SlideShare a Scribd company logo
“We are not primarily the products of our conscious thinking;
we are instead the products of thinking that happens below the
level of awareness.”
https://www.fastcompany.com/1669055/designs-next-frontier-nudging-consumers-into-making-better-life-choices
Nudging Consumers Life Choices
Research, Branding, Motion Graphic Janel Santana
Nudging Consumers Life Choices
- Scientific studies document human cognitive biases that show
emotion played a huge role in decision making.
Research, Branding, Motion Graphic Janel Santana
“Persuasive design” is an impactful discipline used to nudge
-behavior
-decisions
-attitude
-emotion
Nudging Consumers Life Choices
Research, Branding, Motion Graphic Janel Santana
Nudging Consumers Life Choices
Research, Branding, Motion Graphic Janel Santana
- Designers have the knowledge of our human bias which can
potentially shape and inform opinions.
Nudging Consumers Life Choices
Research, Branding, Motion Graphic Janel Santana
- According to the CDC (2011): “Childhood obesity in the USA
has more than tripled in the past 30 years.”
Nudging Consumers Life Choices
Research, Branding, Motion Graphic Janel Santana
- Corporate social responsibility is about aligning profits to
outcomes preferable for everyone.
Nudging Consumers Life Choices
Research, Branding, Motion Graphic Janel Santana
“Individuals and governments are only part of the solution to
some of the 21st century’s most wicked problems.”
Nudge Design Proposal
Research, Branding, Motion Graphic Janel Santana
Why doesn’t everyone
make healthy food
choices on campus?
Research, Branding, Motion Graphic Janel Santana
Nudge Design Proposal
Problem
-Lack of strong,
visible guidance for
students to make
daily healthy
choices
Research, Branding, Motion Graphic Janel Santana
Nudge Design Proposal
Problem
- Poor food station lay-out
Research, Branding, Motion Graphic Janel Santana
Nudge Design Proposal
Solution
- Signs that direct to
healthy food options
- Incorporate the use of
trays
Research, Branding, Motion Graphic Janel Santana
Nudge Design Proposal
Smart-Choice Signs
- Easy to read, bright green
- “Healthy fuel this way”
- “Health starts here”
- “Grab N’ Go Healthy Picks
Research, Branding, Motion Graphic Janel Santana
Nudge Design Proposal
Food Tray Stations
-Show engaging signs
that encourage
healthy lifestyle
choices
-Express positive
outcomes
Research, Branding, Motion Graphic Janel Santana
Nudge Design Proposal
Nudge Location
-Student Center Cafe
Research, Branding, Motion Graphic Janel Santana
Nudge Design Proposal
Why should we eat healthier?
-positive mental state/energy/focus
-decrease weight gain “freshman 15”
-reduce risk of heart disease
-curb effects of global warming
Research, Branding, Motion Graphic Janel Santana
Nudge
Storyboard

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Fa102c santana

  • 1. “We are not primarily the products of our conscious thinking; we are instead the products of thinking that happens below the level of awareness.” https://www.fastcompany.com/1669055/designs-next-frontier-nudging-consumers-into-making-better-life-choices Nudging Consumers Life Choices Research, Branding, Motion Graphic Janel Santana
  • 2. Nudging Consumers Life Choices - Scientific studies document human cognitive biases that show emotion played a huge role in decision making. Research, Branding, Motion Graphic Janel Santana
  • 3. “Persuasive design” is an impactful discipline used to nudge -behavior -decisions -attitude -emotion Nudging Consumers Life Choices Research, Branding, Motion Graphic Janel Santana
  • 4. Nudging Consumers Life Choices Research, Branding, Motion Graphic Janel Santana - Designers have the knowledge of our human bias which can potentially shape and inform opinions.
  • 5. Nudging Consumers Life Choices Research, Branding, Motion Graphic Janel Santana - According to the CDC (2011): “Childhood obesity in the USA has more than tripled in the past 30 years.”
  • 6. Nudging Consumers Life Choices Research, Branding, Motion Graphic Janel Santana - Corporate social responsibility is about aligning profits to outcomes preferable for everyone.
  • 7. Nudging Consumers Life Choices Research, Branding, Motion Graphic Janel Santana “Individuals and governments are only part of the solution to some of the 21st century’s most wicked problems.”
  • 8. Nudge Design Proposal Research, Branding, Motion Graphic Janel Santana Why doesn’t everyone make healthy food choices on campus?
  • 9. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Problem -Lack of strong, visible guidance for students to make daily healthy choices
  • 10. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Problem - Poor food station lay-out
  • 11. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Solution - Signs that direct to healthy food options - Incorporate the use of trays
  • 12. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Smart-Choice Signs - Easy to read, bright green - “Healthy fuel this way” - “Health starts here” - “Grab N’ Go Healthy Picks
  • 13. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Food Tray Stations -Show engaging signs that encourage healthy lifestyle choices -Express positive outcomes
  • 14. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Nudge Location -Student Center Cafe
  • 15. Research, Branding, Motion Graphic Janel Santana Nudge Design Proposal Why should we eat healthier? -positive mental state/energy/focus -decrease weight gain “freshman 15” -reduce risk of heart disease -curb effects of global warming
  • 16. Research, Branding, Motion Graphic Janel Santana Nudge Storyboard