Widya Media is a digital media company running two editorial brands on multiple social media platforms (YouTube, Instagram, Facebook, & Medium) namely Neuron & Hipotesa Media. From 2018 to Q1 2020 Widya Media received multiple funding from top investors and Haluan Media Digital--a 70+ year-old media company in Indonesia. And this is Widya Media's first pitch deck written by Karuniyado--as of this writing holding the position as CEO.

1. Widya Pitch Deck

2. Status Quo
• Quality is an important concern for people
on the internet.
• Context is absolutely necessary for people
to understand.
• Storytelling is the key ingredient to let
people understand it with an angle.

3. Solution
An ecosystem where users
can learn regarding various
things with context reliably.
CONNECT WITH PEOPLE
when being relatable.
MAKE MONEY through
advertising.
SHARE KNOWLEDGE when
giving a story with context
and substantive.

4. Digital in
Indonesia
• 143 million people are on the internet
• 165 minutes avg. daily streaming
• 530 minutes avg. daily time spent using the
internet
• 203 minutes avg. daily time using social media

5. Most Active Social Network
YOUTUBE FACEBOOK INSTAGRAM TWITTER

6. Product

7. Hipotesa
• Politics, social issues, and economy
• 18 – 30 years old
• General interest towards social science, tradition, and school of
thoughts

8. Hipotesa Current Status YouTube
• 13k plus subscribers
• 419k minutes watched
• 140k plus views
• Under review for YouTube Partnership Program
• 93 minutes worth of video uploaded
• Monthly subscribers growth 14.95%

9. Neuron
• Health, medicine, and lifestyle
• 12 – 30 years old
• General people who held certain myths regarding health

10. Neuron YouTube
• 65 minutes worth of video uploaded
• 11k subscribers
• 262k views
• Under review for YouTube Partnership Program
• Monthly subscribers growth (avg. 6 months)

11. Marketing Plan
• General masses – the hook Neuron
• Niches market in which will be spread karena taste orang akan
berkembang – the pull Hipotesa

12. Business Model
Monetization Endorsement
Sponsor Subscription

13. Monetization
VIEWERS AVG RATE .1 TO .3
US$/1000 VIEWS
REVENUE

14. Endorsement
PRODUCTS – COMPANIES
WE SPECIFICALLY MENTION THEIR PRODUCT ON OUR
VIDEO
FEE
WILL BE CALCULATED ACCORDINGLY AS WE GROW
REVENUE

15. Sponsor
• Event – projects
• Workshops
• Seminars
• Benefits
• Gadgets companies provide and we showcase
• Event places kasih free places

16. Subscription
• $7/month
• Conversion rate
• Revenue
• Specific content
• How we create vidoes
• How we content write
• Our workflow
• Personal QnA sessions

17. Competition
• Pinter Politik
• Kok Bisa
• Narasi TV
• Asumsi
• Opini
• Geo Media
• Tirto ID
• Kumparan

18. Competitive Advantages
• Eco system
• Relatability
• Taste