1. FA102B Joli Goldstein
Professor Klinkowstein
Research from the Web and Quora
Excerpt
Creating Change with Food and Foresight
http://www.iftf.org/future-now/article-detail/creating-change-with-food-foresight/
“Creating stronger community is not just about providing healthier food to
people who need it. It’s about having the foresight to take an unhealthy but
familiar model and reimagining it as an empowering platform for equitable
access to nutritious food and local employment opportunities.”
2. FA102B Joli Goldstein
Professor Klinkowstein
Research from the Web and Quora
Quora Question
What does the future of health look like?
3. FA102B Joli Goldstein
Professor Klinkowstein
Research from the Web and Quora
Related Quora Question
How does technology play a role in living a healthy lifestyle?
Answer
The treatment of cancers has been the one area where the most wonderful
technological development has taken place. Mind boggling!
4. FA102B Joli Goldstein
Professor Klinkowstein
Draft Product or Service Description
An app that creates an individualized wellness plan for
vegans (fitness + clean eating), allows you to input
customized entries and reminds you on a daily basis.
5. FA102B Joli Goldstein
Professor Klinkowstein
User/ Customer Experience Map
Audience
● Vegan males and females ages 13-50
● People into health + fitness
● Medical professionals for recommendations
6. FA102B Joli Goldstein
Professor Klinkowstein
User/ Customer Experience Map
About the Product
● Completely individualized experience
● Creating personalized wellness plans based on needs
● First app that allows you to scan products
7. FA102B Joli Goldstein
Professor Klinkowstein
User/ Customer Experience Map
Encountering the Product On-Line
● Consideration
○ App store, Google search, Media relations
● Use
○ Customized vegan meal plans, personal trainer
videos, daily tracking based on input
● Post-Use
○ Online reviews, newsletter, posting testimonials
on social media
8. FA102B Joli Goldstein
Professor Klinkowstein
User/ Customer Experience Map
Encountering the Product Off-Line
● Consideration
○ Fitness/weight loss centers, word of mouth,
newspapers
● Use
○ Input your daily meals/workouts, chose training
videos and meal plans
● Post-Use
○ Getting into shape, word of mouth
16. FA102B Joli Goldstein
Professor Klinkowstein
Facebook Research
Product or Service Description FB Page Research
Pupbox
PupBox is changing the way people
raise their puppies. We deliver all of
the toys, treats and training
information a new puppy parent
needs each month.
17. FA102B Joli Goldstein
Professor Klinkowstein
Facebook Research
Product or Service Description FB Page Research
Fitbit
Fitbit helps people lead healthier,
more active lives by empowering
them with data, inspiration and
guidance to reach their goals.
18. FA102B Joli Goldstein
Professor Klinkowstein
Facebook Research
Product or Service Description FB Page Research
Lululemon
Creating components for people to
live long, healthy and fun lives.
19. FA102B Joli Goldstein
Professor Klinkowstein
More Detailed Product Description
Closer to Your Goal
Closer to Your Goal aims to create a more convenient
lifestyle for those who follow a vegan diet, using a digital
platform with real life and real time aspects. This is a
prototype concept created for educational purposes and is
not a real product or service.
21. FA102B Joli Goldstein
Professor Klinkowstein
Logotype
Final Logotype and Justification
This design was the
most simple and to the
point out of the three.
22. FA102B Joli Goldstein
Professor Klinkowstein
Logotype
Final Logotype and Justification
I got the idea to use a
combination of blues from the
Paypal logo, which is uplifting
and easy to identify.
23. FA102B Joli Goldstein
Professor Klinkowstein
Logotype
Final Logotype and Justification
I got the idea of combining
larger letters on top and
smaller ones underneath
from the CVS logo.
24. FA102B Joli Goldstein
Professor Klinkowstein
Logotype
Final Logotype and Justification
Many companies use
simple logos to allow
their consumers to not
be distracted by any
other elements.
25. FA102B Joli Goldstein
Professor Klinkowstein
Editorial Calendar
Three-Day Schedule
Date Time Type of Post Message Visual
Monday, 4/22 3:00 PM Teaser (with visual) Calling all vegans! Big
announcement coming this
week. Stay tuned!
Graphic of young, athletic
girl scrolling through an
iPhone, with text.
Tuesday, 4/23 12:00 PM Engagement (quiz) Are you vegan? Do you think
you are getting enough
vitamins and proteins? Take
our quiz to find out.
Link to quiz where results
show several images.
Wednesday, 4/24 9:00 AM Product Information The day has finally arrived!
Closer to Your Goal is
officially available for
download. Click the link below
or head to the app store to
start your healthy, vegan
lifestyle today!
Announcement graphic
with link to app store
download.
