This document discusses the development of a product or service that would allow people to securely share and exchange recipes from different cultures around the world. It outlines the target audience, describes the product as a virtual service for sharing cooking recipes and cultural backgrounds behind dishes, and maps out the user experience of encountering the product both online through social media and the mobile app, and offline through word-of-mouth from other cooks. The document was written by Tara Conklin for Professor Klinkowstein.

1. Professor Klinkowstein
IFTF Rethinks Food in Italy
http://www.iftf.org/foodfutures/rethinkfood
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2. Professor Klinkowstein
Research from the Web
Excerpt
“Each time we gather around the table, we honor the
past, experience the present, and prepare for the future.”
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3. Professor Klinkowstein
Research from the Web and Quora
Quora Question
“What product or service might encourage healthy food
from different cultures to interact?”
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4. Professor Klinkowstein
Research from the Web and Quora
Quora Related Q&A
“What would you like other people to know about your
country’s food?”
“There are 10 different kinds of chicken tikkas in India,
different in every state.”
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5. Professor Klinkowstein
Draft Product or Service Description
A product that allows people to securely exchange and
post food recipes from around the world.
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6. Professor Klinkowstein
User / Customer Experience Map
Audience
-Men and women ages 16-60
-the cooks = actively cooks or has a profession in the
culinary field
-the foodies = enjoys learning about new types of
food and sharing it with others
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7. Professor Klinkowstein
User / Customer Experience Map
About the Product
• A virtual service that allows users to share cooking
recipes around the world as well as the background
behind the dish. Users can share their food interests
with others. The purpose is enhance the diversity of
the food users cook and enjoy.
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8. Professor Klinkowstein
User / Customer Experience Map
Encountering the Product On-Line
• Hear about the product through searching or social
media
• Engage in the dialogue about the product through the
mobile app
• Contribute to the app
• Share your experience with others through social
media and virtual platforms
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9. Professor Klinkowstein
User / Customer Experience Map
Encountering the Product Off-Line
• Hear about the product through other cooks’ word of
mouth and acknowledgement of foodies
• Install the app and physically show others the product
• Share your experiences with other foodies face-to-
face
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10. Professor Klinkowstein
Final Design
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