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How To Win Buyers And Influence
Sales with 5 DIFFERENT TYPES OF
GOOGLE ADS
Get REAL about Google to drive Sales.
In this post we will talking about the
different kinds of ads you can run
online, and it will allow you to get an
idea of what kind of ads will be best for
your business. There are different social
media sites you can run your ads on
such as Pinterest, Facebook, Twitter,
Snapchat, among others. You can also
run your ads all across the internet with
the help of Google Ads.
Google Ads
a. Display Ads: Display ads in a nutshell are ads that will be displayed across
blogs, and sites that you choose best fit your target demographics interests. They
will be displayed in the form of banners across the top of websites, as well as
along the sides of pages. You will have an auction with other advertisers, you will
each have a bid amount which is the maximum you are willing to pay for an ad to
be displayed, you bid amount as well as other factors such as how relevant your
landing page is in contrast to your ad, and the quality of your ad, will help
Google’s algorithm to determine which ad will be displayed.
b. Search Ads: We have all seen search
engine ads before, they are the ads that you
see when you conduct a Google search, they
are displayed at the top of the search results
page. This uses the same auction-based
format to decide which advertisers’ ad will
be displayed. When using this type of ad,
Google does not allow you to use gimmicky
text such as using symbols, frequent
upper/lowercase spelling, or things of that
nature. You want your ad to be clean, to the
point, while looking professional, and
providing proficient information to potential
consumers.
c. Video Ads: Video Ads are exactly
what they sound like ads that will be
displayed in the format of a video. These
ads will be shown on YouTube, they can
be in increments of 5 seconds, 10
seconds, as well as much as longer videos
up to 5 minutes. It is recommended that
you try to keep your message as short as
possible, while still delivering an eye
catching, attention grabbing pitch. In this
day and age, our attention is dwindling
every year, as we continue to crave
instant gratification, this can be
combatted by keeping your message
short and sweet.
d. Mobile Ads: While any of the ads above could technically be mobile
ads, when creating mobile ads, you want to make sure that your ads are the
appropriate size for the myriad of different devices that are used today,
mobile phones, desktops, and tablets.
Mobile ads are unique
because you can use
location targeting, to attract
consumers that are near
your business, and show
them ads if they are within a
close proximity of your
business.
this is especially effective with restaurants and retail stores, the presentation
of a coupon when considering where to eat, or buy a pair of shoes, can be
enough of a push to bring consumers into your store as opposed to your
competitors.

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How to win buyers and influence sales with 5 different types of google ads

  • 1. How To Win Buyers And Influence Sales with 5 DIFFERENT TYPES OF GOOGLE ADS
  • 2. Get REAL about Google to drive Sales. In this post we will talking about the different kinds of ads you can run online, and it will allow you to get an idea of what kind of ads will be best for your business. There are different social media sites you can run your ads on such as Pinterest, Facebook, Twitter, Snapchat, among others. You can also run your ads all across the internet with the help of Google Ads.
  • 3. Google Ads a. Display Ads: Display ads in a nutshell are ads that will be displayed across blogs, and sites that you choose best fit your target demographics interests. They will be displayed in the form of banners across the top of websites, as well as along the sides of pages. You will have an auction with other advertisers, you will each have a bid amount which is the maximum you are willing to pay for an ad to be displayed, you bid amount as well as other factors such as how relevant your landing page is in contrast to your ad, and the quality of your ad, will help Google’s algorithm to determine which ad will be displayed.
  • 4. b. Search Ads: We have all seen search engine ads before, they are the ads that you see when you conduct a Google search, they are displayed at the top of the search results page. This uses the same auction-based format to decide which advertisers’ ad will be displayed. When using this type of ad, Google does not allow you to use gimmicky text such as using symbols, frequent upper/lowercase spelling, or things of that nature. You want your ad to be clean, to the point, while looking professional, and providing proficient information to potential consumers.
  • 5. c. Video Ads: Video Ads are exactly what they sound like ads that will be displayed in the format of a video. These ads will be shown on YouTube, they can be in increments of 5 seconds, 10 seconds, as well as much as longer videos up to 5 minutes. It is recommended that you try to keep your message as short as possible, while still delivering an eye catching, attention grabbing pitch. In this day and age, our attention is dwindling every year, as we continue to crave instant gratification, this can be combatted by keeping your message short and sweet.
  • 6. d. Mobile Ads: While any of the ads above could technically be mobile ads, when creating mobile ads, you want to make sure that your ads are the appropriate size for the myriad of different devices that are used today, mobile phones, desktops, and tablets. Mobile ads are unique because you can use location targeting, to attract consumers that are near your business, and show them ads if they are within a close proximity of your business. this is especially effective with restaurants and retail stores, the presentation of a coupon when considering where to eat, or buy a pair of shoes, can be enough of a push to bring consumers into your store as opposed to your competitors.