social media engagement. However, this study makes an important contribution to current theory in public relations as the results also provide strong empirical evidence for the positive effects that social media engagement has on both relational satisfaction and relational commitment.
Snss & PR Professionals: A Case Study of Facebook PR Groups as a Tool for Bui...inventionjournals
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The Effect of Interactive and Traditional Media on Relationship Buildingjenleetaylor
Measuring the Influence of Yahoo Video and Broadcast Television on Organization-Public relationships
An undergraduate honors thesis conducted by Jennifer (De Yeso) Taylor, published May 2011 by the University of Tennessee at Martin.
Are Social Networking more persuasive than Traditional Word of MouthKUMAR GAURAV
In the present scenario of 21st century when every thing is changing so fast traditional things are losing its importance. This research is conducted to investigate and compare the reliability of recommendation made through social networking and traditional word of mouth.
Hypothesis-
H1- WOM and social networking influence the customer
purchase decision.
H2- Social networking recommendation are more reliable
than traditional WOM.
Major findings are-
-Consumers awareness towards Social Networking and traditional WOM is high.
-Social Network Marketing is more reliable that traditional WOM.
Suggestions-
-Companies should try to promote positive word about their products through social networking and WOM because traditional advertising id losing its effectiveness and due to increased consumerism.
-Companies should to use social networking efficiently to increase their market share because it is not only cost effective but reliable too.
-Quality should be maintained because consumer believe that spreading positive WOM and social networking is difficult because they are not controlled by the marketers and its possible only when product quality is good.
The Psychology of Successful Business Communications in Geographically Isolat...Healthcare consultant
It is our belief that teams and individuals are most effective when they are presented with a range of communications options and clear information on which will be most effective at any given time. Knowing the communications preferences of your team members, and being able to see their status or ‘presence’ in advance of making contact can have a significant positive impact on the effectiveness of team working and knowledge sharing. Simple and instant access to a range of rich communications options that brings together text, voice and video allows individuals and groups to benefit from much of the additional information that co-located teams take for granted – without the hassle-factor of booking specialist facilities.
The New Boundary Spanners: Social Media Users, Engagement, & Public Relations...Philip Ryan Johnson
Our study investigates the extent to which social media users engaged with organizations online exhibit traditional characteristics of boundary spanners, and whether this engagement results in more positive public relations outcomes for organizations. An online survey was conducted among 403 students and structural equation modeling was used to test a proposed theoretical model. Starbucks and Amazon were selected for this study as both are organizations with a substantial online presence in social media. Results show that social identity and self-efficacy had a positive impact on boundary spanning behaviors, but boundary spanning behaviors did not have a significant impact on social media engagement. However, this study makes an important contribution to current theory in public relations as the results also provide strong empirical evidence for the positive effects that social media engagement has on both relational satisfaction and relational commitment.
Snss & PR Professionals: A Case Study of Facebook PR Groups as a Tool for Bui...inventionjournals
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The Effect of Interactive and Traditional Media on Relationship Buildingjenleetaylor
Measuring the Influence of Yahoo Video and Broadcast Television on Organization-Public relationships
An undergraduate honors thesis conducted by Jennifer (De Yeso) Taylor, published May 2011 by the University of Tennessee at Martin.
Are Social Networking more persuasive than Traditional Word of MouthKUMAR GAURAV
In the present scenario of 21st century when every thing is changing so fast traditional things are losing its importance. This research is conducted to investigate and compare the reliability of recommendation made through social networking and traditional word of mouth.
Hypothesis-
H1- WOM and social networking influence the customer
purchase decision.
H2- Social networking recommendation are more reliable
than traditional WOM.
Major findings are-
-Consumers awareness towards Social Networking and traditional WOM is high.
-Social Network Marketing is more reliable that traditional WOM.
Suggestions-
-Companies should try to promote positive word about their products through social networking and WOM because traditional advertising id losing its effectiveness and due to increased consumerism.
-Companies should to use social networking efficiently to increase their market share because it is not only cost effective but reliable too.
-Quality should be maintained because consumer believe that spreading positive WOM and social networking is difficult because they are not controlled by the marketers and its possible only when product quality is good.
The Psychology of Successful Business Communications in Geographically Isolat...Healthcare consultant
It is our belief that teams and individuals are most effective when they are presented with a range of communications options and clear information on which will be most effective at any given time. Knowing the communications preferences of your team members, and being able to see their status or ‘presence’ in advance of making contact can have a significant positive impact on the effectiveness of team working and knowledge sharing. Simple and instant access to a range of rich communications options that brings together text, voice and video allows individuals and groups to benefit from much of the additional information that co-located teams take for granted – without the hassle-factor of booking specialist facilities.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Introduction to AI for Nonprofits with Tapp Network
2011 CPRS Educators Poster Session
1. Diane Bégin MA APR completed her graduate studies at the University of Alberta with a final
project on why people are shifting their trust to bloggers when they once solely turned to
traditional news sources. In 2010, she also completed her accreditation in public relations (APR),
with a work sample that received a CPRS National Gold Award of Excellence for Social Media.
She is an active volunteer with her local CPRS board and the national social media taskforce.
BLOG: wheretobegin.ca TWITTER: @dibegin LINKEDIN: ca.linkedin.com/in/dibegin PORTFOLIO: behance.net/dibegin
Public relations practitioners must understand their audience and whom their audience trusts.
After “America’s most trusted man” Walter Cronkite passed on in 2009, it was suggested that the word trust
should have been buried with him, as there were no obvious heirs to his role. (Poniewozik)
Understanding trust and its impact on public relations
Brogan and Smith outline “why we trust people is the same, it’s only in the way we come to trust
people that is changing and that’s because communication is changing.” (2009, p. 260) With the internet, “Public relations is the strategic management communications planning, but can no longer be
4. Application to PR
bloggers changed the game and humanized media relationships by changing the way people came to trust. of relationships between an organisation and viewed in a linear format.
I examined how this new media landscape makes Grunig’s two-way symmetric model more its diverse publics through the use of Of the three ways to secure human
relevant and why Marston’s RACE formula can no longer be used in a linear format. communication to achieve mutual cooperation (power, purchase, persuasion),
Learning from the past and present, the understanding, realize organizational goals, this model was based on persuasion
Most of our normal conceptual system is
3. Results
1. Introduction
following elements are part of a PR and serve the public interest.” (Flynn, Gregory Planned persuasive communications with
metaphorically structured and that “we
practitioner’s job respectively: & Valin, 2008) significant publics; Era of mass persuasion
understand and experience one thing in terms of
Developed in a time when most audience
another.” (Lakoff and Johnson, 2003, p. 5)
Old Metaphor Most present-day PR is based on a Grunig’s members were only receivers unless they got
Processes and tools, Controlled messages two-way symmetric model that is planned “sufficiently excited” to write a letter or make
The Media Landscape
Business copy for media releases with the right through Marston’s RACE formula. a phone call
Past: Love-hate relationship between traditional
media and PR practitioners key messages, Indirect access to audience, Key A few final thoughts on the praxis of PR
5. Conclusions
spokespeople, Mass consumption While developed years ago, the two-way
Present: Awkward threesome between PR practitioners:
New Game symmetric model remains relevant.
practitioners, traditional media and bloggers 1. Trust Persuasion; Trust = Truth
Trusting relationships, Change is a constant, Mutual understanding
2. Tools changed; way we trust changed
New tools being explored, Givers get, Audience Two-way; balanced effects
In both cases, audiences turn to the sources they 3. Shift from persuasion to power in securing
known in person, Multiple faces of the Group <-> Group
trust. human cooperation; power to uncover truth
organization, Tailored communications Formative; evaluative of understanding
4. PR practitioners are always RACE-ing, not
necessarily in that order
Also developed years ago, the RACE formula
A qualitative case study of a trust survey created by Stephen Trust is built in two types of 5. Complexity of the current environment;
2. Method
(Research, Analysis/Action, Communication,
blogger was used to explore M.R. Covey at whotrustsyou.com. systems: simplicity in trust
Evaluation) includes all the elements of
what could be applied to a PR 1. Open: user is constantly
practitioner’s praxis. guessing and allowing for a To know a trust agent is to be a trust agent.
margin of error
References
“Trust impacts us 24/7, 365 2. Closed: system is fully Brogan, C., & Smith, J. (2009). Trust agents: Using the web to build
days a year. It undergirds and understood influence, improve reputation, and earn trust. Hoboken, New Jersey:
John Wiley & Sons Inc.
affects the quality of every Covey, S. M. R. (2008). The speed of trust: The one thing that changes
relationship, every This particular blogger operates everything. New York, NY: Free Press.
in an open system with the Flynn, T., Gregory, F. & Valin, J. (2008). PR definition. Retrieved April 1,
communication, every work 2010, from http://www.cprs.ca/uploads/PR_Definition.pdf
project, every business venture, following strongest traits: Grunig, J.E. & Hunt, T. (1984). Managing Public Relations. Belmont, CA:
every effort in which we are What Makes this Source Trusted? • Making her own game; Wadsworth Publishing Company.
Lakoff, G., & Johnson, M. (2003). Metaphors we live by. Chicago, Illinois:
engaged.” (Covey, 2008, p. 1) Brogan and Smith’s elements of a passion for life hacking The University of Chicago Press.
trust agent were used as a checklist: • Being an agent zero and Marston, J.E. (1963). The Nature of Public Relations. McGraw-Hill Book
Company, Inc.
Is this Source Trusted? building an army; often at Poniewozik, J. (2009, July 17). Walter Cronkite: The man with
To determine if a particular Make your own game, One of us, the core of creating a sense of America's trust. TIME, Retrieved from http://www.time.com/
community; go-to subject time/nation/article/0,8599,1911501,00.html
blogger was trusted, members Archimedes effect, Agent zero,
of her audience completed the Human artist, Build an army matter expert