This document summarizes Michael Bungay Stanier's experience working with Seth Godin on the End Malaria project. Some key points:
1) The project originally stalled due to fundraising challenges but was revived when Godin got involved and helped remix it by increasing speed, scale, contributions, and fundraising goals.
2) Working with Godin pushed Bungay Stanier outside his comfort zone and normal processes, requiring him to embrace new approaches like accelerated deadlines.
3) Releasing control of certain aspects of the project, like design and marketing, allowed it to grow beyond what one person could manage but required adapting one's role.
4) The experience demonstrated how working with disruptive thinkers
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
Who do you want your customer to become? Who do you want your coworkers, your organization, your employees, your children, your community, your country, the world to become? What gifts do you have? What gifts do they (those you are designing for) have? To answer these questions well is to discover your own dream. To answer these questions well is to uncover the dreams of those you are designing for.
Who do I want you to become? Someone who dreams beautiful dreams. Someone who helps others dream beautiful dreams. Someone who designs for dreams.
For it is through beautiful dreams that we will create more beautiful organizations, communities, and the more beautiful world our hearts know is possible.
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
Who do you want your customer to become? Who do you want your coworkers, your organization, your employees, your children, your community, your country, the world to become? What gifts do you have? What gifts do they (those you are designing for) have? To answer these questions well is to discover your own dream. To answer these questions well is to uncover the dreams of those you are designing for.
Who do I want you to become? Someone who dreams beautiful dreams. Someone who helps others dream beautiful dreams. Someone who designs for dreams.
For it is through beautiful dreams that we will create more beautiful organizations, communities, and the more beautiful world our hearts know is possible.
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
Constellations for Change - Chapter 0 - Nakedlouise_a
The first chapter of Rodrigo & Louise's Constellations for Change.
Naked is about how we remembered our paths and the niggles and questions that have set us on our way.
Find out more about the project: www.constellationsforchange.tumblr.com
Predictable Irrationality If You Build What They Ask For, They Will Not ComeJoyce Hostyn
Traditional approaches to defining and deploying enterprise software fail to account for that fact that people are influenced by their environment, emotions, shortsightedness, and other forms of irrationality. How do we get past the predictable irrationality of people to redefine the problem and create experiences that people will embrace?
How to tell story? How to write a good content? What do you want to say? To Whom? When? Here are some fundamentals to write a good story content.
You is about what you do, and why you do it. It’s the stuff that drives you, the stuff that makes you special. It’s where your story starts.
Your audience is about taking your identity and making it part of other people’s lives. It’s about who’s going to be part of your story with you.
Your content is how you make the connection between you and your audience - things you do to engage your audience.
This guide is designed to to help you ask the question everyone must ask
if they want to make a difference.
Designing for emotion by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Looking for some Inspiration and/or Motivation? Looking for some quotes to use in a team meeting? These slides contain some excerpts and quotes that I have gathered over time.
A presentation on the much confusing area of insight development specifically in relation to the area of marketing communications.
What is an insight, why useful and how can they be created
This is just a short little presentation on how to create an insight. Its a bit of a black box the whole insight thing. But I think you can train yourself to deliver them
Constellations for Change - Chapter 0 - Nakedlouise_a
The first chapter of Rodrigo & Louise's Constellations for Change.
Naked is about how we remembered our paths and the niggles and questions that have set us on our way.
Find out more about the project: www.constellationsforchange.tumblr.com
Predictable Irrationality If You Build What They Ask For, They Will Not ComeJoyce Hostyn
Traditional approaches to defining and deploying enterprise software fail to account for that fact that people are influenced by their environment, emotions, shortsightedness, and other forms of irrationality. How do we get past the predictable irrationality of people to redefine the problem and create experiences that people will embrace?
How to tell story? How to write a good content? What do you want to say? To Whom? When? Here are some fundamentals to write a good story content.
You is about what you do, and why you do it. It’s the stuff that drives you, the stuff that makes you special. It’s where your story starts.
Your audience is about taking your identity and making it part of other people’s lives. It’s about who’s going to be part of your story with you.
Your content is how you make the connection between you and your audience - things you do to engage your audience.
This guide is designed to to help you ask the question everyone must ask
if they want to make a difference.
Designing for emotion by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Looking for some Inspiration and/or Motivation? Looking for some quotes to use in a team meeting? These slides contain some excerpts and quotes that I have gathered over time.
A presentation on the much confusing area of insight development specifically in relation to the area of marketing communications.
What is an insight, why useful and how can they be created
This is just a short little presentation on how to create an insight. Its a bit of a black box the whole insight thing. But I think you can train yourself to deliver them
Ideas Marketplace presentation from Indonesia-Australia Carbon Partnership. Presented at Agriculture, Landscapes and Livelihoods Day 5 in Doha Qatar, 3 December 2012. http://www.agricultureday.org
HOY EN DIA SE VIVE EN UN MUNDO DE PERSONAS QUE VIVEN EN UN PROBLEMA DE VACIO EXISTENCIAL, EL TEDIO, LA APATIA, LAS GANAS DE VIVIR BIEN , POR EL BIEN Y PARA EL BIEN.
LA IRA ES UNA RESPUESTA A LA DEPRESION MAL GENERAL MUNDIAL, CAUSA PRIMERA DE LOS SUICIDIOS.
Como cotizar servicios de desarrollo de softwareEQ SOFT EIRL
Este documento pretende guiar a los clientes en todas las complejidades del servicio de desarrollar o implementar software, esperando obtener su atención sobre el porque de los
I want to talk a little bit today about labor and work.
When we think about how people work,the naive in tuition we have is that people are like rats in a maze--that all people care about is money,and the moment we give the money,we can directt hem to work one way,we can direct them to work another way.This is why we give bonuses to bankers and pay in all kinds of ways.And we really have this incredibly simplistic view of why people work,and what the labor market looks like.
Top Ten Tips for Getting Started with Social MediaTrey Pennington
Resource given to introductory level social media marketing presentations. Though many slideshare users are already well acclimated to social media, there are many folks who don't yet have a Facebook or LinkedIn account and have no idea why in the world anyone would be on Twitter.
Keep it Simple Stupid - Simplicity gets you the best resultsEmployment Crossing
You need to keep things as simple as possible. The ability to take complex ideas and explain them to people in a simple and straightforward way is something that is a real skill and something not a lot of people can do.
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
10 Tips for Starting Out In the Advertising IndustryDouglas Kleeman
A few things I've learned along the way during my time as an account planner / strategist / copywriter / interactive hybrid of sorts -- presented to the smart advertising students at the University of North Carolina. Presenter notes not included so some slides may not have too much context. Feel free to reach out with any questions.
11- O Conceito BoicomBula - Qualidade a um Click - William Koury Filho - Bras...Miguel Cavalcanti
Palestra 11 no Happy-hour BeefPoint na Feicorte 2011, com o tema: O Conceito BoicomBula - Qualidade a um Click, por William Koury Filho - BrasilcomZ
www.beefpoint.com.br
06 - Programa Carne Angus: Histórico, Conquistas e Desafios - Fábio Schuler M...Miguel Cavalcanti
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05 - Produção industrial de bezerros - Humberto Tavares - pecuarista em GO e SPMiguel Cavalcanti
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Palestra 3 no Happy-hour BeefPoint na Feicorte 2011, com o tema: Sucesso + Sucessão = Sustentabilidade, por Francisco Vila - Cosag/Fiesp
www.beefpoint.com.br
O que é e como funciona um benchmarking na pecuária de corte - Marcelo Piment...Miguel Cavalcanti
Palestras apresentada por mim no Happy-hour BeefPoint, na sexta-feira, 17/06, último dia da Feicorte.
Título: O que é e como funciona um Benchmarking na pecuária de corte, por Marcelo Pimenta - Exagro.
Convite para happy-hour BeefPoint do mercado do boi na Feicorte. Dia 17/06, 15-18hs. Realização: BeefPoint. Apoio: Feicorte e Canal Terra Viva.
Inscreva-se: www.bit.ly/happy-beefpoint
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Company Valuation webinar series - Tuesday, 4 June 2024
End Malaria - ChangeThis
1. ChangeThis
At the Speed
of Seth What I Learned Working with
Seth Godin and the Domino Project
michael bungay stanier
No 86.03 Info 1/14
2. ChangeThis
In my hands are two plastic handles, and from them
thin nylon rope stretches out and away.
“I’m going to throw the kite up in the air,” my dad says.
“You need to run fast, so it catches.”
The kite goes up, and I back peddle hard trying to get
purchase. It hovers, bobbing, trying to make up its mind.
And in that middle space, hesitating between yes and no,
it suddenly turns tail and slams into the dirt.
Getting anything up and flying is a tricky business. I’m still learning how to catch the wind just
right in most of the things I do. This story is about launching a new project. If it were a kite,
right now it’d be crashed and broken on the ground. But this was a book project that looked like
it would never get off the ground.
It’s early 2010, and I am excited. In my book, Do More Great Work, I’d talked about the importance
of identifying a Great Work Project—Great Work being defined as the stuff you do that makes a
difference, that has meaning, that really matters. (I wrote a ChangeThis manifesto about this idea
if you’d like to explore it further.) And to practice what I preach, I’d identified a project of my
own: a collection of short pieces written by cool and clever people, the twist being we’d use the
book to raise money for a worthy cause.
No 86.03 Info 2/14
3. ChangeThis
And I had started strong. I’d picked the cause: malaria, a disease that’s devastating Africa and
that, for the price of a $10 net, could be contained. I contacted some leading authors, and
ten top-notch contributors had immediately jumped on board. My publisher offered to under-
write the cost of printing the first 10,000 books.
But when I’d needed that next gust to lift it up and away, the wind died on me. I was undone by
the money, figuring out how to generate enough of it from the book sales. The labyrinthine
complications of the publishing process defeated me, and the whole thing fell apart in my hands.
18 months later, and it’s all changed. End Malaria launches September 6th, published by Seth
Godin’s latest venture The Domino Project. 58 smart men and women share their best insights,
strategies and tips to stop the overwhelm, focus on the work that matters and make a real
impact in the work you do. And we’ve solved the money thing. $20 from every $25 book sold
goes to Malaria No More, to further their mission of ending malaria in Africa by 2015.
I want to share with you why my own Great Work Project got off the ground the second time
around, and what I learned (and you can learn, too) from traveling at the speed of Seth.
No 86.03 Info 3/14
4. ChangeThis
1. Embrace Promiscuity
Just around the corner is Cherrybomb café, and there I sipped my espresso and weighed up my
assets. I knew I wanted to do something different, something big, something that would make
a difference to the world. A Great Work project. But, if I was building something that mattered,
what material did I have at hand to do it with?
One of the unexpected things I found I had was some connection with a bunch of influential
people. Weak ties, but ties nonetheless.
David Allen had started it all. When I self-published my first book in 2005, I asked myself, “What
wouldn’t I do to make this a success?” It was a short list. Nothing immoral or illegal, but that
was about it.
“Calling influential people and asking them for a testimonial” wasn’t on the “don’t do it” list,
which put in on the “you should do this” list. And that’s where I started.
I took a deep breath, and wandered over to my bookshelf. There, top left of my “essentials” shelf
(they were in alphabetical order) was Getting Things Done, one of the key tomes on productivity.
Back to my computer, a quick Google search, and I had a phone number for the company. Time to
start the process of working through the “gatekeepers” to find this David Allen guy. I dialed.
Rin-
“Hello, David Allen here.”
I had nothing prepared, no pitch, not even a clear idea of what I wanted. And to my horror, for
some inexplicable reason David Allen himself had picked up the phone on the first ring.
No 86.03 Info 4/14
5. ChangeThis
I stumbled through some sort of request to let me send him a copy of my book, and he graciously
accepted. We later met in person and did a series of podcast interviews together on the power
of provocative questions. And it was there the idea of an interview series around the topic of Great
Work with people I admired was born.
“Calling influential people and asking them
for a testimonial” wasn’t on the “don’t do it”
list, which put in on the “you should do this” list.
And that’s where I started.
The approach was simple. Find someone cool and invite them to play. 20 minutes of their time,
no preparation needed, and I’d promote the interview to get the word out about their ideas. It was
all upside for them. Since then, I’ve done more than 100 of these interviews.
When the time came to ask people to participate in the new book, I had a thin bridge of connection
to impressive people who’d done interviews with me, like Sally Hogshead, David Rock, Brené Brown,
Roger Martin and Gwen Bell.
In End Malaria, patrick Lencioni
(“Making Virtual teams Work”), Gina In the six years since I first called David Allen, it’s become even easier to find who you want. Plotting
trapani (“Reflections”), Charlene Li a path through LinkedIn, connecting on Twitter, going to Google+... these days, people are accessible
(“the Importance of failure”) and others
write on ways and means to collaborate.
like never before. There’s no reason why you can’t find extraordinary people with whom to play.
You can see all the contributors at
www.endMalariaday.com.
No 86.03 Info 5/14
6. ChangeThis
The flipside is that everyone you might want to connect with is overwhelmed by requests for help,
and typically these requests are deeply self-serving. There’s a long game to be played here.
Connect in a way that’s generous, human and agenda-free—and build relationships, not resources.
From insight to action
Æ Nominate three people who you’d like to know (and who you’d like to be known by).
They might be possible supporters or influencers for you in the future. Or they may just
be someone you admire. Make one an “A lister.”
Æ Define the first action to begin to build the relationship, something that would help them,
show your humanity and that it isn’t all about you.
2. Measure Irritation
“You’re calling it End Malaria? Really?”
I was talking to one of the contributors on the phone.
“That’s a really, umm… stupid title.”
She wasn’t alone in thinking that.
A number of people on the project had raised an eyebrow or two at what we’d decided to call the book.
And the truth was, I wasn’t exactly sure of it myself. I mean, this was meant to be a business book.
It had been a Seth Godin moment, when he’d Purple Cow’d the whole thing. The insight was this:
There are more than a thousand business books published every year—officially published that is,
and that doesn’t count self-published books, ebooks, white papers, blogs and so on—and, like
No 86.03 Info 6/14
7. ChangeThis
corporate mission statements, they all start to sound and look the same after a while. We needed
to disrupt normal.
So when we got one of these two reactions—“Yes! Genius!” and “No! Stupid!”—we knew we were fine.
What we didn’t want to hear was “Whatever.” Indifference is death.
But this wasn’t just about being different for the sake of difference. It was about being strategically
clear on what this project was about. It’s the question every organization should ask themselves,
“What business are you really in?” How you answer defines everything.
We became clear that in End Malaria we weren’t really producing a business book. We were
creating the opportunity for a philanthropic moment, a way for people to save a life. We wanted
the comments on Amazon to be “I’m glad to support the campaign” more than “I liked the
chapter ‘Love & Be Kind.’”
You can’t do Great Work without breaking some rules. And you can’t break rules without irritating
people, people who’ve got something vested (explicitly or implicitly) in the status quo.
If everyone’s happy, something’s gone wrong.
From insight to action
Æ Write down all the rules of the game, especially the unspoken, obvious ones.
In End Malaria, Nancy duarte (“don’t
Æ Decide which ones you could break.
Be the Bland Leading the Bland”),
Nilofer Merchant (“Avoiding Suck-ness
Æ Decide which ones you will break.
and Silence”), Seth Godin (“heads
or tails?”) and others share insights and
tools on how to disrupt Normal.
You can see all the contributors at
www.endMalariaday.com.
No 86.03 Info 7/14
8. ChangeThis
3. Double Down
Sure, I’d been bold about the project. A big splash? Hell, yes.
I figured if I could give $10 away from every book sold, I’d be streets ahead of any other project
like this, where typically the most that might be at stake is the 8% or so of the author’s cut.
I’d heard that 93% of books sell less than 1,000 copies, so why not go for 10x that.
Ten bucks. Ten thousand copies. That’s a hundred grand—a sweet fortune for Malaria No More.
But the size of the game you’re used to playing defines “bold.” And working with Seth meant that
we were no longer playing the game by my definitions of “bold” or, in fact, playing any game that
had anything to do with what was normal in the publishing industry.
Any project you face is like a big mixing board, full of levers and knobs you can use to change the
sound. There are some essentials levers we can always manipulate: money (bigger or smaller input
or output), timing (faster or slower), participation (many or few) and format. Exploring how these
different parameters can be tweaked can make the difference between bland or bold.
Here’s how Seth remixed the project:
Æ Quadruple the speed of production. Deadlines were impossible, and we were holding
In End Malaria, derek Sivers on for dear life.
(“In a perfect World…”) Jonah Lehrer
(“don’t pay Attention”), danielle Æ Increased the number of contributors by 50%. The more contributing, the bigger the platform
Laporte (“What Creative types and therefore impact.
Already Know About productivity”)
and others write about dreaming big. Æ Doubled the money raised per book to $20. In a bound, twice the impact for Malaria No More.
You can see all the contributors at
Æ Increased the target of books to sell 10x to 100,000, or 2 million dollars raised.
www.endMalariaday.com.
No 86.03 Info 8/14
9. ChangeThis
One way of knowing if you’ve got a Great Work Project on your hands? The “is this enough
of a stretch?” sweaty palm test.
With these new goals, we passed that test with ease.
From insight to action
Æ Find someone who’s not part of the usual game to help you see and break the rules.
Æ Identify the levers that can make the difference: the timing, the scope, the money.
Æ Take a look at what 2x would mean.
Æ And then try out 10x. At 10x you can’t just do the same faster. You have to find
a new way altogether.
Any project you face is like a big mixing board,
full of levers and knobs you can use to change
the sound.
No 86.03 Info 9/14
10. ChangeThis
4. Pick Up Speed
I had a life outside of this book. Clients to serve, friends to see, adventures to have, family to love.
Still, I thought I was moving things along at a fair clip for what was, as End Malaria contributor
Pam Slim would call it, a “side hustle.”
It was drifting towards the end of February, and I had 10 or so contributors’ articles “in the can”
and another 10 or so promised. Michael Parish DuDell, The Domino Project editor, pinged me an
email: It would be great to get all 50 or so contributors’ pieces by April 1st.
Huh.
I knew I was traveling for 3 weeks in March with full-on client commitments. Thank goodness
for the “wink” in the April 1st date. I wrote back, “MPdD—appreciate the request, but really, that’s
an impossible deadline for me.”
Him: Really, April 1st would be good.
Me: No, really. Impossible.
Him: No. April 1st.
In End Malaria, Chris Guilebeau So there it was.
{“ordinary Courage”), Alexandra
Levit (“Change Your Career While And you already know how this pans out. I hustled more, slept a little less, and got to use Seth
at Work today”), Chris Brogan Godin as the force outside my control. (“I know, I know. It’s totally unreasonable, I quite agree.
(“Countdown to escape Velocity”)
And can you do it?”)
and others share tips for moving
from ideas to action.
You can see all the contributors at
www.endMalariaday.com.
No 86.03 Info 10/14
11. ChangeThis
Acceleration stopped this being a project I was dabbling in and made it a project I was fully
committed to. It’s what Steve Pressfield would call the moment when I shifted from being an amateur
to being a pro.
From insight to action
Æ Check the deadlines on your project. First, do you even have any or is it drifting along
slowly like a leaf on a river?
Æ If you do have deadlines, are they deadlines that respect your excited anxiousness about
the importance of the project, meaning they build in slack for all those unimportant
tasks you do to distract yourself from the real work? Or are they deadlines that barrel
right through that to get it done?
5. Give Up Control
“It’s amazing what you can accomplish if you don’t mind who gets the credit.” Sure, I’d read that
quote by Harry Truman before. Nodded my head and gone, “of course”.
But underneath this mild-mannered, quirky and charming exterior lies a man who likes a finger
In end Malaria, david Allen in every pie, likes to be the final arbitrator and be in control. And while that’s a comfortable
(“the Strategic Value of Clear Space”), place to be, I’ve paid a price: my impact has been as limited as the scope of my imagination and
dan pink “What’s the Matter
with Millennials”), Les McKeown
the size of my bottleneck.
(“the power of the Mundane”)
So when this project took off, I suddenly found control slipping away. I gave up total control
and others write about keeping
and losing control. over who would contribute. I stepped back to be an “influencer” on the design. I was just part
of the team for the marketing and PR. I was in the loop working with Malaria No More.
You can see all the contributors at
www.endMalariaday.com.
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12. ChangeThis
It was awful and awesome, both.
What made it bearable was getting clear about my own role and where I could do my best. It was
my role to find and engage a diverse and extraordinary range of contributors, help them create
the best piece they could, and then to merge it into something that would do them and the project
proud. And it was my role to get out of the way on the other stuff, contributing where I could.
What made it extraordinary is seeing how much more was done when people were on your
side and playing flat-out to achieve the same goal—to raise as much money as possible for
Malaria No More.
You can’t do Great Work by yourself. The discomfort of giving up total control is trumped by
the excitement of gaining the bigger prize.
From insight to action
Æ Repeat, if true for you too: I’m [insert your name] and I like control. (And welcome to
the club, by the way.)
Æ Figure out what it is over which you really need to maintain control. It’s less than you’d think.
Æ Make sure everyone knows the final destination. And make it a destination that is worth
breaking some patterns and letting go of control for.
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13. ChangeThis
Catching Flight
I’ll bet dollars to donuts that you’d like a little more Great Work in your life, that you want to be
doing more of the work that matters and less of all the other stuff. But that’s not an easy thing.
We’re all busy and overcommitted. We’re all comfortable with our old habits and rituals. The day-
to-day stuff never seems to end.
Try focusing on a Great Work Project. A project, a dream, a challenge that you want to bring
your very best to. Something that will challenge you and light you up over the coming months.
This is the thing you’ll be telling great tales about in a year’s time when someone asks,
“What’s cool things have you been up to recently?”
In this manifesto there are five tactics to help you get your Great Work Project off the ground:
Æ Get Promiscuous: Find fantastic people to work with
Æ Measure Irritation: Stop trying to make everyone happy. Indifference is the enemy
Æ Double Down: Be bolder, much bolder, about what you’re striving forward
Æ Pick Up Speed: Whatever you’re doing, doing it faster
Æ Give Up Control: Find your sweet spot and hand over the rest
But the most important tactic of all? start something… and see where it takes you.
This time, the wind catches. The kite goes up and up.
The sky’s the limit as the string unspools in your hands.
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14. ChangeThis
info
about the author
Michael Bungay Stanier, Senior Partner of Box of Crayons. is the author of Do More Great Work. His new project
is End Malaria, which was conceived of and edited by him. It’s a collection of 58 thought leaders sharing their
best wisdom on how to do more Great Work. $20 from every $25 sale goes to Malaria No More. $20 is enough
to buy a mosquito net and support their life-saving work in the fight against malaria. You can buy your copy
and save a life at www.EndMalariaDay.com.
send this
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Get more details or buy
a copy of Michael Bungay born on date
Stanier’s End Malaria. This document was created on September 7, 2011 and is based on the best information available at that time.
about changethis copyright inFo What you can do
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