The document appears to be research and planning work for a student named Danielle Oliveras for a class with Professor Klinkowstein. It includes summaries of research on technology usage, draft descriptions of a proposed product/service called Coffee Tech House that aims to encourage personal interaction over technology use, logos and branding exploration, and plans for promotional elements like an editorial calendar and Facebook page.

1. Research from the Web and Quora
Excerpt
“Men have become the tools of their tools.”
Danielle Oliveras FA102B Professor Klinkowstein

2. Research from the Web and Quora
“What does it mean to be human in an age
of machines, and can we coevolve?”
Danielle Oliveras FA102B Professor Klinkowstein

3. Research from the Web and Quora
Related Quora Question
“Are we evolving to use our technology?”
Danielle Oliveras FA102B Professor Klinkowstein

4. Research from the Web and Quora
Related Quora Answers
“Physically we are not evolving. What is
evolving is our culture.”
“But as to whether or not we’re evolving to fit a
world full of smart phones and easy air travel,
probably not.”
Danielle Oliveras FA102B Professor Klinkowstein

5. Draft Product or Service Description
A place for people to disconnect from their
devices while still enojying their
surroundings and each other.
Danielle Oliveras FA102B Professor Klinkowstein

6. User/Customer Experience Map
Audience
-Generations X and Y
-Males and Females
-Technology Users
Danielle Oliveras FA102B Professor Klinkowstein

7. User/Customer Experience Map
About the Product
-Provides a meaningful experience
-Establishes a new way to build
relationships without technology
-A “get away”
Danielle Oliveras FA102B Professor Klinkowstein

8. User/Customer Experience Map
Encountering the Product On-Line
Consideration
-Social Media
-Search Engines
-Banner Ads
Danielle Oliveras FA102B Professor Klinkowstein

9. User/Customer Experience Map
Encountering the Product On-Line
Use
-Browsing online
-Contact Information
-Sharing Page Links
Danielle Oliveras FA102B Professor Klinkowstein

10. User/Customer Experience Map
Encountering the Product On-Line
Post-Use
-Share with friends
-Purchase on website
-Stay in contact to plan events
Danielle Oliveras FA102B Professor Klinkowstein

11. User/Customer Experience Map
Encountering the Product Off-Line
Consideration
-Word of mouth
-Fliers/Magazines
-Events/Outings
Danielle Oliveras FA102B Professor Klinkowstein

12. User/Customer Experience Map
Encountering the Product Off-Line
Use
-Asking Questions
-Looking around
-Purchasing in location
Danielle Oliveras FA102B Professor Klinkowstein

13. User/Customer Experience Map
Encountering the Product Off-Line
Post-Use
-Sharing with friends
-Revisiting
-New Experience
Danielle Oliveras FA102B Professor Klinkowstein

14. User/Customer Experience Map
Encountering the Product Off-Line
Danielle Oliveras FA102B Professor Klinkowstein

15. Ning Research
Ning Banner
Danielle Oliveras FA102B Professor Klinkowstein

16. Ning Research
Ning Embedded Presentation
Danielle Oliveras FA102B Professor Klinkowstein

17. Ning Research
Ning Embedded Presentation
Danielle Oliveras FA102B Professor Klinkowstein

18. Ning Research
Ning Themes
Danielle Oliveras FA102B Professor Klinkowstein

19. Ning Research
Ning Homescreen
Danielle Oliveras FA102B Professor Klinkowstein

20. Ning Research
Recommendations from the Ning Community
“A blocker that deactivates all technology within its range
for a specific amount of time.”
“A hangout place where technology is not allowed and
name it the No Tech Lounge”
Danielle Oliveras FA102B Professor Klinkowstein

21. Product or Service Description FB Page Research
Danielle Oliveras FA102B Professor Klinkowstein

22. Product or Service Description FB Page Research
Danielle Oliveras FA102B Professor Klinkowstein

23. Product or Service Description FB Page Research
Danielle Oliveras FA102B Professor Klinkowstein

24. More Detailed Product Description
Coffee Tech House is a coffee lounge
where limited technology use will occur
hoping to encourage customers to engage
in more personal relationships and be less
dependent on their devices.
Danielle Oliveras FA102B Professor Klinkowstein

25. Logotype
All Logotypes
Danielle Oliveras FA102B Professor Klinkowstein

26. Logotype
Final Logotype and Justification
Danielle Oliveras FA102B Professor Klinkowstein

27. Logotype
Final Logotype and Justification
Danielle Oliveras FA102B Professor Klinkowstein

28. Logotype
Final Logotype and Justification
Inspiration for the final logotype was drawn
from the coffee house bag. The lines that
frame the words create a concise and well
put together look.
Danielle Oliveras FA102B Professor Klinkowstein

29. Editorial Calendar
Danielle Oliveras FA102B Professor Klinkowstein

30. Facebook Page
Danielle Oliveras FA102B Professor Klinkowstein

31. Website Wireframe
Danielle Oliveras FA102B Professor Klinkowstein

32. Website Prototype Design
Homepage
Danielle Oliveras FA102B Professor Klinkowstein

33. Website Prototype Design
Secondary Screen
Danielle Oliveras FA102B Professor Klinkowstein