Create and share original content: Behind
the scenes photos, product photos, and
thoughtful or inspirational images are all
excellent ideas paired with interesting
messages or conversation-starters.
Be social and cross-promote: Meet (in person)
with other business leaders or organizations
you can collaborate with, and talk about how
you can cross-promote on your Facebook
pages or create an exclusive opportunity for
your brands together. WIth other brands you
want to be more social with, comment on
those pages as your brand - just be sure to be
authentic, real, and relevant.
Use your own page: be sure to link your
business to your personal page, and share
your page with your networks.
Let people know how to reach you: add Facebook to your email signature, use
QR codes on your business cards and other advertising material, and add a like
box on your website so people can even like your brand while visiting your site.
Ads & Contests: Facebook ads are affordable and effective, and now with the
Sponsored Like Story option you can advertise to the friends of your fans in a
way that doesn't really look like traditional advertising. Contests are also great
way to get new likes and promote your page in a fun or refreshing way.