Winning At The Politics Of Usability Proposal 18 June 2008

Winning at the Politics of Usability John Sorflaten, PhD, CPE, CUA Human Factors International John created this slide set as a proposal to the Usability Professionals Association for a panel presentation 18 June, 2008, Baltimore, MD The 4 additional panelists modified their sections. To get the final presentation version, email [email_address] . John is now a private UX/UI consultant. For free expert review call him at 641-455-1873

Politics Defined ,[object Object],[object Object]

Who has heard this?…. ,[object Object],[object Object],[object Object],[object Object]

But….we’re here… ,[object Object],[object Object],[object Object],[object Object]

The art of politics… ,[object Object]

Here’s some words…. ,[object Object],[object Object],[object Object],[object Object],[object Object]

One: Speaking Credibly ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cite your Data (top 4 winners): ,[object Object],[object Object],[object Object],[object Object]

Do Gedanken Experiments (Einstein) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Speak Objectively… ,[object Object],[object Object],[object Object]

Borrow Findings… ,[object Object],[object Object],[object Object]

Now, “Speak Credibly”… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Two: Have Credentials ,[object Object],[object Object],[object Object],[object Object]

1. Get R-E-S-P-E-C-T (Thanks Aretha!) ,[object Object],[object Object],[object Object],[object Object]

2. Get Style ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. Be A Professional ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Network Your Community… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Ethically Negotiate and Communicate Risks… ,[object Object],[object Object],[object Object]

Three: Talk the Talk ,[object Object],[object Object],[object Object],[object Object]

1. Your Doctor Speaks How? ,[object Object],[object Object],[object Object],[object Object]

2. Use Management-Speak ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Enhance “Usability Maturity” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Four: Be Quantitative ,[object Object],[object Object],[object Object],[object Object]

1. Beyond “More” and “Less” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Know Your “Margin of Error” ,[object Object],No real difference….

2. Know Your “Margin of Error” ,[object Object],[object Object],[object Object],[object Object]

3. Use “Time-on-Task” for ROI ,[object Object],[object Object],[object Object],http://www.measuringusability.com/time_intervals.php

4. Share Your ROI Story Now… ,[object Object],Finally, success…

Five: Do the Dew. Get Moxie. ,[object Object],[object Object],[object Object],[object Object]

1. Be “Coordinator” vs. “Expert” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Use “Change Management” ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. Reward “Early Adoption” ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. Spread the Usability Training ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Job Title Finesse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Review: Rapping Up Politics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Winning At The Politics Of Usability Proposal 18 June 2008

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