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Professor Klinkowstein
IFTF Rethinks Food in Italy
http://www.iftf.org/foodfutures/rethinkfood
Tara Conklin fa102b
Professor Klinkowstein
Research from the Web
Excerpt
“Each time we gather around the table, we honor the
past, experience the present, and prepare for the future.”
Tara Conklin fa102b
Professor Klinkowstein
Research from the Web and Quora
Quora Question
“What product or service might encourage healthy food
from different cultures to interact?”
Tara Conklin fa102b
Professor Klinkowstein
Research from the Web and Quora
Quora Related Q&A
“What would you like other people to know about your
country’s food?”
“There are 10 different kinds of chicken tikkas in India,
different in every state.”
Tara Conklin fa102b
Professor Klinkowstein
Draft Product or Service Description
A product that allows people to securely exchange and
post food recipes from around the world.
Tara Conklin fa102b
Professor Klinkowstein
User / Customer Experience Map
Audience
-Men and women ages 16-60
-the cooks = actively cooks or has a profession in the
culinary field
-the foodies = enjoys learning about new types of
food and sharing it with others
Tara Conklin fa102b
Professor Klinkowstein
User / Customer Experience Map
About the Product
• A virtual service that allows users to share cooking
recipes around the world as well as the background
behind the dish. Users can share their food interests
with others. The purpose is enhance the diversity of
the food users cook and enjoy.
Tara Conklin fa102b
Professor Klinkowstein
User / Customer Experience Map
Encountering the Product On-Line
• Hear about the product through searching or social
media
• Engage in the dialogue about the product through the
mobile app
• Contribute to the app
• Share your experience with others through social
media and virtual platforms
Tara Conklin fa102b
Professor Klinkowstein
User / Customer Experience Map
Encountering the Product Off-Line
• Hear about the product through other cooks’ word of
mouth and acknowledgement of foodies
• Install the app and physically show others the product
• Share your experiences with other foodies face-to-
face
Tara Conklin fa102b
Professor Klinkowstein
Final Design
Tara Conklin fa102b

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F102b

  • 1. Professor Klinkowstein IFTF Rethinks Food in Italy http://www.iftf.org/foodfutures/rethinkfood Tara Conklin fa102b
  • 2. Professor Klinkowstein Research from the Web Excerpt “Each time we gather around the table, we honor the past, experience the present, and prepare for the future.” Tara Conklin fa102b
  • 3. Professor Klinkowstein Research from the Web and Quora Quora Question “What product or service might encourage healthy food from different cultures to interact?” Tara Conklin fa102b
  • 4. Professor Klinkowstein Research from the Web and Quora Quora Related Q&A “What would you like other people to know about your country’s food?” “There are 10 different kinds of chicken tikkas in India, different in every state.” Tara Conklin fa102b
  • 5. Professor Klinkowstein Draft Product or Service Description A product that allows people to securely exchange and post food recipes from around the world. Tara Conklin fa102b
  • 6. Professor Klinkowstein User / Customer Experience Map Audience -Men and women ages 16-60 -the cooks = actively cooks or has a profession in the culinary field -the foodies = enjoys learning about new types of food and sharing it with others Tara Conklin fa102b
  • 7. Professor Klinkowstein User / Customer Experience Map About the Product • A virtual service that allows users to share cooking recipes around the world as well as the background behind the dish. Users can share their food interests with others. The purpose is enhance the diversity of the food users cook and enjoy. Tara Conklin fa102b
  • 8. Professor Klinkowstein User / Customer Experience Map Encountering the Product On-Line • Hear about the product through searching or social media • Engage in the dialogue about the product through the mobile app • Contribute to the app • Share your experience with others through social media and virtual platforms Tara Conklin fa102b
  • 9. Professor Klinkowstein User / Customer Experience Map Encountering the Product Off-Line • Hear about the product through other cooks’ word of mouth and acknowledgement of foodies • Install the app and physically show others the product • Share your experiences with other foodies face-to- face Tara Conklin fa102b