Final Presentation_DRAFT.pptx

Berkeley Cookstoves
Ana Sofia, Jerome, Kate, Sarah

“Massive demographic shifts are exerting relentless pressure on social,
political, and physical infrastructure around the world. Conflict continues
to drive millions from their homes. Persistent disparities in wealth and
opportunity compel millions more to migrate, often under hazardous
circumstances.”
-Hult Prize Foundation in Call for 2017 Competition Submissions

“Honestly, I don’t know who provides fuel and stoves.
But someone must, right?”
-Interviewee at World Food Programme
“Within the humanitarian system, energy often falls
through the cracks… Energy provision is often an
afterthought.”
-Assoc. Director of Research Partnerships, Chatham House
“Most of the food provided by humanitarian agencies
must be cooked… but cookstoves and fuel are rarely
provided.”
-Literature published by Global Alliance for Clean Cookstoves

The Big Idea
The Berkeley Stove, originally designed for
use by refugees in Darfur, can continue to
make a difference in the lives of refugee
families… in very specific contexts -
● Humanitarian Crisis
● Resource Constrained (time, fuel, and/or
money)
● Firewood is preferred or only fuel source
available
Narrowing focus sharply to these specific
contexts will allow creators to continue to
have the profound positive impact they
envisioned with the stove was invented.

Outline of Recommendations for Berkeley Stoves
Market Positioning
Distribution Channels
Social Impact Measurement
Financials and Business Model
Technical Considerations

Market Positioning
Positioning Channels Impact TechnicalModel
December 5, 2016DEVENG200 / MBA (290T)Final Presentation
“What I’ve learned is that this stove is really good for
really bad situations.”
-Daniel Wilson, Postdoc Research Fellow, LBNL
Humanitarian Crisis
Resource Constrained
Firewood as Fuel
Market-Based Sales Channels
Lower Middle Class or Higher
Economic Strata
Alternative Energies Available and
Familiar to Users

Comparison to Baseline - Three Stone Fire
“This result is not a foregone conclusion, as a skilled operator can
cook very efficiently on an open fire. ”
-Jean Kim Chaix, The Charcoal Project

Where This Stove Wins
35-55% More Fuel Efficient Than Three Stone Fire
Reduces exposure to CO2 Emissions by 25-35%

Focus on What Matters Most
“Fuel efficiency is not the sole
determinant of user preferences.
Ease of use, safety, level of smoke,
and taste of food are also key factors
in the choice, assuming all models
are equally available and affordable. ”
-Conclusion drawn from UNHCR/USAID 2010
Study on FES
“Familiar stove technologies and designs may be more readily accepted
by potential beneficiaries, and therefore easier to introduce in
humanitarian situations, where time and security constraints may limit
extensive training.”
-Conclusion from same 2010 study

Proven Adoption Rates (>70%)

Current Top Competitors - Firewood Burning Improved Stoves
Stove Retail Price
IWA Efficiency
Ratings?
Lifetime
Berkeley
Darfur Stove
$11-$17 5 years
Save80
Standard $20-$50 15 years
Zoom Dura $30-$40 5 years
Mimi Moto $40-$65 10 years

1. Affordability
2. Scientifically Proven
3. Durability (sometimes)

International Community Embracing Improved Stoves

Commitments to Distribute Improved Stoves

Many Potential Future Distribution Channels

Social Impact Measurements
State of the art measurements: Stove Use Monitors
Social Impact Measurements

Social Impact MeasurementsSocial Impact Measurements
“It is widely recognized that
clean and/or efficient cookstoves
and fuels reduce environmental
damage and that a reduction in
household air pollution impacts
health outcomes. Less frequently
mentioned, but equally
important, are the signifcant
social impacts...that adoption of
clean and/or efficient cookstoves
and fuels can have for individual
users, particularly women and
girls.”
-Global Alliance for Clean Cookstoves,
Measuring Social Impact in the Clean and
Efficient Cooking Sector: A How-To Guide
Positioning Impact TechnicalModel
Channels
Action: Adoption of Clean or Improved
Cookstoves
Shifts in
Household
Finances
Shifts in
Time Use
Shifts in
Workload
Shifts from
Time
Cooking
Shifts to
Time spent
on income
generating
income
Shifts in
Amount of
Drudgery
Shifts in
Safety &
Health of
cooking &
collecting
fuel
Shifts in
money spent
on fuel
Opportunity
for earned
income
using stoves
Impact: Positive Changes in Social &
Financial Well-Being

Social Impact MeasurementsSocial Impact Measurements
Local Assembly: social and economic empowerment
Channels
“Play up the fact that
you can have local
assembly for more
positive impact. That’s
really exciting and
meaningful!”
-Feedback from presentation at
UC Berkeley Hult Prize
Competition

Business Model - Basic Financials
COSTS:
Flat Kits (Preferred)
Stove Kit + Freight = Total
$10.50 + $0.28 = $10.78 per stove
Assembled Stoves (As requested and for 2 weeks after humanitarian crisis)
Stove Kit + Freight = Total
$12.50 + $2.70 = $14.70 per stove
Part-time US-Based Staff (20% to start with)
$20,000 for part-time position
* To Mombasa, Kenya; in US dollars
Channels

Business Model: Staff
Technical expertise:
Manufacturer:
Project Manager, Marketer, Sales: 20% role:
Channels

Technical Considerations
• IWA Standards
1. Fan
2. Chimney
3. Increase Elevation
• Funders
• Balance/Tradeoff
Channels

Timeline of Next Steps
12/5 Client recommends who attends alignment meeting
12/8 Send 1 page gameplan to stakeholders
12/14 Alignment meeting
12/15 Apply for UNHCR RFP
12/15 Hand off managing RFP results

This stove can change refugees’ lives

Special thanks to Dr. Ashok Gadgil, Dr. Jennifer Walske, Dr. Vi Rapp, Dipti
Vaghela, Dr. Daniel Wilson, Jessica de Clerck, Omnia Abbas, and Katya Cherukumilli.
We enjoyed working with you!

Interviews Conducted
● "Clinton Health Access Initiative - Zarrah Birdie, Senior Associate, Human Resources for Health." In person
interview. 14 Oct. 2016.
● "Cornerstone OnDemand Foundation - Justin Wedell, Manager Nonprofit Empowerment Program." In person
● “Gates Foundation - Lyndsey Wilson, Senior Program Assistant, Integrated Development” In person
● "Duke University - Faraz Usmani, PhD Student." Telephone interview. 27 Oct. 2016.
● "Duke University - Heidi Vreeland, PhD Student." Telephone interview. 17 Oct. 2016.
● "Foundation for Sustainable Development - Lisa Kuhn, Exec. Director." Telephone interview. 07 Nov. 2016.
● "Global Alliance for Clean Cookstoves - Genevieve Smith, Consultant." In person interview. 14 Oct. 2016.
● "Global Alliance for Clean Cookstoves - Kathy Callaghy, Program Associate Humanitarian." Telephone
interview. 04 Nov. 2016.
● "Global Alliance for Clean Cookstoves - Radha Muthiah, CEO." In person interview. 14 Oct. 2016.
● "Jesuit Refugee Services - Ricardo Rodríguez, Research Fellow." Telephone interview. 21 Oct. 2016.
● "Lawrence Berkeley National Labs - Daniel Wilson, Postdoctoral Research." In person interview. Multiple
Dates.

Interviews Conducted (continued)
● "Lawrence Berkeley National Labs - Justin Shih, Engineer." Personal interview. 10 Oct. 2016.
● "Potential Energy - Jessica De Clerck, Managing Director." Telephone interview. Multiple Dates.
● "Potential Energy - Omnia Abbas, Sudan Field Representative." Telephone interview. 02 Nov. 2016.
● "Shri Hari Industries - Narendra Shenoy, Owner." Telephone interview. 01 Nov. 2016.
● "Syrian Cooking - Ghinwa Alameen, Website Creator." Telephone interview. 04 Dec. 2016.
● "UC Berkeley - Naomi Logan, MBA Student, Former Employee at Global Development Lab, USAID." Personal
● "UC Berkeley - Tarunima Prabhakar, GSPP Student." Personal interview. 06 Oct. 2016.
● "United Nations High Commissioner for Refugees (UNHCR) - Victor Ochen, Global Advisor." Telephone
● "World Food Programme - Alex Alden, Innovation Accelerator Consultant." Telephone interview. 17 Oct. 2016.
● "World Food Programme - Salma Bahramy, Communications." Telephone interview. 02 Nov. 2016.

Selected Additional Resources
● Global Alliance for Clean Cookstoves. Cooking in Humanitarian Settings. N.p.: n.p., n.d. PDF.
● Global Alliance for Clean Cookstoves. Measuring Social Impact in the Clean and Efficient Cooking Sector: A How-to
Guide. N.p.:n.p., October 2016. PDF.
● Hussein, Taz, and Matt Plummer. "Selling Social Change." Stanford Social Innovation Review. Stanford
University, Nov. 2016. Web.
● Keating, Michael, and Rob Bailey. "Aid Agencies Must Rewire Their Approach to Refugees' Energy Needs." The
Guardian. N.p., 20 June 2015. Web.
● Larisa, Epatko. "5 Cookstoves Used around the World." PBS. PBS, 26 Feb. 2014. Web. 01 Dec. 2016.
● Ntirenganya, Emmanuel. "14,000 Energy Saving Stoves for Refugees." The New Times. N.p., 22 Aug. 2016. Web.
27 Nov. 2016.
● The Refugee Opportunity: Reawakening Human Potential. N.p.: Hult Prize Foundation, n.d. PDF.
● SafeFuelAndEnergy.org. "Safe Access to Fuel and Energy (SAFE) - SAFE Humanitarian Working Group."
SafeFuelAndEnergy.org. N.p., n.d. Web. 05 Dec. 2016.
● "South Sudan: A Holistic Approach to Food Security." South Sudan: A Holistic Approach to Food Security | Oxfam
International. Oxfam, n.d. Web. 26 Nov. 2016.

Selected Additional Resources (continued)
● The Charcoal Project. “Battle of the Manufactorued Stoves.” Jean Kim Chaix. Feb 2010. Web. 04 Dec. 2016.
● @triplepundit. "The Darfur Stoves Project: A Market Solution to Poverty." Triple Pundit: People, Planet, Profit.
N.p., 07 Feb. 2015. Web. 05 Dec. 2016.
● @usaid. "Unsolicited Proposals & Grant Applications." U.S. Agency for International Development. N.p., n.d. Web.
05 Dec. 2016.
● Van Landeghem, Lindsay. A Toolkit for the Moving Energy Initiative Private Sector Engagement The Key to Efficient,
Effective Energy Access for Refugees. N.p.: Moving Energy Initiative, n.d. PPT.
● Vianello, Mattia. A Practical Action Consulting Toolkit for the Moving Energy Initiative A Review of Cooking Solutions
for Humanitarian Settings. N.p.: Moving Energy Initiative, n.d. PPT.

Berkeley Stoves Theory of Change
Input
More
cookstoves in
the hands of the
people who can
make best use
of them
Output
Less time spent
cooking
Less fuel
consumed
Lower levels of
smoke
inhalation
Less risk of
exposure
collecting fuel
Outcomes
More free time
allows women
to pursue other
activities
Lower cost of
fuel results
income saved
Pollution
decreases
Better Health &
Safety
Impact
Refugee
families better
equipped to
reach their full
potential as
individuals and
families

Full Theory of
Change for Impact
of Adopting
Improved
Cookstoves - As
presented by Global
Alliance for Clean
Cookstoves in 2016
How-To Measure
Social Impact Guide

True to the guiding principles of the original Berkeley stoves
project, we believe this approach will maximize the impact
Berkeley stoves can have in refugee communities.
Impact over Profit

Current Multi-Sector Partnership
Technical Expertise
Lawrence Berkeley National Labs
(affiliated with UC Berkeley)
Management & Advocacy
Potential Energy
(Registered US non-profit)
Manufacturing
Shri Hari Industries
(Indian for-profit)

Evolution of Channels vs. Customer Segments

High Customer Satisfaction
• Darfur
• Ethiopia
• Requests from Uganda
• Testing in India

The Team
Jerome
Navarro
MS
Environmental
Engineering
program
International
Development
Experience;
Technical
Expertise
Kate
Hagen
MBA program
Corporate,
Nonprofit,
International
Work
Experience;
Systems
Thinker
Sarah
Cramer
EWMBA
program
Strategic
Communicatio
ns Expertise;
Background in
Nonprofit
Planning and
Management
Ana Sofía
Tamborrel
MA
Development
Practice
program
International
Affairs and
Migration
Policy
Background
Advisor -
Dr. Ashok Gadgil
Director of the
Environmental
Energy
Technologies
Division at
Lawrence Berkeley
National
Laboratory
Inventor, Berkeley
Darfur Stove

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