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Brands and consumers alike love collecting Facebook Likes on their posts, shares, and Pages. Sometimes, though, clicking the Like button is as awkward as leaving your friend’s high five lingering in mid-air. Fortunately, The Social Network recently rolled out Reactions, five new emoticons that give people a wider range of ways to communicate their post responses in a single click.
The new Reactions have been a big hit with users, and here’s why brands should love them too.