Social media marketing has been a powerful means of reaching a broad range of audiences with targeted, unique content. In fact, there are currently more than 100 social media networks for marketers to choose from – and that number is constantly growing.

1. How to Create an Effective Social
Media Workflow and Save Time

2. If you think there's no such thing as the ideal social media workflow, think again. The key to mastering
your own custom-made social media process is knowing what tools to use and ensuring that you don't
miss anything along the way before publishing or posting your content.
Social media marketing has been a powerful means of
reaching a broad range of audiences with targeted,
unique content. In fact, there are currently more than
100 social media networks for marketers to choose from
– and that number is constantly growing.

3. With the wide variety of options available, separating and prioritizing your social media workflow can
be difficult, and then developing a calendar schedule to match. This becomes especially challenging
when you consider that there's no such thing as "one-size-fits-all" when it comes to social media
marketing.
There will always be various factors involved in what works
best for your company's individual needs, especially on social
platforms.
You must consider your audience, industry niche, and
existing resources before creating a solid strategy based on
what you want to achieve on each network.

4. 6 STEPS TO BUILD AN EFFECTIVE SOCIAL
MEDIA WORKFLOW

5. 1. DETERMINE YOUR ROLES AND RESPONSIBILITIES
Social media marketing is about connecting with your audience on the most engaging and personal level.
It takes more than just posting. It requires an organized workflow that includes content creators,
managers/managers-of-talent (i.e., social influencers), graphic designers—and every other person in
between.
The best way to assemble this team? Get everyone involved by creating clear roles for each member
based on their bandwidths: What responsibilities do they want to take responsibility within? How much
time does he have available per week or month before deadlines need attention?
You can't just throw a bunch of people in front of their computer monitor and expect them to work
miracles. If you have a team already set up, take some time to sit down with each member and educate
them on the specific responsibilities they should be looking over. For example, if Susie will do a bulk of
your Twitter updates while Kelly focuses on Facebook posts, then spell things out for them both.

6. 2. CUSTOMIZE YOUR WORKFLOW
Many great tools are available that will help keep your social media marketing schedule organized,
including HootSuite, Buffer, and SocialPilot. It's important that whatever application(s) you integrate into
your workflow process, make sure everyone knows exactly what needs to be done.
Share your schedule with everyone on your marketing
team. Set up custom alerts for each of those terms when
you need to post daily, weekly, or monthly to a certain
service. So they'll automatically pop up in the notifications
panel as soon as it's time for a status update. You can find
any number of great software on the internet.

7. 3. FOLLOW A SCHEDULE AND STICK TO IT
A content calendar helps you get the most out of your posts by ensuring they go live on time. It also allows
for more efficient distribution across different social media platforms. It indicates what is popular at any
given moment to give some inspiration when creating new pieces.
A great way to plan ahead is to use social media management tools. You can input all desired dates to
generate a monthly schedule (or weekly if preferred). Be sure to set aside space each day, for example,
30 minutes here or five consecutive hour slots there. So, everything doesn't collide during crunch-time.
It's crucial to set up a content calendar and follow the schedule accordingly in order to save your time. Set
up alerts for every term in the schedule to ensure you'll never forget to post anything.

8. 2. CUSTOMIZE YOUR WORKFLOW
Many great tools are available that will help keep your social media marketing schedule organized,
including HootSuite, Buffer, and SocialPilot. It's important that whatever application(s) you integrate into
your workflow process, make sure everyone knows exactly what needs to be done.
Share your schedule with everyone on your marketing
team. Set up custom alerts for each of those terms when
you need to post daily, weekly, or monthly to a certain
service. So they'll automatically pop up in the notifications
panel as soon as it's time for a status update. You can
find any number of great software on the internet.

9. 5. CREATE CONTENT IN BULK
Having to create bulk content can also save time and
energy. This is a time-efficient way to ensure that your
social media accounts are always up to date, and you can
adjust them as you see fit.
Batching your content creation will help you stay productive
and consistent with the branding. In fact, batching becomes
especially important for posts that require a lot of attention
to detail because it gives them all enough time in one sitting
so they don't fall behind or get forgotten about entirely.

10. 6. TRACK RESULTS WITH ANALYTICS
In order to improve the performance of your social media marketing, using KPIs is essential as it helps
measure how well or badly your content is performing. In this regard, Google Analytics for websites and
Facebook Insights are two great tools that help find out what works and what doesn't in your social media
strategy. They monitor visitors' activity from social channels, including clicks, site traffic sources,
demographics profile of fans, and page views per visit, among others.
Using social media analytics can improve your workflow and save time because you can access all this
information from one source. In order to find out more about your social media activity, you need to know
how these tools work and what kind of data they provide so you can improve all your future campaigns.

11. CONCLUSION
Working on social media can take a lot of time, especially when you have to maintain the quality of your
content. Fortunately, some shortcuts can help optimize your social media workflow so you can utilize your
time more efficiently and enjoy working on the social media accounts for your business. This article
should help you improve your social media workflow and strategy by implementing all these tips above.