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Brandscaping is not a new invention in marketing… the definition is “The creation of mutually beneficial partnerships between brands that help increase demand”. For me I’m constantly working to learn how we can take our clients social & real-time media campaigns to the next level. After a great meeting with my friend James Navarro at Digital Gear, he mentioned the book “Brandscaping” by Andrew M. Davis. This book has truly changed my understanding as to the power of unleashing partnerships. I would highly recommend this book to anyone looking to really take your Real-time Marketing to the next level with partners that care about your brand.