This document discusses the development of a product or service that would allow people to securely share and exchange recipes from different cultures around the world. It outlines the target audience, describes the product as a virtual service for sharing cooking recipes and cultural backgrounds behind dishes, and maps out the user experience of encountering the product both online through social media and the mobile app, and offline through word-of-mouth from other cooks. The document was written by Tara Conklin for Professor Klinkowstein.