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Did you know that earlier this year Facebook began rolling out the capability to use video as the cover photo on your business page?
That ought to put a twinkle in your mind's eye. Yet few businesses seem to have taken advantage of this new feature so far. That's probably because there were some issues with it early on. But they seem to have most of the bugs worked out so there's no good reason not to take advantage of this slick new feature.
Here are just a few of the many ways you can use cover videos to more effectively promote your business on Facebook.