This document provides an overview of social media basics, including the top social networks (Facebook, YouTube, Instagram), what social media can be used for (sharing information, listening, contacting others), reasons to use hashtags (# for ongoing conversations or context), objectives for social media use (increase support, be a source of information), and considerations for using social media (requires time, personal vs organizational accounts, policies).

1. Social Media Basics
Trina Isakson
@telleni
trina@27shift.com

2. After today, you should be able to
1. Describe the top 3 social networks
2. Describe 5 things social media can be used for
3. Explain 3 reasons for using a #hashtag
4. List 4 objectives for social media
5. List 4 steps in the POST method
6. List 4 ethical or logistical considerations of social media
7. Access additional resources on social media use

3. The Trinity of Social Networks
most common, “home
base”, sharing
simple, timely video, sharing

4. Other popular networks
Pinterest: women, DIY
crowd, visual
Instagram: young, cool,
visual
Snapchat: young, visual,
temporary
Reddit: younger men,
news sharing,
commentary
LinkedIn: professional,
business
Google+: men,
integration with
Youtube comments
Tumblr: young,
microblog

5. What can social media be used
for?
1. Helping others share: making your online activity
sharable
2. Listening: finding out what going on, monitoring
3. Contacting: responding to inquiries, reaching individuals
4. Sharing: sharing information, thanks
5. Promoting: sharing information about your organization
Listed in order of importance.

6. #hastags
1. To follow or share info with an ongoing conversation,
event, or campaign #kidsportbc #soALLkidscanplay
2. To add quirk/context to a post
3. To emphasize the topic of a post
Instagram, Google+, Twitter, Facebook, Pinterest

7. Social media is a TACTIC, not a
strategy
What is your objective?
Increase
support
1. LISTENING
2. CONTACTING
3. SHARING
4. PROMOTING
Be the source
for all things
kids and sport
SHARING
Hear what
people are
saying about
us
LISTENING,
CONTACTING
Learn what
others are up
to
LISTENING

8. Before you choose social media
for promotion (POST method)
• People: Who do you want to reach?
• Objective: What do you want them to do?
• Strategy: Where are they? How are they influenced?
• Tactic: Choose the best tool. May not be social media.
Don’t reach for social media before considering your
objectives.

9. Considerations
• It’s not free. It costs time.
• Personal or organizational accounts?
• Social media without social media: via email asks or
hashtags.
• Policies about content, authorities, communicating with
minors.

10. Additional resources
• Netsquared (Victoria, Vancouver) – workshops
• Blogs:
– http://www.johnhaydon.com
– http://www.bethkanter.org
• Links:
– http://www.nonprofitmarketingguide.com/resources/nonprofit-
resources-social-media/
– http://www.nptechforgood.com/2015/03/15/fundraisingreports/
– http://www.techsoupcanada.ca/fr/learning_centre/articles/
social-media-policy

11. Presentation links
• https://www.facebook.com/kidsportlangleybc
• https://www.facebook.com/kidsportcowichan
• https://twitter.com/search?
q=kidsport&src=typd&mode=users
• https://www.youtube.com/results?
search_query=kidsportbc&spfreload=10
• https://plus.google.com/u/0/+KidSportKamloops/posts
• https://www.linkedin.com/vsearch/ic?
type=content&keywords=kidsport&orig=GLHD&rsid=114385
631431120643519&pageKey=voltron_influencer_content_sea
rch_internal_jsp&trkInfo=&search=Search
• https://www.youtube.com/watch?v=57dzaMaouXA
• https://twitter.com/search?q=%23kidsportbc
• https://instagram.com/explore/tags/kidsportbc/