Oxford University Press (OUP) is seeking to expand digital revenue opportunities through partnerships with scholarly societies. As the largest university press, OUP publishes over 270 journals and 7,000 new titles annually. While societies remain conservative regarding digital products, OUP is working to build understanding of revenue-generating options like banner ads, sponsorships, and ads within abstracts and articles. OUP tailors a digital roadmap for each society and sees growth in advertising programs thus far without negative user feedback. Future plans include further society education, expanding beyond medicine, and more targeted advertising.