1. Gage Greeno fa102b Professor Klinkowstein
Research from the Web and Quora
Article from IFTF.org
Title: The Race to Build The Machine
http://www.iftf.org/future-now/article-detail/the-race-to-
build-the-machine/
2. Gage Greeno fa102b
Research from the Web and Quora
Excerpt
“Though it’s too early to fully play out the ways that
these technologies will impact the future of work for
generations to come, one thing is for certain: it won’t
take a generation for impacts to be felt. Changes are
happening right before our eyes.”
Professor Klinkowstein
3. Gage Greeno fa102b
Research from the Web and Quora
Quora Question
“How are autonomous organizations changing
standard work models?”
Professor Klinkowstein
4. Gage Greeno fa102b
Research from the Web and Quora
Related Quora Question
“Better technology means computers and robots will
replace the common human being in many jobs. Will
this be terrible for mankind?”
Professor Klinkowstein
5. Gage Greeno fa102b
Research from the Web and Quora
Excerpt from Answer to Related
Question
“It is an opportunity and a threat, depending on what
you do about it. The threat is easy: out of work with
no idea what to do. But that has always been an
effect of technology: old jobs go, new jobs come
along, and everyone ends up better off […]
Professor Klinkowstein
6. Gage Greeno fa102b
Research from the Web and Quora
Excerpt from Answer to Related
Question
… think of the opportunities that implies: it implies a
level of productivity so vast that all human needs and
wants will be met without much if any human effort”
Professor Klinkowstein
7. Gage Greeno fa102b
Research from the Web and Quora
Related Quora Question
”Automation: If robots, machines, and self-service
systems replace most of the work currently done by
humans, what would humans do?”
Professor Klinkowstein
8. Gage Greeno fa102b
Research from the Web and Quora
Excerpt from Answer to Related
Question
“I think there’s an underlying assumption here that is
flawed: that everyone has to work. In the past, it was
necessary to motivate every individual to do
productive work in order to sustain society. As we
approach more and more automation, that need no
longer exists.”
Professor Klinkowstein
9. Gage Greeno fa102b
Research from the Web and Quora
Service Description
“An autonomous computer software that will
implement a managerial oversight for companies.”
Professor Klinkowstein
10. Gage Greeno fa102b
User / Customer Experience Map
Audience
Military Recruiter
• 30 – 50 male
• Wants quicker recruitment method
• Interested in Advertisement feature
• Purchases for recruitment database
Corporate HR Manager
• 25 – 35 female/male
• Wants help interpreting applications
• Needs database to handle hiring
Professor Klinkowstein
11. Gage Greeno fa102b
User / Customer Experience Map
About the Product
This software includes:
• State-of-the-art recruitment / employment software
• Collecting data about employee outputs
• Data analyzation for hiring / firing
• Reading information, building off of previous data, and
pseudo – learning to provide future direction
• Elimination of need for full – time recruiter
Professor Klinkowstein
12. Gage Greeno fa102b
User / Customer Experience Map
Encountering the Product On-
Line
Consideration
• Facebook Ads
• Instagram Ads
• Online Ads
Use
• Large– Scale Recruitment
• Corporate Advertisement
Post – Product Use
• Revisit Website
• Recommend Product
• Try New Products
Professor Klinkowstein
13. Gage Greeno fa102b Professor Klinkowstein
User / Customer Experience Map
Encountering the Product Off-
Line
Consideration
• Billboards
• Newspaper Ads
• Word-of-Mouth
Use
• Record Keeping
• Tracking Performance
Post – Product Use
• Revisit Store
• Tell Others
• Try New Products
14. Gage Greeno fa102b Professor Klinkowstein
User / Customer Experience Map
Final Map
15. Gage Greeno fa102b Professor KlinkowsteinProfessor Klinkowstein
Ning Research
Ning Banner
26. Gage Greeno fa102b Professor Klinkowstein
This state-of-the-art recruitment software allows
companies to manage recruiting and hiring with much
less of a time-commitment, through implementation of
advertisement features and a common position-
application database…
Service Description
More Detailed Product Description
27. Gage Greeno fa102b Professor Klinkowstein
Service Description
More Detailed Product Description
…Our company eliminates the need for a full-time
recruiter and the software focuses on key words and
algorithms to search for the best-fit employees.
28. Gage Greeno fa102b Professor Klinkowstein
Logotype
Similar Audience Logotypes
30. Gage Greeno fa102b
Logotype
Final Logotype and Justification
Professor Klinkowstein
I chose this logotype because
it best embodied the elements
of the similar audience
logotypes, with one letter as a
graphic focal point.