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SHOULD you
Dump your
Facebook Page
in

2014
Your options for greater visibility on the web
Presented by…

Genevieve Lachance
VA Simple Services

Digital & Social Media Marketing
For your business Success!

VASIMPL...
Facebook for Business
We have to acknowledge that Facebook can be a valuable
platform where you could “potentially” reach ...
BUT…

vasimpleservices.com
Facebook Says…
Get ready! Your PAGE REACH
is going DOWN!

vasimpleservices.com
Facebook Says…

You want to PLAY
you must PAY!

vasimpleservices.com
Should you Leave Facebook?

NOT
NECESSARILY!

vasimpleservices.com
Ask yourself…
Do you already have a LARGE
FOLLOWING?

vasimpleservices.com
Ask yourself…

Do you have an ACTIVE
COMMUNITY?
vasimpleservices.com
Ask yourself…

Do you have a BUDGET
for Facebook ADS?

vasimpleservices.com
If you answered YES…

GREAT
KEEP Going!

vasimpleservices.com
If you answered NO…

You have
OPTIONS!

vasimpleservices.com
But first you need to figure out…

Where are your
CUSTOMERS?
vasimpleservices.com
But first you need to figure out…

What are your
GOALS?
vasimpleservices.com
But first you need to figure out…

What are your
RESOURCES?
vasimpleservices.com
Some Other Options…

You should
CONSIDER

vasimpleservices.com
Facebook Groups
Not ready to leave Facebook? Try starting or joining
targeted Facebook Groups. If the Groups have
good mod...
LinkedIn
HubSpot found that traffic from LinkedIn generated the
highest visitor-to-lead conversion rate at 2.74%, almost 3...
Pinterest
Pinterest drives sales especially if you’re a product based
company.
“Of the traffic from Pinterest, shoppers ar...
Google+
“Using Google+ Is The Best Way To Boost Your Website's
Search Ranking With Social”. (businessinsider.com)
The powe...
YouTube
YouTube is the third most popular website in the world and
according to Nielsen, it reaches more US adults ages 18...
SlideShare
Acquired by LinkedIn in 2012, SlideShare is the world's
largest community for sharing presentations. With 60 mi...
Definitely Worth Your Time…

These are
INDISPENSABLE

vasimpleservices.com
Email Marketing
Email marketing is a great way to stay top of mind, build
deeper relationships and helps earn trust with y...
Ten Tips for Email Marketing
1

In general, the less information required to opt in, more
sign-ups you'll get

2

Give an ...
Ten Tips for Email Marketing
6

Your emails should provide value, educate, entertain or
help your contacts solve their pro...
Your Blog
Your website and blog should be your home-base, think of it as
the anchor to your online marketing.
Blogging hel...
Blog Distribution Strategy
Unfortunately, great content is not enough. Your content
distribution strategy is crucial in or...
Remember…

DON’T put all your eggs in the
same basket…especially if you
don’t own the basket!!
vasimpleservices.com
In 2014…

If it’s working…
If it’s not working…
or do it
vasimpleservices.com

doing it!
doing it…
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SHOULD you Dump your Facebook Page in 2014

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Published on

Changes in Facebook algorithm has affected the effectiveness of how Facebook business Pages can reach their audience. What are your options and should you dump your Facebook Page this year.

Published in: Marketing, Technology, Business

SHOULD you Dump your Facebook Page in 2014

  1. SHOULD you Dump your Facebook Page in 2014 Your options for greater visibility on the web
  2. Presented by… Genevieve Lachance VA Simple Services Digital & Social Media Marketing For your business Success! VASIMPLESERVICES.COM
  3. Facebook for Business We have to acknowledge that Facebook can be a valuable platform where you could “potentially” reach a large segment of your customers! After all, it has 727 million daily active users on average and 1.19 billion monthly active users (as of September 2013). vasimpleservices.com
  4. BUT… vasimpleservices.com
  5. Facebook Says… Get ready! Your PAGE REACH is going DOWN! vasimpleservices.com
  6. Facebook Says… You want to PLAY you must PAY! vasimpleservices.com
  7. Should you Leave Facebook? NOT NECESSARILY! vasimpleservices.com
  8. Ask yourself… Do you already have a LARGE FOLLOWING? vasimpleservices.com
  9. Ask yourself… Do you have an ACTIVE COMMUNITY? vasimpleservices.com
  10. Ask yourself… Do you have a BUDGET for Facebook ADS? vasimpleservices.com
  11. If you answered YES… GREAT KEEP Going! vasimpleservices.com
  12. If you answered NO… You have OPTIONS! vasimpleservices.com
  13. But first you need to figure out… Where are your CUSTOMERS? vasimpleservices.com
  14. But first you need to figure out… What are your GOALS? vasimpleservices.com
  15. But first you need to figure out… What are your RESOURCES? vasimpleservices.com
  16. Some Other Options… You should CONSIDER vasimpleservices.com
  17. Facebook Groups Not ready to leave Facebook? Try starting or joining targeted Facebook Groups. If the Groups have good moderators and are active, Groups can be a great place to share your expertise and create visibility for your business. vasimpleservices.com
  18. LinkedIn HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). vasimpleservices.com
  19. Pinterest Pinterest drives sales especially if you’re a product based company. “Of the traffic from Pinterest, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites. Of those purchases, the average order is $80 – double the average order of customers coming from Facebook”. Shopify.com vasimpleservices.com
  20. Google+ “Using Google+ Is The Best Way To Boost Your Website's Search Ranking With Social”. (businessinsider.com) The power of Google is undeniable. Let’s not forget that Google IS the King of search. vasimpleservices.com
  21. YouTube YouTube is the third most popular website in the world and according to Nielsen, it reaches more US adults ages 18-34 than any cable network. As well, with more than 1 billion unique users visit each month and over 6 billion hours of video watched each month, YouTube is definitely worth considering in 2014. vasimpleservices.com
  22. SlideShare Acquired by LinkedIn in 2012, SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. (Slideshare.net) vasimpleservices.com
  23. Definitely Worth Your Time… These are INDISPENSABLE vasimpleservices.com
  24. Email Marketing Email marketing is a great way to stay top of mind, build deeper relationships and helps earn trust with your customers. It is an effective strategy for prospects and lead nurturing. Focusing on building and growing your list in 2014 will definitely pay off in the long run. vasimpleservices.com
  25. Ten Tips for Email Marketing 1 In general, the less information required to opt in, more sign-ups you'll get 2 Give an exclusive offer or something valuable in exchange for email addresses 3 Reach out to your prospects with “targeted” messages 4 Make sure you have mobile-friendly emails 5 Subject lines can be the difference between an open or ignored email vasimpleservices.com
  26. Ten Tips for Email Marketing 6 Your emails should provide value, educate, entertain or help your contacts solve their problems 7 Keep it simple 8 Include a call to action in your emails 9 Track your results and adjust accordingly 10 Respect CAN-SPAM laws vasimpleservices.com
  27. Your Blog Your website and blog should be your home-base, think of it as the anchor to your online marketing. Blogging helps to…     drive traffic to your website establish you as an authority in your field connect with your community rank higher with search engines vasimpleservices.com
  28. Blog Distribution Strategy Unfortunately, great content is not enough. Your content distribution strategy is crucial in order to get noticed. Take a look at “How to Get Eyeballs on Your Business with a Blog [infographic]” (http://bit.ly/blogdistribution) to help you gain traffic and visibility for your blog. vasimpleservices.com
  29. Remember… DON’T put all your eggs in the same basket…especially if you don’t own the basket!! vasimpleservices.com
  30. In 2014… If it’s working… If it’s not working… or do it vasimpleservices.com doing it! doing it…

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