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The document discusses how human decision making is influenced by unconscious cognitive biases and emotions more than conscious thinking. Designers have an opportunity to use this knowledge of human psychology to subtly influence, or "nudge", behavior, decisions, attitudes, and emotions through persuasive design. For example, nudges in cafeteria design could guide students to make healthier food choices on campus in order to improve well-being and reduce obesity rates. Signage, food station layout, and tray use are proposed as nudges to encourage students to choose healthier options.
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We are primarily influenced by unconscious thinking below our awareness. Designers can subtly influence behaviors, decisions, attitudes, and emotions through "persuasive design". For example, signs and food layouts in campus cafeterias can nudge students toward healthier choices without mandates, addressing issues like childhood obesity and sustainability. Proposed nudges for one cafeteria include positive signs directing people to healthy food stations and tray areas that encourage wellness.
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The document discusses how marketers can help drive corporations towards more sustainable practices and goals. It notes that some estimates suggest the profits of the consumer goods industry could be wiped out within 30 years if no action is taken on sustainability. The document argues that while corporations have significant power and influence, they have no conscience or concern for future generations, so citizens and customers will need to use their own values and influence to push corporations towards improving lives and creating genuine sustainable solutions.
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The CALM organization aims to reduce male suicide rates in the UK through awareness campaigns. Their campaigns use bold, eye-catching designs with simple fonts and visual hierarchies to draw attention to shocking suicide statistics. CALM runs billboard campaigns nationwide and partners with other organizations on initiatives like magazine articles and fashion collaborations. However, suicide rates rose in 2011 after CALM launched, though long-term campaigns may be needed to significantly impact attitudes surrounding mental health issues.
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- Consider the psychological barriers to climate action like uncertainty, distrust, and denial that need to be addressed.
- Choose emotional appeals and frame the information in a way that will compel the intended audience to take the desired action.
- Design the infographic using free online tools and cite credible sources to support the facts and statistics presented.
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1) CALM (Campaign Against Living Miserably) - A UK campaign to raise awareness of male suicide which has helped lower suicide rates.
2) Change 4 Life - A UK health campaign that aims to promote healthier lifestyles but has not reduced obesity rates.
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We are primarily influenced by unconscious thinking below our awareness. Designers can subtly influence behaviors, decisions, attitudes, and emotions through "persuasive design". For example, signs and food layouts in campus cafeterias can nudge students toward healthier choices without mandates, addressing issues like childhood obesity and sustainability. Proposed nudges for one cafeteria include positive signs directing people to healthy food stations and tray areas that encourage wellness.
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The CALM organization aims to reduce male suicide rates in the UK through awareness campaigns. Their campaigns use bold, eye-catching designs with simple fonts and visual hierarchies to draw attention to shocking suicide statistics. CALM runs billboard campaigns nationwide and partners with other organizations on initiatives like magazine articles and fashion collaborations. However, suicide rates rose in 2011 after CALM launched, though long-term campaigns may be needed to significantly impact attitudes surrounding mental health issues.
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- Choose emotional appeals and frame the information in a way that will compel the intended audience to take the desired action.
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This document discusses the science behind nudging consumers into making better life choices through persuasive design techniques rooted in neuroscience, behavioral economics, and other fields. It acknowledges that while persuasive design is still being developed and is not always effective, designers now have knowledge of human biases that allow them to either ignore biases and shape behavior arbitrarily, openly participate to achieve responsible outcomes, or quietly manipulate behavior for commercial gain. The document advocates for corporate social responsibility and aligning profits with preferable outcomes for all rather than just undermining basic capitalism or profits. It encourages formulating a public ethical framework to guide the use of persuasive techniques.
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The document provides information on several campaigns run by CALM (Campaign Against Living Miserably), a UK-based organization focused on preventing male suicide. It analyzes posters and campaigns from CALM that aim to raise awareness of male suicide and mental health issues. The document also discusses the impact of CALM's campaigns and whether they successfully reduced the UK's male suicide rate.
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2) Change 4 Life - A UK health campaign that aims to promote healthier lifestyles but has not reduced obesity rates.
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The document discusses how behavioral science like neuroscience, psychology, and economics can be used to nudge people into making better life choices through subtle influences on their decision making. It provides examples of how default options, product arrangement, and persuasive messaging can encourage people to choose healthier foods and more sustainable behaviors. The document also covers debates around nudging, noting that while facts can influence attitudes, behavior changes require additional steps. Various nudging design concepts are proposed, such as rearranging snacks to promote vegetables or using apps to encourage drinking water.
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Research social media campaigns
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- A drink driving campaign used a powerful photograph of a shattered driving license to emphasize the serious consequences of drinking and driving.
- An anti-poaching campaign featured an image of a cute tiger with the message "I am not a rug" to raise awareness about poachers killing tigers for their skins. Evidence showed the campaigns have helped increase wild tiger populations.
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1) An anti-drink driving campaign uses a powerful photograph of a shattered driving license to show that drinking and driving risks losing your license before even getting in the car.
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Nudges
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Santana18 assignment1
The document discusses research on terrain exploration robots. It summarizes three articles about MIT's Cheetah 3 robot that can climb staircases and traverse rough terrain even when blind. It also discusses developing search and rescue robots with added capabilities like sight controls and extendable limbs. The document explores ideas for a Twitter marketing campaign for a search and rescue robot prototype called Americue, focusing on elements like being responsive, creating affiliations, promoting fresh content, and establishing clear goals and understanding the target audience.
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Steps1-7
- 2. “We are not primarily the products of our conscious thinking; we are instead the products of thinking that happens below the level of awareness.” https://www.fastcompany.com/1669055/designs-next-frontier-nudging-consumers-into-making-better-life-choices Nudging Consumers Life Choices Research, Branding, Motion Graphic Janel Santana
- 3. Nudging Consumers Life Choices - Scientific studies document human cognitive biases that show emotion played a huge role in decision making. Research, Branding, Motion Graphic Janel Santana
- 4. “Persuasive design” is an impactful discipline used to nudge -behavior -decisions -attitude -emotion Nudging Consumers Life Choices Research, Branding, Motion Graphic Janel Santana
- 5. Nudging Consumers Life Choices Research, Branding, Motion Graphic Janel Santana - Designers have the knowledge of our human bias which can potentially shape and inform opinions.
- 6. Nudging Consumers Life Choices Research, Branding, Motion Graphic Janel Santana - According to the CDC (2011): “Childhood obesity in the USA has more than tripled in the past 30 years.”
- 7. Nudging Consumers Life Choices Research, Branding, Motion Graphic Janel Santana - Corporate social responsibility is about aligning profits to outcomes preferable for everyone.
- 8. Nudging Consumers Life Choices Research, Branding, Motion Graphic Janel Santana “Individuals and governments are only part of the solution to some of the 21st century’s most wicked problems.”
- 9. Nudge Design Proposal Research, Branding, Motion Graphic Janel Santana Why doesn’t everyone make healthy food choices on campus? https://film-grab.com/2019/06/17/eighth-grade/#
- 10. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Problem -Lack of strong, visible guidance for students to make daily healthy choices https://film-grab.com/2012/11/03/elephant/
- 11. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Problem - Poor food station lay-out https://film-grab.com/2014/03/26/blue-is-the-warmest-colour/#
- 12. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Solution - Signs that direct to healthy food options - Incorporate the use of trays https://film-grab.com/2014/04/17/never-let-me-go/
- 13. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Smart-Choice Signs - Easy to read, bright green - “Healthy fuel this way” - “Health starts here” - “Grab N’ Go Healthy Picks https://film-grab.com/?s=kids
- 14. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Food Tray Stations -Show engaging signs that encourage healthy lifestyle choices -Express positive outcomes https://film-grab.com/2019/06/17/eighth-grade/#
- 15. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Nudge Location -Student Center Cafe https://film-grab.com/2014/04/17/never-let-me-go/
- 16. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Why should we eat healthier? -positive mental state/energy/focus -decrease weight gain “freshman 15” -reduce risk of heart disease -curb effects of global warming https://film-grab.com/?s=green