The document discusses research on terrain exploration robots. It summarizes three articles about MIT's Cheetah 3 robot that can climb staircases and traverse rough terrain even when blind. It also discusses developing search and rescue robots with added capabilities like sight controls and extendable limbs. The document explores ideas for a Twitter marketing campaign for a search and rescue robot prototype called Americue, focusing on elements like being responsive, creating affiliations, promoting fresh content, and establishing clear goals and understanding the target audience.

1. FA102a,
Research and Speculative
Product/Service Development
Terrain Exploration Via Robot Janel SantanaTerrain Exploration Via Robot Janel Santana

2. Assignment One, Research
“MIT’s Cheetah 3 blind robot can climb a staircase littered with debris,
leap, and gallop across rough terrain”
http://www.kurzweilai.net/mits-cheetah-3-blind-robot-can-climb-a-staircase-littered-with-debris-leap-and-gallop-across-rough-terrain
Terrain Exploration Via Robot Janel Santana

3. Assignment One, Research
-Access to disaster zones and/or dangerous,
inaccessible environments by way of “blind
locomotion”
http://news.mit.edu/2018/blind-cheetah-robot-climb-stairs-obstacles-disaster-zones-0705
Terrain Exploration Via Robot Janel Santana

4. Assignment One, Research
Terrain Exploration Via Robot Janel Santana
http://hdl.handle.net/1721.1/97236
“The generation of high-speed running quadrupedal robots jump
to clear terrain obstacles of up to 40 cm in height within a single
control framework.”

5. Assignment One, Future Product or Service
Terrain Exploration Via Robot Janel Santana
Development of Robotic Locomotion
- Search and Rescue Aid
- Addition of sight controls
- Functional Limb extension

6. Source for Brand Character Words
Terrain Exploration Via Robot Janel Santana
Toby Keith

7. Naming Process
Terrain Exploration Via Robot Janel Santana
-Adapt
-Overcome
-Sacrifice
-Soldier
-American
-Steady
-Front Lines
-Rescue
-Future
-Strong
-Honor
-Improvise
Americue

8. Brand Character Diagram
Terrain Exploration Via Robot Janel Santana
Persona
Purpose Language
Tone
Strong
Honor
Soldier
American
Steady
Rescue
Future
Front Lines
Improvise
Overcome
Adapt
Americue
Sacrifice

9. Triangulation Source 1
Terrain Exploration Via Robot Janel Santana

10. Triangulation Source 1
Terrain Exploration Via Robot Janel Santana

11. Triangulation Source 2
Terrain Exploration Via Robot Janel Santana

12. Triangulation Source 2
Terrain Exploration Via Robot Janel Santana

13. Triangulation Source 3
Terrain Exploration Via Robot Janel Santana

14. Triangulation Source 3
Terrain Exploration Via Robot Janel Santana

15. Speculative Questions for Discussion and Inspiration
Terrain Exploration Via Robot Janel Santana

16. Terrain Exploration Via Robot Janel Santana
http://www.webseoanalytics.com/blog/12-tips-for-developing-a-successful-twitter-campaign/
- Be responsive
- Create affiliations
- Create special offers
- Promote Fresh Content
- Know your Industry
12 Tips For Developing A Successful Twitter Campaign
Twitter Campaign Research

17. Terrain Exploration Via Robot Janel Santana
http://smedio.com/7-elements-of-a-successful-marketing-campaign/
7 Elements of a Successful Marketing Campaign
- Lose no leads
- Follow up
- Establish a goal
- Know your audience
Twitter Campaign Research

18. Terrain Exploration Via Robot Janel Santana
https://www.forbes.com/sites/michellegreenwald/2014/07/10/secrets-of-7-of-the-most-effective-ad-
campaigns/#75f5210b320c
Secrets of 7 of the Most Effective Ad Campaigns
- Stand for value above and beyond the product or service itself
- Memorable/Thought provoking
- Stay relevant
Twitter Campaign Research