The document summarizes key concepts in two-way symmetrical public relations and stakeholder engagement. It shows that two-way symmetrical communication aims to move an organization and its publics to an acceptable "win-win zone" through understanding different positions. Stakeholder analysis and engagement are important for understanding who deserves an organization's attention. Public relations should be strategic and goal-oriented to manage stakeholder influence. Communication policies, strategies, and techniques are needed to build reputation through performance and interacting with interest groups, media, and government on public issues.