This document contains 50 marketing quotes from various experts and thought leaders. Some of the key ideas expressed are: - Social media is most effective when content is shared through friends and connections - Blogging is a great first step for social media marketing - Marketing is increasingly focusing on niche audiences rather than mass marketing - Authenticity and understanding your audience are important principles for social media marketing - Quality content is important, but you also need a plan to market and distribute that content

1. 50 Brave Marketing
Quotes
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50 Brave Marketing
Quotes
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2. People share,
read and
generally
engage more
with any type
of content
when its
surfaced
through
friends &
people they
know and
Malorie Lucich
FACEBOOK
“

3. No matter what, the very
first piece of social media
real estate I’d start with is
a blog.
“
CHRIS BROGAN
KEYNOTE SPEAKER
FOUNDER, NEW MARKETING LABS

4. Increasingly, the mass marketing is turned
into a mass of niches.
“
CHRIS ANDERSON
AUTHOR OF THE LONG TAIL

5. Remarkable social
media content and
great sales copy
are pretty much
the same – plain
spoken words
designed to focus
on the needs of
the reader,
listener or viewer.
“
BRIAN CLARK
FOUNDER, COPYBLOGGER

6. The next time you hear a social media
myth, question it. Ask for the proof
and ask out loud.
“
DAN ZERRELLA
SOCIAL MEDIA SCIENTIST
HUBSPOT

7. Bring the best of
your authentic self
to every opportunity.
“
JOHN JANTSCH
AUTHOR OF DUCK TAPE MARKETING

8. There are no magic
wands, no hidden
tricks, and no secret
handshakes that can
bring you immediate
success, but with
time, energy, and
determination you
can get there.
“
DARREN ROWSE
FOUNDER,
PROBLOGGER

9. Your culture is your brand.
“ TONY HSIEH
CEO, ZAPPOS.COM

10. The biggest mistake we see companies
make when they first hit is to think about
itas a channel to push out information.
“
TIM O’RIELLY & SARAH MILSTEIN
CO-AUTHORS OF THE TWITTER BOOK

11. Charity trumps persuasion“
DR. FLINT MCGLAUGHLIN
DIRECOTR, MECLABS

12. Don’t be afraid to get creative and experiment with your
marketing.
“
MIKE VOLPE
CHIEF MARKETING OFFICER
HUBSPOT

13. In today’s
information age of
Marketing and Web
2.0, a company’s
website is the key
to their entire
business.MARCUS SHERIDAN
AUTHOR OF THE SALES LION BLOG
MARKETING SPEAKER

14. The way you understand all of the social media is
as the creation of a new kind of public space.
DANAH BOYD
SOCIAL MEDIA RESEARCHER
MICROSOFT

15. Give them
quality.
That’s the
best kind of
advertiser.
“
MILTON HERSHEY
FOUNDER
THE HERSHEY
CHOCOLATE COMPANY

16. For corporate
marketers, prod-
casting is low
hanging fruit.
“
PAUL GILLIN
AUTHOR OF NEW INFLUENCERS

17. Before you create any more “great content,” figure out how
you are going to market it first.
“
JOE PULIZZI & NEW BARRETT
AUTHORS OF GET CONTENT GET CUSTOMERS

18. Understand why and
how your audience uses
technology and then
start trying to align
your communications
efforts.
“
BRIAN REICH & DAN SOLOMON
AUTHORS OF MEDIA RULES

19. Audiences everywhere are tough. They don’t have time to be bored or brow
beaten by orthodox, old fashioned and advertising.
CRAIG DAVIS

20. The attention
economy is not
growing, which
means we have to
grab the
attention that
someone else has
today.
“
BRENT LEARY
CO-FOUNDER, CRM
ESSENTIALS

21. Social media are tools. Real time is a mindset.
DAVID MEERMAN SCOTT
MARKETING STRATEGIST
AUTHOR OF THE NEW RULES OF MARLETING AND PR

22. Increasingly, search is our mechanism
for how we understand ourselves, our
world, and our place within it.
“
JOHN BATTELLE
FOUNDER
FEDERATED MEDIA PUBLISHING

23. Either write
something
worth reading
or do
something
worth writing
about.
“
Benjamin Franklin

24. In a way, the wen is like your Hollywood agent:
It speaks for you whenever you’re not around to
comment.
“
CHRIS BROGAN & JULIEN SMITH
AUTHORS OF TRUST AGENT.

25. Companies are
learning that its much
better to offer
customers to give
direct feedback at
their virtual doorstep
than to ignore
complains and let
them crop up
everywhere.
“
BRIAN REICH & DAN SOLOMON
AUTHORS OF MEDIA RULES