The document discusses the development of a product or service called Gostainire. It is described as an AI system that curates outfits for busy college students based on their schedules, events, and weather. It delivers clothes to students through a mirror-like screen or mobile app. The document includes draft descriptions of the product, potential customer personas, and maps out the user experience journey from discovery to post-use. It also shows early logo concepts and outlines Gostainire's mission statement to make shopping easier for employed college students.

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FA102b,
Social Media and Web Design

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Research from the Web
“Make It Just So”
http://www.iftf.org/future-now/article-detail/make-it-just-so/

3. Professor KlinkowsteinEunice Estimar fa102b
Research from the Web
“Over the next decade, traditional mass production will be replaced by forms of
automated manufacturing in which objects are customized to individuals’ particular
circumstances and desires, without the high costs and slow turnaround that’s always
been part of bespoke production.”

4. Professor KlinkowsteinEunice Estimar fa102b
Research from the Web

5. Professor KlinkowsteinEunice Estimar fa102b
Research from the Web
Draft Product or Service Description
An AI that curates outfits for a person based on outside factors such as social media,
upcoming events, or weather, etc., and delivers the clothes whenever the person wants.

6. Professor KlinkowsteinEunice Estimar fa102b
User/Customer Experience Map
Persona description
- Students who are employed

7. Professor KlinkowsteinEunice Estimar fa102b
User/Customer Experience Map
About the Product
- The product is a mirror-like screen that speaks to the user and connects to stores to
deliver clothing to busy, working students.
- Has an app that students can use when not near the product (ex. At work)

8. Professor KlinkowsteinEunice Estimar fa102b
User/Customer Experience Map
Encountering the Product On-Line, channels and touchpoints
- Ads on different sites
- Social media: sponsored, promoted posts
- SEO

9. Professor KlinkowsteinEunice Estimar fa102b
User/Customer Experience Map
Encountering the Product Off-Line in offline channels and touchpoints
- Word of mouth
- Clothing stores
- Fashion events (ex. Fashion shows)

10. Professor KlinkowsteinEunice Estimar fa102b
User/Customer Experience Map
Consideration Phase
- Viewing ads
- Reading product reviews
- Discussing with others who have the product
- Speaking with the company’s customer service reps. and online chatbots

11. Professor KlinkowsteinEunice Estimar fa102b
User/Customer Experience Map
Use Phase
- In between classes
- During work breaks

12. Professor KlinkowsteinEunice Estimar fa102b
User/Customer Experience Map
Post-Use Phase
- Leaving reviews
- Recommending the product or not
- Returning the product
- Deleting the app

13. Professor KlinkowsteinEunice Estimar fa102b
User/Customer Experience Map
User Experience Map Sketch

14. Professor KlinkowsteinEunice Estimar fa102b
User/Customer Experience Map
User Experience Map

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Naming
- Goal
- Sustain
- Desire
Gostainire

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Logotype
Research Logotypes

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Logotype
Final Logotype

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Product or Service Description FB Page Research

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Product or Service Description FB Page Research

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Mission Statement
A unique and innovative way to shop for the employed college student. Gostainire’s
mission is to make it easier for busy students to shop and curate outfits while on the go.