Community Hacking Talk: Cracking The Code to Vibrant Communities
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This document discusses strategies for building vibrant communities. It notes that whether growing a company's culture or customer base, communities are needed. The science section explains that belonging is important for human well-being and longevity. Belonging releases feel-good hormones and boosts health. The art of community building involves crafting shared beliefs and values through stories. Authenticity is key to building trust. The document provides examples of attracting, engaging, and retaining community members over time with consistent, value-driven content. It emphasizes that true belonging only happens when presenting one's authentic self.
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Community Hacking Talk: Cracking The Code to Vibrant Communities
- 1. hackingcommunities.com Community Building Hacking Cracking the Code of Vibrant Communities 1
- 2. hackingcommunities.com Either you are working on your company’s organizational culture or growing your customer’s database, you need a community.
- 3. hackingcommunities.com NOT FOR MARSHMALLOW EATERS Credit: CBS News Evelyn Rose, 4 of Brighton, N.Y., participates in a reenactment of the marshmallow experiment used in a University of Rochester study published in the journal Cognition. The study was conducted at the University of Rochester Baby Lab. J. ADAM FENSTER / UNIVERSITY OF ROCHESTER
- 4. hackingcommunities.com Overview: Core Ideas • The Science: Why • The Art: How • DIY (examples);
- 7. hackingcommunities.com Shared Belief > Values > Decisions > Actions = Culture = Less dollars spent (advertising, management, recruiting)
- 8. hackingcommunities.com community building kəˈmjuːnɪti ˈbɪldɪŋ noun 1. art of getting people to do stuff willingly Antonyms: micro-management, spammy advertising 2. bringing individuals to excel as a collective; 3. creating excuses to bring people together.
- 9. hackingcommunities.com The Science Why Belonging Matters 9
- 10. hackingcommunities.com The topic of every single high school movie.
- 11. hackingcommunities.com Belonging is a big deal. Why?
- 12. hackingcommunities.com We lived long and prospered because we belonged. Credit: startrek,com
- 13. hackingcommunities.com “The real difference between humans and all other animals is not on the individual level; it's on the collective level.” – Yuval Noah Harari Cueva de las manos, , Argentina. The art in the cave dates from 13,000 to 9,000 years ago.
- 14. hackingcommunities.com “It is a biological imperative to know that we belong” - Susan Pinker
- 16. hackingcommunities.com – Susan Pinker “Those interactions are one of the strongest predictors of how long you'll live”
- 17. hackingcommunities.com TL;DR Community Call Your Mom Quit Smoking Quit Booze Flu Vaccine Miscellaneous Milennial Stuff* 0 2.5 5 7.5 10 *Kale smoothies, moringa leaves, muay thai, sunset yoga, gluten free and vegan diets.
- 18. hackingcommunities.com belonging feels safe safe feels good belonging feels good
- 19. hackingcommunities.com – Susan Pinker “Building in-person interaction (…) bolsters the immune system, sends feel-good hormones surging through the bloodstream and brain and helps us live longer.”
- 21. hackingcommunities.com Credit: https://findingbeyond.com Hubud, Bali We’re mobile and connected. Technology transformed how we interact. It expanded our boundaries. We moved from being geographically or ethnically defined to having the freedom to choose. Freedom to belong anywhere.
- 22. hackingcommunities.com Live partner interactions show higher engagement of brain areas that are associated with attention, social intelligence and emotional reward. Study by Neuroscientist Elizabeth Redcay (University of Maryland) mapped our brain to understand the difference between online and offline interaction. online > offline
- 23. hackingcommunities.com – Susan Pinker “Simply making eye contact with somebody, shaking hands, giving somebody a high-five is enough to release oxytocin, which increases your level of trust and it lowers your cortisol levels.”
- 24. hackingcommunities.com The Art Engineering Trust through Beliefs 24
- 25. hackingcommunities.com What do communities and sci fi have in common?
- 26. hackingcommunities.com – Yuval Noah Harari “Humans use their language not merely to describe reality, but also to create new realities, fictional realities.”
- 27. hackingcommunities.com “As long as everybody believes in the same fiction, everybody obeys and follows the same rules, the same norms, the same values”. Yuval Noah Harari
- 28. hackingcommunities.com I got you I got your back
- 29. hackingcommunities.com The Making Crafting Stories and Communicating Value (aka Branding) 29
- 30. hackingcommunities.com – Simon Sinek “The goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe.”
- 35. hackingcommunities.com Telling real estate stories…
- 38. hackingcommunities.com Credit: regus.com “tailored to your needs” Private Space Awesome Address Classy
- 39. hackingcommunities.comCredit: hubud.org “get remote{ivated}” Meet People in Transition Bali+ Bamboos Chilled
- 40. hackingcommunities.com The community will define itself, if you are brave to allow it. self-selected = sustainability
- 41. Credit: www.gregswords.files.wordpress.com Credit: https://www.pinterest.com/pin/540150549040367024/ Credit: http://july-shinyen.blogspot.my/
- 42. hackingcommunities.com Inclusive and Exclusive Allow people to leave to build stronger bonds between those who stay.
- 43. hackingcommunities.com Figure 1: Centralized, decentralized and distributed network models by Paul Baran (1964), part of a RAND Institute study to create a robust and nonlinear military communication network . Most sustainable, efficient and chaotic
- 44. hackingcommunities.com – Jeff Bezos, Amazon Founder “Your brand is what other people say about you when you're not in the room”
- 45. hackingcommunities.com Connecting People Creating Excuses to Bring People Together 45
- 46. hackingcommunities.com Great content can attract a self-selected base of customers who will define themselves as members.
- 47. hackingcommunities.com What brings us together isn’t necessarily what binds us together.
- 48. hackingcommunities.com The Turkey “Community building is like the Turkey in the Thanksgiving dinner. People get together because of it, but what really matters are the conversations around the table” - Hugh Mason
- 49. hackingcommunities.com Rich kid blues: A Harvard University student (Image: Getty Images) Image: Getty Images
- 50. hackingcommunities.com Community DIY (or Dating Advice) The Stages of Belonging 50
- 51. hackingcommunities.com ATTRACT ENGAGE STAY First Impressions What is the first point of contact with your community? Come Again! Give them a reason to come back. Win Their Hearts Make them feel like they belong with you. (aka an offer they can’t refuse).
- 54. hackingcommunities.com Build Effortless Trust “Because true belonging only happens when we present our authentic, imperfect selves to the world, our sense of belonging can never be greater than our level of self- acceptance.” Brené Brown
- 58. hackingcommunities.com No one can relate to perfection. Don’t build your business an ideal persona. Show your flaws.
- 61. hackingcommunities.com Cracking the Code <community> shared belief = True <identity> > [f(shared belief): content, design, filters] >> content = turkey:(attract, engage, stay) >>> cadence = True >>> authenticity = True >> design = f(identity) >> filters: (price, location) </identity> </community>
- 62. hackingcommunities.com 1. Create a safe space; 2. Build it over an authentic belief; 3. Communicate value through content, including brand, design and events. And don’t eat the marshmallow until done! Credit: CBS News Evelyn Rose, 4 of Brighton, N.Y., participates in a reenactment of the marshmallow experiment used in a University of Rochester study published in the journal Cognition. The study was conducted at the University of Rochester Baby Lab. J. ADAM FENSTER / UNIVERSITY OF ROCHESTER
- 63. hackingcommunities.com Following Up www.hackingcommunities.com Videos, books, authors (Yuval Noah Harari, Susan Pinker, Simon Sinek, Brené Brown, Elizabeth Redcay) and more can be found there.