Top Israeli Products and Brands - Plan it israel.pdf
102bassign1
1. Research from the Web and Quora
Janel Santana fa102b Professor Klinkowstein
http://www.iftf.org/future-now/article-detail/meat-vs-miles/
Meat vs. Miles
“The presence of meat in the
diet matters more than the
distance the food has traveled.”
2. Research from the Web and Quora
Janel Santana fa102b Professor Klinkowstein
“What product or service calculates your carbon footprint?”
Meat vs. Miles
“What kind of app does society want but is not yet there?”
- “An app to calculate the carbon footprint of
every product or service.”
3. Draft Product or Service Description
Janel Santana fa102b Professor Klinkowstein
“A lifestyle and behavior app that monitors your
carbon footprint”
4. Audience
Janel Santana fa102b Professor Klinkowstein
User / Customer Experience Map
- Eco-friendly/ Environmentalists
- Health-Conscious/Active Individuals
- Skeptics
- Small businesses
5. User / Customer Experience Map
Janel Santana fa102b Professor Klinkowstein
About the Product
- Calculate a U.S. household’s climate footprint
- Creating a social tool to make the invisible visible
- Direct showing of the patterns/trends of an individuals actions
- Highlight climate impacts of food/travel/daily choices
- Provide assessments and plans to reduce greenhouse gas emissions
6. User / Customer Experience Map
Janel Santana fa102b Professor Klinkowstein
Encountering the Product On-Line
- Online Ads
- Email
- Social Networks
- Reviews
- Blogs/Community Forums
- Media
7. User / Customer Experience Map
Janel Santana fa102b Professor Klinkowstein
Product On-Line (Consideration, Use, Post-Use)
- Research product/Compare
- Download App
- Give Feedback
- Share/ Delete
8. User / Customer Experience Map
Janel Santana fa102b Professor Klinkowstein
Encountering the Product Off-Line
- Word of Mouth
- Radio
- TV
- Print
9. User / Customer Experience Map
Janel Santana fa102b Professor Klinkowstein
Product Off-Line (Consideration, Use, Post-Use)
- Question product from users
- Download app
- Recommend/Share to friends
