The document discusses reinventing energy futures through four visions over the next 10-15 years given climate change and rising energy demand. It references a quote about the changing relationship to energy and links to a website discussing four visions for reinventing energy futures. Research from Quora is provided on solar panel efficiency and size, with responses indicating smaller panels can be as efficient as larger ones and efficiency is generally 15-20% regardless of size, though economic efficiency favors larger panels. Related questions on Quora about the future of solar, why panels aren't more common, and fundamental efficiency limits are also included.

1. Kyle Miller Fa102B Professor KlinkowsteinKyle Miller Fa102B Professor KlinkowsteinKyle Miller Fa102B Professor Klinkowstein
Reinventing Energy Futures: Four Visions

2. Kyle Miller Fa102B Professor Klinkowstein
Reinventing Energy Futures
Quote
“Over the next 10-15 years, our relationship to energy
will enter a new phase, framed by the stark reality of
carbon emission-driven climate change and rising
energy demand around the globe.”
http://www.iftf.org/our-work/people-technology/technology-horizons/reinventing-energy-futures/

3. Kyle Miller Fa102B Professor Klinkowstein
Research from the Web and Quora
Quora Question
Question:
What is stopping smaller solar panels to be as efficient as larger solar
panels?
More specifically, why is it that we can have 40% efficient solar
panels on roofs, but not on smaller devices or cars. I am not looking to
maintain for price, just the concepts.

4. Kyle Miller Fa102B Professor Klinkowstein
Research from the Web and Quora
Quora Responses
5 answers, 5 followers, 2082 views
David Brower
Everybody else is, correctly, talking about conversion efficiency.
There’s another aspect, which is economic efficiency. A smaller
panel means a smaller number of cells which have to be mounted,
framed and connected to whatever is consuming the power. The
wiring costs, per-cell, are greater with smaller panels than larger
ones, both in material and labor, up to a point. Similarly with
framing, mounting and shipping costs.

5. Kyle Miller Fa102B Professor Klinkowstein
Research from the Web and Quora
Quora Responses
Chris Harget
The world record for triple-junction solar cells is about 44.4%, but
the cell uses exotic materials (gallium and indium are very
expensive), generally has light focused on it at 100x–1,000x
concentration and they make no financial sense for rooftops.
Nobody uses them that way.
Mass produced crystalline silicon solar cells generally convert
20%–25%. A couple gigawatts per year of panels of varying sizes are
deployed annually.
The size of the panel has little relation to the conversion efficiency.

6. Kyle Miller Fa102B Professor Klinkowstein
Research from the Web and Quora
Quora Responses
Craig Lawrence
There is no significant efficiency difference between large and
small solar panels. For the most part, they are all between 15%-20%
efficient, regardless of size.

7. Kyle Miller Fa102B Professor Klinkowstein
Research from the Web and Quora
Quora Related Questions
What is the future of solar panels?
Joel Jean
Climate change is happening, we need lots of low-carbon
energy to stop it, solar is one of our only practical options, and
solar PV is growing faster than anyone ever imagined.
The main obstacle is cost: Global PV growth thus far has largely
been driven by federal and local subsidies. That said, PV is
already cost-competitive with fossil fuels in some places, and
system costs (and prices) continue to decline.

8. Kyle Miller Fa102B Professor Klinkowstein
Research from the Web and Quora
Quora Related Questions
Why haven't solar panels become common everywhere?
Craig Lawrence
Very Efficient, inexpensive, require batteries, not only the
desert, grid power
Common in some regions more than others, but will be more
common as electricity prices rise.

9. Kyle Miller Fa102B Professor Klinkowstein
Research from the Web and Quora
Quora Related Questions
Can we actually create an extremely efficient solar panel?
Jacob VanWagoner
Fundamental limit 1: Absorption / conversion efficiency of
panel material
Fundamental limit 2: Reflection and scattering off the panels
Fundamental limit 3: Extraction of electricity
Sources:
https://www.quora.com/Why-havent-solar-panels-become-common-everywhere
https://www.quora.com/Is-there-a-fundamental-limitation-to-how-efficient-solar-panels-can-be
https://www.quora.com/What-is-the-future-of-solar-energy

10. Kyle Miller Fa102B Professor Klinkowstein
Research from the Web and Quora
Draft Product or Service Description
Solar Powered umbrella, with internal batteries, bluetooth speakers, and
usb charging.

11. Kyle Miller Fa102B Professor Klinkowstein
User/Customer Experience Map
Audience
Parents:
Need umbrella for kids
Use tech frequently
Charge phone to use for entertainment
Love to listen to music
Ages 30-50

12. Kyle Miller Fa102B Professor Klinkowstein
User/Customer Experience Map
Audience
Tourists:
Don’t buy or bring umbrella
Traveling, desire to take pictures
Spend the entire day on the beach
Ages 20-60

13. Kyle Miller Fa102B Professor Klinkowstein
User/Customer Experience Map
Audience
Millennials:
Love new tech
Show off new gear to friends
High phone usage for social media and music
Ages 15-30

14. Kyle Miller Fa102B Professor Klinkowstein
User/Customer Experience Map
About the Product
Recognition: How they find or first see the product
At location, rentals, beach shops. Seen by other users draw desire to
have.
Consideration: Thinking about purchasing or renting good
Go to the store and ask questions, research, information
Purchase: How to pay
Rental: Use app to rent with card attached to ID number, or purchase
outright.
Post - Purchase: After purchase ideas / continued support
Care guide, optional insurance, confirmation email, updates

15. Kyle Miller Fa102B Professor Klinkowstein
User/Customer Experience Map
About the Product
Umbrella with technology inside
Batteries for weight and charging at the bottom of the shaft
Bluetooth speaker build in with hollow used as audio
Solar panels on top of umbrella
USB output charging
Holder for phones and drinks to keep out of sand

16. Kyle Miller Fa102B Professor Klinkowstein
User/Customer Experience Map
Encountering the Product Offline
Consideration:
Go to the store
Ask questions,
Research
Information
Use:
At the beach or park
Post-Use:
Care guide
Insurance
Use guide

17. Kyle Miller Fa102B Professor Klinkowstein
User/Customer Experience Map
Encountering the Product Online
Consideration
Store location
Product Quality
Exclusiveness
Availability
Reviews and research
Use
Wishlist
Reviews
Post-Use
Product Updates

18. Kyle Miller Fa102B Professor Klinkowstein
User/Customer Experience Map
Final Design

19. Kyle Miller Fa102B Professor Klinkowstein
Ning Research
Ning Banner

20. Kyle Miller Fa102B Professor Klinkowstein
Ning Research
Ning Homescreen

21. Kyle Miller Fa102B Professor Klinkowstein
Ning Research
Recommendations from the Ning Community

22. Kyle Miller Fa102B Professor Klinkowstein
Product description FB page research
Research
SolProX Zon Technology
Solar City

23. Kyle Miller Fa102B Professor Klinkowstein
Product description FB page research
More Detailed Product Description
Every day, a millennial will check their phone more than 150 times. We at
{company name} aim to help you go out without a fear of a low battery.
Listen to your music, take pictures, all while being environmentally
conscious using the best of solar technology!

24. Kyle Miller Fa102B Professor Klinkowstein
Logotypes
All Logotypes

25. Kyle Miller Fa102B Professor Klinkowstein
Logotypes
Final Logotype and Justification

26. Kyle Miller Fa102B Professor Klinkowstein
Logotypes
Final Logotype and Justification
I went with this logotype in order to create the feel of a wave. From the look
of the lower case B, I thought of making it into an actual umbrella, creating a
combination mark for the top of my website and facebook page.

27. Kyle Miller Fa102B Professor Klinkowstein
Launching the Product
Editorial Calendar
Date Type of Post/link Message Visual
Sunday 6/4 Teaser with visual Dead phone at the beach? Photo of rain at the beach and no
music playing
Monday 6/5 Teaser with Visual Afraid of getting sand in the
speakers?
Photo of a speaker in water
Tuesday 6/6 Teaser with Visual Tired of getting burnt? Photo of someone with a sunburn
Wednesday 6/7 Product Information Ready to upgrade your beach
trip?
The product being utilized outside.
All specs being used.
Thursday 6/8 Product Information 2 Want to learn more? Watch our
promo.
Trailer of the product
Friday 6/9 Engagement Start the summer out right! Photo of how to win

28. Kyle Miller Fa102B Professor Klinkowstein
Launching the Product
Website Research

29. Kyle Miller Fa102B Professor Klinkowstein
Launching the Product
Website Research

30. Kyle Miller Fa102B Professor Klinkowstein
Launching the Product
Website Research

31. Kyle Miller Fa102B Professor Klinkowstein
Launching the Product
Website Wireframe

32. Kyle Miller Fa102B Professor Klinkowstein
Launching the Product
Website Prototype
Page One
https://invis.io/52BPVE1ZH

33. Kyle Miller Fa102B Professor Klinkowstein
Launching the Product
Website Prototype
Page Two