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Brandi Kinard - FA102B - Relief - Complete!
1. Brandi Kinard fa102b Professor Klinkowstein
Institute for the Future’s Report:
Dispatch from the Future of Sanitation - 1st Global
Toilet Business Innovation Summit
2. Brandi Kinard fa102b Professor Klinkowstein
Research from the Web & Quora
Excerpt
Bringing companies together to flush out the
untapped business opportunities in toilets.
3. Brandi Kinard fa102b Professor Klinkowstein
Research from the Web & Quora
Quora Question
Why aren’t public restrooms commonly part of city
infrastructure?
4. Brandi Kinard fa102b Professor Klinkowstein
Research from the Web & Quora
Excerpt from Answer to Question
“Anything that is fully open to the public must be
prepared to accommodate the city’s worst people
doing the worst things in it.”
5. Brandi Kinard fa102b Professor Klinkowstein
Draft Service Description
Service Proposal
Launch a global business strategy to help people find
clean private restrooms.
6. Brandi Kinard fa102b Professor Klinkowstein
Customer Journey Map
Audience
Users:
General public
Dog walkers
Providers:
Commercial business owners
Administrators:
Freelance janitors
7. Brandi Kinard fa102b Professor Klinkowstein
Customer Journey Map
About the Product
Bringing people on board with the vision of
redesigning city infrastructure for the sake of
sanitation and easy traveling.
8. Brandi Kinard fa102b Professor Klinkowstein
Customer Journey Map
Encountering the Product On-Line
Consideration:
Ratings and reviews; social network advertising
Use:
Reserving the location; using the navigation map
Post-Use:
Provide commentary/ratings; using the navigation
map
9. Brandi Kinard fa102b Professor Klinkowstein
Customer Journey Map
Encountering the Product Off-Line
Consideration:
Word-of-mouth from customer
Use:
Relieving yourself in the restroom
Post-Use:
Word-of-mouth to potential customer
10. Brandi Kinard fa102b Professor Klinkowstein
Customer Journey Map
Original Design
13. Brandi Kinard fa102b Professor Klinkowstein
Ning Research
Ning Embedded Presentation
https://www.slideshare.net/bkinard1/making-human-
relief-easily-obtainable
15. Brandi Kinard fa102b Professor Klinkowstein
Ning Research
Recommendations from the Ning Community
Name: PublicRest
• Mobile app
• Real time map of nearby restrooms
• Arrival time estimation
• Availability status
16. Brandi Kinard fa102b Professor Klinkowstein
Ning Research
Recommendations from the Ning Community
Name: RestroomRelief
• Similar to Google Maps
• Rate restrooms
17. Brandi Kinard fa102b Professor Klinkowstein
Ning Research
Recommendations from the Ning Community
Name: Refresh
• For tourists
• List private restrooms
• Pay as you use
18. Brandi Kinard fa102b Professor Klinkowstein
Product or Service Description Facebook Page Research
Google
“Google's mission is to organize the world's
information and make it universally accessible and
useful.”
19. Brandi Kinard fa102b Professor Klinkowstein
Product or Service Description Facebook Page Research
UBER
“The best way to get wherever you’re going.
Tap a button and get a ride in more than 450 cities
around the world. Just download our app, set your
pickup location, and a car comes directly to you.
When you arrive, you won't need cash—we
automatically charge the credit card on file.”
20. Brandi Kinard fa102b Professor Klinkowstein
Product or Service Description Facebook Page Research
Soylent
“Soylent is a pioneer in food technology, producing
convenient, complete foods designed to provide
maximum nutrition with minimal effort.”
21. Brandi Kinard fa102b Professor Klinkowstein
Product or Service Description Facebook Page Research
NASA
“NASA's mission is to pioneer the future in space
exploration, scientific discovery and aeronautics research.
To do that, thousands of people have been working
around the world and in space for more than 50 years,
trying to answer some basic questions. What's out there
in space? How do we get there? What will we find? What
can we learn there -- or learn just by trying to get there --
that will make life better here on Earth?”
22. Brandi Kinard fa102b Professor Klinkowstein
Product or Service Description Facebook Page Research
Airpnp
“Urine Good Hands. Message us here on Facebook to
have your bathroom of bathroom story featured.”
23. Brandi Kinard fa102b Professor Klinkowstein
More Detailed Product Description
Relief
“Relief’s mission is to evolve the global urban
landscape, satisfy our customer’s needs, and help
them find access to clean and safe relief areas using
reliable navigation.
24. Brandi Kinard fa102b Professor Klinkowstein
More Detailed Product Description
Relief
…To do that, businesses and local government
agencies will make restrooms equally accessible to
residents and visitors alike.”
25. Brandi Kinard fa102b Professor Klinkowstein
Symbols & Logotypes
Relief
Illustration of the brand with universally known
restroom and navigation icons.
Location Pins
used to symbolize
the water
Toilet paper Clean sparkling toilet
26. Brandi Kinard fa102b Professor Klinkowstein
Symbols & Logotypes
Relief
Final rendition of the branded symbol.
27. Brandi Kinard fa102b Professor Klinkowstein
All Logotypes
Relief
(1) Myriad Pro: Light; friendly; formal
(2) Ubuntu: Sharp edges; resembles the symbol
(3) Mandali: Friendly; approachable; informal
(4) Nanum Gothic Bold: Space between letters
ReliefIt is the solution.
ReliefIt is the solution.
ReliefIt is the solution.
ReliefIt is the solution.
(1) (2) (3) (4)
28. Brandi Kinard fa102b Professor Klinkowstein
Final Logotypes and Justification
Relief
ReliefIt is the solution.
ReliefIt is the solution.
• Less complicated design, simple, and clean
• Suitable for the image I am looking for
29. Brandi Kinard fa102b Professor Klinkowstein
Final Logotype and Justification
Similar—Population—Segment Logotypes
• Similar to the Google typeface, but NOT exactly the same
• Subtle but powerful differences
30. Brandi Kinard fa102b Professor Klinkowstein
Final Logotype and Justification
Similar—Population—Segment Logotypes
• Semi-wide spacing between the letters
31. Brandi Kinard fa102b Professor Klinkowstein
Final Logotype and Justification
Similar—Population—Segment Logotypes
• Symbol has a logical relationship with the theme
32. Brandi Kinard fa102b Professor Klinkowstein
Editorial Calendar & Facebook Page
Five Day Campaign
51. Brandi Kinard fa102b Professor Klinkowstein
Website Prototype Design
InVision Visual Representation
https://invis.io/YTBP66Z49#/233570001_Relief_Website_Homepage-2
(on the following slides)
52. Enjoy the city with blissFuture sanitationNo matter who you areFeel right at home
Home Our Team Sign Up Log In Become a Host Help
Learn more about Relief in New York, NY
Find Relief
Anywhere Anytime Features Search
Sitemap 2017 ReliefContactPrivacy PolicyTerms of Use
53. Home Our Team Sign Up Log In Become a Host Help
Cindy
New York
City Management
Brandi
North Carolina
Founder, CEO
Alicia
California
Design, Marketing
+3 offices and 1,200 employees around the country!
Our Team
We’re a passionate, innovative, entrepreneurial group of thinkers and drivers of change. Our team is working to create
opportunities for millions of people and improve the way everyone finds restrooms in the city.
Sitemap 2017 ReliefContactPrivacy PolicyTerms of Use
Join the team
54. Brandi Kinard fa102b Professor Klinkowstein
Appendix
Other Logotypes (Paired with Future Google Partnership)
Relief.It is the solution.
55. Brandi Kinard fa102b Professor Klinkowstein
Appendix
Other Logotypes (Paired with Future Google Partnership)
Relief.It is the solution.
