1. Research from the Web and Quora
Janel Santana fa102b Professor Klinkowstein
http://www.iftf.org/future-now/article-detail/meat-vs-miles/
Meat vs. Miles
“The presence of meat in the
diet matters more than the
distance the food has traveled.”
2. Research from the Web and Quora
Janel Santana fa102b Professor Klinkowstein
“What product or service calculates your carbon footprint?”
Meat vs. Miles
“What kind of app does society want but is not yet there?”
- “An app to calculate the carbon footprint of
every product or service.”
3. Draft Product or Service Description
Janel Santana fa102b Professor Klinkowstein
“A lifestyle and behavior app that monitors your
carbon footprint”
4. Audience
Janel Santana fa102b Professor Klinkowstein
User / Customer Experience Map
- Eco-friendly/ Environmentalists
- Health-Conscious/Active Individuals
- Skeptics
- Small businesses
5. User / Customer Experience Map
Janel Santana fa102b Professor Klinkowstein
About the Product
- Calculate a U.S. household’s climate footprint
- Creating a social tool to make the invisible visible
- Direct showing of the patterns/trends of an individuals actions
- Highlight climate impacts of food/travel/daily choices
- Provide assessments and plans to reduce greenhouse gas emissions
6. User / Customer Experience Map
Janel Santana fa102b Professor Klinkowstein
Encountering the Product On-Line
- Online Ads
- Email
- Social Networks
- Reviews
- Blogs/Community Forums
- Media
7. User / Customer Experience Map
Janel Santana fa102b Professor Klinkowstein
Product On-Line (Consideration, Use, Post-Use)
- Research product/Compare
- Download App
- Give Feedback
- Share/ Delete
8. User / Customer Experience Map
Janel Santana fa102b Professor Klinkowstein
Encountering the Product Off-Line
- Word of Mouth
- Radio
- TV
- Print
9. User / Customer Experience Map
Janel Santana fa102b Professor Klinkowstein
Product Off-Line (Consideration, Use, Post-Use)
- Question product from users
- Download app
- Recommend/Share to friends
10. User / Customer Experience Map
Janel Santana fa102b Professor Klinkowstein
Planning Sketch
20. Product or Service Description FB Page Research
Janel Santana fa102b Professor Klinkowstein
Climate Central
An independent organization of leading scientists
and journalists researching and reporting the facts
about our changing climate and its impact on the
public
https://www.facebook.com/pg/climatecentral/about/?ref=page_internal
21. Janel Santana fa102b Professor Klinkowstein
Product or Service Description FB Page Research
Carbon Calculator
“Download this FREE app to calculate your carbon footprint. Go to the website on your iPhone, iTouch,
Blackberry or other Smartphones and then press add to home screen.
All you have to do is enter your time spent on different appliances every day and then it will calculate
your carbon footprint.
This calculates the carbon emissions for household appliances which is only a tiny part of your carbon
footprint but we want to raise your awareness of carbon footprint and how important it is to reduce it. We
have loads of tips on how to reduce your carbnon footprint.
So download for free today!”
https://www.facebook.com/pg/Carbon-Calculator-143345419053970/about/?ref=page_internal
22. Janel Santana fa102b Professor Klinkowstein
Product or Service Description FB Page Research
We Are Neutral
“We Are Neutral is an initiative of Earth Givers, Inc. Earth
Givers is a 501(c)3 non-profit that has been working since
2007 to create unique and relevant sustainability solutions
for businesses that can benefit local communities
everywhere. We Are Neutral is an environmental nonprofit
that helps businesses and individuals understand, reduce,
and offset their carbon footprints.”
https://www.facebook.com/pg/weareneutral/about/?ref=page_internal
23. More Detailed Product Description
Janel Santana fa102b Professor Klinkowstein
Carbon is an easy to use lifestyle, behavior application that calculates your carbon emissions.
Its focus is to make the invisible visible for each household to reduce your dietary emissions,
personal travel and residential energy.
Download this App for FREE today!
*This is a prototype concept created for educational purposes and is not a real product or
service.*
28. Website Research
Janel Santana fa102b Professor Klinkowstein
https://www.nature.org/en-us/get-involved/how-to-help/consider-your-impact/carbon-calculator/
29. Website Research
Janel Santana fa102b Professor Klinkowstein
https://www.conservation.org/act/carboncalculator/calculate-your-carbon-footprint.aspx#/
